Medical Marketing: Fresh As Ever

velocity Advertising, Market Information, Professional Development, Timeline Leave a Comment

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends.

Marketing for healthcare can be toughThe Health of Health Care Marketing

Like marketing any other product, medical marketing approaches the subject by isolating a product and determining a target market. By analyzing these factors, providers can best assess consumers’ needs, allowing them to better reach out to potential patients. For example, the CDC’s breakdown of health marketing explains the steps of segmenting a target market through the example of promoting diabetes testing on individuals ages 17-24. Rather than working on a massive, indeterminate sea of different needs, personalizing the audience can produce a returning crowd of clients and patients in need of a particular type medical assistance.

However, there are significant differences between promotions for medical care and consumer products such as cars or TVs. Unlike these targeted products, medical care applies to the widest demographic in the world: people who need doctors. Therefore, medical professions cannot afford to focus on only one form of marketing to reach clients. Although medical marketing must use the traditional standard of target markets, a study by Gold Medal Marketing shows that professions (ie. doctors)  must use a wider range of marketing strategies compared to regular products in order to ascertain what works for them.

The Amazon Effect

The marketing group Skyword, notes the emergence of a trend known as the “Amazon effect” among companies. More specifically, the effect refers to the latest hike in customer demand for “Amazon-like” efficiency as technology provides clinic pricing, selection, and value at the tips of their fingers. In this case, healthcare must constantly strive to keep their marketing fresh and their content up-to-date. However, keeping content fresh can be difficult outside of digital mediums and studies suggest that healthcare professionals prefer to utilize print medium over digital.

Safety in Digital

Still, just because medical marketing is not used to utilizing digital medium doesn’t mean that marketing agencies can’t try to direct medical professions toward newer forms of media. Various new social media sites make for good new opportunities to experiment with advertising. Even updating the look of a website or developing a Facebook page can go along way when it comes to keeping potential clients updated and engaged. While working with a new platform can be daunting, commitment to digital integration ensures that health professionals can achieve marketing success in a continuously changing world.

Marketing or even advertising for health professions seems like an unusual development but, in reality, it maintains a significant portion of the field just like any other business. Velocity Agency has years of experience working with those in the medical professions to help strengthen their marketing and build a larger client base. Fill out the form below to schedule a meeting with one of our marketing experts.

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Facing The Digital Marketing Trends Of 2017

velocity Advertising, Market Information, Timeline, Velocity News Leave a Comment

Hologram on a hand held phoneAfter a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year.

Getting Trendy

According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile technology, and the increased use of visual media in everyday activities. With these features becoming staples of the average life, newer markets will have to work to promote their product for an ever-present and ever-particular consumer.

A.I. Not Just A Movie

Fortunately, another growing trend will follow the assistance of the consumer with plenty of marketing focusing on making lives easier by predicting decisions. As Net Imperative notes, cognitive computing and A.I. solutions have now reached the point of realistic conversations among analytics, all the while hoping to stay ahead of unpredictable shifts. The technological world grows more complex by the day, and these developments may soon be within the public sphere for marketing.

However, while we become more and more advanced, experts also caution companies against overwhelming consumers in the market. Despite constant exposure to digital marketing, plenty of people note a resentment of intrusive advertising such as pop-up ads and banners. Companies should attempt to create a balance between constant relevance and exasperating interruption. To accomplish this, The Huffington Post advises a focus on user personalization which can reduce irrelevant ads and customer dissatisfaction. As a new generation adapts to technology, attention to customers can be a difference between success and failure.

Surprise!

In spite of these predictions, companies should remember the quick popularity of new venues such as live-streaming and quick content that revitalized the playing field. Perhaps the newest trend for 2017 has yet to be invented. Let us go over your 2017 marketing strategy with you. Fill out the form below and one of our skilled team members will contact you to help get you and your buisness pointed in the right direction.

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King Cake for King’s Day: Everything You Ever Wanted to Know About Twelfth Night

velocity New Orleans, Seasonal, Travel Leave a Comment

King Cake from Sucre

King Cake from Sucre.

It’s King’s Day, so you know what that means, right? It’s time to see some parades and eat some king cake, because it’s the first day of carnival season. Okay, I knew that was going to be your answer but do you know the history of King’s Day and it’s significance to New Orleans? Well, I didn’t either but then I did some research and I’m here to share what I’ve learned.

The Many Names of January 6

If you weren’t aware, King’s Day takes place 12 days after Christmas, which is January 6. This is why you may sometimes hear it referred to as Twelfth Night. You may also hear it called Epiphany, Three King’s Day and a whole bunch of other things. You can call it whatever you want but I mostly have heard others refer to it as Twelfth Night and King’s Day.

If you recognized the name Epiphany from church it’s because the day has religious significance. I’m not going to get into too much detail but in short, it’s the day the three kings arrived to see baby Jesus.

A Great Day for Many Reasons

Before I get into how King’s Day relates to carnival season I’d like to point out an interesting coincidence. I first found out about this in an article Doug MacCash wrote for The Times-Picayune. As it turns out, January 6, is the birthdate of Joan of Arc. Yep, the hero of the Hundred Years War, who has her own statue in the French Quarter, shares a day with the beginning of the New Orleans carnival season.

We aren’t really kicking off carnival season because of her, but we do happen to do it on the same day and usually with a parade from the Krewe de Jeanne d’Arc.

Time to Party

Ok, so back to how it relates to New Orleans and carnival season. Well, according to several sources including Becky Retz’s article, “History of Mardi Gras” it is believed that sometime around 1870 an early Mardi Gras krewe decided to take the traditional religious feast that people normally had on King’s Day, and turn it into a parade. In true New Orleans fashion they had a few too many drinks and the parade became less of a religious event and more of a party. From then on it became known as the official start to the carnival season. Ok, I’ve called it carnival season throughout this entire post but let’s be real, it’s Mardi Gras season.

So, that’s the story. If you’re reading this on or past January 6, you should be doing so with a piece of king cake in your hand. You deserve it. Happy Mardi Gras!

 

What are your favorite king cakes? Let us know in the form below:

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Saying Goodbye to 2016

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velocity-newyear2017-fb-animate-300x300In what seems like a blink of an eye 2016 has flown by. With only a few days left in the year we thought we would use this time to discuss some of the highlights from our year as well as get a feel for what 2017 may have in store.

In 2016 we took our already strong team and made it even stronger with the additions of some amazing people. You’ve already met many of them via our recent blogs and the ones you haven’t met will be blogged about within the coming weeks.

In addition to the new team members, we produced an incredible music video for the talented Ronnie Lamarque. If you haven’t seen it yet now is the time to. Check it out here.

As always, 2016 saw the creation of piles of amazing advertising and marketing materials from our talented team. Our expanding graphic design department has really started to take things to an entirely new level.

Also in 2016, our animation staff gave you a look into Santa’s workshop, a journey through a haunted house, as well as a few dozen other amazing video walls that can be seen at Pearl River Casino and Resort.

Looking forward to 2017 we expect to continue creating amazing advertising and marketing content for all of our clients as well as producing high quality television content. We are all about pushing ourselves beyond our creative limits and we can’t wait to continue that in the new year.

Perhaps most importantly, we will continue to build upon our success as our agency continues to grow. 2016 was a great year for us and we believe 2017 will be even better.

Have a happy and safe new year.

Picture Perfect: Velocity Agency Hires Two New Designers

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Two new graphic designers! It was a Merry Christmas indeed as we are proud to unwrap our newest team members. Scott McCarthy and Keith Margavio took very different roads to arrive at Velocity Agency but they share one important thing, pure talent.

Buy LocalScott Graphic Designer


Scott McCarthy is New Orleans born, Kenner raised. After graduating from Holy Cross, Scott attended the University of New Orleans where he picked up a degree in fine arts. When he isn’t designing and animating at Velocity Agency, Scott often finds himself rooting for the Saints, Tulane, UNO and the Cubs, or as he puts it, “any team that loses a lot.” Although, his Cubs did just win a World Series so we aren’t sure if he’s still allowed to claim that.

Back To Where It All StartedKeith Graphic Desinger

Keith Margavio is the other new guy on the block. Keith is a New Orleans native who spent the better part of 25 years living in Houston before returning to the Big Easy.  Keith’s love of art and design led him to a career as a graphic designer and we are thrilled that he’s now one of ours. In addition to design, Keith enjoys cycling and craft beer.

Fun fact: Both designers cited a love of beer… does that tell you something about designers? Also, we could not complete this blog without bringing up the fact that Scott spent a few years in a heavy metal band. Let that soak in.

Jingle Jangle Jingle: Unwrapping Mr. Bingle

velocity New Orleans, Seasonal, Timeline Leave a Comment

mr.bingle float in city parkHey, folks! Jared here. If you read the blog about me then you know I was born and raised in New Jersey. So, it will come as no surprise to you that when it comes to Louisiana holiday traditions I’m still learning. Despite six years of living in NOLA, I find myself learning something new (and more often than not, interesting) every year.

This leads me to my newest discovery, Mr. Bingle. Yes, I know, it’s awful that I didn’t know about this legendary character until recently but at least I’m learning about him now, right?

For those of you, who like me were raised in a different part of the country, allow me to introduce you to Mr. Bingle. The character who looks like a cross between an elf and a snowman was created by an employee at the famed New Orleans department store, Maison Blanche in the late 1940s.

Mr. Bingle’s local fame started to grow when his yearly puppet show became a “can’t miss” event with New Orleans children. The show ran yearly until the mid-1980s. Mr. Bingle was also a frequent guest on local radio and television commercials. Heck, the beloved character even had his own theme song:

Mr. Bingle FigureJingle, jangle, jingle 
Here comes Mr. Bingle
With another message from Kris Kringle
Time to launch your Christmas season
Maison Blanche makes Christmas pleasin’
Gifts galore for you to see
Each a gem from MB!

What is Mr. Bingles purpose? Well, he was brought to life by Santa to be his helper and to bring joy to all those that encounter him.

Eventually Maison Blanche changed hands and became part of the Dillards chain. Today you can find Mr. Bingle merchandise on the Dillards website as well as in some of the Dillards locations.

So, there you have it. Another NOLA Christmas tradition unwrapped.

Merry Christmas.

The Ever Growing Agency

velocity Company, SEO, Velocity News Leave a Comment

We’ve been growing so fast that we are now having to go back to introduce you to some of the new people who have joined us over the past few months. Josh Spencer SEO Director

Say “hello” to Josh.

We are pleased to introduce to you Josh Spencer, the latest SEO Manager to join our team. Josh was born in Germany… yeah you read that correctly, Germany!

In 2000 Josh and his family relocated to Massachusetts. It was a big move for Josh but one that would eventually lead him to us. When it came time to go to college Josh decided to pack his bags yet again, and head down south to New Orleans. Josh earned a B.S. in marketing and philosophy from Tulane University.

Throughout his college career Josh remained busy with various internships. By the time he joined us as an intern Josh had more experience than your average college student. At the end of his internship with us he decided to stick around and we couldn’t be happier about that.

Life in the south.

Josh loves New Orleans. When asked what he loves most about life in the south he gave me two answers: the weather, even though as I write this it is in the 40s outside; and the food. Josh claims he would be content eating a bowl of red beans and rice for pretty much any meal.

Around the office Josh is known for his music recommendations and his love of cream cheese. The music picks are great and the love of cream cheese can’t be explained.

A New Face For Social Media

velocity Social Media, Velocity News 1 Comment

As business continues to boom Velocity Agency continues to grow. We’d like to introduce you to the newest person to join our team, Danielle Doty. Danielle will be handling the social media accounts for some of our beloved clients.

danielle2Danielle was born a military brat (her words) in southern California. Not long after she was born her family was stationed in New Orleans, LA. She had the quintessential NOLA childhood filled with crawfish, Mardi Gras, and many rides on the Ladybug at City Park. In 2011, she decided she needed a DRASTIC change of scenery. She moved to the snowy mountain town of Flagstaff, AZ. There, she received a B.S.B.A in Marketing from Northern Arizona University (Go Lumberjacks!).

Danielle’s dad brought home the family’s first wiener dog in 2004, and she’s been a dachshund enthusiast ever since. Danielle adopted her own furry sidekicks in 2015. Originally, Danielle only meant to adopt one dog but ended up coming home with two! Oops! Spooky, Savage, and Danielle are inseparable.

This isn’t Danielle’s first social media rodeo. Previously, she managed social media for a national retailer, Trashy Diva, with both online and storefront locations. The team at Velocity Agency is thrilled to have her onboard.

Holiday Sales: What You’re Doing Wrong

velocity Advertising, Seasonal, Social Media Leave a Comment

Boost holiday sales with digital marketing.Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning but hopefully also leave you thinking about your marketing and advertising during this time of the year.

Are You Doing All That You Can To Reach Customer?

It’s 2016 and if you aren’t reaching your potential customers through social media you need to reevaluate your approach. There are two approaches to social media advertising; paid and organic. Both have their benefits and both should be considered an option when it comes to boosting your holiday sales. However, it is worth mentioning that while anyone can setup a Facebook account not everyone can run it correctly. For example, just because you are trying to increase holiday sales doesn’t mean you should be “actively selling” on social media. What does that mean? Well, for some businesses there is more of a  benefit to “connecting” with potential clients than there is to be selling to them. When you connect with someone you are giving them a chance to get to know you and see all that you have to offer. Things are starting to feel a little bit more complicated, aren’t they?

Partnering for Success.

Don’t let the subtle yet complicated nuances of social media marketing prevent you from boosting your sales. All you need to do is partner with a marketing and advertising company that understands your business. You’ll want to make sure that they have a track record of increasing sales and social media success. In addition to that, it helps if your new marketing and advertising partner has a deep understanding of the type of customer you are trying to reach.

Velocity Agency is more than happy to assess your current social media strategy and discuss with you ways that you can improve your marketing. To find out if you are doing everything you can to take advantage of the holiday sales push fill out the form below.

 

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