Taking Tips from the Experts: Make Your Youtube Legendary

velocity Market Information, Professional Development

  I know we’re a little late on the game, but the team at Velocity Agency would like to formally wish Youtube a happy anniversary! While Youtube is now well into its tenth year (It shares its birthday with Valentine’s Day), the site has yet to blow out the candles on its celebration. This past week Google continued the festivities and released a comprehensive list of the best Youtube videos, ever. Over the past ten years, viewers have been unknowingly taking part in a vote for the most memorable and groundbreaking ads of the decade. Millions of views, paired with the opinions …

Top 10 Principals of Great Agency Design

velocity Market Information, Professional Development

Details Details Details Pay attention. Take notes. Understand the scope of the project. Ask many questions. The more you know about the project the better the design will reflect the message. Take Criticism as a Challenge When a project receives constructive criticism it is an opportunity to make it even better. There is always room for improvement and nothing is perfect. Fonts are our friends Remember that the font is part of the design and treat it that way. The words in the design are not an afterthought but are equal and part of graphic. Take command of your typeface. …

The Influence of Social Media in Sports Marketing

velocity Market Information, Research

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience. Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most …

Why I Use ApplePay (And Why You Should Too)

velocity Digital Innovation, Market Information, Mobile Technology

Mobile payments are a disaster. You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.   Why? Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts. Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new …

Sports Fans Overtake Digital Media

velocity Market Information, Research

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams. The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following …

The Times They Are a-Changin’

velocity Market Information, Research

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Personal Branding | Velocity Agency | New Orleans

velocity Market Information, Professional Development

The Importance of Personal Branding The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest? Who Are You? Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

velocity Market Information, Seasonal, Sports

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …

Developing your own Brand as a Marketing Agency | Velocity Agency | New Orleans

velocity Market Information, Professional Development

“If winning isn’t everything, why do they keep score?” – Vince Lombardi Pro Tools, Adobe InDesign, and YouTube tutorials have made everyone a competitor in an already flooded industry. One of the most overlooked and underrated keys to success in this industry is to develop and maintain a strong personal brand. We so often focus on branding and marketing our clients and forget to market and brand ourselves. What sets us apart? What differentiates our services? What makes us a better solution for current and potential clients than a kid in his underwear, sitting in his or her parents’ basement? Branding …