changes for facebook

Big Changes for Facebook

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  Have you heard of the changes for Facebook? A data firm with ties to President Donald Trump’s 2016 campaign has reportedly accessed information from 50 million Facebook users without their knowledge, might have kept that data even after Facebook told the company to delete it. Because of the outrage, Facebook has vowed to make the following changes. Awareness Facebook does want to be more transparent about which apps can see your information. Within the next month, Facebook will promote its settings page that lists the apps that have access to your account. When you log into services like Tinder …

social media strategy

The Importance of a Social Media Strategy

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Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve. Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. …

Successful Omnichannel Marketing

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Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience. Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out. The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an …

Surviving Black Friday and Cyber Monday

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Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

velocity Digital Innovation, Social Media Leave a Comment

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

Pushing Forward in Smartphone Marketing

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All Smartphone users are starting to notice something strange about their phones. You leave work on a regular workday; your phone alerts you that you are 12 miles from home and it’s ready to navigate you through the traffic. It gets even spookier! You go to the gym every Wednesday for a spin class, and before you leave, your phone has caught on that you are going to the gym. Don’t worry, your phone didn’t hear you cancel your plans with your friends because you are going to the gym. It’s all about location services. 30% of the smartphone-using population …

It’s a Facebook Thing: Connecting Users With The Products They Want

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  You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want. Facebook uses your profile to create …

The Pets of Velocity Agency

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You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!   Layla Sutton, Social Media Manager “This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking partner and someone to …

MySpace’s Decline into Facebook’s Uprising

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Move over Tom! Oh, hi, Mark! Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff. How …

What’s in the Box?

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Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …