When Athlete-Endorsements No Longer Make Sense

Josh Spencer Market Information, Sports

Besides playing the sports they love, why do professional athletes want to become professional athletes in the first place? Usually to make money. And in an age where celebrities are used (maybe even overused) by companies to endorse products, there’s no question that athletes expect and get a piece of that pie. Some of the most successful advertising campaigns of all time are a result of athletes becoming the faces of a company or product. In 1989, Nike aired “Bo Knows,” which features Bo Jackson (who achieved all-star status as both a Football and Baseball player) trying his hand at …

Why Non-Profits Should Utilize LinkedIn

Josh Spencer Market Information, Professional Development

Oftentimes, a non-profit spending “too much money” will give it a bad rap. This is for a number of reasons. The biggest reason is the argument that non-profits need to limit their overhead costs in order to have more of the donation’s revenue left over to directly help the cause. In English, non-profits take some of the money that one donates (usually most of it) and use it to cover the costs of the business, such as payroll of employees. The perception is that advertising is another cost that will drain the amount of money left to contribute to the …

Snapchat Vibe

Josh Spencer Digital Innovation, Market Information, Research

Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you than the 500+ friends you have on …

SEO Building Blocks

Josh Spencer Market Information, Professional Development, SEO

Consistency is the key to success in conducting SEO for businesses, both local and national. In order for your business to succeed in SEO, you must be consistent in the multiple building blocks of digital marketing. Overall, in the early stages of SEO, there are five basic building blocks to follow. Emphasizing and mastering these building blocks will provide a basic guideline and establish a consistent online presence for your business. Building Blocks:  eywords: Keywords are the most important aspect of establishing your online presence because they allow your business to consistently appear in the appropriate areas of focus. Keywords …

Taking Tips from the Experts: Make Your YouTube Legendary

Josh Spencer Market Information, Professional Development

  I know we’re a little late on the game, but the team at Velocity Agency would like to formally wish Youtube a happy anniversary! While Youtube is now well into its tenth year (It shares its birthday with Valentine’s Day), the site has yet to blow out the candles on its celebration. This past week Google continued the festivities and released a comprehensive list of the best Youtube videos, ever. Over the past ten years, viewers have been unknowingly taking part in a vote for the most memorable and groundbreaking ads of the decade. Millions of views, paired with the opinions …

Top 10 Principles of Great Agency Design

Josh Spencer Market Information, Professional Development

Details Details Details Pay attention. Take notes. Understand the scope of the project. Ask many questions. The more you know about the project the better the design will reflect the message. Take Criticism as a Challenge When a project receives constructive criticism it is an opportunity to make it even better. There is always room for improvement and nothing is perfect. Fonts are our friends Remember that the font is part of the design and treat it that way. The words in the design are not an afterthought but are equal and part of graphic. Take command of your typeface. …

Why I Use ApplePay (And Why You Should Too)

Josh Spencer Digital Innovation, Market Information, Mobile Technology

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

Sports Fans Overtake Digital Media

Josh Spencer Market Information, Research

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams. The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following …

The Times They Are a-Changin’

Josh Spencer Market Information, Research

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

Retargeting Digital Strategy | Velocity Agency | New Orleans

Josh Spencer Digital Innovation, Market Information, Research

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …