The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media.
Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise of sites like Facebook, Twitter, and Instagram. In terms of endorsement deals, many businesses appear to be looking towards social media stars to guarantee self-promotion without unnecessary costs. While, some sports superstars may still land traditional deals they are also asked to maintain a certain level of a social media presence. It’s clear to see that for better or worse, social media has changed sports marketing.
In this new age, many businesses have adapted to social media in order to remain relevant, and sports franchises are no different. The most obvious advantage includes the ability to connect to millions of sports fans eager to learn more about their favorite teams or players. While, the change has come quickly, there are already some quick and valuable developments.
Of course, these developments speak more to the inescapable influence of digital marketing. With the increased use of social media, the collection and implementation of consumer feedback becomes a more integral part of development. This encompasses Twitter polls to decide songs played during rain delays or even team names based on public support. Making the public a part of the event is not a new concept, but Facebook and Twitter have made the communication process easier than ever.
Regardless of how or where, connection to fans has always been a part of sports marketing. Improving the connection online is only inevitable, so adapting to the system is necessary. While the change can have some consequences, the overall benefit of fan interactions and involvement ensures a longtime base of loyal admirers, something that will keep the tradition of sports alive in the digital age.