Marketing meme

Liking Isn’t As Instant As It Used To Be

matt hritzblogging Leave a Comment

   Instagram has announced that it will hide likes for “some” users in the United States, its CEO Adam Mosseri said on Friday, November 8th. In an attempt to stamp down on competitive pressure on the platform, like counts won’t be displayed to followers anymore and won’t appear in the public feed. Instagram is not getting rid of likes altogether. As a user, you will still be able to see how often a post has been liked. Here are the questions we’ve received so far, with answers below: Why is Instagram doing this? Mosseri has said the change is …

Marketing meme

Meme Marketing Is Here to Stay

matt hritzblogging Leave a Comment

What is a Meme? You’ve probably heard this word being thrown around, particularly in the social media realm, but what does it really mean? By definition, a meme is an image, video, or phrase with text then shared across social media. Typically, memes carry a hidden meaning referring to something socially or culturally relatable. Studies have shown that a person typically spends over two hours per day on social media, constantly surrounded by content, including eye-catching memes. This is an enormous, ever-evolving market that advertisers would be foolish not to tap into. Why Use Memes? Memes have the ability to …

direct mail

Direct Mail Advertising Isn’t Dead

SethDigital Innovation, Market Information, millennial marketing, New Orleans, Uncategorized, Velocity News 1 Comment

One big urban legend for marketers and business owners is that direct mail is dead, however it is not just alive, but direct mail could be considered superior to other marketing channels.  In its response rate report, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found direct mail’s response rates are anywhere from 10 to 30 times higher than that of digital. Consumers are often overwhelmed with cluttered inboxes and are more receptive to direct mail which arrives on a much less-cluttered channel. Even junk mail …

Have You Evolved? The Evolution of Casino Marketing

SethAdvertising, Market Information, Social Media, Timeline, Velocity News Leave a Comment

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads. However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016. So, how accurate were these predicted trends? I’d like to call your attention to the their third trend …

Advertising Agencies & Your Business: An Important Relationship

SethProfessional Development, Velocity News Leave a Comment

  When you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level of any of those things if you don’t have a good relationship with your advertising agency. “The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced…” The relationship between a business and the team that handles their advertising is almost as important as the actual advertising materials produced. Just …

Why Non-Profits Should Utilize LinkedIn

SethMarket Information, Professional Development Leave a Comment

Oftentimes, a non-profit spending “too much money” will give it a bad rap. This is for a number of reasons. The biggest reason is the argument that non-profits need to limit their overhead costs in order to have more of the donation’s revenue left over to directly help the cause. In English, non-profits take some of the money that one donates (usually most of it) and use it to cover the costs of the business, such as payroll of employees. The perception is that advertising is another cost that will drain the amount of money left to contribute to the …

Advertising Through Snapchat

SethDigital Innovation, Market Information, Research Leave a Comment

Have you heard of advertising through Snapchat?  Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you …

Thinking Outside The (Tinder) Box

SethDigital Innovation, Mobile Technology Leave a Comment

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Billboards the Prize in CBS’ Acquisition of Van Wagner

SethMarket Information Leave a Comment

It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech M&A’s practically happen every day, the advertising world rarely sees as big a merger as what occurred on Monday when CBS Outdoor Americas acquired Van Wagner Communications for more than 1,000 billboard displays. Today, billboard ads are an excellent way to strengthen your brand. Learn more about billboard advertising and how you can expand your brand. But what are these mergers really about? In the case of massive social media networks …

Beats by Dre: A Tale of Marketing Genius

SethMusic Leave a Comment

Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as an unofficial Velocity Agency Music Snob, I’ve also spent my fair share of time with professional quality headphones, listening to music on top-of-the-line studio monitors, and have spent enough time in recording studios to make Axl Rose cringe. And all of that time and knowledge has led me to my most important realization yet- that Beats by Dre are horrible. Maybe not horrible by all counts- I believe …