Diet Coke Gets a New Look

Josh Spencer Market Information Leave a Comment

There was a point in time where people ditched their regular sodas for diet sodas in hopes to shed some pounds and achieve health without giving up their delicious carbonated beverage. Since customers are now moving away from artificially sweetened sodas, Diet Coke is getting a radically new look and some new flavors to try and boost sales. Diet Coke unleashed new flavors including ginger lime, feisty cherry, twisted mango, and zesty blood orange. The can is thinner and longer which psychologically makes consumers think “slimmer and thinner.” Millennials are highly informed consumers because of all of their access to …

Generation Z: What to Know When Devising Your Holiday Marketing Plan

Josh Spencer Market Information, Seasonal

Just when you have figured out how to appeal to millennials, there’s a new generation in town: Generation Z. Currently, Generation Z is made up of ages 2 to 19. Most of this generation has used the internet since a very young age. They are comfortable with technology, and for them, communicating through social media is the norm By 2020, Generation Z will account for an astounding 40% of all consumers. However, few brands have considered how to go about appropriately communicating to this demographic. This generation is the most technologically fluent generation thus far. Therefore, they recognize the value …

What’s in the Box?

Josh Spencer Market Information

Online shopping started in 1994 and spread like wildfire in 2017. As a result, nearly 79% of Americans shop exclusively online. People have ditched waiting in long lines, driving through traffic, and searching for the best bargain by simply scrolling through the World Wide Web. It doesn’t get much simpler than being able to type in anything that you are looking for and setting filters to narrow it down to your preferred product. Business owners discovered they needed to be innovative and develop a new way to sell their goods online. Thus came the birth of an entirely unique time …

Are Millennials Killing Business?

Josh Spencer Market Information, Research

If you’ve crossed any business or marketing site you’ve probably heard the news about how millennials are business killers, ruining once proud businesses with their own culture. Things like the golf industry, the wine industry, and even McDonald’s have seen a slight decrease in value in recent reports, leading most market experts to blame these events on the rise in Millennials coming of age. From some headlines (“Are Millennials Killing Credit?”), readers would not be remiss in considering this the end of days. Are 20-30-somethings really single-handedly ruining the country’s economy though? The answer to that is of course not. …

Alexa, Purchase Whole Foods

Josh Spencer Market Information

In our last newsletter, we detailed the Retail Apocalypse. Perhaps we heralded this shopping doomsday too soon. With the latest news about store closures and business bankruptcy, it’s easy to give up on the classic brick-and-mortar retail place. As people seem to spend less on items and more on travel, according to Business Insider, retail could be on its way out eventually. However, if there’s one thing that is predictable about the market, it’s that it can sometimes be unpredictable. Amazon’s recent acquisition of Whole Foods alone proves that retail might not be facing an apocalypse so much as a …

Heineken vs. Pepsi: How to Leverage Today’s Sociopolitical Climate

Josh Spencer Market Information

Today’s sociopolitical climate makes it essential for companies to tread lightly when it comes to advertisement. By now, you’ve probably heard all about the latest Pepsi ad. Many argue that any publicity, whether negative or positive, is good publicity. Pepsi has been swept up in controversy in connection with an ad that depicted Kendall Jenner solving the tension between protesters and police with a can of soda and a smile. This controversial ad did not go over well with its audience and was pulled almost immediately after it aired. However, Pepsi’s mentions on social media were up more than 7,000% …

Building Brand Loyalty

Josh Spencer Market Information

Creating and retaining a loyal customer base is essential for any business. A study conducted by Facebook shows that more than 3 in 4 adults in the US return to the same brands over and over again. Marketers commonly define brand loyalty as a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brand rather than competing ones. In this case, the consumer believes that the brand meets their expectations and identifies with the consumer on a personal level: Some famous examples of brand loyalty include: Mac vs. PC McDonald’s vs. Burger …

Identifying Your Employer Brand

Josh Spencer Advertising, Market Information, Research

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

What Internet Privacy Rollbacks Means For Marketers

Josh Spencer Market Information

    Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted to put the brakes on Internet privacy rules set in place by the Obama Administration. The online privacy protections that were set into motion in October 2016 are regarded as revolutionary legislation. And now, the Trump Administration is being given the option to retract these protections. This event presents marketers with a tremendous opportunity, but should they capitalize on it? The doors are opening for marketers (but, really, …

Digital Casino Marketing

Josh Spencer Advertising, Market Information, Professional Development, Timeline, Velocity News

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past, gaming endures through and with the digital age. In years past, casinos often relied on the flashy styling of their gaming machines complete with graphics and flashing lights. Luckily for the gaming industry, the internet and digital casino marketing are perfectly suited to continue this tradition of flash and glamour. Nevertheless, it …