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Instagram Marketing

5 Benefits Of Instagram Marketing

Instagram marketing is one of the few, easy to use, free marketing tools that every entrepreneur or business owner can utilize. With over 700 million users, Instagram has become one of the best and most popular photo sharing platforms, enabling you to engage with your followers by posting photographs, images, and even short videos.

When someone takes the time to edit and post a picture to Instagram, that photo means something. People don’t just upload any old selfie to Instagram; they make sure it has the perfect lighting and filter before posting. With all the effort users put into their posts and the time they take to appreciate the posts of others, it should be no surprise that Instagram marketing converts better than some traditional forms of advertising. Instagram photos are more thought-out, well made, and meant to make us crave the items in the picture.

Here are 5 benefits of marketing through Instagram for your business:

  1. Customer Base

You can connect with customers across all your different marketing channels. Within your Instagram Settings, you can enable sharing access to Facebook and Twitter so that whenever you post a photo or video to your Instagram page, it will automatically share across channels. This provides an easy way to update all your platforms simultaneously.  

  1. Increased Engagement

Traffic from Instagram photos is super-engaging. Instagram drives more engaged traffic than any other social media platform, including Facebook, Pinterest, YouTube, and Reddit. If a customer buys your product and then follows you on Instagram, they are more likely to see your products on a regular basis, which increases the chances of them purchasing from you again.

  1. Free Advertising

Instagram photos are user-generated content. When a group of friends goes out-to-eat to a restaurant, for example, they can take a picture of their deliciously plated food, give it a little edit and post it to Instagram. This is a way for them to keep their friends and family up-to-date on their lives, but for the restaurant… it’s free advertising. It’s advertising because the Instagram user is showcasing your food and tagging your restaurant’s location and page. The user’s followers can then click on the location and/or follow the restaurant’s Instagram page. This is one of the singularly most successful ways to grow relevant traffic and sales.

  1. Discover New Audiences

Instagram makes it easy to reach new audiences with a Discover tab and hashtags, which allow you to discover new photos, people, and businesses near you or based upon your activity. When someone includes a hashtag in a post on Instagram, a link is created, and you can view all other photos that have been shared using that hashtag.

  1. Build Trust And Personality

Instagram photos emit a more authentic feel when compared to stock images or classic brand advertisements because they are more aesthetically pleasing. They tend to be aspirational, giving us a look into the life we would like to live. Instagram marketing also builds trust when customers post a picture of your business or product; this influences a potential customer’s purchase decisions.  

If you’re a business owner wanting to reach new customers, you could benefit from using Instagram Marketing because it is one of the fastest-growing social media platforms in the world.

Timeline

Velocity To Premiere New Products/Services at NIGA Tradeshow

The gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. Velocity Agency is proud to be a marketing and advertising authority for this industry. Velocity has years of experience working with casinos to help modernize and streamline their advertising and marketing. With the gaming industry growing at such a fast rate, it is becoming imperative for casinos to utilize strategic marketing to define their brand and differentiate themselves from competitors.



Velocity Agency has been working hard to create new products and services specifically meant to aid those in the gaming industry, and we can’t wait to reveal them at the 32nd Annual Indian Gaming Tradeshow and Convention in San Diego! We are ecstatic to share our strategies for success at the convention which has established itself as the foremost event for the Indian Gaming industry. We proudly support an organization dedicated to advancing the lives of Indian peoples economically, socially, and politically.

The National Indian Gaming Association (NIGA), a non-profit organization of 184 Indian Nations, was incorporated in 1985 with the purpose of furthering the ability of Indian tribes’ to attain economic self-sufficiency through gaming and other forms of economic development. NIGA works in tandem with the Federal government and Congress to develop sound gaming policies and practices. As another organizational function, NIGA seeks to maintain and protect Indian sovereign governmental authority. Not only does NIGA keep an excellent record of advancing Indian people’s welfare, but tribal gaming is also a benefit to the entire nation. In California, for example, The California Nations Indian Gaming Association, says tribal gaming supports about 63,000 jobs and pays about $400 million in tax revenue to the state.

The Indian Gaming Tradeshow and Convention is arguably the definitive example of Native American success. Not to mention it’s only the largest gathering of casino executives in the country! Will you be in San Diego April 10-13? Catch Velocity at the Indian Gaming Tradeshow and Convention and allow us to offer our unique perspective into the gaming industry and learn how we can help your brand stand out among the competition!

Timeline

Velocity Agency Is Expanding!

Velocity Agency Is Expanding!

Velocity Agency is rapidly growing and is in need of another Social Media Manager! If you feel you meet the criteria below, please go to our Careers Page and drop off your resume.

Are you well-versed in social media? Do you love to write and create content? Are you someone who enjoys thinking outside the box? Velocity Agency is looking for a creative, highly-motivated and dedicated team player to be a Social Media Manager.

As a Social Media Manager, you’ll be the voice for many of our incredible clients from a variety of industries. You’ll be responsible for creating and maintaining our clients’ social media accounts across multiple platforms, including: Facebook. Twitter, LinkedIn, Instagram and Pinterest. Additionally, you’ll be managing each client’s online reputation, responding directly to comments and inquiries.

SUMMARY OF DUTIES:

· Administrate the creation and publishing of relevant, original, high-quality content.

· Identify ways to improve existing strategies and content.

· Create content calendars and implement a regular publishing schedule.

· Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

· Promote content through social advertising.

· Craft email marketing campaigns and blogs.

· Monitor progress through web analytics tools.

· Work closely with the creative team.

SUMMARY OF QUALIFICATIONS:

· Bachelor’s Degree in Marketing, Advertising, Communications or a related field.

· 2-4 years of experience in social media marketing and content development. Agency experience preferred, but not required.

· Excellent verbal and written communication skills

· A keen sense of humor.

Velocity Agency is a growing, fast-paced, full service marketing and advertising agency. We work closely as a team to provide the best work for our clients, and have a lot of fun doing it. The Social Media Manager is part of the Creative Team and reports to the Creative Director.

 

Advertising, Market Information, Professional Development, Timeline, Velocity News

Digital Casino Marketing

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past, gaming endures through and with the digital age. In years past, casinos often relied on the flashy styling of their gaming machines complete with graphics and flashing lights. Luckily for the gaming industry, the internet and digital casino marketing are perfectly suited to continue this tradition of flash and glamour.

Nevertheless, it is important for casinos to remember that well designed ads are just as important as bright lights and flashing signs. When we talk about design we are talking about more than just selecting the right color. For example, websites built around certain keywords, ads that are targeted to specific audiences and graphics that convey a point are all a part of an advertising campaigns overall design. In addition to conveying a point, casinos can use online advertising to offer incentives such as giveaways. However if you choose to run such a campaign, always make sure you are clear on your state’s laws as well as all federal laws  and regulations pertaining to online contests and their advertising.

Online casino games have become a booming source of revenue for many companies. Thanks to modern advances in technology, a person can experience the fun of a casino from the comfort of their homes. While this may appear to be a threat to brick-and-mortar casinos, the use of online games also serves as a way of promoting the casino’s brand. Used as a sample, online games can help show gamers all the fun casinos have to offer.

It may be too early to tell what kind of an impact digital casino marketing will have in 2017, but if the past few years indicate anything it’s that the online market is only expected to grow. With the rise of online games, online integration should be understood as part of the path to keeping the glitz of the casino industry alive and thriving.

 

Advertising, Digital Innovation, SEO, Timeline, Velocity News

How Online Casinos Affect Traditional Gaming

The casino business is a billion dollar industry that has become increasingly popular online. Once famous features such as slot machines and card tables can now be played on mobile devices, no matter the user’s location. With this new market of online customers, the industry seems eager to break tradition to provide new and exciting offers for players.

Thanks to the use of mobile apps, everyday players can download their favorite games with the ability to save game activity as well as money earned. In addition to the connection, casinos also utilize these opportunities to offer free bonuses and prizes for long-term customers or extra purchases in a leveling-up process known as gamification. While the new medium of internet gaming is still a wide and untamed field of endless marketing, casinos continue to evolve around the promotion of their online games.

To expand the range of players beyond pure fans of gaming, some casinos are also taking to the rise of eSports and other games. With a new wave of millennial players beginning to take part in casinos, it’s imperative for casinos to provide attractions that cater to a new crowd. Though we do not yet fully know how eSports will impact casino industry there is reason to be hopeful. eSports events for games such as League of Legends and NBA2K are drawing larger crowds every year to watch players compete for tens of thousands of dollars in prizes and sponsorships. As the popularity of eSports games such as these rises, betting on the outcomes of the matches is becoming more popular, as are smaller competitions where amateurs can compete for cash prizes. The use of eSports represents a new potential edge for casino operators as they expand their audience.

Although online casinos might make brick-and-mortar locations seem obsolete, the effects have proven otherwise. In Atlantic City, gaming analysts saw a 32 percent growth in Internet revenue with a 7.7 percent overall growth in gaming revenue according to a 2016 report. Rather than cause a decline in casino gaming, the increased online presence seems to coincide with a growth in consumer participation. From this evidence, a look into online games can be a good investment for anyone in the industry.

There are plenty of cases of states needing to turn to to the gaming industry to help raise revenue, and online gaming has proven especially helpful in supporting land-based casinos. Until the time when online gaming grows stale, casino-based or otherwise, it is necessary for industry members to recognize the role it plays for the casino industry.

Timeline, Travel, Velocity News

Velocity Agency’s Mardi Gras Guide

It’s that time of the year again. You might call it Mardi Gras or maybe carnival season, but no matter what you call it you know that it is one big party. For those not already in the know, Mardi Gras day is Fat Tuesday, which falls on the 28th of February this year. The day can change every year but a quick search of “when is Mardi Gras” will help you mark your calendar. Just let this Mardi Gras guide explain the rest!

If you grew up in the greater New Orleans area there is a good chance that you already have your favorite parades picked out and you know exactly where to go to see them. However, what if you are from out of town? The whole thing can seem overwhelming. First of all, don’t panic, Mardi Gras is all about having fun and if at any point you start to stress, you are probably doing something wrong.

Velocity Agency is all about marketing and advertising but today we are about helping you plan for the carnival with our Mardi Gras Guide. At the bottom of this post you will find a complete list of parades in the area but for now let’s just focus on some of the “big ones”.

The first thing you need to realize is outside of the French Quarter, most of Mardi Gras is family oriented. With that in mind I will try to keep my recommendations family friendly but I will leave some time for you to venture into the wildness of Bourbon Street.

There are some great parades in the beginning of the season. Ranging from Krewe du Vieux to Barkus, you can’t go wrong. However, if you are limited on vacation time we recommend starting the Wednesday before Mardi Gras. That Wednesday you will get the Krewe of Druids and the Mystic Krewe of Nyx. Nyx, is an all female parade that, despite only starting in 2012, has a large following and puts on an amazing parade every year. The signature throw of Nyx (yeah that’s a thing) is the hand decorated purse.

It’s fair to say that the inspiration for Nyx probably came in part from the Krewe of Muses. Muses, another all female parade, started in 2000. They roll yearly the Thursday before Mardi Gras. The parade’s highly sought after signature throw is a hand decorated shoe. Shoes are somewhat of a theme with this krewe. They are also known for throwing wristlets decorated with tiny shows, and their most famous float is a giant shoe. One the same night of Muses you can catch the Knights of Babylon and the Krewe of Chaos. The combination of the three makes for a great time out.

Okay, you’ve reached the Friday before Mardi Gras. You’ve seen a lot but there is still so much more to see. There are some solid krewes parading this night but if you want to see the “wild” side of Mardi Gras now might be your best chance. Head down to the French Quarter and be prepared to spend time in a SEA OF PEOPLE. Don’t say we didn’t warn you.

Hurray, you’ve made it to the Saturday before Mardi Gras. What a day! Most parades within New Orleans ride the same Uptown route. However, Endymion, one of the largest parades, rolls down its traditional Mid-City route arriving at the superdome. A lot of parade goers will set up on the route early in the morning and party with friends and family all throughout the day. It’s really some of the most fun you can have.

That Sunday you will have the chance to see the wonderful Krewe of Toth and a few other fun parades but don’t be fooled, Sunday is all about Bacchus. The super-krewe rolls with massive floats including the fan favorite “Kong.”

If you’re planning on going out on Mardi Gras day you might want to use the Monday before as rest but if you are like me you will not miss a chance to see the Krewes of Proteus and Orpheus parade down St. Charles that Lundi Gras evening. These may be the two most beautiful parades you will ever see. Fun fact: Lundi Gras is the day before Mardi Gras.

Congratulations! You made it all the way to the finish line, Mardi Gras day. Some people don’t leave their bed on this day but I don’t suggest you follow their lead. Instead, you need to go see Zulu, an amazing and wildly entertaining parade which is followed by Rex, the king of Mardi Gras. If at this point you are paraded-out there is a plan B. You could opt to head to the Bywater neighborhood of New Orleans and walk with the Society of St. Anne. These colorful partiers, dress in elaborate and often handmade costumes. They meet in the morning and walk from the Bywater, through the French Quarter to Canal Street to pay tribute to Rex.

Well, there you have our Mardi Gras Guide. Feel free to submit a comment or question using the form at the bottom of this article. Have fun! Be Safe! Happy Mardi Gras!

 

Schedule:
Feb 17
Krewe of Cork
French Quarter – 3pm
Krewe of Oshun
Uptown – 6pm
Krewe of Cleopatra
Uptown – 6:30pm
Krewe of Excalibur
Metairie – 7pm
Krewe of Athena
Metairie – 7:30pm

 

Feb 18
Krewe of Paws
Slidell – 10:00am
The Mystic Knights of Adonis
Westbank – 11:30am
Krewe of Pontchartrain
Uptown – 1pm
Krewe of Choctaw
Uptown – 2pm
Krewe of Freret
Uptown – 2:30pm
‘tit Rəx
Marigny – 5pm
Krewe of Caesar
Metairie – 6pm
Knights of Sparta
Uptown – 6pm
Chewbacchus
Marigny – 6pm
Krewe of Pygmalion
Uptown – 6:15pm
Mystic Krewe of Titans
Slidell – 6:30pm

 

Feb 19
Krewe of Femme Fatale
Uptown – 11am
Krewe of Carrollton
Uptown – 12pm
Krewe of King Arthur and Merlin
Uptown – 1pm
Krewe of Alla
Uptown – 2pm
Krewe of Claude
Slidell – 1pm
Krewe of Dionysis
Slidell – 1:15pm
Krewe of Barkus
French Quarter – 2pm

 

Feb 22
Krewe of Druids
Uptown – 6:30pm
Krewe of Nix
Uptown – 7pm

 

Feb 23
Knights of Babylon
Uptown – 5:30pm
Knights of Chaos
Uptown – 6:15pm
Krewe of Muses
Uptown – 6:30

 

Feb 24
Krewe of Bosom Buddies
French Quarter – 11:30am
Krewe of Hermes
Uptown – 6pm
Krewe d’Etat
Uptown – 6:30pm
Krewe of Morpheus
Uptown – 7pm
Krewe of Selene
Slidell – 6:30pm
Krewe of Centurions
Metairie – 7pm

 

Feb 25
Krewe of NOMTOC
Westbank – 10:45am
Krewe of Iris
Uptown – 11am
Krewe of Tucks
Uptown – 12pm
Krewe of Lafcadio
Uptown – 2pm
Krewe of Endymion
Uptown – 4:30pm
Krewe of Isis
Metairie – 6:30pm

 

Feb 26
Krewe of Okeanos
Uptown – 11am
Krewe of Mid-City
Uptown – 11:45am
Krewe of Thoth
Uptown – 12pm
Corps de Napoleon
Metairie – 5pm
Krewe of Bacchus
Uptown – 5:15pm

 

Feb 27
Krewe of Proteus
Uptown – 5:15pm
Krewe of Orpheus
Uptown – 6pm

 

Feb 28
Krewe of Zulu
Uptown – 8am
Krewe of Rex
Uptown – 10am
Krewe of Elks Orleans
Uptown – 10:30am
Krewe of Crescent City
Uptown – 11am
Krewe of Argus
Metairie – 10am
Krewe of Elks Jefferson
Metairie – 11am
Krewe of Jefferson
Metairie – 11:30am
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Advertising, Market Information, Social Media, Sports, Timeline

Sports

Sports Marketing for Teams and PlayersThe “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media.

Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise of sites like Facebook, Twitter, and Instagram. In terms of endorsement deals, many businesses appear to be looking towards social media stars to guarantee self-promotion without unnecessary costs. While, some sports superstars may still land traditional deals they are also asked to maintain a certain level of a social media presence. It’s clear to see that for better or worse, social media has changed sports marketing.

In this new age, many businesses have adapted to social media in order to remain relevant, and sports franchises are no different. The most obvious advantage includes the ability to connect to millions of sports fans eager to learn more about their favorite teams or players. While, the change has come quickly, there are already some quick and valuable developments.

Of course, these developments speak more to the inescapable influence of digital marketing. With the increased use of social media, the collection and implementation of consumer feedback becomes a more integral part of development. This encompasses Twitter polls to decide songs played during rain delays or even team names based on public support. Making the public a part of the event is not a new concept, but Facebook and Twitter have made the communication process easier than ever.

Regardless of how or where, connection to fans has always been a part of sports marketing. Improving the connection online is only inevitable, so adapting to the system is necessary. While the change can have some consequences, the overall benefit of fan interactions and involvement ensures a longtime base of loyal admirers, something that will keep the tradition of sports alive in the digital age.

Timeline

Meet Moe

Velocity Agency Account Manager MoeEvery week I say, “This is it. No more new people to introduce,” and then every week we grow a little more. So, meet Moe Ahsan our newest assistant account manager.

Moe grew up in Baton Rouge, LA which also happens to be where LSU is and that’s where Moe attended college. He majored in Political Science with a concentration on International Security and Strategy. Did you know Moe speaks multiple languages? Well, he does… five of them and he plans on learning 1-2 more.

Moe comes to us having worked in politics in Louisiana over the past four years. You might recognize the names of the campaigns he has been a part of. The list includes Bill Cassidy, Billy Nungesser, and David Vitter, plus many more. Most recently Moe was a project manager for a Political Communications and Digital Media firm where he worked with clients from all around the country.

Fun fact, Moe took part in competitive shooting (like the Olympic kind) throughout high school and was fairly good (in Moe’s opinion). Outside of the office Moe loves breakfast, lunch, and dinner… so eating. Moe also enjoys golfing, fishing, watching football, and reading. Moe loves New Orleans and we love having him on our team.

Advertising, Market Information, Social Media, Timeline, Velocity News

#TBT: Business Edition

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette.

#TBT

Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, the fun tradition of featuring an old image or even an old brand brings about a relatable sense to consumers. In this constantly moving digital age, businesses have to rely on a quick yet personalized form of marketing to stand out. Taking part in Throwback Thursday could be one of things that sets you apart from the rest.

#considerations

Despite the relative ease of posting an old photo on Instagram, there are also some considerations a business should take into account. When you look through the thousands of posts made every Thursday, there are clearly right and wrong ways to do a “throwback.” For starters, many users unofficially agree that the throwback post should at least take place a year from the original post to properly be considered nostalgic. For businesses, that can include first days on the job, old logos, or even childhood photos of employees. Another practice can include remembering to pace posts regarding Throwback Thursday. Generally, one throwback a day is enough to begin a conversation, and anymore risks over-saturating the tag. Finally, an essential but sometimes overlooked part of Throwback Thursday is to limit past posts on Thursdays only. While, casual social media users have extended these posts to Flashback Fridays, the consistency towards the day ensures that consumers can rely on a consistent business. As long as you remember these facts on Throwback Thursday Etiquette you can’t do it wrong!

#trendy

Every year, new trends rise and fall on social media, but Throwback Thursday remains a popular staple for everyday users.  Sometimes it can be hard to tell what trends will directly impact sales but hey… the next big boom in business may just be one black-and-white photo away.

 

Is your company doing social media right? Fill out the form below to have a social media wizard review your current social media approach:

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Advertising, Market Information, Professional Development, Timeline

Medical Marketing: Fresh As Ever

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends.

Marketing for healthcare can be toughThe Health of Health Care Marketing

Like marketing any other product, medical marketing approaches the subject by isolating a product and determining a target market. By analyzing these factors, providers can best assess consumers’ needs, allowing them to better reach out to potential patients. For example, the CDC’s breakdown of health marketing explains the steps of segmenting a target market through the example of promoting diabetes testing on individuals ages 17-24. Rather than working on a massive, indeterminate sea of different needs, personalizing the audience can produce a returning crowd of clients and patients in need of a particular type medical assistance.

However, there are significant differences between promotions for medical care and consumer products such as cars or TVs. Unlike these targeted products, medical care applies to the widest demographic in the world: people who need doctors. Therefore, medical professions cannot afford to focus on only one form of marketing to reach clients. Although medical marketing must use the traditional standard of target markets, a study by Gold Medal Marketing shows that professions (ie. doctors)  must use a wider range of marketing strategies compared to regular products in order to ascertain what works for them.

The Amazon Effect

The marketing group Skyword, notes the emergence of a trend known as the “Amazon effect” among companies. More specifically, the effect refers to the latest hike in customer demand for “Amazon-like” efficiency as technology provides clinic pricing, selection, and value at the tips of their fingers. In this case, healthcare must constantly strive to keep their marketing fresh and their content up-to-date. However, keeping content fresh can be difficult outside of digital mediums and studies suggest that healthcare professionals prefer to utilize print medium over digital.

Safety in Digital

Still, just because medical marketing is not used to utilizing digital medium doesn’t mean that marketing agencies can’t try to direct medical professions toward newer forms of media. Various new social media sites make for good new opportunities to experiment with advertising. Even updating the look of a website or developing a Facebook page can go along way when it comes to keeping potential clients updated and engaged. While working with a new platform can be daunting, commitment to digital integration ensures that health professionals can achieve marketing success in a continuously changing world.

Marketing or even advertising for health professions seems like an unusual development but, in reality, it maintains a significant portion of the field just like any other business. Velocity Agency has years of experience working with those in the medical professions to help strengthen their marketing and build a larger client base. Fill out the form below to schedule a meeting with one of our marketing experts.

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