The Retail Apocalypse and How Your Store Can Survive It

velocity Advertising, Digital Innovation

For some unfortunate retail brands, the apocalypse is already here: the retail apocalypse. As online shopping becomes more and more popular, brick-and-mortar shops are starting to close their doors, creating a rippling effect across major company icons. Sears and JCPenny alone have closed more than 100 stores each while businesses like The Limited have shut down completely. According to real-estate research firm Green Street Advisors, about one-third of all shopping malls could be at risk of shutting down from these recent closures. Is this the fate of all store brands? According to some studies, not exactly. Like all trends, the …

Identifying Your Employer Brand

velocity Advertising, Market Information, Research

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from …

Digital Casino Marketing

velocity Advertising, Market Information, Professional Development, Timeline, Velocity News

Let’s face it, marketing in the ad-saturated world of 2017 is difficult, but marketing a service that depends on people spending money with the risk of seeing no tangible return can seem almost impossible. However, just as the gaming industry has endured various periods of adjustment and difficulty in the past, gaming endures through and with the digital age. In years past, casinos often relied on the flashy styling of their gaming machines complete with graphics and flashing lights. Luckily for the gaming industry, the internet and digital casino marketing are perfectly suited to continue this tradition of flash and glamour. Nevertheless, it …

How Online Casinos Affect Traditional Gaming

velocity Advertising, Digital Innovation, SEO, Timeline, Velocity News

The casino business is a billion dollar industry that has become increasingly popular online. Once famous features such as slot machines and card tables can now be played on mobile devices, no matter the user’s location. With this new market of online customers, the industry seems eager to break tradition to provide new and exciting offers for players. Thanks to the use of mobile apps, everyday players can download their favorite games with the ability to save game activity as well as money earned. In addition to the connection, casinos also utilize these opportunities to offer free bonuses and prizes for long-term …

Sports

velocity Advertising, Market Information, Social Media, Sports, Timeline

The “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media. Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise …

#TBT: Business Edition

velocity Advertising, Market Information, Social Media, Timeline, Velocity News

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette. #TBT Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, …

Medical Marketing: Fresh As Ever

velocity Advertising, Market Information, Professional Development, Timeline

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends. The Health of Health Care Marketing Like marketing any other product, medical marketing approaches the subject by isolating a product and …

Facing The Digital Marketing Trends Of 2017

velocity Advertising, Market Information, Timeline, Velocity News

After a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year. Getting Trendy According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile …

Put Your Town on the Map: Increase Tourism

velocity Advertising, Timeline, Travel, Velocity News

Hello, is there anybody out there? So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer? Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many …