#Pantene #SorryNotSorry | Velocity Agency | New Orleans

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Pantene is sorry, they aren’t sorry. Stepping forward with a sequel to last year’s “Shine Strong” campaign, the product line recently produced another attention-grabbing advertisement that leaves its target audience in a standing ovation. In case you haven’t seen it, Pantene’s new commercial features a variety of women in multiple scenarios constantly apologizing for situations that should otherwise be void of a “I’m sorry.” “I’m sorry, this is a stupid question..” a woman says to a group of male co-workers, and a whispered “sorry” as a woman hands a baby to a man as she cooks dinner, are just a …

McDonalds Mascot For Happy Meal: Happy | Velocity Agency

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McDonald’s let Twitter followers in on a happy little addition last week when they released a photo of their new mascot. Bulging eyeballs and big smiling teeth, a Happy Meal box appropriately named “Happy” made his debut to the internet. This fictional character was created as “an ambassador for balanced and wholesome eating” pushing the idea that kids will be happy to choose healthier options like apples and yogurt in place of french fries in their McDonald’s boxes. These good intentions that began in France in 2009 have sparked mainly negative jokes about the new face of the fast-food chain …

Google Grants some Users the Right to be Forgotten | Velocity Agency | New Orleans

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For their next trick, Google will now make you disappear… About a week ago, Google out of Europe created a request form regarding outdated, inaccurate or inappropriate search results to be removed by the “Right to be Forgotten.” More than 50 million people live in the area affected by Google’s potential purge, and so far Google has received over 41,000 requests to have content removed (and counting).Within the first 24 hours the site posted the form’s publication, over 12,000 requests were sent to Google seeking to remove personal content. Google supervisors estimated 7 requests per-minute since the form’s availability on …

Marketing Changes with Society | Velocity Agency | New Orleans

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It may not be the Royal Wedding, but it could be a close second. As ABC’s hit comedy-series “Modern Family” gears up for it’s second leg of a part-2 season finale May 21st the marriage ceremony between characters Cam (played by Eric Stonestreet) and Mitch (Jesse Tyler Ferguson) allows the union of the partners to become official. Co-creator of the series, Christopher Lloyd, told USA TODAY in an article about the show’s nuptial, “Something like this 10 years ago would have made a splash. It will jar some people but hopefully the much more prevalent reaction will be ‘oh that …

Getting Started with Local SEO | Velocity Agency | New Orleans

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Whether you are a new SEO employee in your company or a local business owner trying to get on search engines to stand a chance against your competitors, this brief introduction to local SEO can be beneficial to anyone committed to entering the local market. To begin, let’s address some quick characteristics on how search engines rely on local SEO. Basically, search engines rely on local content that release a signal to notify search engines of that location being specified and in turn, search engines read this and index, or apply, the information accordingly using a unique algorithm. There are …

Universal Analytics reaches prime time with tracking changes | VELOCITY AGENCY | NEW ORLEANS, LA

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Roll out the red-carpet, Google’s Universal Analytics has left beta and has already begun changing the way visits to our devices are tracked. Since the introduction of Universal Analytics in 2012, Google has been hard at work looking at additional means for marketers to track user engagement with their websites to increase conversions. Last week Google, doing what they do best, unveiled a consolidated view for tracking user engagement on separate devices in one easy to see report. How it works? In the digital age, it’s safe to assume that a large part of your target market utilizes multiple channels …

Google’s ‘Shelfie’ Prank Becomes Latest Feature | Velocity Agency | New Orleans, LA

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Following Popularity of April Fools Feature, Google Releases ‘Shelfie’ April Fools: the day for pranksters rolls around every April 1st, evoking joy or dread, depending on whether or not you’re a lover of schadenfreude. Never one to be outdone by others, tech-giant Google launched a salvo of its own pranks last Tuesday. Between transforming Google Maps into an augmented reality game of Pokémon and the invention of the Magic Hand, a device that lets mobile users text and surf the web on their tablets and phones without lifting a finger, the company made a huge splash. “Shelfie” Prank Becomes Permanent …

Free Office Online: Microsoft’s New Strategy | Velocity Agency | New Orleans, LA

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A couple of years back my colleagues and I were discussing the importance of Google’s entrance into the cloud services space, and how their new service, Google Docs, would benefit small businesses and individuals. The proposition was simple: give us a bit of your personal information by signing up for a GMail account, and we’ll let you create, edit and share documents à la Microsoft Office. Initially, the sentiment was that such an underpowered, cloud-only productivity software wouldn’t meet the needs of consumers. That sentiment WAS correct. Fast forward seven years, Google Docs has grown and now integrates many of …

Domain Authority: Is It Worth the Trouble? | Velocity Agency | New Orleans, LA

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Having your online marketing efforts be successful in 2014 is a big deal. After all, web users around the globe are expected to drop $1.5 trillion this year on their favorite goods and services online. While you undoubtedly understand that great SEO, content marketing, and social media outreach are essential to your success in tapping into that huge revenue stream, you may not have heard about domain authority. If that is the case, you need to become familiar with the concept to start improving your business. What is Domain Authority, and How is It Calculated? To put it simply, your …

Three Simple Ways to Do SEO

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It’s only natural that search engine optimization (SEO) intimidate small business owners, because it puts them between a rock and a hard place. The online marketing strategy is meant to garner more web traffic, which means that a higher amount of business leads come to the business’s website. These leads are then converted into sales, and that’s how SEO makes businesses money. According to a study released by OutBrain, search engines are the best drivers of traffic to content websites, a sentiment that’s echoed by statistics showing that 93% of all online experience begins with the use of a search …