The Weekly Absolute

The Weekly Absolute

Weekly Absolute #18 – Hackathon

weekly18

 

Strategic marketing is now less focused on research and more on cross discipline integration. Companies now require total solutions that span beyond their current infrastructure, not just raw data. Whether in-house or outsourced, CMOs must coordinate back-end development, front-end content, and conversion based initiates to achieve upticks in demand capture.

The Weekly Absolute

Weekly Absolute #17 – LOADED

Funnel_2_1 (1)
Dying companies are those convinced of hyper-targeting, bypassing the basic prerequisite to LOAD the top of the funnel with impressions and micro-conversions. Marketers trying to economize and target their customers are only achieving two things:
  1. Preventing market expansion.
  2. Significantly increasing their cost per acquisition.
The Weekly Absolute

Weekly Absolute #10 – By The Numbers

It is now impossible for companies and their CMOs to disregard social media when it comes to customer/client acquisition. Just take a look at the numbers to see that all businesses are positioned for revenue growth from exposure to any percentage of such a rich and “captured” audience.

The Weekly Absolute

The Weekly Absolute #7 – Best Laid Plans

Dear SAMSUNG CEO:  

1) Invest in all things mobile (phones, tablets, phablets; cheaper phones and bigger screens)
2) Spend heavy on marketing (200 million in the US alone)
3) Clog the manufacturing supply chain (for chips and parts used in Apple devices)

*Present day 100 million devices sold and 30% of global market share…you can find unsold iPhones stock piled at your local Leap Wireless.

The Weekly Absolute

The Weekly Absolute #6 – SONIC BOOM

It’s imperative to know how your customers REALLY feel about the product or service you offer…

Identifying both champions and detractors is essential in projecting customer lifetime value. Marketers must use technology, products and processes to deliver surveys and reviews (without creating a SONIC BOOM)…allowing for a response less filtered or generic and offering true customer insight.

The Weekly Absolute

The Weekly Absolute #5 – SLOMOtion

S(earch) LO(cal) MO(bile)With 1 billion smartphones, mobile now accounts for 13% of search, with 40% of mobile search having “Local Intent”….Developers are now tasked with building sites optimized for multiple devices/screens..while online marketers must track, develop and intercept visitors with increasingly location based promotions and incentives.

The Weekly Absolute

The Weekly Absolute #2 – The Three Fs

The Three Fs

Friends, Families, and Follows. “Return on Investment (ROI) for social…can’t be MORE social!” Q: What are your business objectives and how do they track against social media today? More friends, fans and follows is not a measure of return on investment (ROI). Social media is an “enabler” (of the objective) not of more social.

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