Sports

Josh Spencer Advertising, Market Information, Social Media, Sports, Timeline

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media. Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise …

#TBT: Business Edition

Josh Spencer Advertising, Market Information, Social Media, Timeline, Velocity News

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette. #TBT Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, …

Medical Marketing: Fresh As Ever

Josh Spencer Advertising, Market Information, Professional Development, Timeline

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends. The Health of Health Care Marketing Like marketing any other product, medical marketing approaches the subject by isolating a product and …

Facing The Digital Marketing Trends Of 2017

Josh Spencer Advertising, Market Information, Timeline, Velocity News

After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year. Getting Trendy According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile …

It’s Time To Go Digital

Josh Spencer Digital Innovation, Market Information, Technology

A blog about blogs? Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising. The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and …

Betting on Millennials: Mobile Marketing Now

Josh Spencer Advertising, Market Information

Face the Facts: We are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹ 2+2=4 So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look …

Have You Evolved? The Evolution of Casino Marketing

Josh Spencer Advertising, Market Information, Social Media, Timeline, Velocity News

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads. However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016. So, how accurate were these predicted trends? I’d like to call your attention to the their third trend …

How Can Retailers Capitalize on the International E-commerce Opportunity this Christmas?

Josh Spencer Market Information, Seasonal

With the global market for international e-commerce valued at $230 Billion in 2014, and predicted to surge to $1 Trillion by 2020, the business opportunity for online retailers has never been greater[1]. International consumers are increasingly favoring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18-54 year-old using a smartphone[2], it comes as no surprise that consumer expectations will reach new heights when it …

WIRED TO CONNECT

Josh Spencer Market Information, Professional Development

Clients and potential clients continually ask me what industry is our specialty. From here, I know it is going to be an uphill battle in shifting perception. Lucky for me, shaping perception (for any industry) is my specialty. Healthcare, Consumer Packaged Goods (“CPG”), Retail, Travel, Tourism, etc. all face the same problems (opportunities). Almost all industries are becoming more consumer focused and experience-driven, which creates a consistent set of marketing needs across all industries. This means that we have to go back to a re-examination of the traditional 4-P’s of marketing – Product, Price, Place, and Promotion (one of those …

Bridging the Gap in Digital Marketing

Josh Spencer Market Information, Professional Development

With the prominence and importance of online marketing in the marketplace today, the #1 question you may be asking about your company’s online efforts is, “am I doing it right?” Your website, social media, email marketing, online reputation, PPC, SEO, ….the list goes on and on…. are all so incredibly important right now that you may be losing sleep. If you are like most businesses you are counting every like, retweet, subscriber, click, follow, and positive Yelp review as an amazing personal victory! As well you should. These achievements are digital currency that can benefit your company in many ways. …