Identifying Your Employer Brand

velocity Advertising, Market Information, Research

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

Smartphone App Fatigue

velocity Mobile Technology, Research

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Afterlight, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another …

Snapchat Vibe

velocity Digital Innovation, Market Information, Research

Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you than the 500+ friends you have on …

The Influence of Social Media in Sports Marketing

velocity Market Information, Research

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience. Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most …

Sports Fans Overtake Digital Media

velocity Market Information, Research

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams. The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following …

The Times They Are a-Changin’

velocity Market Information, Research

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

velocity Market Information, Research

Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success. In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a …

WINDOWS 9 LEAK: WHAT WE KNOW | VELOCITY AGENCY | NEW ORLEANS

velocity Digital Innovation, Research

Last week, a supposed leak from Microsoft revealed the unreleased Windows 9.  Here’s what we know. Leaked sources revealed the company’s September 30th invitation, which stated: Join us to hear about what is next for Windows and its enterprise. And now we are all sitting on the edge of our seats waiting for more information. We don’t even really know if Windows 9 is the correct name for the operating system, however Microsoft’s Chinese division briefly posted, “Microsoft’s latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?” on Weibo, but then promptly …

Getting Your Thing To Succeed Using Social Media In 2014

velocity Research, Social Media

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, Facebook, Youtube, and Twitter to sites …