Market Information

Market Information, Professional Development

Taking Tips from the Experts: Make Your Youtube Legendary

13925027313_ded1790f12_b

 

I know we’re a little late on the game, but the team at Velocity Agency would like to formally wish Youtube a happy anniversary! While Youtube is now well into its tenth year (It shares its birthday with Valentine’s Day), the site has yet to blow out the candles on its celebration. This past week Google continued the festivities and released a comprehensive list of the best Youtube videos, ever.

Over the past ten years, viewers have been unknowingly taking part in a vote for the most memorable and groundbreaking ads of the decade. Millions of views, paired with the opinions of industry experts, have helped to identify the “Top Ads from the First 10 Years of Youtube”. Aside from their remarkable ingenuity, these videos represent a transformation in the world of advertising. Youtube ads have allowed consumers to experience a new level of authenticity, amusement, and most importantly- engagement. Unlike traditional one-sided marketing, consumers are now capable of engaging and responding with their interests and opinions. Consumers are seeing what they want to see. Consumers are actually enjoying ads.

So how can you join the trend and have your consumers pressing replay?

  1. Give yourself some extra time. Advertisements are no longer limited to thirty second clips. Take the time to let your viewer get to know you and your story.
  2. Be epic. Don’t think like an advertiser, think like a filmmaker. Allow yourself room for some creativity and drama. Viewers share content that makes them feel something.
  3. Get people excited. Whether it be for a new product or an upcoming event, publish your ads right before the promotion and keep them running throughout. Not only will consumers be aware early on, the ad will remain relevant for longer.

So watch one of the below videos, get inspired, and start a conversation with your customers. You never know, maybe you’ll be on the list in 2025.



Source: https://www.thinkwithgoogle.com/articles/a-decade-of-youtube-ads.html

Market Information, Professional Development

Top 10 Principals of Great Agency Design

1
Details Details Details
Pay attention. Take notes. Understand the scope of the project. Ask many questions. The more you know about the project the better the design will reflect the message.


2
Take Criticism as a Challenge
When a project receives constructive criticism it is an opportunity to make it even better. There is always room for improvement and nothing is perfect.


3
Fonts are our friends
Remember that the font is part of the design and treat it that way. The words in the design are not an afterthought but are equal and part of graphic. Take command of your typeface.


4
Stay technically current
New tools, applications and technologies are coming out every day. Stay current. Learn and grow as much as humanly possible.


5
Don’t have a “Style” 
Each client is unique so your creative needs to be unique. Custom design and ideas are so important for every project. Quality is key.


6
Share 
Knowledge is power. Share technical knowledge and ideas. The stronger each team member is, the stronger the team.


7
Know the trends
Be aware of the trends but don’t be “trendy”. Stay informed on what is popular and know what to use and what to avoid.


8
Just say NO
Say no to bad design or a bad idea even if it comes from the client. Being bold and confident in your creative conviction is a valuable asset.


9
Walk away
It was a great idea in theory but it wouldn’t come together. Ideas need to be concise and clear. If the message isn’t coming through, no matter how cool, the idea needs to be put away. But put it on a shelf, if it truly is cool. It might be perfect for something else.


10
HAVE FUN
If you are not having fun, then what is the point.

 

Market Information, Research

The Influence of Social Media in Sports Marketing

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience.

Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most fans will never get the chance to physically interact with their favorite player or sports team, so they use their support as a means to interact and relate to each other. Social media provides an outlet and opportunity for fans and athletes to digitally connect and interact with each other at any time.

Social media can be utilized from many different angles. Not only is it useful for player-fan communication, but for promotions, endorsements, and joint ventures, etc. There are numerous partnership opportunities with companies who are searching for a professional athlete with relatable attributes to become a brand ambassador. Athletes should embrace their celebrity status by strategically making their brand relevant through leveraging their personal highlights and benefits.

For instance, Cristiano Ronaldo is a Portuguese professional footballer (soccer player) for the Spanish club, Real Madrid. Ronaldo is one of the world’s most renowned Federation International de Football Association (“FIFA”) players. This isn’t just because of his spectacular play and accumulated accolades, but his shocking 33.1 million Twitter followers and 106 million Facebook page likes. His team of strategist are the real deal. They found a niche that relates to the fans and networks, which catapulted him into a super brand. Ronaldo has created his own clothing line and has racked up endorsement deals with Nike, Herbalife, Clear, Novo Banco and more.

Social Media has innovatively revolutionized sports marketing. Every athlete, no matter how popular, should utilize and benefit from the advances of sports marketing in social media. Twitter, Facebook, LinkedIn, and Instagram are just a few of the unique platforms at their disposal. It is imperative to let the world genuinely but respectfully, get an understanding of who you are as a brand. People want to know you. Give your audience insight. Do so correctly and the possibilities are endless.

Digital Innovation, Market Information, Mobile Technology

Why I Use ApplePay (And Why You Should Too)

Mobile payments are a disaster.

You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.

ApplePay velocity agency new orleans advertising digital marketing

 

Why?

Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts.

Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new debit card and all my available funds were sitting on my PayPal account, which is a must for online payments. PayPal had worked out deals with some brick and mortar retailers so users could pay with the service at the register, by simply checking in and entering a code at the terminal. A few days earlier, I had made a successful payment at a Chinese restaurant, after showing the employee how to properly accept the transaction. Back at Dollar General, it was my turn, and as the cashier checked out my forty dollars worth of toiletries and snacks, I was ready to pay. After three unsuccessful attempts, I gave up and my friend offered to pay for the items.

PayPal had let me down. After calling customer service they explained this was a “routine security account lock-out,” which prevents users from making payments if the activity seems suspicious. But why did the payment go through at the mom-and-pops Chinese restaurant but got rejected at a business with actual PayPayl support? Mind boggling. Next move? Wait the three-day period for my funds to be transferred to my bank account.

As I drove back home, I asked myself how can companies release such products? Why does it have to be the way it is? Is every tech company missing the obvious?

 

What If?

It was early September, Apple had just announced ApplePay during the iPhone 6 event and like many, I was unimpressed. My previous experiences with mobile payments made me skeptical about trying them out again. A few months later I was up for a phone upgrade so I snatched a shiny brand-new iPhone 6.As I set up my new device, I was asked to use my iTunes-stored credit card for ApplePay, which I did. That was it. That was the whole set up. I was starting to believe again. This was the first time in a long time that signing up for a new service seemed so intuitive, so painless. What if Apple had gotten it right?

Eddy Cue, Apple’s senior vice president of Internet Software and Services, explained during the keynote that ApplePay works with any contactless payment terminal, so I set out to find one. Luckily, these types of terminals are already very common, so a short walk to Walgreen’s granted me the opportunity to try it out. This time I did not ask the cashier if they accepted my payment method and decided to trust Eddy blindly, which made me anxious while I waited in line. As I placed my phone over the terminal holding the TouchID (more on that later), my payment was accepted. Apple had done it right and I was back into mobile payments.

What if someone had designed a payment system from the ground up to be secure and easy to use? A short five months later, Tim Cook had this to say about ApplePay: “We have designed Apple Pay purposely so that we don’t know where you buy something, how much you pay for it, what you bought.”

 

How?

Let’s make something clear: Apple did not introduce any new technologies to power ApplePay, so why did others fail? Apple solved the problem by tackling three main problems: ease of use, security, and compatibility.

When you approach a register and place your iPhone close to it, the system automatically prompts the ApplePay screen. There’s no finding an app, there’s no checking-in, your iPhone just “knows” when to act. If you’ve never used ApplePay, you might be wondering if there’s an extra authentication step, which brings me to security.

Every iPhone since the 5s has built-in TouchID, an easy and secure way to unlock your phone with your fingerprint. TouchID stores secure data in a secure-element in your phone, which is not accessible from any other app. ApplePay stores a device account number created from your credit card, so merchants never have access to your real identity.

Finally, since ApplePay uses technology compatible with thousands of payment terminals, it is already available at many retail stores across the country.

Apple’s biggest opportunity lies in the next iteration of the iPhone, as it will be the second generation to use ApplePay. Also, the payment service is being integrated with other apps, to make the process of checking-out at online stores even faster and more secure.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Research

Sports Fans Overtake Digital Media

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams.

sports media consumption velocity agency new orleans

The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following Twitter updates to watching whole games online.

In October of last year alone, fans consumed over 7 billion minutes of sports content digitally. An ever-growing base of 72 million sports-watchers are taking over the digital media world.

The rise of sports apps also influenced our exuberant media consumption. Most of today’s sports apps include a blend of personalized content from our favorite teams and athletes, which means increased interaction. Verizon even offers exclusive live games as part of their partnership with the NFL. The top-ranked apps include ESPN Sports Center, MLB At Bat, and Team Stream.

Another big contributor was our sports culture obsession with Fantasy Football (heck, there’s even a show about it). Yes, grown adults pretending to own imaginary teams (many of whom work here) drove media consumption up. In 2014, fantasy leagues exploded with a yearly growth of 484% on desktop and 847% on mobile.

Let’s not forget about the World Cup. Every four years, more Americans become enamored with a sport they usually don’t care about. Whether you call it soccer or fútbol, it remains the most watched event around the world. U.S. viewership increased with the increasing success of the U.S. and Mexican teams, which are the most followed in the nation. The Brazil World Cup also helped establish Univision as the de-facto soccer network, streaming countless matches on their website free-of-charge.

Even one of the most mocked sporting events in America had a good year. The winter Olympics showed a healthy 208% increase in hours consumed from 2010.

As the U.S. sports audience grew in 2014, so did its cultural mix. The NBA was at the forefront of this multi-cultural shift, showing what’s in store for other sports in the coming years. A ten-year comparison showed an increase in viewership of 62% in the African-American demographic and a 57% increase for Asian-Americans. Although Hispanic and White fans also watched more minutes, their gains were modest at 14% and 13% respectively.

The biggest winner, however, was College Football. With the introduction of the new playoff format, both semi-final and final games became the most watched programs in cable TV history. The NCAA also aired 97 games with an audience larger than 2.5 million, along with record viewership of bowl games. This unprecedented viewership increase wouldn’t have been possible without the underdog story of Ohio State, which upset Alabama and defeated Oregon in the National Title game.

2014 was an exciting year for sports, and we hope this year holds up to the new precedent. As fans continue to increase consumption across different media platforms, there is an increasing opportunity for brands to connect with them.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Research

The Times They Are a-Changin’

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.

New York Times Magazine Re-Design Velocity Agency Advertising New Orleans

Screen shot from www.nytimes.com/pages/magazine/

 

 

That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware.

The re-design hopes to bring online and print editions (and readers) closer together, with a classier and more modern look. To begin, the Sunday supplement is getting a heavier paper stock to give it a more literary, book-like, feel. Old typefaces have been replaced with custom design: slab-serifs for blocks, call-outs and headlines, and elegant sans-serif fonts for body copy.

The page spreads now look cleaner, as the magazine went from a 12 to a 7-column layout. Former GQ art director Anton Ioukhnevets stripped down the layout to make it feel more web-like, adding emphasis on fluidity and visuals. Both the print and online editions use full-bleed images and the same approach to typography, which distinguish it from the more traditional and conservative look of The New York Times.

Changes to the online version bring in a responsive layout along with a strong sense of organization, thanks to the airy negative space.

Check out the online version here and get the Times this Sunday for the print edition.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Digital Innovation, Market Information, Research

Retargeting Digital Strategy | Velocity Agency | New Orleans

Retargeting velocity agency new orleans advertising

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation.

Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting your site, tracking pixels allow your digital display ads to appear. Thus, increasing brand awareness to an interested user.

Because retargeting allows you to communicate with users that already visited your website, your creative should be dynamic and act as a reminder to come back. The creative should also reflect consistency with the specific pages visited. However, you need to be careful not to appear intrusive or you will lose the prospective customer/client.

As with everything online, some privacy concerns arise over retargeting practices. The technology basically adds a cookie to a user’s browser, which then follows the user around the Internet. This process is maintains personal anonymity, as no identifiable personal information is ever transferred or documented.

Like traditional digital display ads, retargeting allows you to track conversions and determine which creative is most effective. Also, reports show a dramatic drop in cost-per-click for retargeted content, as users that have visited your website are more likely to click your ads.

This technology can be used in various ways. An eCommerce site will benefit from targeting users that visit specific product pages and tackle shopping cart abandonment. In this case, ads can focus on further educating users about specific products, increasing probability of conversion.

Also, retargeting is widely utilized in email marketing campaigns. Once a user opens your eBlast, the process of tracking hyper-targeted display begins. As a byproduct, this increases user retention and attraction.

Remarketing is now a benchmark in effective and efficient digital marketing strategies. The immediate result of targeting interested users is an increase in conversion rates. Brand awareness is merely a starting point. Honing in on interested users narrows the conversion pathway and dramatically increases the possibility of increasing top-line revenues.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Professional Development

Personal Branding | Velocity Agency | New Orleans

The Importance of Personal Branding

The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest?

self branding velocity agency marketing

Who Are You?

Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning and development.  More so, it enables you to make the most of what you have to offer. Within the process of personal branding, you are allowed to be yourself. Moreover, you can leverage who you are as a person by playing an active role in designing a brand with integrity: a brand your audience can trust.

Can I Trust You?

Unfortunately, there are numerous brands that lose credibility and value due to their disingenuous perception.  When you do great work, your audience will consider you trustworthy and dependable.  Once that trust is earned, you’ve gained a brand ambassador and loyal customer for life.  They will support you until the end.

Who wants to work with you?

Once your brand begins to establish a presence, consumers will not only want to assist you, but provide you with valuable and relevant opportunities.  Sponsorship, joint ventures, customer referrals, and more could all be beneficial to your brand.  A successful track record attracts the attention of other businesses and consumers, leading you to greater accomplishments.

What’s Your Point?

Your name is your most important asset.  Evolving it into a brand makes it a reflection of you and what you represent.  It can be beneficial in a successful future or tarnishing if not perceived as trustworthy and useful.  By uniquely and genuinely portraying to the world who you are, you will be equipped to show your audience why they should choose you instead of the competition.  The stronger personal brand you possess, the greater the demand will be for your services.

Market Information, Seasonal, Sports

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come.

Velocity Agency New Orleans Super Bowl Ads 2015

Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let them sip their pumpkin peach ale. We’ll be brewing us some golden suds.” What most consumers don’t know is that Anheuser-Busch has been on aggressive campaign of acquiring regional craft breweries. Most notably, they recently acquired Elysian Brewing, which currently offers a pumpkin peach ale. It makes you scratch your head at how a company could call out and attack some of their own brands. This strategy had an immediate backlash, spurring a Twitter uprising and the trending hashtag, #BETTERBEER.

Also, Nationwide Insurance’s commercial generated immediate backlash because of its dark nature. You know you’re in trouble when you have to issue a late-night statement regarding your TV ad, and Nationwide did just that. In an ad that was meant to “start a conversation” on preventable child deaths in America, Nationwide was actually testing their latest strategy for selling insurance.

Among the most memorable commercials was the Chevy Colorado ad. The car manufacturer conveyed a simple message in a very creative way: the new Colorado is equipped with 4G LTE Wi-Fi. Seconds before kick-off, TV signals across the nation seemed to go out, only to be greeted by Chevy’s line “What would you do if your TV went out?” See it for yourself.

Several brands tried to convey a more social message, but only Always succeeded. Their #LikeAGirl ad was a great TV success, and it went beyond traditional media. The campaign translated flawlessly to Twitter and Facebook, generating thousands of user interactions.

The biggest story in advertising, however, was not on the TV screen. This year, brands took on to Twitter in an unprecedented level, generating more than 1.5 million Super Bowl ad mentions in one day. Beyond that, advertisers focused on an ever-increasing form of engagement: brand-on-brand tweeting. This year’s Super Bowl generated more brands tweeting one another than any other game.

 

 

Overall, brands are finding new ways to interact with consumers across different mediums. The proliferation of smart phones and tablets has allowed for us to connect and communicate instantly –whether in front of a TV or at the actual game.

Check out other commercials that made it to the top of our list.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

 

 

 

 

 

 

Market Information, Professional Development

Developing your own Brand as a Marketing Agency | Velocity Agency | New Orleans

“If winning isn’t everything, why do they keep score?” – Vince Lombardi

Pro Tools, Adobe InDesign, and YouTube tutorials have made everyone a competitor in an already flooded industry. One of the most overlooked and underrated keys to success in this industry is to develop and maintain a strong personal brand. We so often focus on branding and marketing our clients and forget to market and brand ourselves.

What sets us apart? What differentiates our services? What makes us a better solution for current and potential clients than a kid in his underwear, sitting in his or her parents’ basement?

Branding is a way of defining your business to yourself, your team, and your external audiences; it embodies the core of what the business is and its values, not just what it looks and sounds like. Consumers and users of most businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. Moreover, the internet provides a level of transparency in the ever-increasing importance of online referrals and reviews. Consumers and users will perform their due diligence in researching service providers prior to committing to an Agency of Record contract.

In an industry built on trust and relationships, it is important to follow through with something when you say you are going to do it. You want people to see you as someone who is committed to their business. Being branded as a reliable partner is crucial. Review the services your business offers, pinpoint the space in the market it occupies, and research the emotive and rational needs of your consumers. Your brand character should promote your business, connect with your customer base, and differentiate you in the market.

Be remarkable!

According to renowned marketer and author, Seth Godin, “Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable.”

Seth’s “Purple Cow Theory:”

The essence of the Purple Cow – the reason it would shine among a crowd of perfectly competent, even undeniably excellent cows – is that it would be remarkable. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible.

Market where other’s aren’t. Set yourself apart.

There is exponential growth and profits in creating new demand in an uncontested market space. Find your niche. Rather than competing head to head with other providers in an existing industry, set yourself apart as an industry leader in a specific channel.

Most importantly, always consider your branding when communicating and providing a finished product.

Don’t lose your pride or dilute your brand with indiscriminate discounting. Try offering more and set yourself apart, rather than slashing prices. If you don’t value your brand, neither will your consumers or competitors. Stand for something you believe in and deliver when you are provided with the opportunity.

Your final product should stand for itself; your consumer’s results need to reinforce your brand positioning. Securing a new partner/client is only the tip of the spear. Retaining clients and creating long-term relationships is a byproduct of remarkable work, meeting and exceeding expectations.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

0
Connecting
Please wait...
Call Us Today! (504) 834-8811

Or send us a message!

* Your name
* Email
* Phone
* Company Name
How can we help you?
Call Us Today! (504) 834-8811

Or send us a message!

* Your name
* Email
* Phone
Company Name
Call Us Today! (504) 834-8811
Feedback

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?