Starbucks is No Longer Seeing Red

velocity Seasonal

It’s the time of year when the flavors of fall fade away, and peppermint mochas beckon consumer to get holly jolly. A significant signaling of the holidays is Starbucks’s red cup. Since 1997, Starbucks has welcomed the holidays with a cup that ranges from modern and abstract to nostalgic and traditional. The cup design is mostly red with white details to evoke the warm fuzzy feelings we associate with Christmas. In 2015, the company took advantage of the popularity of minimalism in design and debuted a completely red cup. The cup spawned a social media uproar. Consumers claimed there was …

Surviving Black Friday and Cyber Monday

velocity Seasonal

Not long ago, Black Friday was a one-day event. Now, Black Friday sales seem to last an entire season. Brands launch sale days in advance and stretch out the holiday shopping season as long as possible. Some shoppers seem to be losing interest in Black Friday. There has been a 72% decrease in social media conversations about Black Friday since 2012. While Black Friday is on the decline, the internet is favoring Cyber Monday. The decline in Black Friday is due mostly to the negative presence on social media. More than half of the conversations on social media surrounding Black …

Marketing Lessons from the Pumpkin Spice Latte You Can Sip On

velocity Seasonal

Fall is officially here and you’ve already felt the effects of fall fever. You have moved your sweaters to the front of your closet, you passed a pumpkin patch on the way to work, and you are anticipating the slew of fall festivals on your calendar. Pumpkin spice has taken over this season and it isn’t slowing down. There are pumpkin donuts, bagels, hamburgers, chips, beers, liquors, wines, yogurts, salty snacks, cheese and even toothpaste. In 2017, America’s pumpkin spice obsession is bigger than ever. Sales of pumpkin products have grown by 79% since 2012 and have grossed $361m compared …

Brands Lead The Hurricane Harvey Relief Effort

velocity Seasonal

Hurricane Harvey was the first major storm of its kind to make landfall in the US in over a decade and caused mass destruction along the southern border of the nation. Companies from all over the country are offering funds, goods, their employees and offices to help with the relief. At this point, corporate donations have already surpassed $157 million. Walmart and the Walmart Foundation have pledged $2 million to the mayor of Houston. They also have plans to match customer donations on a two-to-one basis. These funds will add up to $10 million that will be donated to the …

Heating Up Your Summer Marketing

velocity Seasonal

Summer is usually one of the perfect times for a vacation. The weather is beautiful, kids are off from school, and people tend to take things slower than usual. As everyone takes a break from the rest of the year, however, marketing brands and entrepreneurs may want to use this time to get ahead of the curve. Though the season can be a slower one for some companies, summer promises a time for new opportunities in promotion, something that can affect business for the rest of the year. One way to do this is to understand the certain trends that …

How Can Retailers Capitalize on the International E-commerce Opportunity this Christmas?

velocity Seasonal

With the global market for cross-border e-commerce valued at $230 Billion in 2014, and predicted to surge to $1 Trillion by 2020, the business opportunity for online retailers has never been greater[1]. International consumers are increasingly favoring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18-54 year-old using a smartphone[2], it comes as no surprise that consumer expectations will reach new heights when it …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

velocity Market Information, Seasonal, Sports

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …