Social Media

Social Media

MySpace Starts #TBT Campaign: Will It Work? | Velocity Agency

Myspace is giving long-time social media users the ultimate “throwback Thursday” experience.

The aged network has been trying to reach a new audience and take back their old one for almost 10 years, and are using your old, embarrassing MySpace photographs to do it.

Myspace new marketing trick

“Myspace has been reaching out to connect past users to re-engage them through personalized experience,” a spokesperson for MySpace stated in an interview with Mashable.

The site, which hit peak popularity in the early 2000’s are now e-mailing former MySpacer’s decade old photos of themselves labeled “the good, the rad, and what were you thinking?” with a link connecting to their old profiles.

Although a humorous and enjoyable marketing approach, will the personal touch land MySpace back in the elite networks?

Right now, no one can be sure. Within the past several years, the dated social site has been redesigned, updated, lost focused, regained focused and yet none of the reconstruction of MySpace has caused any stir in their low web traffic. A disappointing ranking of 982 total web traffic as of May 2014, to be exact, that has plateaued for roughly a year.

With all of the more modern sharing networks like Facebook, Twitter, Instagram, YouTube and Tumblr, there is intense pressure to keep up with the constant changes and MySpace has fallen behind to this concept. It isn’t just that the site itself is lacking in new features, but that the branding of the network is having trouble identifying its purpose. Formerly music-oriented, turned social engagement, flipped back to music-oriented, MySpace’s identity crisis could be playing a major role in the company’s failure to flourish. A flaw they’ve had since the company began in 2003.

The history of MySpace is not much of a story as it is a short chapter. Two music-loving computer nerds by the name of Chris DeWolfe and Tom Anderson joined forces to create one of the first big social networks. At first, MySpace was crushing it in the numbers. In 2006 it passed Google as most visited website in the U.S. which is mind-blowing if you consider Googles epic popularity today. Everyone who was Anyone had a Myspace page and tweens and teens relished in the creative freedom of choosing ones own music, fonts and backgrounds on their personalized page.

All was right in the world of Myspace until 2006 when Facebook showed up to the social network scene with the ultimate game-changer, and Myspace has been in a rapid decline ever since.

However, they haven’t given up just yet. Justin Timberlake has apparently taken up quite a bit of stock in the company (a rumored $35 million worth) and has put publicity plans into motion recently with a string of A-list celebrity attended parties and expensive advertisements.

Will all of these tactics work? Or is MySpace going to continue to be that expensive work-in-progress house that never quite gets finished? In the end it will all boil down to brand loyalty, from not only the investors but from previous users of MySpace. Maybe this time around we can keep our Ed Hardy trucker hats out of future pictures.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Digital Innovation, Social Media

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion.

Needless to say, procrastinating college females are not surprised.
Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree.

One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. Unlike most social media sites, Pinterest encourages people to “pin” the craft, workout, recipe, or outfit and then use what you find in your real life. By sharing the content from other boards you follow, you are allowing these great ideas to reach other people and so on, and so on…the general theme being to find something fantastic and pass it along to friends.

A Forbes article featuring a statement from the social data platform tool Sharethis mentioned Pinterest had more share activity than Facebook and Twitter users in 2013. The key to this platform’s success is the ability it has to reach beyond sheer follower numbers to focus on purchase intent and brand engagement.

Online retailer Wayfair found that visitors from Pinterest were 20 percent more valuable overtime than average Wayfair visitors in terms of revenue. As it turns out, all of the pinning has a purpose.

Not only is Pinterest taking over our screens. Now thanks to Nordstrom we can find our top-pinned items in store. In 13 participating Nordstrom retailers, shoppers can find the Pinterest logo located on the most sought-after merchandise. This is a profitable move, especially considering Nordstrom’s Pinterest has over 4 million followers.

Following the trend of selling ad’s, the social site has began transacting with brands like Kraft, General Mills, Lululemon and Gap. All of which have paid up to $1-2 million for 3-6 month commitments to run these promoted advertisements.

However, huge brands don’t get to have all of the fun. The backbone of the network is based on your average consumers like you and me. Growing popularity in the land of stay-at-home mothers, many Pinterest boards are filled with detailed crafts and intricate DIY projects that the site is creating a bit of a “supermom” stereotype. The social network allows both men and women alike to connect on a level that is unlike anything Twitter or Facebook has to offer.

Luckily, budding value of Pinterest is likely to increase as time passes. With the users continuing to pin and the advertisements beginning to roll in, the social network may soon one day become the ultimate tool for marketing. In the meantime, perhaps you can find the 87th project using mason jars and pin it to your board.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Social Media

“When I grow up, I want to be just like Facebook.” -Twitter |VELOCITY AGENCY | NEW ORLEANS, LA

It’s that time again — the social media gods got restless and decided to change the way we use Twitter; this time, making it look more like Facebook than ever.

At first I didn’t like the new Twitter, but in the name of progress (and this blog), I tried it out. A few hours into the change, it kind of grew on me. Here’s what’s new:
Twitter’s new layout allows users to choose a cover photo which is practically identical to the Facebook profile page. Check out Michelle Obama’s page to see an example @FLOTUS
Although the cover photo feature makes the new Twitter look a lot like Facebook, there are actually a few new features that are unique to Twitter alone.
The new profile page showcases “best tweets” for all your followers to see. Your best tweets (the ones with the most engagement & interaction) are pulled and made bigger, bolder, and more noticeable.
Also on display is a user’s “pinned tweet,” which allows users to select a specific tweet to pin to the top of the profile page to best represent the user. This seems to be an extension of the Twitter bio, which only allows 140 characters.
The last new feature is “filtered tweets.” This lets users view a variety of different tweets based on photo content, video content, replies, or just plain tweets. This will allow users to revisit a specific tweet easily, based on its content.
Although the cover photo does make Twitter look strikingly similar to Facebook, some of Twitter’s features will always differentiate the two; their 140 character limit, handles, and format will always remain classic characteristics that make Twitter the unique social media giant it is.
Visit Twitter today, scroll to the top, and “Try it out.” Tell us what you think.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Social Media

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

Be Careful What You Hashtag For

Someone call Olivia Pope. NYPD’s got a scandal on its hands.

There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score.

When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment site popular with the 18-25 year-old crowd.

Social media management over at NYPD was looking to get the same kind of attention. But, as the white-hat-wearing Pope would say, one can’t just send out a message—one needs to control the narrative. On April 22nd, around noon, a tweet was sent out from the NYPD News Twitter account, prompting users to tweet a picture they might have of them with the NYPD, using the hashtag, #myNYPD.

Within a few hours, the hashtag was trending on Twitter and Facebook. Users were posting photos of police brutality, violence, and abuse under the hashtag #myNYPD. At its peak, the hashtag was being used about 16,000 times an hour according to hashtag.org.

The intention of the hashtag campaign was to find and feature a few of the best photos on the NYPD Facebook page. The hashtag took—though probably not in the positive way that it was intended—and now they have quite a selection to choose from.

Looking at the hashtag campaign from a marketing standpoint, the change in the message may not be that bad. The public often dislikes the police regardless because they associate them with the inevitable: tickets, arrests, traffic, sirens, antagonizing peaceful protestors, etc.

But, it’s not like the police is a client that needs to get re-hired for a job. The NYPD isn’t a restaurant or club that will go out of business because of bad press. The NYPD will just go on being disliked as they usually are, except now, they’ll have an incredible SEO score!

According to Tory Starr from PRI.org, the tweets alone launched a global discussion on police brutality—just another progressive step the people of the Internet have taken together.

So, what have we learned from this hashtag blowup? Record the events around you—they can give you a powerful voice and instill change. Also, mass communication means that your audience may turn your message into something completely different.

The #myNYPD publicity can go either in a positive or negative direction—we’ll have to wait and see what they do about the pictures of police brutality flooding the Internet. In the meantime, maybe Ms. Pope will swoop in and save the day.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Social Media

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.

Velocity Agency - Facebook Acquisition of WhatsApp

 

What the Acquisition Says About Social Media in Marketing

If Facebook’s acquisition of WhatsApp proves anything, it’s the importance social media plays in the business marketing sphere in 2014. Keep in mind, of WhatsApps 450 million and growing user-base, 70% use the application on a daily basis. On the other hand, only 62% of Facebook users use the big blue social media giant daily. For Zuckerberg and the rest of the Facebook team, WhatsApp was poised to draw significant marketing revenue away from them. Keep in mind, 70% of businesses say they’re going to spend more on social media marketing in 2014, and Facebook doesn’t want that spending going anywhere but to its coffers. Zuck and the gang have taken a time-honored approach to competition in business: if you can’t beat them, buy them.

Why You Need to Keep Using the Expanded Facebook

With this purchase, Facebook proves it understands the pivotal role it and other social media platforms play in the online marketing game. Just in case you aren’t clear on what the purchase means to you, think of it this way: Facebook now controls a bigger portion of the social media playing field and is playing an increasingly important role in successful online marketing with social media. You need to continue to take steps to please the powers that be. Here’s why:

  • Social Media is the Fast-Track to Online Recognition

SEO, content marketing, and the like are all insanely effective when it comes to successfully building a presence online. However, you first have to draw people to your neck of the internet. By building a presence on social media platforms, places you know billions of people visit daily, you can skip over the part where you have to wait for people to come to you.

  • Social Media is Like an Acceptable Link-Farm

In the past, to build links to your site, you would have to rely on link-farms. Of course, then Google came in and rightly labeled that a black-hat SEO tactic. However, link-building remains an important part of generating more traffic to your website online. By creating high-quality content and sharing it on social media, you can effectively generate your own organic link-farm. Think about it, if your content is good enough, your followers will do the work for you, sharing your links far and wide.

Facebook’s purchase of WhatsApp consolidates an already gigantic social media empire. While it doesn’t necessarily change the playing field for marketers, power plays such as this demonstrate how keenly aware Facebook and its ilk are of their centrality going forward into the Internet Age.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Research, Social Media

Getting Your Thing To Succeed Using Social Media In 2014

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, FacebookYoutube, and Twitter to sites that target more specific niches like Playfire and CultureInside Gallery, where you focus your attention could make or break your thing.

A few years ago experts were touting that one should use every social media outlet at his disposal in order to maximize a brand. This is a completely outdated and unrealistic concept in 2014. There would simply be to many sites for you to manage and too much information for you to create in order to stay engaged with your audience.

 Then there’s this question: the world is a really big place and there is tons of information out there, how does one get noticed amongst the clutter that is consuming these vast social media sites? First, you’ve got to figure out what your thing is and then determine what your goals are. If your only goal is to get 10 thousand likes on Facebook, then you using social media wrong. All of those likes are meaningless unless you are engaging with your consumer. Remember, the point is to engage with your community so that they know of, and better relate to, your thing. Many people, businesses, and event coordinators have forgotten this fundamental concept and simply spam the Internet looking for meaningless follows on Twitter and petty likes on Facebook. They somehow don’t realize that spam isn’t engaging, and that it’s actually bad for their brand image. New and established brands alike have to stay away from this temptation if they want anyone to take their brand seriously. The companies and people that are engaging in these spamming activities have either: A. Gotten lost and forgotten what social media is supposed to be (a community of interested, likeminded individuals that otherwise could not, or would not, engage with one another) or b. have never understood what social media is and are dinosaurs trying to claw their way out of their imminent extinction.

I’m not saying that Facebook, Twitter and the other giant online communities aren’t useful or engaging, they are. My point is that there could be a better alternative you’ve overlooked or a niche within one of those sites that you should target instead of the entire world. Don’t be a dinosaur, be innovative, and stay on your toes. The Internet evolves much to fast for followers and you will never get anywhere if you don’t evolve, pick up your tools, and start creating. If your goal is to reach the entire world, yes choose Facebook, but if your goal is to get more people to your art gallery, weightlifting competition, LAN-party, or whatever your thing is, don’t rule out the possibility that there might be a niche site better suited for your needs.

Here are the steps to figuring out which social media site is right for you.

 Step 1: Determine what your thing is

Closeup of a happy young woman smiling isolated on white backgro

Step 2: Define your target demographic

i.e. Who cares about your thing?

pie-sample

Step 3: Google it! See if a social network for your niche exists. If it doesn’t, by all means make one! If your community exists in a giant like Facebook; great! Go there.  Just make sure your engaging!

 google

Step 4: Engage with the online community that cares about your thing. Because isn’t that what social media is all about?

 Community

 

P.S. Google keeps updating its algorithm and is trying to make engaging content king. Vast knowledge of SEO eventually is not going to matter. Work with Google, not against it. You will lose if you choose the latter.

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