Tag: media

Velocity News

The Pets of Velocity Agency

You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!

 

Layla Sutton, Social Media Manager

“This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking partner and someone to explore the city with and he has become my best friend. Brother loves food more than I do which says a LOT. His favorite things to do is steal cotton balls from the bathroom, go to the dog park to play with other dogs and he’s actually a really good cuddler. His favorite toy is his giant tennis ball. ”

Beau Runnels, Editor

“I never had a dog, but my dad did raise a wolf. Her name was Feather and she was a sweetheart. She loved children, especially the chewy ones. This is a photo of my dad reading to some school kids, Feather was there to protect him in case one of the little thugs tried to knife him. Feather had a scar on her nose from when she found out porcupines were indeed not made from pork. She called them Needle-Rats from then on… Feather also talked, but cursed a lot. RIP Feather 1995-2011”

 

Linda Nickerson, Office Manager
“This is my dog Abby.  She is 5 years old and was a rescue from the 9th ward in New Orleans.  She has two cat brothers (Coal and Stanley) to protect her!!”

 

Josh Spencer, SEO Manager
“All I have to contribute is my family’s Mini Australian Shepard. His name is Percy, and he cries so incessantly when he has to ride in the car that we have to feed him little doggie valiums to calm him down.”

 

Alex Dufresne, Jr. Editor
“This is my sister’s boxer, Balboa Seabiscuit, but we call him Bo for short. His hobbies include staring at interesting things off camera and relaxing on his private Yacht. He is also the reason I refer to Beau Runnells as “Human Beau” when talking to my family. I know I could just say “Dog Bo” instead, but that would be silly. “

 

Alison Pitre, Account Manager
“Meet Chuy, we rescued her from the streets of New Orleans about 4 years ago and she has had my heart from the first day I saw her. She is the sweetest little Chihuahua in the world! On a fat day, she is 5 lbs. She howls like a wolf and spins like a ballerina when excited. Meet Gidget, she is half Chihuahua and half Corgi. We adopted her from the SPCA 3 years ago. Don’t let her teddy bear good looks fool you…she will tear your face off. Meet Tchoupitoulas, we adopted her from the SPCA about 5 years ago. She is a pit bull mix. Tchoup likes to spend her days laying on the sofa watching Steve Harvey. She also likes to go for short walks on the levee. She loves playing with Chuy.  She is afraid of cats.”

 

Emily Kranz, Media Assistant
“This is Dexter. He’s a 2 1/2-year-old Shih Tzu. His hobbies include indulging on treats, chasing frisbees that are bigger than he his, and pretending he’s from Endor by rocking his Ewok costume.”

 

Danielle Doty, Social Media Manager
“Spooky and Savage were the only two in their litter. They are long haired dachshunds who are inseparable and love to get into trouble. I originally planned only to adopt one, but then I came home with two puppies. Oops! Spooky is full of energy and always up for an adventure, whereas Savage is patient and gentle (except with lizards).”

 

Chase Treadway, Web Developer
“This is Delta, AKA ‘Hot mess’. AKA ‘That’s not your food.’ AKA ‘no ma’am.’ AKA ‘I’m sorry, my child is a con artist, and I’m not responsible for those genes'”
Social Media

MySpace’s Decline into Facebook’s Uprising

Move over Tom! Oh, hi, Mark!

Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff.

How did this happen so fast?

First things first, it’s important to know why and how MySpace started. In 2003, MySpace was created by people in the entertainment industry, not by technology experts and therefore could not innovate at the pace that they needed to compete.  However, MySpace was greatly influential in the music industry. In late 2003, Fin Leavell encoded his music into a myspace profile, becoming the first MySpace musician. Shortly after MySpace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, they launched a record label: MySpace Records. The record label was made to discover unknown talent on MySpace Music. Some well-known singers such as Lily Allen, Owl City, Hollywood Undead, Sean Kingston, and Arctic Monkeys rose to fame through myspace.

Although Rupert’s idea of incorporating a record label with MySpace was a smart business move, Rupert had an old school way of thought and is said to be a major contributor to the fall of MySpace. Critics claim that MySpace failed to execute the product development by not copying Facebook in design quickly after Facebook launched.

Facebook let third-party developers create apps on the site in 2007 while MySpace held tight to the notion that it would be able to create its own products. This strategy slowed down the process tremendously for MySpace to stay on top of the ever changing market. The former head of MySpace, Mike Jones, has stated that MySpace put up barriers to user enjoyment by forcing members to use anonymous pseudonyms in the place of their real identities, where Facebook encouraged members to use their real names.

Once Facebook took off, MySpace decided to give up on its social media leadership dreams and narrowed its focus to being a social entertainment destination. However, this has not been proven as a successful venture either. Many other websites have followed MySpace’s lead by creating music streaming sites such as Bandcamp which allows musicians to get paid for their music by allowing consumers to buy tracks or albums online.

When it comes to social media and website development, there are six lessons that we can learn from MySpace’s failure.

  • Authenticity is important 
    • The success of Facebook and the corresponding demise of MySpace is partially due to real names adding an aura of legitimacy while removing a layer of anonymous creepiness.

     

  • Standardization is better than free-range 
    • Facebook allows minimal customization regarding overall layout, look and feel. This feature has proven to be successful.

     

  • Mobile is critical
    • MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket is partly responsible for their decline.

     

  • Think beyond your website 
    • There has never been any significant effort to distribute MySpace broadly across the web by implementing it into other sites. Facebook has made it so that a user can use their Facebook login for a multitude of apps, making registering for new accounts incredibly simple and making Facebook almost a necessity.

     

  • Be business-friendly
    • MySpace has always been user-focused rather than business-focused and has rarely created features specifically for business.

     

  • Don’t sell too early
    •  MySpace made the biggest mistake by selling prematurely in 2006.

Facebook seems to have real staying power for the time being because of their highly adaptive nature and versatility and friendliness in the ever growing internet world. Here at Velocity, we pride ourselves in staying ahead of social media trends and implementing ingredients for success in our marketing strategies. We understand the importance of not only monitoring where social media platforms succeed but also where they fail. If you are in need of social media experts to take your brand to the next level, you know where to go!

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