Surviving Black Friday and Cyber Monday

velocity Seasonal

Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Google’s and Facebook’s Mistakes Following the Las Vegas Massacre

velocity Digital Innovation, Social Media

You’ve heard it over and over again no matter how much you’ve tried to ignore it: fake news. Fake news is used to describe a political story which is seen as damaging to an agency, entity, or person. The printing and dissemination of fake news isn’t a new concept. However, in the past, it has been easy for people to understand which news story is inherently false. Last Monday Morning, many Americans woke up to the heartbreaking news of the Las Vegas Massacre which killed at least 59 people and injured more than 500. Google and Facebook displayed false reports …

Pushing Forward in Smartphone Marketing

velocity Mobile Technology

All Smartphone users are starting to notice something strange about their phones. You leave work on a regular workday; your phone alerts you that you are 12 miles from home and it’s ready to navigate you through the traffic. It gets even spookier! You go to the gym every Wednesday for a spin class, and before you leave, your phone has caught on that you are going to the gym. Don’t worry, your phone didn’t hear you cancel your plans with your friends because you are going to the gym. It’s all about location services. 30% of the smartphone-using population …

It’s a Facebook Thing: Connecting Users With The Products They Want

velocity Social Media

  You’re scrolling through your newsfeed, you see a sweatshirt that has your name or your profession in a catchphrase, and it’s only $30. It feels weird to see something so distinctly “you” pop up. So, how does Facebook do that? If you feel like Facebook has more ads than usual, you aren’t dreaming it up; Facebook has been hitting all of us with more ads that are more relevant to us. Although it may seem unnerving at first, Facebook’s data collection tools are fascinating and can often connect users with products they want.   Facebook uses your profile to …

The Pets of Velocity Agency

velocity Velocity News

You’ve met all the humans of Velocity, but now it’s time to meet the Veloci-dogs! In honor of National Dog Day, we thought we’d introduce you to our favorite furballs!   Layla Sutton, Social Media Manager “This is Brother! I named him this because I have a younger brother who lives in VA that I am really close to and when I moved to New Orleans it was hard to not live in the same area as him. I got him in January when he was 6 weeks old so that I would have a walking partner and someone to …

MySpace’s Decline into Facebook’s Uprising

velocity Social Media

Move over Tom! Oh, hi, Mark! Long before you were on Facebook, there was a site that many of us had a space on that was just for us. It was appropriately named MySpace, and everyone quickly jumped on board to have one. In the spring of 2008, MySpace was the top social media site in the world. In April of that same year, Facebook grabbed the lead and never looked back. Over the next three years, Myspace would lose over forty million unique visitors per month, lose both of its co-founders, and lay off most of their staff. How …

What’s in the Box?

velocity Market Information

Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …

What Internet Privacy Rollbacks Means For Marketers

velocity Market Information

    Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted to put the brakes on Internet privacy rules set in place by the Obama Administration. The online privacy protections that were set into motion in October 2016 are regarded as revolutionary legislation. And now, the Trump Administration is being given the option to retract these protections. This event presents marketers with a tremendous opportunity, but should they capitalize on it? The doors are opening for marketers (but, really, …

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Universal Analytics reaches prime time with tracking changes | VELOCITY AGENCY | NEW ORLEANS, LA

velocity Market Information

Roll out the red-carpet, Google’s Universal Analytics has left beta and has already begun changing the way visits to our devices are tracked. Since the introduction of Universal Analytics in 2012, Google has been hard at work looking at additional means for marketers to track user engagement with their websites to increase conversions. Last week Google, doing what they do best, unveiled a consolidated view for tracking user engagement on separate devices in one easy to see report. How it works? In the digital age, it’s safe to assume that a large part of your target market utilizes multiple channels …