The Times They Are a-Changin’

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The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

Retargeting Digital Strategy | Velocity Agency | New Orleans

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How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Personal Branding | Velocity Agency | New Orleans

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The Importance of Personal Branding The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest? Who Are You? Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

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This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …

Developing your own Brand as a Marketing Agency | Velocity Agency | New Orleans

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“If winning isn’t everything, why do they keep score?” – Vince Lombardi Pro Tools, Adobe InDesign, and YouTube tutorials have made everyone a competitor in an already flooded industry. One of the most overlooked and underrated keys to success in this industry is to develop and maintain a strong personal brand. We so often focus on branding and marketing our clients and forget to market and brand ourselves. What sets us apart? What differentiates our services? What makes us a better solution for current and potential clients than a kid in his underwear, sitting in his or her parents’ basement? Branding …

SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

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Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success. In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a …

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

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In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

Apple & IBM: Friends with Benefits | Velocity Agency | New Orleans

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Keep your friends close and your enemies closer. Apple and IBM are known rivals, so it was a huge shock when the two companies recently announced that they would be partnering together to sell more of Apple’s iphones and ipods to corporate customers and government agencies. As two of the largest companies, there has previously been a lot of tension and competition between the two, however Apple’s Tim Cook and IBM’s Ginny Rometty say that the hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM moved on from the PC business …

Billboards the Prize in CBS’ Acquisition of Van Wagner

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It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech M&A’s practically happen every day, the advertising world rarely sees as big a merger as what occurred on Monday when CBS Outdoor Americas acquired Van Wagner Communications for more than 1,000 billboard displays. Today, billboard ads are an excellent way to strengthen your brand. Learn more about billboard advertising and how you can expand your brand. But what are these mergers really about? In the case of massive social media networks …

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

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And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the …