Tag: myspace

Social Media

MySpace’s Decline into Facebook’s Uprising

Move over Tom! Oh, hi, Mark!

Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff.

How did this happen so fast?

First things first, it’s important to know why and how MySpace started. In 2003, MySpace was created by people in the entertainment industry, not by technology experts and therefore could not innovate at the pace that they needed to compete.  However, MySpace was greatly influential in the music industry. In late 2003, Fin Leavell encoded his music into a myspace profile, becoming the first MySpace musician. Shortly after MySpace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, they launched a record label: MySpace Records. The record label was made to discover unknown talent on MySpace Music. Some well-known singers such as Lily Allen, Owl City, Hollywood Undead, Sean Kingston, and Arctic Monkeys rose to fame through myspace.

Although Rupert’s idea of incorporating a record label with MySpace was a smart business move, Rupert had an old school way of thought and is said to be a major contributor to the fall of MySpace. Critics claim that MySpace failed to execute the product development by not copying Facebook in design quickly after Facebook launched.

Facebook let third-party developers create apps on the site in 2007 while MySpace held tight to the notion that it would be able to create its own products. This strategy slowed down the process tremendously for MySpace to stay on top of the ever changing market. The former head of MySpace, Mike Jones, has stated that MySpace put up barriers to user enjoyment by forcing members to use anonymous pseudonyms in the place of their real identities, where Facebook encouraged members to use their real names.

Once Facebook took off, MySpace decided to give up on its social media leadership dreams and narrowed its focus to being a social entertainment destination. However, this has not been proven as a successful venture either. Many other websites have followed MySpace’s lead by creating music streaming sites such as Bandcamp which allows musicians to get paid for their music by allowing consumers to buy tracks or albums online.

When it comes to social media and website development, there are six lessons that we can learn from MySpace’s failure.

  • Authenticity is important 
    • The success of Facebook and the corresponding demise of MySpace is partially due to real names adding an aura of legitimacy while removing a layer of anonymous creepiness.

     

  • Standardization is better than free-range 
    • Facebook allows minimal customization regarding overall layout, look and feel. This feature has proven to be successful.

     

  • Mobile is critical
    • MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket is partly responsible for their decline.

     

  • Think beyond your website 
    • There has never been any significant effort to distribute MySpace broadly across the web by implementing it into other sites. Facebook has made it so that a user can use their Facebook login for a multitude of apps, making registering for new accounts incredibly simple and making Facebook almost a necessity.

     

  • Be business-friendly
    • MySpace has always been user-focused rather than business-focused and has rarely created features specifically for business.

     

  • Don’t sell too early
    •  MySpace made the biggest mistake by selling prematurely in 2006.

Facebook seems to have real staying power for the time being because of their highly adaptive nature and versatility and friendliness in the ever growing internet world. Here at Velocity, we pride ourselves in staying ahead of social media trends and implementing ingredients for success in our marketing strategies. We understand the importance of not only monitoring where social media platforms succeed but also where they fail. If you are in need of social media experts to take your brand to the next level, you know where to go!

Social Media

MySpace Starts #TBT Campaign: Will It Work? | Velocity Agency

Myspace is giving long-time social media users the ultimate “throwback Thursday” experience.

The aged network has been trying to reach a new audience and take back their old one for almost 10 years, and are using your old, embarrassing MySpace photographs to do it.

Myspace new marketing trick

“Myspace has been reaching out to connect past users to re-engage them through personalized experience,” a spokesperson for MySpace stated in an interview with Mashable.

The site, which hit peak popularity in the early 2000’s are now e-mailing former MySpacer’s decade old photos of themselves labeled “the good, the rad, and what were you thinking?” with a link connecting to their old profiles.

Although a humorous and enjoyable marketing approach, will the personal touch land MySpace back in the elite networks?

Right now, no one can be sure. Within the past several years, the dated social site has been redesigned, updated, lost focused, regained focused and yet none of the reconstruction of MySpace has caused any stir in their low web traffic. A disappointing ranking of 982 total web traffic as of May 2014, to be exact, that has plateaued for roughly a year.

With all of the more modern sharing networks like Facebook, Twitter, Instagram, YouTube and Tumblr, there is intense pressure to keep up with the constant changes and MySpace has fallen behind to this concept. It isn’t just that the site itself is lacking in new features, but that the branding of the network is having trouble identifying its purpose. Formerly music-oriented, turned social engagement, flipped back to music-oriented, MySpace’s identity crisis could be playing a major role in the company’s failure to flourish. A flaw they’ve had since the company began in 2003.

The history of MySpace is not much of a story as it is a short chapter. Two music-loving computer nerds by the name of Chris DeWolfe and Tom Anderson joined forces to create one of the first big social networks. At first, MySpace was crushing it in the numbers. In 2006 it passed Google as most visited website in the U.S. which is mind-blowing if you consider Googles epic popularity today. Everyone who was Anyone had a Myspace page and tweens and teens relished in the creative freedom of choosing ones own music, fonts and backgrounds on their personalized page.

All was right in the world of Myspace until 2006 when Facebook showed up to the social network scene with the ultimate game-changer, and Myspace has been in a rapid decline ever since.

However, they haven’t given up just yet. Justin Timberlake has apparently taken up quite a bit of stock in the company (a rumored $35 million worth) and has put publicity plans into motion recently with a string of A-list celebrity attended parties and expensive advertisements.

Will all of these tactics work? Or is MySpace going to continue to be that expensive work-in-progress house that never quite gets finished? In the end it will all boil down to brand loyalty, from not only the investors but from previous users of MySpace. Maybe this time around we can keep our Ed Hardy trucker hats out of future pictures.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

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