Market Information

Market Information, Research

SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success.

In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a pool that is consistently growing and changing.

In it’s toddler years, Google search engine visibility was somewhat easy to obtain by stuffing a website with relevant or irrelevant keywords. As the search engine evolves, it is becoming more targeted at finding these non white-hat SEO techniques and penalizing websites for these practices. Today, Google continues to release major updates to the algorithm like Panda, Penguin, and the new Pigeon that can change a website’s traffic overnight.

Now more than ever, website relevance has to be about brand building through relevant, useful content related to what users are searching for. Keyword stuffing and paid links are now replaced by content strategy and development, a task that takes time. Strong content formation includes a hefty chunk of information that is both up to date and relevant to the users search and has not been respun, republished, duplicated or crowded by keywords.

Links are still valuable however, but their value is changing. Link building, much like keyword stuffing, became one of the easier SEO techniques to achieve higher rank results. Because of this, webmasters began building links independently via paid links or article farms. In order to fight these practices, Google introduced the algorithm update Penguin to seek out websites purchasing links or utilizing other spammy link building techniques and dropping their ranking position on search engine results. In the age of Penguin, it’s important to recognize that black-hat practices of buying links are no longer going to help your website by increasing search engine ranking position; it’s now about building relevant, qualified links by influencers in your network and submitting your content to social news sites like Reddit, Digg, or Google+ rather than submitting to article farms where your content will be republished on other sites.

Outside relevant content writing and qualified link building, another of Google’s algorithms focuses on website design optimization in regards to user experience. Google introduced the Panda algorithm update to seek out websites with low quality content and poor user experience. Websites that introduced high-quality content and constantly introduced new, fresh content into the mix were rewarded with increases in organic traffic. Sites with low quality content, broken links, and poor functionality lost out with Panda and organic traffic dropped exponentially – sometimes overnight.

It becomes more important than ever to have a team of people who understand how to utilize classic search engine tools and combine that with superior content formation in a timely and consistent basis. Paid links and keyword stuffing are no longer king , solid brand building with relevant, unique content on a sturdy foundation is.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Professional Development

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I could hide my reality.  DiGiorno Pizza’s twitter account also participated in the social media trend:

DiGiorno Marketing mistakes

Of course, it took DiGiorno’s content managers a whole ten seconds to click on the hashtag before they realized the domestic violence platform they were using to sell a frozen pizza.  Since the short lived tweet the company has sent out hundreds of personalized apologies stating that, in general, the company is sorry for not looking before leaping into such vulnerable territory and DiGiorno assures it’s audience that it would never poke fun of such a social injustice.

Let’s take a look at some other companies who have used a similar, horrible social media marketing technique.

Epicurious, a website devoted to recipes and all things food, posted this on their twitter account in the midst of the April 15th Boston Marathon bombing.

epicurious boston bombing mistake marketing

 

 

Gap really wanted to reach out to the survivors of Hurricane Sandy day seven into the storm here.

gap marketing mistakes sandy storm

 

Kenneth Cole, sitting comfortably in designer clothes and air conditioning, posted this to their twitter feed.

kenneth cole egypt marketing mistake twitter

This NYPD promotion backfired brutally when people began hashtagging the police department’s horror photos.

marketing mistake nypd hashtag

When McDonalds asked it’s customers to hashtag their dining experiences with #mcstories, they received many responses that looked like this.

mcdonalds macstories twitter mistake marketing

 

NRA posted this the same day as the Aurora movie theatre shooting, Colorado’s deadliest massacre since Columbine.

nra twitter hashtag

 

Whether it is due to user error or just bad taste, mistakes are rarely forgotten.  One person’s failing can be representative of an entire company.  Data is spreading quicker than ever on today’s stellar information highway and even a window of twenty seconds or less can prove deadly.  It is absolutely critical to read, review, and repeat before you finalize that Tweet. At Velocity Agency, we offer our clients careful integration and management of their social media in conjunction with their overall marketing strategy. Check out our work and contact us for a consultation.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information

Apple & IBM: Friends with Benefits | Velocity Agency | New Orleans

Keep your friends close and your enemies closer. Apple and IBM are known rivals, so it was a huge shock when the two companies recently announced that they would be partnering together to sell more of Apple’s iphones and ipods to corporate customers and government agencies.

As two of the largest companies, there has previously been a lot of tension and competition between the two, however Apple’s Tim Cook and IBM’s Ginny Rometty say that the hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM moved on from the PC business when they sold their division to Lenovo ten years ago, and Apple currently makes far more revenue from its iphones than they do from their Mac computers. Cook acknowledged the lack of competition and said that the product of this is, “…something better than either of you could produce yourself.”

So what are Apple and IBM benefiting from their new friendship? Although the two competitors have partnered together in the past, this time, its big. To most, it would look like Apple is getting the better end of the deal. IBM will be providing cloud functionality and services for business use on iOS based mobile platforms which would help bring AppleCare service to the business realm. However, we will also see IBM help sell Apple’s iOS devices containing versions of their own data analytics software to their clients; a mutually beneficial relationship.

Another win-win to this deal: Apple gets a huge partner without having to build and market to other companies solo. In return, IBM gets Apple’s “cool” factor, and loyal following. Companies such as Beats by Dr. Dre and Apple themselves have a certain something that IBM just has never been able to tap into throughout the years; Can you say popularity by association?

The new collaboration between Apple and IBM should worry many companies but Dell and Blackberry are letting it be known that they are not anxious at all. They argue that the bond between the two companies is not going to derail the efforts of their own companies to reinvent themselves.  John Swainson, Dell’s global software business head, said in an interview with Reuters, “I do not think we take the Apple-IBM tie up seriously.  I think it just made a good press release.”  Companies like Microsoft however, might be a little more on edge because of their new emphasis on a cloud first, mobile first structure.  What do you think?  Should the teaming of these two giants be worrying for the rest of the tech companies?

 

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information

Billboards the Prize in CBS’ Acquisition of Van Wagner

It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech M&A’s practically happen every day, the advertising world rarely sees as big a merger as what occurred on Monday when CBS Outdoor Americas acquired Van Wagner Communications for more than 1,000 billboard displays. Today, billboard ads are an excellent way to strengthen your brand. Learn more about billboard advertising and how you can expand your brand.

But what are these mergers really about? In the case of massive social media networks (or media companies in general) is all about eyeballs. The way most media companies generate revenue is through advertising, and to be successful they need the right balance between content and user base. CBS Outdoor Americas announced on Monday that it had reached an agreement to acquire Van Wagner Communications for $690 million in cash. This move comes only four months after the company was spun out of CBS in the networks attempt to increase viewership and promote in new markets. The deal will consist of more than 1,000 advertising billboard displays in 11 large US markets. The expense seems to capitalize on new market opportunities over the summer by promoting shows that will premiere in the Fall. You may remember Facebook bought out WhatsApp for the paltry sum of $19B back in February. While there was tons of criticism of CEO Mark Zuckerburg, the move was seen as a worthwhile strategic risk that would expand Facebook’s user base by more than 500 million people.  Although the CBS deal was nowhere near the scale of the WhatsApp buyout, the media company hopes to accomplish a similar goal: expand its consumer base to as wide an area as possible.

What does CBS hope to gain by plastering its programs all over?

Money (obviously), but in order to achieve revenue from ads they must drive a consumer to action. Most ordinary consumers doubt the effectiveness of billboards to do that. They tend to think that messages on billboard ads are just too short to be persuasive and that there are more effective, more measurable, ways to advertise. Let’s take a look at some stats that delve into this argument.

According to the 2009Arbitron National In-Car Study, “that 71 percent of Americans ‘often look at the messages on advertising billboards’.” Additionally, the study found that 56 percent of Americans reported talking about a funny billboard ad they saw while in the car at a later time. Consumers may argue that there is a big difference between noticing a billboard and deciding to purchase something as a result (they are completely right), but the study revealed information that is critically important to advertisers; 72 percent of viewers shop on their way home, 68 percent make shopping decisions in the car, and 32 percent reported that they visited a business or bought a product advertised on a billboard they saw within one week of seeing it.

People miss the mark when thinking about the benefits of advertising billboards. They aren’t plastered everywhere to persuade you to buy something, not overtly anyway. Instead, they strengthen brand recall and reinforce images. People might not look at ads for longer than a couple of seconds, but they do look. For companies like CBS that want their name and image everywhere (check out how much CBS owns), the opportunity to buy prime real estate billboards is something they can’t risk passing up.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

 

Market Information, Sports

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the game, there’s another important factor to be seen; the advertisements.

Velocity Agency New Orleans Nike

The World Cup is a great opportunity for its sponsors and companies to reach out to a mass audience in fun, innovative ways. One of these companies whose new campaign has risen to the top is Nike. Nike recently came out with a new “Risk Everything” campaign for World Cup 2014 in Brazil and has been shared, liked, and tweeted so much that it is now the third most watched video on YouTube. Their ad video shows popular soccer players in battle with clones for the World Cup title in “the Last Game.” The scientist and the clones want to prove that riskless football is more effective, and they are successful until Ronaldo Fenomeno (one of the popular soccer players) proves them wrong. He gathers the original players and motivates them to “Risk Everything” to fight for the title.

Nike understands that the World Cup is not just about the soccer; it’s about being brave and risking everything for your goals. They recently released a statement saying, “There’s no greater risk than playing it safe.” This is as true in advertising as in sport. The main thing about the “Risk Everything” campaign is that it is a sentiment that goes beyond sport. Human emotion is sold in nearly all unforgettable World Cup campaigns. Coca-Cola sells happiness, McDonald’s sells fun, and Nike sells personal achievement. For four years, people wait to cheer on their country with unbelievable pride and joy. Every yard the ball is moved and every goal is celebrated with outstanding support.

As the clock ticks down, the fans and players both experience what Nike embodies of personal achievement; weather they win or not. This campaign is so universally accepted and resonates with people from all around the world because “Risk Everything” is understood without explanation. They took a concept relevant to everyone from around the world and made it charming to targeted audiences.

Campaigns like this one from Nike force the viewers to ask themselves questions about their own lives. Am I playing a safe and perfect game in my own life? What are the rules that make it safe to risk everything? What are the benefits to going past my own personal boundaries? What are the risks? What would I do for a Klondike bar? Taking more risks is something we can all do, whether it is in the World Cup, advertisements, or our daily lives.

Enough with playing it safe. #fearnothing

 

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information

#Pantene #SorryNotSorry | Velocity Agency | New Orleans

Pantene is sorry, they aren’t sorry.

Stepping forward with a sequel to last year’s “Shine Strong” campaign, the product line recently produced another attention-grabbing advertisement that leaves its target audience in a standing ovation.

In case you haven’t seen it, Pantene’s new commercial features a variety of women in multiple scenarios constantly apologizing for situations that should otherwise be void of a “I’m sorry.”

“I’m sorry, this is a stupid question..” a woman says to a group of male co-workers, and a whispered “sorry” as a woman hands a baby to a man as she cooks dinner, are just a few of the scenes shown in Pantene’s ad. It seems as though the commercial hits home for many women who want detachment from the needy and nagging stereotype often bestowed upon them.

However, Pantene’s marketing research team suggests this apologetic behavior actually has a reverse effect. Instead of allowing women to follow through with their desired intentions, they are subtly portrayed as weak and unfit for the task by asking forgiveness where it is unneeded.

“We used marketing research to look at what gender norms were holding women back and tried to tap into the most relevant and insightful area. This problem of saying sorry wasn’t just something women in the U.S. were facing, but globally,” Kevin Crociata, marketing director of Procter and Gamble North America, told AdWeek. “After the success of the first campaign ‘Shine Strong’ is something we’re committed to as a brand.”

Pantene’s “Shine Strong” campaign has been in progress since it launched at the end of 2013 with a commercial out of Pantene Philippines “Labels Against Women.” It was also the beginning of the Pantene Shine Strong Fund, the goal being to enable and educate women to overcome bias, in collaboration with the American Association of University Women, underwriting monetary grants and allowing access to influential leaders.

“Pantene’s commitment to raising awareness about unconscious bias and stereotypes is a perfect link with AAUW’s core mission,” said AAUW Executive Director and CEO Linda Hallman, CAE told MarketWatch. “We look forward to further exploring these important topics and seeing how our student members bring the conversations to life within campuses and communities across the country.”

While the ad received an overwhelming amount of positive feedback, there were, of course, some opposing views. Some viewers commented online that the commercial loses sight of goal, which is to sell hair products. Many of those commenting argued the campaign itself is sexist, claiming men do the same but aren’t targeted for the ad, and a few disagreed with Pantene stating there is nothing wrong with saying you’re sorry to be polite.

So what do you think of Pantene’s new advertising approach? Will this be breaking grounds for the brand’s image, or just another beauty line pushing women’s stigma barriers to generate sales?

For the time being, Pantene’s “Shine Strong” campaign will (at the least) promote a healthy self-image for the women it targets. It seems that companies are constantly making strides to blend the gender, race and sexuality boundaries more each day within their own form of advertising. Through research lead strategy, marketers appear determined to focus on the confidence and happiness of their consumers.

Sorry, we have to agree.

 

Market Information, Social Media

McDonalds Mascot For Happy Meal: Happy | Velocity Agency

McDonalds let Twitter followers in on a happy little addition last week when they released a photo of their new mascot. Bulging eyeballs and big smiling teeth, a Happy Meal box appropriately named “Happy” made his debut to the internet. This fictional character was created as “an ambassador for balanced and wholesome eating” pushing the idea that kids will be happy to choose healthier options like apples and yogurt in place of french fries in their McDonalds boxes. These good intentions that began in France in 2009 have sparked mainly negative jokes about the new face of the fast-food chain in the United States, targeting the red box and making him the laughing stock of social media.

This is not the first time McDonalds mascot has gotten a makeover, though. Lately, the golden arches have began to push their brand as more of an “upscale dining experience” rather than the grab-and-go greasy meals known since the restaurant opened in 1940.

While we appreciate the effort, there is one tiny detail McDonalds Happy Meal marketing strategists just aren’t getting when it comes down to changing their brand: nobody’s loving it.

The reason big brands become big brands is because of an early well-established mission for the company.

While many newer brands spend years playing around with multiple logos, taglines and purpose, brands like McDonalds may be better off just sticking to what they know.

Not to say they haven’t tried multiple marketing outlets for switching it up a little, but when your restaurant feeds over 68 million people per day, why bother?

Other fast-food corporations have tried to match the efforts of McDonalds but aren’t even close when it comes to the the global takeover of the golden arches. Brands like Coca-Cola and McDonalds do well in their classic familiar bubbles but modern chains may need to switch-up their image to keep up with society.

Several years ago after multiple strings of bad press and negative reviews, the pizza chain Domino’s decided to give their brand a facelift. Commercial after commercials were made since the change in 2009 regarding Domino’s “new and inspired pizza recipe” to help boost sales. In the ads, Domino’s blames itself for the less-than-average tasting pizza and costly delivery fees and announces its new upgrades through offers and giving an overall sense of “personal care” to the customer. Changing the entire marketing approach benefited Domino’s so much, the company saw a 14.3 percent in same-store sales within the first quarter.

So what does this mean for older brands trying to boost their image? Is it a gamble for classic companies but not new ones? Only time will tell if McDonalds attempted image will truly take-off the way they would like and if “Happy” the mascot will stay around for generations of consumers.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

 

Digital Innovation, Market Information

Google Grants some Users the Right to be Forgotten | Velocity Agency | New Orleans

For their next trick, Google will now make you disappear…

Screen Shot 2014-06-11 at 11.55.40 AM

About a week ago, Google out of Europe created a request form regarding outdated, inaccurate or inappropriate search results to be removed by the “Right to be Forgotten.” More than 50 million people live in the area affected by Google’s potential purge, and so far Google has received over 41,000 requests to have content removed (and counting).Within the first 24 hours the site posted the form’s publication, over 12,000 requests were sent to Google seeking to remove personal content. Google supervisors estimated 7 requests per-minute since the form’s availability on the site. With numbers such as these, it seems everyone is for the request application, but some specialists believe this isn’t Google’s duty.

Secretary general of the Internet Service Provider’s Association, Nicholas Lansman, stated in an interview, “ISPA has consistently argued that companies are ill-placed to make such decisions which should be made by a competent authority such as the Information Commissioners Office and it’s European counterparts.” Meaning this removal should be laser-focused on the individual requests by government authority, not a company like Google.

This makes sense, due to the fact many of these requests (sent in primarily from Germany and the U.K) tend to be more personal and require an in-depth examination to approve request. Noting that there is a fine line between individual privacy and serving the public interest. For example, a man in Germany sent in a removal request to Google only a few hours after the form was available just so happened to also pop up on dozens of search engines after attempting to murder his entire family- no word if he ever managed to fulfill his proposal, but information like this may be best left for public viewing.

The idea behind the “Right to be Forgotten” began with the European Court of Justice reaching out to improve the reputations of the Europeans Union by petitioning Google and other search engines to remove potentially damaging links from search results. Other search sites like Yahoo have also began making small strides trying to find a balance between public domain and user privacy. But how do you know which is which? The subject is tricky and there is a large gray area that needs to be considered before completely stripping all requested names from the web.

Thankfully, Google is taking some identity precautions before granting all internet-escapees a right of passage. Along with a series of questions, a copy of your drivers licenses or other photo identification, you must select the country you would like the information deleted from followed by this statement, from Google’s ‘Right to be Forgotten’ form:

“In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information. When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information—for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials.”

However, if you are an American looking for a way to get rid of your online presence, you’ll be waiting quite some time. The Google headquarters of the United States show no signs of making a take-down option such as our neighbors across the pond, and even state on their site that anything you put on the web, belongs to the public.

Beyond the in-depth questionnaire and proof of identification, Google also wants to reiterate the fact that just because your information is removed from the search engine doesn’t necessarily mean it is erased from the internet. Meaning, in a nutshell, you can run but you can’t hide!

Advertising, Market Information

Marketing Changes with Society | Velocity Agency | New Orleans

It may not be the Royal Wedding, but it could be a close second. As ABC’s hit comedy-series “Modern Family” gears up for it’s second leg of a part-2 season finale May 21st the marriage ceremony between characters Cam (played by Eric Stonestreet), and Mitch (Jesse Tyler Ferguson) allows the union of the partners to become official.

Co-creator of the series, Christopher Lloyd, told USA TODAY in an article about the show’s nuptial, “Something like this 10 years ago would have made a splash. It will jar some people but hopefully the much more prevalent reaction will be ‘oh that reminds me of my wedding day.”

While the on-screen “Modern Wedding” finale has seen overwhelming positive reviews and hype on social media by fans, gay marriages and partnerships on television have long been awaiting their acceptance on TV without a controversial backlash or stereotype.

Lagging behind their cinema and silver-screen counterparts, television advertisers are finally feeling secure enough in their brands to feature gay and lesbian families in commercials. Perhaps these advertisers are realizing they have more to gain by running the advertisements than lose.

The Amazon Kindle Paperwhite ad, which aired March of last year, shows a female reading her Kindle by a swimming pool side-by-side with a male attempting to read a competitors tablet in the sun. After dialogue between the two about the tablets the woman casually mentions her husband getting a drink for her, and the man replies “so is mine” while the duo turns and waves to two men standing at a tiki bar.

Inevitably, the commercial was topic of conversation and controversy for months after the airing date; some groups petitioning for Amazon to reshoot the ad, demanding that the advertisement promoted homosexuality and was too graphic for their children to see, even though the gay husband’s weren’t in the same scene together. In the end Amazon chose to keep the commercial as-is and the mainstream brand still occasionally runs the ad despite the negativity towards it.

Almost a year later, an even more disputed commercial for Honey Maid Graham Cracker featuring a gay couple bottle-feeding a baby together threw conservatives into a social media frenzy, horribly bashing the brand for it’s portrayal of “This is Wholesome” tagline promoted by Honey Maid. Calling the ad showing loving families sharing Honey Maid products together “disgusting” and “horrible.”

Amazingly, Honey Maid handled the hateful backlash beautifully as you can see in this video https://www.youtube.com/watch?v=cBC-pRFt9OM

Since then, strides within other well-known brands have been reached, as JC Penny’s recent catalog used lesbian parents to promote a Mother’s Day Sale, which they will be doing again for Father’s Day.

In an article to Huffington Post, vice-president of GLAAD (Gay Lesbian Alliance Against Defamation) Rich Ferraro stated “they’re no longer just targeting gay and lesbian people. They’re targeting people like my mom who wants to know that a company embraces and accepts their gay and lesbian family members, friends and neighbors.”

As advertising becomes more tailored to the consumers with each passing second, it would be more reward than risk to stick with an open-minded approach when it comes to selling a brand. Our world is getting smaller, and thinking larger, thanks to the platforms that technology has given us. The ad’s mentioned above are great examples of how pushing past cliches can lead to a more loyal consumer, the real modern families in our world.

-Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Professional Development, SEO

Getting Started with Local SEO | Velocity Agency | New Orleans

Whether you are a new SEO employee in your company or a local business owner trying to get on search engines to stand a chance against your competitors, this brief introduction to local SEO can be beneficial to anyone committed to entering the local market.

To begin, let’s address some quick characteristics on how search engines rely on local SEO. Basically, search engines rely on local content that release a signal to notify search engines of that location being specified and in turn, search engines read this and index, or apply, the information accordingly using a unique algorithm. There are a few key areas of local SEO that you need to focus on to take full advantage of local SEO: on-page, local profiles, and inbound links/citations.

On-Page Local SEO

Here are some quick, helpful, but essential on-page local SEO tips you can take advantage of to optimize your website for local SEO.

  1. Set up NAP – for every page on your website, make sure to include your name, address, and phone number as crawlable HTML text. Avoid the common mistake of putting this information within an image. In an image, it would not be crawlable to Google and would basically not be there at all.
  2. Create location pages – every website should include a sort of contact page that includes information on the location of your business. You can embed a Google Map of your office to the page with NAP information also on the page.

Local Profiles

A presence of quality local profile pages can be seen as one of the most important parts of a well optimized Local SEO campaign. Start with some of the big names:

For each of these profiles, make sure you completely optimize them with basic information on your business (name, location, hours of operation, business description, website URL, imagery). Today, Google makes creating your local profile even easier by integrating your Google Places with Google+ page. Make sure you also choose a proper business category for your Google+ page as well.

Inbound Links and Citations

Inbound links are basically what the word says – they are links from another domain going back to your site (inbound!). Citations are a little different from inbound links – they represent mentions of your business name, address, and phone number on other domains, but don’t necessarily have to link back to your website.  Here are some helpful tips to consider for inbound links and citations when doing your local SEO campaign:

  1. Ensure consistency of your business information across the web – could not stress this point enough. Very important for the future prominence of your business on the online word. Google values consistency of your business information highly and inaccuracies can lead to problems in how your local profiles show on search results.
  2. Build quality directory citations – you can utilize the below map aggregators to populate map data for Apple, Yelp, Bing, and Google+. (Make sure the citations are consistent with your business info!!)

That should be a solid grasp of an introduction of local SEO to jumpstart your business. Make sure to always maintain consistency of your NAP and encourage customers to leave reviews on your local profiles. Best of luck on your long term SEO success.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

0
Connecting
Please wait...
Call Us Today! (504) 834-8811

Or send us a message!

* Your name
* Email
* Phone
* Company Name
How can we help you?
Call Us Today! (504) 834-8811

Or send us a message!

* Your name
* Email
* Phone
Company Name
Call Us Today! (504) 834-8811
Feedback

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?