Sports

SethAdvertising, Market Information, Social Media, Sports, Timeline Leave a Comment

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media. Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise …

#TBT: Business Edition

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Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette. #TBT Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, …

A New Face For Social Media

SethSocial Media, Velocity News 1 Comment

As business continues to boom Velocity Agency continues to grow. We’d like to introduce you to the newest person to join our team, Danielle Doty. Danielle will be handling the social media accounts for some of our beloved clients. Danielle was born a military brat (her words) in southern California. Not long after she was born her family was stationed in New Orleans, LA. She had the quintessential NOLA childhood filled with crawfish, Mardi Gras, and many rides on the Ladybug at City Park. In 2011, she decided she needed a DRASTIC change of scenery. She moved to the snowy mountain town …

Holiday Sales: What You’re Doing Wrong

SethAdvertising, Seasonal, Social Media Leave a Comment

Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning …

Say Hey To Our New Guy

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Wow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member. Meet Jared Stanton Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT. Keeping it Short To keep this brief we will just say that he has worked as a web development project …

Have You Evolved? The Evolution of Casino Marketing

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There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads. However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016. So, how accurate were these predicted trends? I’d like to call your attention to the their third trend …

Using Videos for Marketing: A Call to Arms

SethDigital Innovation, Mobile Technology, Social Media Leave a Comment

When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads: “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content …

The Influence of Social Media in Sports Marketing

SethSocial Media, Sports Leave a Comment

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience. Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most …

McDonalds Mascot For Happy Meal: Happy | Velocity Agency

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McDonald’s let Twitter followers in on a happy little addition last week when they released a photo of their new mascot. Bulging eyeballs and big smiling teeth, a Happy Meal box appropriately named “Happy” made his debut to the internet. This fictional character was created as “an ambassador for balanced and wholesome eating” pushing the idea that kids will be happy to choose healthier options like apples and yogurt in place of french fries in their McDonald’s boxes. These good intentions that began in France in 2009 have sparked mainly negative jokes about the new face of the fast-food chain …

#HashFlag #Twitter #WorldCup | Velocity Agency | New Orleans

SethSocial Media, Sports Leave a Comment

Twitter scores, again. Creative and colorful, the network is bringing back the ever popular #hashflags to utilize hashtags for World Cup series in 2014. This promoted bit allows Twitter users to hashtag the national three-letter code (e.g. GER, FRA, USA) with the flag emoji of that particular country appearing along side of the tweet. A patriotic element just added to Twitter for the World Cup 2014, this item is a fun way for World Cup game watchers and Twitter users to show support to their favorite teams throughout the series. Although the feature hasn’t been around in a while, it …