changes for facebook

Big Changes for Facebook

velocity blogging, Uncategorized Leave a Comment

  Have you heard of the changes for Facebook? A data firm with ties to President Donald Trump’s 2016 campaign has reportedly accessed information from 50 million Facebook users without their knowledge, might have kept that data even after Facebook told the company to delete it. Because of the outrage, Facebook has vowed to make the following changes. Awareness Facebook does want to be more transparent about which apps can see your information. Within the next month, Facebook will promote its settings page that lists the apps that have access to your account. When you log into services like Tinder …

Unique Marketing With Original Facebook Content

velocity Market Information Leave a Comment

Facebook Ads are Growing and Not Slowing Down Since its’ debut in 2004, Facebook has changed drastically: especially when it comes to Facebook advertising. Facebook has turned single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. In 2018, you can improve your marketing funnel and find more leads than ever due to Facebook’s stronger algorithms. Mobile Audiences are stronger than ever. Facebook users watch over 100 million hours of video a day collectively, and as a result, we have …

Video Marketing on Social Media

velocity Social Media Leave a Comment

The most important strategy in content marketing today is video on every social platform. If you don’t implement a social media video strategy for your accounts, then you will come up short. The platforms of distribution for video content online have shifted drastically over the last few years. Facebook gets more daily minutes watched than YouTube. Additionally, Snapchat’s daily views are now in the billions. Video on Twitter has taken listening and one-to-one branding to a whole new level. Most people think that YouTube is the destination for finding the best video content for their social media pages. 300 hours …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

velocity Digital Innovation, Social Media Leave a Comment

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

It’s a Facebook Thing: Connecting Users With The Products They Want

velocity Social Media Leave a Comment

  You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want. Facebook uses your profile to create …

MySpace’s Decline into Facebook’s Uprising

velocity Social Media Leave a Comment

Move over Tom! Oh, hi, Mark! Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff. How …

Twitter rolls out Moments and Facebook test Reactions

velocity Digital Innovation, Mobile Technology Leave a Comment

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun. When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I …

Facebook provides marketers with web browsing history for better targeting

velocity Advertising, Social Media Leave a Comment

Facebook announced earlier today that it would allow advertisers to utilize the information that was once only privy to Facebook, to other advertisers working to reach specific audiences. The multi-billion dollar company has access to this information by placing code on Facebook user’s desktops and laptops that collect the websites the user visits. On Facebook mobile, the app collects the same sort of information by determining which apps have been downloaded on the user’s phone. Facebook once kept this information private for security reasons, but in spite of resistance from some Facebook users, the company proceeded with the new feature …

“When I grow up, I want to be just like Facebook.” -Twitter

velocity Social Media Leave a Comment

It’s that time again — the social media gods got restless and decided to change the way we use Twitter; this time, making it look more like Facebook than ever. At first I didn’t like the new Twitter, but in the name of progress (and this blog), I tried it out. A few hours into the change, it kind of grew on me. Here’s what’s new: Twitter’s new layout allows users to choose a cover photo which is practically identical to the Facebook profile page. Check out Michelle Obama’s page to see an example @FLOTUS Although the cover photo feature makes …

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

velocity Market Information, Social Media Leave a Comment

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …