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New Orleans, Travel, Velocity News

St. Patrick’s Day: A New Orleans Tradition?

St. Patrick’s Day has been recognized all over the country since 1737, but no place celebrates it quite like Louisiana. On March 17th every year, you’re treated to yet another great opportunity for fun, music, and New Orleans’ most famous form of celebration: parades.

St. Patrick’s Day History

Of course, the New Orleans celebration of the Irish Saint Patrick owes a lot to the original Irish Christians who brought the day with them to the United States. With the festive day taking place in the middle of the restrictive Lenten period since the early 17th century, religious observers were quick to take advantage with a time of lavish feasts and lots of alcohol. From there, it’s easy to tell where the Americanized tradition of our St. Patrick’s Day began. And the day certainly won’t be forgotten anytime soon.

However, in a state that already celebrates a day like Mardi Gras yearly, how does St. Patrick’s Day stick out? With even more parades!

Plenty of Parades

Although St. Patrick’s Day is traditionally held on March 17th, a number of locations hold their parades on weekends in March which the 17th doesn’t always line up with. This year parade goers will have the options to view the Irish Channel parade on March 11th,  and the St. Bernard Irish Italian Islenos Parade on April 1st. It’s practically harder to ignore the day than celebrate it. For the loud, energetic Irish romps, catch the Downtown Irish Club Parade at the French Quarter on March 17th. For a more family-friendly affair, try the popular St. Patrick’s Day Parade on Metairie Road on March 12th. On the actual feast day, you better prepare for an onslaught of umbrellas, flowers, picnics, and plenty of green from beginning to end.

A Fine Catch

Don’t forget, a New Orleans parade is nothing without plenty of beads. That’s right, St. Patrick’s Day offers another time to shout your best “throw me something, Mister” to dozens of festively-colored floats down streets. However, the Irish feast day also includes a bonus gift of cabbages, carrots, and even potatoes as throwing souvenirs. Stay long enough and you may make your own St. Patrick’s Day feast for yourself! Or simply enjoy the company of friends on a great spring day.

For those who miss the spirit and celebration of Mardi Gras, check out the St. Patrick Day parades to remind yourself that the carnival season never truly goes away.

Schedule:

Mar 11

Irish Channel Parade

Magazine Street 1:30 p.m.

 

Mar 12

St. Patrick’s Parade

Metairie Road 12 noon

 

Slidell’s St. Patrick’s Day Parade

Slidell 1:00 p.m.

 

Mar 17

Molly’s at the Market Irish Parade

French Quarter 6:00 p.m.

 

Downtown Irish Club Parade

French Quarter 6:00 p.m.

 

Mar 18

Italian-American St. Joseph’s Parade

French Quarter 6:00 p.m.

 

Mar 19

Louisiana Irish-Italian Parade

Metairie 12 noon

 

April 1

St. Bernard Irish Italian Islenos Parade

Chalmette 12 noon

Timeline, Travel, Velocity News

Velocity Agency’s Mardi Gras Guide

It’s that time of the year again. You might call it Mardi Gras or maybe carnival season, but no matter what you call it you know that it is one big party. For those not already in the know, Mardi Gras day is Fat Tuesday, which falls on the 28th of February this year. The day can change every year but a quick search of “when is Mardi Gras” will help you mark your calendar. Just let this Mardi Gras guide explain the rest!

If you grew up in the greater New Orleans area there is a good chance that you already have your favorite parades picked out and you know exactly where to go to see them. However, what if you are from out of town? The whole thing can seem overwhelming. First of all, don’t panic, Mardi Gras is all about having fun and if at any point you start to stress, you are probably doing something wrong.

Velocity Agency is all about marketing and advertising but today we are about helping you plan for the carnival with our Mardi Gras Guide. At the bottom of this post you will find a complete list of parades in the area but for now let’s just focus on some of the “big ones”.

The first thing you need to realize is outside of the French Quarter, most of Mardi Gras is family oriented. With that in mind I will try to keep my recommendations family friendly but I will leave some time for you to venture into the wildness of Bourbon Street.

There are some great parades in the beginning of the season. Ranging from Krewe du Vieux to Barkus, you can’t go wrong. However, if you are limited on vacation time we recommend starting the Wednesday before Mardi Gras. That Wednesday you will get the Krewe of Druids and the Mystic Krewe of Nyx. Nyx, is an all female parade that, despite only starting in 2012, has a large following and puts on an amazing parade every year. The signature throw of Nyx (yeah that’s a thing) is the hand decorated purse.

It’s fair to say that the inspiration for Nyx probably came in part from the Krewe of Muses. Muses, another all female parade, started in 2000. They roll yearly the Thursday before Mardi Gras. The parade’s highly sought after signature throw is a hand decorated shoe. Shoes are somewhat of a theme with this krewe. They are also known for throwing wristlets decorated with tiny shows, and their most famous float is a giant shoe. One the same night of Muses you can catch the Knights of Babylon and the Krewe of Chaos. The combination of the three makes for a great time out.

Okay, you’ve reached the Friday before Mardi Gras. You’ve seen a lot but there is still so much more to see. There are some solid krewes parading this night but if you want to see the “wild” side of Mardi Gras now might be your best chance. Head down to the French Quarter and be prepared to spend time in a SEA OF PEOPLE. Don’t say we didn’t warn you.

Hurray, you’ve made it to the Saturday before Mardi Gras. What a day! Most parades within New Orleans ride the same Uptown route. However, Endymion, one of the largest parades, rolls down its traditional Mid-City route arriving at the superdome. A lot of parade goers will set up on the route early in the morning and party with friends and family all throughout the day. It’s really some of the most fun you can have.

That Sunday you will have the chance to see the wonderful Krewe of Toth and a few other fun parades but don’t be fooled, Sunday is all about Bacchus. The super-krewe rolls with massive floats including the fan favorite “Kong.”

If you’re planning on going out on Mardi Gras day you might want to use the Monday before as rest but if you are like me you will not miss a chance to see the Krewes of Proteus and Orpheus parade down St. Charles that Lundi Gras evening. These may be the two most beautiful parades you will ever see. Fun fact: Lundi Gras is the day before Mardi Gras.

Congratulations! You made it all the way to the finish line, Mardi Gras day. Some people don’t leave their bed on this day but I don’t suggest you follow their lead. Instead, you need to go see Zulu, an amazing and wildly entertaining parade which is followed by Rex, the king of Mardi Gras. If at this point you are paraded-out there is a plan B. You could opt to head to the Bywater neighborhood of New Orleans and walk with the Society of St. Anne. These colorful partiers, dress in elaborate and often handmade costumes. They meet in the morning and walk from the Bywater, through the French Quarter to Canal Street to pay tribute to Rex.

Well, there you have our Mardi Gras Guide. Feel free to submit a comment or question using the form at the bottom of this article. Have fun! Be Safe! Happy Mardi Gras!

 

Schedule:
Feb 17
Krewe of Cork
French Quarter – 3pm
Krewe of Oshun
Uptown – 6pm
Krewe of Cleopatra
Uptown – 6:30pm
Krewe of Excalibur
Metairie – 7pm
Krewe of Athena
Metairie – 7:30pm

 

Feb 18
Krewe of Paws
Slidell – 10:00am
The Mystic Knights of Adonis
Westbank – 11:30am
Krewe of Pontchartrain
Uptown – 1pm
Krewe of Choctaw
Uptown – 2pm
Krewe of Freret
Uptown – 2:30pm
‘tit Rəx
Marigny – 5pm
Krewe of Caesar
Metairie – 6pm
Knights of Sparta
Uptown – 6pm
Chewbacchus
Marigny – 6pm
Krewe of Pygmalion
Uptown – 6:15pm
Mystic Krewe of Titans
Slidell – 6:30pm

 

Feb 19
Krewe of Femme Fatale
Uptown – 11am
Krewe of Carrollton
Uptown – 12pm
Krewe of King Arthur and Merlin
Uptown – 1pm
Krewe of Alla
Uptown – 2pm
Krewe of Claude
Slidell – 1pm
Krewe of Dionysis
Slidell – 1:15pm
Krewe of Barkus
French Quarter – 2pm

 

Feb 22
Krewe of Druids
Uptown – 6:30pm
Krewe of Nix
Uptown – 7pm

 

Feb 23
Knights of Babylon
Uptown – 5:30pm
Knights of Chaos
Uptown – 6:15pm
Krewe of Muses
Uptown – 6:30

 

Feb 24
Krewe of Bosom Buddies
French Quarter – 11:30am
Krewe of Hermes
Uptown – 6pm
Krewe d’Etat
Uptown – 6:30pm
Krewe of Morpheus
Uptown – 7pm
Krewe of Selene
Slidell – 6:30pm
Krewe of Centurions
Metairie – 7pm

 

Feb 25
Krewe of NOMTOC
Westbank – 10:45am
Krewe of Iris
Uptown – 11am
Krewe of Tucks
Uptown – 12pm
Krewe of Lafcadio
Uptown – 2pm
Krewe of Endymion
Uptown – 4:30pm
Krewe of Isis
Metairie – 6:30pm

 

Feb 26
Krewe of Okeanos
Uptown – 11am
Krewe of Mid-City
Uptown – 11:45am
Krewe of Thoth
Uptown – 12pm
Corps de Napoleon
Metairie – 5pm
Krewe of Bacchus
Uptown – 5:15pm

 

Feb 27
Krewe of Proteus
Uptown – 5:15pm
Krewe of Orpheus
Uptown – 6pm

 

Feb 28
Krewe of Zulu
Uptown – 8am
Krewe of Rex
Uptown – 10am
Krewe of Elks Orleans
Uptown – 10:30am
Krewe of Crescent City
Uptown – 11am
Krewe of Argus
Metairie – 10am
Krewe of Elks Jefferson
Metairie – 11am
Krewe of Jefferson
Metairie – 11:30am
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Advertising, Timeline, Travel, Velocity News

Put Your Town on the Map: Increase Tourism

Velocity Tavel Beam TourismHello, is there anybody out there?

So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer?

Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many more towns that are truly worth seeing and yet remain off of the tourism radar. Figuring out how to become a top tier destination is something that is on the minds of many in the tourism and travel industry. This is a tricky problem but can almost always be solved with effective marketing and advertising.  

Making the right move.

Knowing your town’s strongest features and the ability to convey those strengths to a target audience is the job of the advertising and marketing agency that you work with. When you are taking pitches from agencies it is important to ask questions and make sure that the agency either: a) knows how to market your specific town based on its unique features; or b) has a track record of quickly learning what makes a town unique and doesn’t get hung up in the research phase of marketing.  

Too often town’s decide to go with agencies that dazzle them with flash but fail to ever learn what makes the town truly worth visiting. This failure results in marketing that lacks a personal touch and ultimately fails to reach its intended audience. To avoid advertising and marketing disasters you should prepare yourself before hearing a pitch by creating a list of questions that include to two above.

Interested in learning more ways to choose a marketing and advertising agency for your town or city? Fill out the form below and we will gladly set up a time to go over your community’s needs.  

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