In each of the last several years, global land-based casinos have tallied wins of around 300 billion U.S. dollars from gamblers. Social casino gamers are also on the rise, as the internet casino market grew to 3.4 billion U.S. dollars in 2015, from 2.2 billion just two years earlier. The leading companies within the casino industry are often those that supply the full leisure package, which generally includes casinos, resorts, entertainment complexes and shopping malls, as well as exhibition and convention facilities.
It goes without saying: the gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. And, with ever-growing competition, casinos must rely on strategic marketing to both define their brand and differentiate themselves.
Velocity Agency has helped a variety of casinos develop a coherent brand strategy, pinpoint the right audience and gain a multitude of enthusiastic new players. Our work with Pearl River Resort and Casino required us to use detailed market research to identify a target demographic and create a cross-media campaign, extending across television, radio, print and digital. And, using a robust social media strategy combined with advanced search engine optimization techniques, we were able to significantly bolster Pearl River’s online presence. With our complete marketing solution, Pearl River Resort and Casino has become one of the top destinations in Mississippi.