Facebook provides marketers with web browsing history for better targeting

velocity Advertising, Social Media

Facebook announced earlier today that it would allow advertisers to utilize the information that was once only privy to Facebook, to other advertisers working to reach specific audiences. The multi-billion dollar company has access to this information by placing code on Facebook user’s desktops and laptops that collect the websites the user visits. On Facebook mobile, the app collects the same sort of information by determining which apps have been downloaded on the user’s phone. Facebook once kept this information private for security reasons, but in spite of resistance from some Facebook users, the company proceeded with the new feature …

MySpace Starts #TBT Campaign: Will It Work? | Velocity Agency

velocity Social Media

Myspace is giving long-time social media users the ultimate “throwback Thursday” experience. The aged network has been trying to reach a new audience and take back their old one for almost 10 years, and are using your old, embarrassing MySpace photographs to do it. “Myspace has been reaching out to connect past users to re-engage them through personalized experience,” a spokesperson for MySpace stated in an interview with Mashable. The site, which hit peak popularity in the early 2000’s are now e-mailing former MySpacer’s decade old photos of themselves labeled “the good, the rad, and what were you thinking?” with …

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

velocity Digital Innovation, Social Media

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion. Needless to say, procrastinating college females are not surprised. Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree. One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. …

“When I grow up, I want to be just like Facebook.” -Twitter |VELOCITY AGENCY | NEW ORLEANS, LA

velocity Social Media

It’s that time again — the social media gods got restless and decided to change the way we use Twitter; this time, making it look more like Facebook than ever. At first I didn’t like the new Twitter, but in the name of progress (and this blog), I tried it out. A few hours into the change, it kind of grew on me. Here’s what’s new: Twitter’s new layout allows users to choose a cover photo which is practically identical to the Facebook profile page. Check out Michelle Obama’s page to see an example @FLOTUS Although the cover photo feature makes …

Be Careful What You Hashtag For…| VELOCITY AGENCY | NEW ORLEANS, LA

velocity Social Media

Someone call Olivia Pope. NYPD’s got a scandal on its hands. There is no question about it. Marketing has expanded a great deal to include social media. Most companies already know this and have taken to Facebook, Twitter, and other social media outlets to increase their Internet presence, search engine optimization (SEO), and improve their Google score. When Vice President Joe Biden’s Instagram account became known, it picked up a whopping 122,000 followers—not only because the account posted a selfie of Biden with President Barack Obama but also because the account caught the attention of Buzzfeed, a news and entertainment …

What Facebook’s acquisition of WhatsApp means for Online Marketing 2014?

velocity Market Information, Social Media

At the end of February 2014, it was announced that social media giant Facebook would buy WhatsApp, a social messaging company, for a whopping $19 billion USD. The move came as WhatsApp hit the 450 million user mark and estimates showed that it would continue to gain around a million additional users a day. For Facebook, the most popular social media platform in the world with over 1.4 billion active users, buying the world’s most popular messaging app is just another step on the way to their domination of the way people communicate in the Internet Age.   What the …

Getting Your Thing To Succeed Using Social Media In 2014

velocity Research, Social Media

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, Facebook, Youtube, and Twitter to sites …