How Online Casinos Affect Traditional Gaming

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The casino business is a billion dollar industry that has become increasingly popular online. Once famous features such as slot machines and card tables can now be played on mobile devices, no matter the user’s location. With this new market of online customers, the industry seems eager to break tradition to provide new and exciting offers for players. Thanks to the use of mobile apps, everyday players can download their favorite games with the ability to save game activity as well as money earned. In addition to the connection, casinos also utilize these opportunities to offer free bonuses and prizes for long-term …

It’s Time To Go Digital

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A blog about blogs? Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising. The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and …

Set Sails for the Digital Seas

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If you own or operate one of the many type of vessels considered a workboat, then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not …

Using Videos for Marketing: A Call to Arms

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When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads: “Compelling sight, sound and motion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content …

Velocity Agency Recognized by New Orleans City Business

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Recently, Velocity Agency was recognized by New Orleans City Business as a top private company in New Orleans and the surrounding areas.  As a full-service digital marketing agency, we’re dedicated to utilizing both the latest technology and our in-house assets to get the absolute best results for our valued clients. Below is the article from New Orleans City Business in its entirety. New technologies boost revenues for ad firms Editor’s note: This is one in a series of stories examining the Top Private Companies in the New Orleans area in 2016. By: Quincy Hodges, Reporter March 22, 2016 While having …

The Future Is Now: Avatar-Inspired Online Shopping

SethDigital Innovation, Technology Leave a Comment

With Cyber Monday surpassing Black Friday in gross sales this past holiday season, it is safe to say that online shopping will continue with exponential growth. While online shopping is very popular, it still has an intrinsic downside; an estimated 30 percent of all purchases are returned, which drives up the retailer’s overall costs. With this cost increase, it’s no wonder that retailers are developing better ways to decrease returns and increase customer satisfaction – Queue the Avatars.   Multiple international clothing companies, along with Hewlett-Packard Enterprises leading the charge, have created an Avatar-based experience; multiple cameras scan your body …

Virtual reality in the palm of your hand

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As technology increases at an exponential rate, the public is being integrated into the technological realm faster and faster. With advancements such as 3D printers, voice recognition software and hover boards, the world we inhabit is slowly becoming what was once only imagined in a sci-fi movie. Thanks to another innovation by Google, virtual reality has become a physical reality. Google Cardboard has brought the world of virtual reality to the comfort of your home, in the palm of your hand. Cardboard gives the user full submersion into a 360-degree virtual world. The purpose of Cardboard is to encourage the …

Twitter rolls out Moments and Facebook test Reactions

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The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun. When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I …

Advertising Through Snapchat

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Have you heard of advertising through Snapchat?  Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you …

Thinking Outside The (Tinder) Box

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Unless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features. While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already …