Sports

Advertising, Market Information, Social Media, Sports, Timeline

Sports

Sports Marketing for Teams and PlayersThe “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media.

Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise of sites like Facebook, Twitter, and Instagram. In terms of endorsement deals, many businesses appear to be looking towards social media stars to guarantee self-promotion without unnecessary costs. While, some sports superstars may still land traditional deals they are also asked to maintain a certain level of a social media presence. It’s clear to see that for better or worse, social media has changed sports marketing.

In this new age, many businesses have adapted to social media in order to remain relevant, and sports franchises are no different. The most obvious advantage includes the ability to connect to millions of sports fans eager to learn more about their favorite teams or players. While, the change has come quickly, there are already some quick and valuable developments.

Of course, these developments speak more to the inescapable influence of digital marketing. With the increased use of social media, the collection and implementation of consumer feedback becomes a more integral part of development. This encompasses Twitter polls to decide songs played during rain delays or even team names based on public support. Making the public a part of the event is not a new concept, but Facebook and Twitter have made the communication process easier than ever.

Regardless of how or where, connection to fans has always been a part of sports marketing. Improving the connection online is only inevitable, so adapting to the system is necessary. While the change can have some consequences, the overall benefit of fan interactions and involvement ensures a longtime base of loyal admirers, something that will keep the tradition of sports alive in the digital age.

Market Information, Seasonal, Sports

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come.

Velocity Agency New Orleans Super Bowl Ads 2015

Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let them sip their pumpkin peach ale. We’ll be brewing us some golden suds.” What most consumers don’t know is that Anheuser-Busch has been on aggressive campaign of acquiring regional craft breweries. Most notably, they recently acquired Elysian Brewing, which currently offers a pumpkin peach ale. It makes you scratch your head at how a company could call out and attack some of their own brands. This strategy had an immediate backlash, spurring a Twitter uprising and the trending hashtag, #BETTERBEER.

Also, Nationwide Insurance’s commercial generated immediate backlash because of its dark nature. You know you’re in trouble when you have to issue a late-night statement regarding your TV ad, and Nationwide did just that. In an ad that was meant to “start a conversation” on preventable child deaths in America, Nationwide was actually testing their latest strategy for selling insurance.

Among the most memorable commercials was the Chevy Colorado ad. The car manufacturer conveyed a simple message in a very creative way: the new Colorado is equipped with 4G LTE Wi-Fi. Seconds before kick-off, TV signals across the nation seemed to go out, only to be greeted by Chevy’s line “What would you do if your TV went out?” See it for yourself.

Several brands tried to convey a more social message, but only Always succeeded. Their #LikeAGirl ad was a great TV success, and it went beyond traditional media. The campaign translated flawlessly to Twitter and Facebook, generating thousands of user interactions.

The biggest story in advertising, however, was not on the TV screen. This year, brands took on to Twitter in an unprecedented level, generating more than 1.5 million Super Bowl ad mentions in one day. Beyond that, advertisers focused on an ever-increasing form of engagement: brand-on-brand tweeting. This year’s Super Bowl generated more brands tweeting one another than any other game.

 

 

Overall, brands are finding new ways to interact with consumers across different mediums. The proliferation of smart phones and tablets has allowed for us to connect and communicate instantly –whether in front of a TV or at the actual game.

Check out other commercials that made it to the top of our list.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

 

 

 

 

 

 

Market Information, Sports

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the game, there’s another important factor to be seen; the advertisements.

Velocity Agency New Orleans Nike

The World Cup is a great opportunity for its sponsors and companies to reach out to a mass audience in fun, innovative ways. One of these companies whose new campaign has risen to the top is Nike. Nike recently came out with a new “Risk Everything” campaign for World Cup 2014 in Brazil and has been shared, liked, and tweeted so much that it is now the third most watched video on YouTube. Their ad video shows popular soccer players in battle with clones for the World Cup title in “the Last Game.” The scientist and the clones want to prove that riskless football is more effective, and they are successful until Ronaldo Fenomeno (one of the popular soccer players) proves them wrong. He gathers the original players and motivates them to “Risk Everything” to fight for the title.

Nike understands that the World Cup is not just about the soccer; it’s about being brave and risking everything for your goals. They recently released a statement saying, “There’s no greater risk than playing it safe.” This is as true in advertising as in sport. The main thing about the “Risk Everything” campaign is that it is a sentiment that goes beyond sport. Human emotion is sold in nearly all unforgettable World Cup campaigns. Coca-Cola sells happiness, McDonald’s sells fun, and Nike sells personal achievement. For four years, people wait to cheer on their country with unbelievable pride and joy. Every yard the ball is moved and every goal is celebrated with outstanding support.

As the clock ticks down, the fans and players both experience what Nike embodies of personal achievement; weather they win or not. This campaign is so universally accepted and resonates with people from all around the world because “Risk Everything” is understood without explanation. They took a concept relevant to everyone from around the world and made it charming to targeted audiences.

Campaigns like this one from Nike force the viewers to ask themselves questions about their own lives. Am I playing a safe and perfect game in my own life? What are the rules that make it safe to risk everything? What are the benefits to going past my own personal boundaries? What are the risks? What would I do for a Klondike bar? Taking more risks is something we can all do, whether it is in the World Cup, advertisements, or our daily lives.

Enough with playing it safe. #fearnothing

 

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Advertising, Sports

Coca-Cola Targets Brazil For The World Cup | Velocity Agency | New Orleans

Coca-Cola is on the brink of changing their advertising strategy for the World Cup 2014. The classic brand, known for its traditionally wholesome and soft image, may soon be plunging into much deeper waters as it explores a more realistic approach relating to Brazil’s current political situation.

While it is isn’t picturesque to imagine anything but sports fans across the globe uniting over goals and jerseys, the truth is that life in Brazil at the moment is pretty unglamorous. The lack of health care, poor public services and extremely high poverty rates are masked by the extensive spending on advertising and commodities during the World Cup 2014. Sadly, Brazil’s somber inequality as a country is being overshadowed by an $11 billion dollar budget for the series of games.

Activists are intent on protesting Brazil’s distorted representation through rallies and marches that seemed to have even become severely violent even before the World Cup began. At one point, even massive plastic sheets were used by protesters to hide a giant Coke bottle in front of Rio’s Maracana Stadium. Brazilian police have been using tear gas and rubber bullets to fend off the rioters that are targeting stadiums in all six countries of the games. In the city of Belo Horizonte, demonstrators set fire to a dealership selling cars produced by Kia Motors (partly owned by World Cup sponsor, Hyundai) and officials say there is likely more violence to come.

Coca-Cola’s executive vice-president, Joe Tripodi told the Associated Press, “That [World Cup] spotlight can act as an opportunity to tell a story of happiness but it can also be a spotlight to tell a story of grievances and concerns that they [the public] have about the direction of the country.”

Although it leaves the question, is Coke’s goal to use Brazil’s corrupted government in ads a genuine effort or is it merely a strategic business plan to take a touchy social problem and financially profit from it?

It isn’t unlike Coca-Cola’s advertisers to stand firm on a political front when it comes to their brand. Only a few years ago did Coca-Cola’s U.K Branch sign the Public Health Responsibility Deal promoting healthy living. As part of their pledge, Coke fought off critics that bashed their sugar-filled cola by distributing soccer balls for each Coke sold during their World Cup Trophy tour. Thus, encouraging kids to get out and play, while still selling soda.

Yet, Coca-Cola does seem to be contradicting their original World Cup 2014 campaign slogan “One World, One Game” by now considering to address Brazil’s depressing situation. It is a slippery slope when projecting political views into a marketing campaign, especially one during events as large as the World Cup.

“Sponsors have got to be locking themselves in their sports marketing war rooms right now to figure out exactly how to respond,” says David Carter, a management professor who runs the Sports Business Institute at the USC Marshall School of Business in Los Angeles told Business Week. “Not only do they need to be concerned with activating their sponsorship, but they’ve got to be really concerned with a rapid response to anything that might go sideways.”

If Coca-Cola does in fact plan to push forward with the plan to support Brazil’s efforts, it will be interesting to see what progress, if any, will result for their residents, government and the Coca-Cola brand in general.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Social Media, Sports

#HashFlag #Twitter #WorldCup | Velocity Agency | New Orleans

Twitter scores, again.

Creative and colorful, the network is bringing back the ever popular #hashflags to utilize hashtags for World Cup series in 2014.

This promoted bit allows Twitter users to hashtag the national three-letter code (e.g. GER, FRA, USA) with the flag emoji of that particular country appearing along side of the tweet. A patriotic element just added to Twitter for the World Cup 2014, this item is a fun way for World Cup game watchers and Twitter users to show support to their favorite teams throughout the series.

Although the feature hasn’t been around in a while, it isn’t exactly brand new, either. The #hashflag became popular when introduced four years ago at the 2010 World Cup. Sadly, the #hashflag component hasn’t made it to the Twitter Application for iPhone, yet. But it was frequently used by the voice of the World Cup, pop-superstar Shakira (one of the first to use the element in 2014 for the series) and has already gained back an audience as tweets of the anticipated global sporting event commence.

Even though the network usually holds a firm second-place to Facebook, the quick, live-action content makes Twitter the better option when it comes to World Cup. This year, Twitter has created a special page with anything and everything World Cup related under just about any topic one could wish. Clicking on the trending hashtag #WorldCup or #WorldCup2014 will transport the user to a feed that includes a continuous stream of real-time score updates, highlights from matches, press comments and player/coach tweets.

Not only is Twitter giving their audience extensive information for the World Cup, they’re also changing up it’s delivery. By allowing non-Twitter users to view their feed with their own sign-in made specifically for the run of the series, they are catering to a whole new crowd of sports fans. Twitter is asking those who register to list what matches and teams they are most interested in, then applying that information to an account tailored for what they need for games.

From a marketing point-of-view, this isn’t a bad idea.

If you consider the increase in web activity social media receives within the duration of a globally televised event, the idea of a temporary account makes sense. Keeping in mind that these events are usually athletic affairs, it is a fantastic strategy to attract new users and keep them entertained with the idea that the account doesn’t have to last forever. The genius is realizing that the new user will eventually rely on Twitter for all sports news updates (not just the World Cup), and come to the conclusion Twitter is the right network for them. Facebook has tried a similar approach with a main page for the soccer series, but it seems doubtful they will see as much success.

Many advertisers say hashtags during events like the World Cup are becoming more valuable than 30 second commercials. It seems that social media traffic peaks during the breaks between airtime and advertisers are finally picking up on this concept. Brands like Kia, Volkswagen, Marriott and Johnson & Johnson have been involved in online promotions during large sporting events and with the World Cup 2014’s popularity on the rise this year we will be seeing even more big names participating in this form of advertising.

With this incredible global show of athleticism in our midst, it is an exciting time to be present as a consumer and advertiser in social media. Whether you support your team in the stands at Brazil, or in 140 characters behind a screen, there is no doubt the world will be buzzing about the excitement that is #WorldCup2014.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

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