Smartphone App Fatigue

SethMobile Technology, Research Leave a Comment

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Afterlight, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another …

Twitter rolls out Moments and Facebook test Reactions

SethDigital Innovation, Mobile Technology Leave a Comment

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun. When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I …

Thinking Outside The (Tinder) Box

SethDigital Innovation, Mobile Technology Leave a Comment

Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …

Why I Use ApplePay (And Why You Should Too)

SethDigital Innovation, Market Information, Mobile Technology Leave a Comment

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

SethDigital Innovation, Mobile Technology Leave a Comment

Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …

Carebacks teams up with Velocity Agency for national press coverage| Velocity Agency | New Orleans

SethMobile Technology, Velocity News Leave a Comment

Velocity Agency teamed up with Susco Solutions to get their new app, Carebacks, national press coverage before this past Memorial Day weekend. Within 24 hours of our first press release, the Huffington Post published this story on their website. Other local news stories followed thereafter. Susco Solutions has been hard at work developing the app, which is already available on mobile browsers and the android market. Carebacks is coming soon to iOS. The app allows users to securely connect their credit card numbers to their profiles, and make donations to those they meet and want to help. The online transaction …

Memoirs of an Ex-Crackberry

SethDigital Innovation, Mobile Technology Leave a Comment

Scrolling down the endless feed of Instagram photos on my iPhone, one selfie stands out. It’s a girl I know from college, she is taking the usual “mirror pic,” but there is something that makes this photo extra special. Her picture was not taken by an iPhone, but by what many years ago would be known as a “Blackberry Bold.” Flashback to my freshman year of college: I remember getting my first Blackberry (Flip phones in 2008? Unheard of!). The Pearl was not the best model, but did serve its immediate purpose of placing calls and granting me access to …