Velocity News

Advertising, Market Information, Professional Development, Timeline, Velocity News

Digital Casino Marketing

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past, gaming endures through and with the digital age. In years past, casinos often relied on the flashy styling of their gaming machines complete with graphics and flashing lights. Luckily for the gaming industry, the internet and digital casino marketing are perfectly suited to continue this tradition of flash and glamour.

Nevertheless, it is important for casinos to remember that well designed ads are just as important as bright lights and flashing signs. When we talk about design we are talking about more than just selecting the right color. For example, websites built around certain keywords, ads that are targeted to specific audiences and graphics that convey a point are all a part of an advertising campaigns overall design. In addition to conveying a point, casinos can use online advertising to offer incentives such as giveaways. However if you choose to run such a campaign, always make sure you are clear on your state’s laws as well as all federal laws  and regulations pertaining to online contests and their advertising.

Online casino games have become a booming source of revenue for many companies. Thanks to modern advances in technology, a person can experience the fun of a casino from the comfort of their homes. While this may appear to be a threat to brick-and-mortar casinos, the use of online games also serves as a way of promoting the casino’s brand. Used as a sample, online games can help show gamers all the fun casinos have to offer.

It may be too early to tell what kind of an impact digital casino marketing will have in 2017, but if the past few years indicate anything it’s that the online market is only expected to grow. With the rise of online games, online integration should be understood as part of the path to keeping the glitz of the casino industry alive and thriving.

 

New Orleans, Travel, Velocity News

St. Patrick’s Day: A New Orleans Tradition?

St. Patrick’s Day has been recognized all over the country since 1737, but no place celebrates it quite like Louisiana. On March 17th every year, you’re treated to yet another great opportunity for fun, music, and New Orleans’ most famous form of celebration: parades.

St. Patrick’s Day History

Of course, the New Orleans celebration of the Irish Saint Patrick owes a lot to the original Irish Christians who brought the day with them to the United States. With the festive day taking place in the middle of the restrictive Lenten period since the early 17th century, religious observers were quick to take advantage with a time of lavish feasts and lots of alcohol. From there, it’s easy to tell where the Americanized tradition of our St. Patrick’s Day began. And the day certainly won’t be forgotten anytime soon.

However, in a state that already celebrates a day like Mardi Gras yearly, how does St. Patrick’s Day stick out? With even more parades!

Plenty of Parades

Although St. Patrick’s Day is traditionally held on March 17th, a number of locations hold their parades on weekends in March which the 17th doesn’t always line up with. This year parade goers will have the options to view the Irish Channel parade on March 11th,  and the St. Bernard Irish Italian Islenos Parade on April 1st. It’s practically harder to ignore the day than celebrate it. For the loud, energetic Irish romps, catch the Downtown Irish Club Parade at the French Quarter on March 17th. For a more family-friendly affair, try the popular St. Patrick’s Day Parade on Metairie Road on March 12th. On the actual feast day, you better prepare for an onslaught of umbrellas, flowers, picnics, and plenty of green from beginning to end.

A Fine Catch

Don’t forget, a New Orleans parade is nothing without plenty of beads. That’s right, St. Patrick’s Day offers another time to shout your best “throw me something, Mister” to dozens of festively-colored floats down streets. However, the Irish feast day also includes a bonus gift of cabbages, carrots, and even potatoes as throwing souvenirs. Stay long enough and you may make your own St. Patrick’s Day feast for yourself! Or simply enjoy the company of friends on a great spring day.

For those who miss the spirit and celebration of Mardi Gras, check out the St. Patrick Day parades to remind yourself that the carnival season never truly goes away.

Schedule:

Mar 11

Irish Channel Parade

Magazine Street 1:30 p.m.

 

Mar 12

St. Patrick’s Parade

Metairie Road 12 noon

 

Slidell’s St. Patrick’s Day Parade

Slidell 1:00 p.m.

 

Mar 17

Molly’s at the Market Irish Parade

French Quarter 6:00 p.m.

 

Downtown Irish Club Parade

French Quarter 6:00 p.m.

 

Mar 18

Italian-American St. Joseph’s Parade

French Quarter 6:00 p.m.

 

Mar 19

Louisiana Irish-Italian Parade

Metairie 12 noon

 

April 1

St. Bernard Irish Italian Islenos Parade

Chalmette 12 noon

Advertising, Digital Innovation, SEO, Timeline, Velocity News

How Online Casinos Affect Traditional Gaming

The casino business is a billion dollar industry that has become increasingly popular online. Once famous features such as slot machines and card tables can now be played on mobile devices, no matter the user’s location. With this new market of online customers, the industry seems eager to break tradition to provide new and exciting offers for players.

Thanks to the use of mobile apps, everyday players can download their favorite games with the ability to save game activity as well as money earned. In addition to the connection, casinos also utilize these opportunities to offer free bonuses and prizes for long-term customers or extra purchases in a leveling-up process known as gamification. While the new medium of internet gaming is still a wide and untamed field of endless marketing, casinos continue to evolve around the promotion of their online games.

To expand the range of players beyond pure fans of gaming, some casinos are also taking to the rise of eSports and other games. With a new wave of millennial players beginning to take part in casinos, it’s imperative for casinos to provide attractions that cater to a new crowd. Though we do not yet fully know how eSports will impact casino industry there is reason to be hopeful. eSports events for games such as League of Legends and NBA2K are drawing larger crowds every year to watch players compete for tens of thousands of dollars in prizes and sponsorships. As the popularity of eSports games such as these rises, betting on the outcomes of the matches is becoming more popular, as are smaller competitions where amateurs can compete for cash prizes. The use of eSports represents a new potential edge for casino operators as they expand their audience.

Although online casinos might make brick-and-mortar locations seem obsolete, the effects have proven otherwise. In Atlantic City, gaming analysts saw a 32 percent growth in Internet revenue with a 7.7 percent overall growth in gaming revenue according to a 2016 report. Rather than cause a decline in casino gaming, the increased online presence seems to coincide with a growth in consumer participation. From this evidence, a look into online games can be a good investment for anyone in the industry.

There are plenty of cases of states needing to turn to to the gaming industry to help raise revenue, and online gaming has proven especially helpful in supporting land-based casinos. Until the time when online gaming grows stale, casino-based or otherwise, it is necessary for industry members to recognize the role it plays for the casino industry.

Timeline, Travel, Velocity News

Velocity Agency’s Mardi Gras Guide

It’s that time of the year again. You might call it Mardi Gras or maybe carnival season, but no matter what you call it you know that it is one big party. For those not already in the know, Mardi Gras day is Fat Tuesday, which falls on the 28th of February this year. The day can change every year but a quick search of “when is Mardi Gras” will help you mark your calendar. Just let this Mardi Gras guide explain the rest!

If you grew up in the greater New Orleans area there is a good chance that you already have your favorite parades picked out and you know exactly where to go to see them. However, what if you are from out of town? The whole thing can seem overwhelming. First of all, don’t panic, Mardi Gras is all about having fun and if at any point you start to stress, you are probably doing something wrong.

Velocity Agency is all about marketing and advertising but today we are about helping you plan for the carnival with our Mardi Gras Guide. At the bottom of this post you will find a complete list of parades in the area but for now let’s just focus on some of the “big ones”.

The first thing you need to realize is outside of the French Quarter, most of Mardi Gras is family oriented. With that in mind I will try to keep my recommendations family friendly but I will leave some time for you to venture into the wildness of Bourbon Street.

There are some great parades in the beginning of the season. Ranging from Krewe du Vieux to Barkus, you can’t go wrong. However, if you are limited on vacation time we recommend starting the Wednesday before Mardi Gras. That Wednesday you will get the Krewe of Druids and the Mystic Krewe of Nyx. Nyx, is an all female parade that, despite only starting in 2012, has a large following and puts on an amazing parade every year. The signature throw of Nyx (yeah that’s a thing) is the hand decorated purse.

It’s fair to say that the inspiration for Nyx probably came in part from the Krewe of Muses. Muses, another all female parade, started in 2000. They roll yearly the Thursday before Mardi Gras. The parade’s highly sought after signature throw is a hand decorated shoe. Shoes are somewhat of a theme with this krewe. They are also known for throwing wristlets decorated with tiny shows, and their most famous float is a giant shoe. One the same night of Muses you can catch the Knights of Babylon and the Krewe of Chaos. The combination of the three makes for a great time out.

Okay, you’ve reached the Friday before Mardi Gras. You’ve seen a lot but there is still so much more to see. There are some solid krewes parading this night but if you want to see the “wild” side of Mardi Gras now might be your best chance. Head down to the French Quarter and be prepared to spend time in a SEA OF PEOPLE. Don’t say we didn’t warn you.

Hurray, you’ve made it to the Saturday before Mardi Gras. What a day! Most parades within New Orleans ride the same Uptown route. However, Endymion, one of the largest parades, rolls down its traditional Mid-City route arriving at the superdome. A lot of parade goers will set up on the route early in the morning and party with friends and family all throughout the day. It’s really some of the most fun you can have.

That Sunday you will have the chance to see the wonderful Krewe of Toth and a few other fun parades but don’t be fooled, Sunday is all about Bacchus. The super-krewe rolls with massive floats including the fan favorite “Kong.”

If you’re planning on going out on Mardi Gras day you might want to use the Monday before as rest but if you are like me you will not miss a chance to see the Krewes of Proteus and Orpheus parade down St. Charles that Lundi Gras evening. These may be the two most beautiful parades you will ever see. Fun fact: Lundi Gras is the day before Mardi Gras.

Congratulations! You made it all the way to the finish line, Mardi Gras day. Some people don’t leave their bed on this day but I don’t suggest you follow their lead. Instead, you need to go see Zulu, an amazing and wildly entertaining parade which is followed by Rex, the king of Mardi Gras. If at this point you are paraded-out there is a plan B. You could opt to head to the Bywater neighborhood of New Orleans and walk with the Society of St. Anne. These colorful partiers, dress in elaborate and often handmade costumes. They meet in the morning and walk from the Bywater, through the French Quarter to Canal Street to pay tribute to Rex.

Well, there you have our Mardi Gras Guide. Feel free to submit a comment or question using the form at the bottom of this article. Have fun! Be Safe! Happy Mardi Gras!

 

Schedule:
Feb 17
Krewe of Cork
French Quarter – 3pm
Krewe of Oshun
Uptown – 6pm
Krewe of Cleopatra
Uptown – 6:30pm
Krewe of Excalibur
Metairie – 7pm
Krewe of Athena
Metairie – 7:30pm

 

Feb 18
Krewe of Paws
Slidell – 10:00am
The Mystic Knights of Adonis
Westbank – 11:30am
Krewe of Pontchartrain
Uptown – 1pm
Krewe of Choctaw
Uptown – 2pm
Krewe of Freret
Uptown – 2:30pm
‘tit Rəx
Marigny – 5pm
Krewe of Caesar
Metairie – 6pm
Knights of Sparta
Uptown – 6pm
Chewbacchus
Marigny – 6pm
Krewe of Pygmalion
Uptown – 6:15pm
Mystic Krewe of Titans
Slidell – 6:30pm

 

Feb 19
Krewe of Femme Fatale
Uptown – 11am
Krewe of Carrollton
Uptown – 12pm
Krewe of King Arthur and Merlin
Uptown – 1pm
Krewe of Alla
Uptown – 2pm
Krewe of Claude
Slidell – 1pm
Krewe of Dionysis
Slidell – 1:15pm
Krewe of Barkus
French Quarter – 2pm

 

Feb 22
Krewe of Druids
Uptown – 6:30pm
Krewe of Nix
Uptown – 7pm

 

Feb 23
Knights of Babylon
Uptown – 5:30pm
Knights of Chaos
Uptown – 6:15pm
Krewe of Muses
Uptown – 6:30

 

Feb 24
Krewe of Bosom Buddies
French Quarter – 11:30am
Krewe of Hermes
Uptown – 6pm
Krewe d’Etat
Uptown – 6:30pm
Krewe of Morpheus
Uptown – 7pm
Krewe of Selene
Slidell – 6:30pm
Krewe of Centurions
Metairie – 7pm

 

Feb 25
Krewe of NOMTOC
Westbank – 10:45am
Krewe of Iris
Uptown – 11am
Krewe of Tucks
Uptown – 12pm
Krewe of Lafcadio
Uptown – 2pm
Krewe of Endymion
Uptown – 4:30pm
Krewe of Isis
Metairie – 6:30pm

 

Feb 26
Krewe of Okeanos
Uptown – 11am
Krewe of Mid-City
Uptown – 11:45am
Krewe of Thoth
Uptown – 12pm
Corps de Napoleon
Metairie – 5pm
Krewe of Bacchus
Uptown – 5:15pm

 

Feb 27
Krewe of Proteus
Uptown – 5:15pm
Krewe of Orpheus
Uptown – 6pm

 

Feb 28
Krewe of Zulu
Uptown – 8am
Krewe of Rex
Uptown – 10am
Krewe of Elks Orleans
Uptown – 10:30am
Krewe of Crescent City
Uptown – 11am
Krewe of Argus
Metairie – 10am
Krewe of Elks Jefferson
Metairie – 11am
Krewe of Jefferson
Metairie – 11:30am
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Advertising, Market Information, Social Media, Timeline, Velocity News

#TBT: Business Edition

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette.

#TBT

Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, the fun tradition of featuring an old image or even an old brand brings about a relatable sense to consumers. In this constantly moving digital age, businesses have to rely on a quick yet personalized form of marketing to stand out. Taking part in Throwback Thursday could be one of things that sets you apart from the rest.

#considerations

Despite the relative ease of posting an old photo on Instagram, there are also some considerations a business should take into account. When you look through the thousands of posts made every Thursday, there are clearly right and wrong ways to do a “throwback.” For starters, many users unofficially agree that the throwback post should at least take place a year from the original post to properly be considered nostalgic. For businesses, that can include first days on the job, old logos, or even childhood photos of employees. Another practice can include remembering to pace posts regarding Throwback Thursday. Generally, one throwback a day is enough to begin a conversation, and anymore risks over-saturating the tag. Finally, an essential but sometimes overlooked part of Throwback Thursday is to limit past posts on Thursdays only. While, casual social media users have extended these posts to Flashback Fridays, the consistency towards the day ensures that consumers can rely on a consistent business. As long as you remember these facts on Throwback Thursday Etiquette you can’t do it wrong!

#trendy

Every year, new trends rise and fall on social media, but Throwback Thursday remains a popular staple for everyday users.  Sometimes it can be hard to tell what trends will directly impact sales but hey… the next big boom in business may just be one black-and-white photo away.

 

Is your company doing social media right? Fill out the form below to have a social media wizard review your current social media approach:

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Advertising, Market Information, Timeline, Velocity News

Facing The Digital Marketing Trends Of 2017

Hologram on a hand held phoneAfter a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year.

Getting Trendy

According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile technology, and the increased use of visual media in everyday activities. With these features becoming staples of the average life, newer markets will have to work to promote their product for an ever-present and ever-particular consumer.

A.I. Not Just A Movie

Fortunately, another growing trend will follow the assistance of the consumer with plenty of marketing focusing on making lives easier by predicting decisions. As Net Imperative notes, cognitive computing and A.I. solutions have now reached the point of realistic conversations among analytics, all the while hoping to stay ahead of unpredictable shifts. The technological world grows more complex by the day, and these developments may soon be within the public sphere for marketing.

However, while we become more and more advanced, experts also caution companies against overwhelming consumers in the market. Despite constant exposure to digital marketing, plenty of people note a resentment of intrusive advertising such as pop-up ads and banners. Companies should attempt to create a balance between constant relevance and exasperating interruption. To accomplish this, The Huffington Post advises a focus on user personalization which can reduce irrelevant ads and customer dissatisfaction. As a new generation adapts to technology, attention to customers can be a difference between success and failure.

Surprise!

In spite of these predictions, companies should remember the quick popularity of new venues such as live-streaming and quick content that revitalized the playing field. Perhaps the newest trend for 2017 has yet to be invented. Let us go over your 2017 marketing strategy with you. Fill out the form below and one of our skilled team members will contact you to help get you and your buisness pointed in the right direction.

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Timeline, Velocity News, Web Design

Picture Perfect: Velocity Agency Hires Two New Designers

Two new graphic designers! It was a Merry Christmas indeed as we are proud to unwrap our newest team members. Scott McCarthy and Keith Margavio took very different roads to arrive at Velocity Agency but they share one important thing, pure talent.

Buy LocalScott Graphic Designer


Scott McCarty is New Orleans born, Kenner raised. After graduating from Holy Cross, Scott attended the University of New Orleans where he picked up a degree in fine arts. When he isn’t designing and animating at Velocity Agency, Scott often finds himself rooting for the Saints, Tulane, UNO and the Cubs, or as he puts it, “any team that loses a lot.” Although, his Cubs did just win a World Series so we aren’t sure if he’s still allowed to claim that.

Back To Where It All StartedKeith Graphic Desinger

Keith Margavio is the other new guy on the block. Keith is a New Orleans native who spent the better part of 25 years living in Houston before returning to the Big Easy.  Keith’s love of art and design led him to a career as a graphic designer and we are thrilled that he’s now one of ours. In addition to design, Keith enjoys cycling and craft beer.

Fun fact: Both designers cited a love of beer… does that tell you something about designers? Also, we could not complete this blog without bringing up the fact that Scott spent a few years in a heavy metal band. Let that soak in.

Advertising, Timeline, Travel, Velocity News

Put Your Town on the Map: Increase Tourism

Velocity Tavel Beam TourismHello, is there anybody out there?

So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer?

Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many more towns that are truly worth seeing and yet remain off of the tourism radar. Figuring out how to become a top tier destination is something that is on the minds of many in the tourism and travel industry. This is a tricky problem but can almost always be solved with effective marketing and advertising.  

Making the right move.

Knowing your town’s strongest features and the ability to convey those strengths to a target audience is the job of the advertising and marketing agency that you work with. When you are taking pitches from agencies it is important to ask questions and make sure that the agency either: a) knows how to market your specific town based on its unique features; or b) has a track record of quickly learning what makes a town unique and doesn’t get hung up in the research phase of marketing.  

Too often town’s decide to go with agencies that dazzle them with flash but fail to ever learn what makes the town truly worth visiting. This failure results in marketing that lacks a personal touch and ultimately fails to reach its intended audience. To avoid advertising and marketing disasters you should prepare yourself before hearing a pitch by creating a list of questions that include to two above.

Interested in learning more ways to choose a marketing and advertising agency for your town or city? Fill out the form below and we will gladly set up a time to go over your community’s needs.  

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Timeline, Velocity News

Marketing: The Forgotten Side

Surprise, Surprise!

Velocity Marketing SpacemanYou might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture.

These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with.

The Other Side

Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what other factors are important when you are choosing an agency? Cost. I bet that you answered before you even finished reading the question. Cost is pretty much always on the minds of business owners and marketing managers yet it is not always considered from a practical point of view. 

Yes, you know what you pay your agency, but how far does that money really get you? When an agency has to outsource work they usually incur a cost that they then mark-up and pass onto you and your business. It should come as no surprise to you that when choosing a marketing and advertising agency the smartest decision you can make is going with an agency that is able to perform most of your desired work in-house. Not only does in-house work allow for more creative control, it is a great way to know exactly how much money needs to be in your marketing budget.

One Stop Shop

The New Orleans based, Velocity Agency has really taken this philosophy to the max. Not only does Velocity Agency do all of the standard print, web, and billboard advertising; we here at Velocity Agency are also a full service production company. That means that there is no need to outsource work for commercial and animation work. The ability for Velocity Agency to in-house so much work means we have more time to create higher quality marketing materials while at the same time we save our clients money. What could be better? Fill out the form below to find out how Velocity Agency can enhance and improve all of you advertising and marketing needs.

 

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Social Media, Timeline, Velocity News

Say Hey To Our New Guy

Stanton BirthdayWow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member.

Meet Jared Stanton

Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT.

Keeping it Short

To keep this brief we will just say that he has worked as a web development project manager, TV news producer, digital imaging technician, and most recently as the director of operations at WaveOne Digital, a major motion picture company.

Living in the South

Sometime between his stint as a news producer and his work in the film industry he moved down to New Orleans and earned an M.F.A.. He fell in love with the city, and has been here ever since.

The Finish Line

Jared left the film industry in 2016 in search of a place to put his advertising and business management skills to use. We are thrilled to say he landed at Velocity Agency and we couldn’t be happier.

This lucky guy has only been here for a month but he’s already celebrated his birthday with us, and joined the entire team for a lunch at Ruth’s Chris. Steak and cake, what a first month.

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