Say Hey To Our New Guy

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Stanton BirthdayWow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member.

Meet Jared Stanton

Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT.

Keeping it Short

To keep this brief we will just say that he has worked as a web development project manager, TV news producer, digital imaging technician, and most recently as the director of operations at WaveOne Digital, a major motion picture company.

Living in the South

Sometime between his stint as a news producer and his work in the film industry he moved down to New Orleans and earned an M.F.A.. He fell in love with the city, and has been here ever since.

The Finish Line

Jared left the film industry in 2016 in search of a place to put his advertising and business management skills to use. We are thrilled to say he landed at Velocity Agency and we couldn’t be happier.

This lucky guy has only been here for a month but he’s already celebrated his birthday with us, and joined the entire team for a lunch at Ruth’s Chris. Steak and cake, what a first month.

Betting on Millennials: Mobile Marketing Now

velocity Advertising, Digital Innovation, Market Information, Mobile Technology, Timeline, Velocity News

Face the Facts:

Velocity Agency Vegas SignWe are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹


2+2=4

So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look to capitalize on new skill based games. Many will look to add restaurants, bars and nightclubs that are considered to be destinations all on their own.

Hello, Is There Anybody Out There?

Sadly, casinos can do the research and can upgrade themselves, but if their marketing isn’t reaching the new younger customer all of their work will be for nothing. Millennials don’t consume media the same way that older generations do. This is why advertising and marketing needs to be specifically targeted at them. Perhaps, more importantly advertising and marketing needs to be easily accessible to them.

What’s So Smart About a Smart Phone?

Velocity Agency has years of experience working with casinos to help get their message across. Not only do we create custom websites and advertisements designed to reach specific clientele, but we also work with casinos to create custom mobile apps. These apps not only serve a functional purpose, such as a map of the casino and resort, but they also serve as an efficient way to put your latest news and updates directly into a customer’s hands.    

In 2015, the Pew Research Center came out with a study showing that 68% of americans have smartphones.² With that in mind, it almost seems foolish not to take advantage of this amazing opportunity. Fill out the form below to find out how Velocity Agency can take your marketing and advertising to speeds you won’t believe.

  1. http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/
  2. http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
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Have You Evolved? The Evolution of Casino Marketing

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There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads.

However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016.

So, how accurate were these predicted trends? I’d like to call your attention to the their third trend for 2016, Analyze This. The staff at GGBM noted that use of modern technology would not only impact the games but also the marketing of those games. The article claims that embracing these new technologies is,  “…vital for operators who want to reach their most valuable customers, discover their entertainment preferences, and win and retain their patronage.”

“…they are expecting more and a better selection based on quality, price, value and speed.”

This GGBM prediction could not have been more spot on. The benefits of a modernized approach to casino marketing and gaming advertising is being seen throughout the industry.

With all that being said, a shockingly large amount of casinos still rely on outdated marketing techniques. Not only does this practice leave them with a smaller customer base, it also leaves them with an aging and ever shrinking base.

“…guests want to make sure they maximize their dollars and experiences…”

The use of modern casino marketing and gaming advertising is more important than most realize. Using data based upon customer’s habits, non-gaming hobbies, and the region they are from can help casinos expand their reach. Once you have expanded your reach you can start to tailor what you offer to best fit the needs of your customers. According to GGBM,  “…guests want to make sure they maximize their dollars and experiences, with food and drink included in that, most times with a mobile device in their hand. It is not enough to just have a food court or a collection of quick-service operations for guests to walk up to, as they are expecting more and a better selection based on quality, price, value and speed.”

Velocity Agency has years of experience working with casinos to help modernize and streamline their advertising and marketing. We’d be glad to go over your current marketing and advertising strategy with you. Fill out the form below and we can setup a phone call or a meeting.   

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Advertising Agencies & Your Business: An Important Relationship

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Velocity ProductionWhen you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level of any of those things if you don’t have a good relationship with your advertising agency.

“The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced…”

The relationship between a business and the team that handles their advertising is almost as important as the actual advertising materials produced. Just think about it. If you had a choice between an advertising agency that only communicated with you via email and one that had the opportunity to meet you in person, come to your shop, and stand by your side as you grow, which would you choose?

Ann Wills Public Relations knows a little something about the benefits of having a long term personal relationship with an advertising team. Ann has been partnered with the advertising and production team at Velocity Agency for over four years. If you ask Ann, she will tell you that there are some real positives in having a long term relationship with the people she trusts to produce her show, “The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced; knowing they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.’  

One of Ann’s clients is the United Health Foundation. Since 1999, the United Health Foundation has been helping to improve the health and health care of communities all around the world. In 2012 Ann brought the foundation’s television show “Community Health Heroes” to Velocity Agency and she hasn’t looked back since.

“…they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.”

The show, which shoots on Velocity Agency’s own stage, serves as an example of the agency’s impressive ability to produce high quality content from within its own walls. Perhaps, more importantly the show represents what can happen when you have trust between a business and a marketing agency.

No matter if you’re actively looking for a new agency or just looking to see what other options are out there, it is important that you talk with whomever you choose so that you can feel confident in the people who are going to run your advertising campaigns.

Find Out If Velocity is Right For Your Business 

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Get the Most out of Your Tourism Marketing

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page_detail_zoom_4779Like most industries, the travel & tourism has had to adapt to changes in technology. Rather than visiting travel agencies, consumers have moved to self-researching online when planning or booking a trip. This has had an enormous effect on tourism marketing strategies. In an increasingly technological world, digital campaigns are the best way to get your destination in front of eyeballs. Here are a few ways to create successful destination marketing campaigns:

 

Adapt to consumer trends. We’ve already mentioned that individuals planning a vacation turn to the Internet for direction. At Velocity Agency, we dive in deeper. Knowing when your target audience is booking their trip can be the key to success. The peak season for vacation is typically summer, unless you are a winter destination. Prepare your campaign months in advance from when you expect to see traffic. Those scouring the web for the best vacation destination will be doing so long before they commit to a trip. Be the first thing they see and you’re more likely to convince them to book. In the event of last minute bookings, your campaign is already in full swing and you’ve already got them covered.

Spend accordingly. If your paid search budget is evenly distributed, reconsider your spending. Front-load the months leading up to the peak season of interest for your destination. Again, summer is the season for travel, so focus on the months leading up to summer, and continue through August.

Encourage shared content. Everyone loves showing off on the internet, so give people a way to do this that benefits you. Provide a place on your website to share their memories and experiences. Doing this will make your website look more fun and inspire future clients, as well as promote great brand image and keep visitors interacting with your page longer.

 

While these are easy concepts to integrate into your tourism marketing campaign, they are often underutilized. Something as simple as a hashtag or travel blog can help you keep track of your campaign’s success by having travelers share their experiences with you. Having one space to keep track of all your travelers can provide you with a sizable amount of data to help show what worked best, and what should be left out of the next campaign.

Using Videos for Marketing: A Call to Arms

velocity Digital Innovation, Mobile Technology, Social Media

When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads:

“Compelling sight, sound and videomarketingmotion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov
er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content in their News Feeds.”

With Facebook putting so much emphasis on the use of video content, you too should be focusing your marketing efforts on video content.  But, what exactly is it that propelled video content to the forefront of the social marketing world?

Here’s our two cents:

Online video views are rising rapidly. It’s projected that by the time 2017 rolls around, 69% of consumer internet traffic will be headed towards video content. This rising trend has gotten the attention of businesses of all sizes, and the videos are about to pour in.

Consumers are clamoring for branded video content, and they respond well to it. Commercials and advertisements can be deemed useless almost instantly by consumers. The internet offers an effective way to spread your message organically.

Furthermore, advances in mobile technology bring videos right to the palm of the consumer. Videos are generally viewable on all screen sizes, and often work better on mobile platforms. For the first time ever, mobile internet usage has surpassed desktop usage, which has a direct correlation to video views. Mobile platforms, such as Snapchat, have revolutionized the way videos are watched. And, when you compare the vertical layout of Snapchat to the horizontal layout of YouTube, you’ll notice that a vertical layout makes it far easier to pick the ads from the content. Across any platform, vertical viewing is the most popular option.

The rise in video content for marketing can be widely attributed to Facebook. The social media giant now averages 8 billion daily video views from its 1 billion users. If you’re not utilizing video content, this is your call to arms.

Q & A With Velocity Newbs

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We have some great new additions to the Velocity team and we want you to meet them!! What better way to get to know someone than to put them on the spot and have them answer a series of random questions that have nothing to do with anything? Yea, we though so too.

NewbsBlog
Are you more of a hunter or a gatherer?

S: I gather groceries…?
K: I gather hunters and then kick back
H: If I had to define myself by these terms, I would call myself a gatherer. I always compare a “gatherer” type individual as one who has a very motherly type disposition. I’m also a lover not a fighter if you wanted to know!

 

You’re a new addition to the crayon box. What color would you be and why?

S: Turquoise – it’s the color of mermaids and everyone loves mermaids. (Ariel was my favorite princess)
K: I can’t tell, I’m colorblind. *He actually is. It’s hilarious.* 
H: If I were a new addition to the crayon box, then I would be the color periwinkle. It’s the perfect mixture of blue and purple (two of my favorite colors), yet is beautiful, calming, and peaceful. Periwinkle is the color of one of my favorite flowers, the hydrangea.

 

What do you think about when you’re alone in your car?

S: How awesome I am singing whatever song is playing and why am I not famous yet?!
K: Can anyone see me singing along looking like an idiot?
H: While I’m driving in my car, I’m usually thinking about what I need to do once I get to my destination or my schedule for the day. It depends on where I am driving, if I’m in bad traffic I’m usually praying that nobody side swipes/ rear-ends me or wishing that I had taken a detour.

 

What’s your favorite ’90s jam?

S: “Wannabe” – Spice Girls
K: Space Jam
H: My favorite 90s jam would have to be “My Heart Will Go On” by Celine Dion. I vividly remember watching Titanic for the umpteenth time and singing along to this song with my sister, we even made up a dance to go with it! Anytime it would come on the radio, we let out one of those “squeals!”

 

If you could be any animal in the world, what animal would you be and why?

S: A dog, because they get free food and they can sleep all day *GOALS*
K: My spirit animal is an eagle, but I’ve always felt more like a jungle cat
H: If I could be any animal in the world, I would be a lioness. Protective of her cubs and full of strength, wisdom and tenacity; many people of the world don’t have these qualities.

 

What was the last gift you gave someone?

S: A candle from Fleurty Girl
K: My dad turned 63 so I got him a nice fanny pack
H: The last gift I gave someone was to my little sister Mary Edna, who just turned 17. I gave her a 3-month subscription to IPSY, a monthly”bag” full of fantastic make-up samples. If you’re a female who loves makeup and beauty products, you’re missing out if you don’t already have it!

 

What were you like in high school?

S: I was one of the smart, honors class kids but I had a lot of friends. I hung out with all different types but had a core group of best friends. I was also on Dance Team and voted “Wittiest” in my senior class.
K: Long hair, tight pants
H: I was very social, an athlete, on the student council and the dance line. I was the girl who always dated older guys who were out of high school, which I think made the boys my age a little intimidated. Is that the right word? Lol, I guess I will find out the answer to that soon, as my 10-year reunion is coming up this year.

 

What’s the last thing you watched on TV and why did you choose to watch it?

S: On Netflix: Fat, Sick, & Nearly Dead. It’s about how terrible Americans eat and the obesity epidemic in the US. I’m hoping it scares me aware from eating all the chicken McNuggets.
K: Kill Bill, because I’ve seen like 6 movies ever and I gotta get the classics out of the way.
H: The last thing I watched on TV was the morning news on WDSU (NBC) when I was getting ready to work. I watch it every morning, but this morning in particular I was keeping an eye out for any updates on the police shooting in Baton Rouge that killed three police officers.

 

Any advice for your previous boss?

S: Not really
K: Try harder dammit
H: Show your employees that you appreciate them. If an employee goes above and beyond and excels within your company, acknowledge it and give him/her a raise. Don’t string your employees along for years while purchasing matching Porsches and taking trips around the world. If they come to you with something, don’t ignore it. It may have taken a lot of guts for them to walk into your office. Don’t let your anger manifest until you blow up in the office. It is unprofessional and it creates a toxic workplace. Do not play favorites with your employees, they all deserve to treated equally based on their work and merit.

 

Tell me something about your last job, other than money, that would have inspired you to keep working there.

S: Bring your dog to work day!
K: I was serving tables and I genuinely like people, so being able to have conversations for money is cool, I can work with that.
H: If management would have been better, the commute not so long, and the workplace more pleasant, then I may have been inspired to stay.

 

What is the funniest thing that has happened to you recently?

S: Getting pooped on by the birds at the Bulldog
K: I ran over some kids playing Pokemon Go in the street… and stole their Pokemon, nerds.
H: I had to explain to my step-son that our dog Clotile is not a horse and why she cannot be ridden as one!

 

What do you want to be when you grow up?

S: Successful & Happy
K: I haven’t thought that far, I’m still working on the growing up part.
H: The best mother I can be.

 

What’s your favorite word? 

S: Weenus.
K: Humuhumunukunukuapuaa.
H: Perfect.

 

What would your theme song be if one played every time you walked into a room?

S: “Get It Ready” – DJ Jubilee
K: FREE BIRD. 
H: “Rise” by Katy Perry

 

What’s your personal motto?

S: Karma’s a bitch.
K: I’ll try anything once.
H: Don’t fear the future, run at it with open arms and a full wallet.

 

Who is your personal hero?

S: I don’t have one.
K: on a serious note, that would be my father
H: I would consider my mother to be my personal hero. She is the strongest, most resilient woman that I know. Not only has she raised 7 amazing kids all while being a working mother, she has encouraged and pushed each of us to peruse our dreams, instilling in us that anything is possible as long as we put 100% into everything we do.

 

LOVE, MARRY, KILL: Hillary Clinton, Donald Trump, Satan.

S: TBH: they’re all terrible and don’t deserve my time or attention
K: love satan, never marry, kill myself
H: KILL, KILL, KILL. I despise them all!

 

GETTING DOWN TO BUSINESS: City Business feature II

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In this second installment of New Orleans City Business‘ feature on Velocity Agency – naming us as one of the top five Fastest Growing Companies in NOLA – Quincy Hodges sits down with Vice President Kevin Conway. Kevin talks business, backbone, Berning and the benefits of being set up as a one-stop-shop.

Editor’s note: CityBusiness tracks the Fastest Growing Companies in the New Orleans area based on information we obtain from our regular surveys of private companies. The five standouts that will be featured in our May 13 print edition reported the largest percentage increase in revenue over the past three years among companies that posted between $20,000 and $100,000 in gross income. The ceiling and basement were established to focus on companies still on the rise, while eliminating the dramatic jumps seen during the early seven-figure stages.

By: Quincy Hodges, Reporter May 9, 2016
After evolving from a marketing and production company into an in-house advertising firm, Velocity Agency has extended its reach all across the country and has made strongholds in several categories. Velocity has grown its revenue from $4.5 million in 2013 to $15 million in 2015, a 175 percent three-year growth.

“Coming from the foundation of Robert Berning Productions in 1975, we’ve been blessed to have all of these assets at our disposal,” said Kevin Conway, Vice President of Velocity. Conway said moving into the digital space was an obvious progression.

When Berning died and his son, Robert Berning III, took over, he recruited Conway out of Los Angeles. Conway said he moved back to New Orleans three years ago and made a commitment to put the right people in the right positions.

Conway attributes some of the revenue growth to Velocity’s ability to be completely in-house by employing editors, a social media team, application developers, web developers, SEO experts, etc. “We really just have everything in one place,” he said. “We are able to create and execute amazing campaigns in an efficient manner, and no other agency in this region can really do that.”

Conway came with a legal and business background and Berning with experience in motion production and more than 20 years of experience as a member of the Berning Productions team. “The combination of the two of us has been quite beneficial,” Conway said. “We are committed to growth and it’s a big theme around here.”

Conway said it’s imperative that Velocity grows outside of the region as well as inside it. Looking forward, Conway said Velocity is aggressively committed to growth in the casino gaming area, health care and legal sectors and with companies that understand the necessity of being in the digital landscape.

Velocity Agency Recognized by New Orleans City Business

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Recently, Velocity Agency was recognized by New Orleans City Business as a top private company in New Orleans and the surrounding areas.  As a full-service digital marketing agency, we’re dedicated to utilizing both the latest technology and our in-house assets to get the absolute best results for our valued clients.

Below is the article from New Orleans City Business in its entirety.

New technologies boost revenues for ad firms

Editor’s note: This is one in a series of stories examining the Top Private Companies in the New Orleans area in 2016.

By: Quincy Hodges, Reporter March 22, 2016

While having the latest technology or unique strategy works in advertising, building brand loyalty, connecting with users and targeting a specific audience is becoming more important than ever for clients in New Orleans and around the country.

Bestie Gambel, president of Gambel Communications, said over the past year she’s seen an increased engagement and importance of social media. At her public relations firm, Gambel said social media activity continues to be strong and robust, along with the use of traditional media.

“What we do is integrate traditional and non-traditional media and definitely use social media to further enhance those messages,” she said. “What has been most interesting is that social media platforms are taking in the idea of boosted or promoted posts.”

Gambel said some clients are now willing to put money behind their social media content to boost their reach to customers.

“That is becoming more and more a best practice, especially for businesses,” she said. “You can really target who you want to speak to by doing that.”

Mark Mayer, president of Peter A. Mayer Advertising, said using 360 degree marketing for clients looks at all of the touchpoints that affect consumer choice and outcomes. It includes social media, digital marketing, public relations and placed-based marketing.

“I think we’ve developed a strategy in analytic capabilities and we have developed some proprietary strategic tools to unlock cultural brands,” he said. “Culture insights, proprietary to us, help brands use culture and that’s a large part of the work that we do.”

Mayer said those cultural insights simply help connect client brands to users, and that’s what is exceptional at the agency.

The agency did experience a loss in revenue compared to the previous year after losing a large client in fall 2015, but was able to rebound by adding some new clients and increasing work with existing clients. Over the past several years, the agency has grown its market client base from 25 percent to 50 percent. Mayer said their sweet spot is being based in the southern part of the United States and being able to market to the rest of country. That is a trend that he anticipates will continue due to the agency’s strong presence in tourism and hospitality.

Velocity Agency has evolved from a marketing and production company into a full-fledged, in-house advertising firm attracting customers from around the country in many different categories. Velocity’s revenue grew to $15 million in 2015, a 50 percent increase from the previous year.

“What it really comes down to is that Velocity Agency is a digital marketing agency at heart focusing on leveraging technology and the evolving digital landscape to get the best results for clients at the most efficient cost,” said Kevin Conway, Vice President of Velocity. “And being that we’re built on the foundation and evolution of Berning Marketing and Production, which has been around since 1975, we have three buildings with all assets internally.”

In this age of everything being about constant content and creation, Conway said Velocity has used its in-house assets to be able to create video, audio, graphics and smartphone apps, websites and social media faster than its competitors.

Conway said there are some emerging trends he’s noticing, including the ability for programmatic media buying, highly targeted geo-fencing, and geo-shaping with retargeting components.

“Those are unbelievable technologies that allow you to really drill down and not waste impressions, but only serve your target market; so you’re not paying for impressions that are wasteful,” he said.

 

The Future Is Now: Avatar-Inspired Online Shopping

velocity Digital Innovation

With Cyber Monday surpassing Black Friday in gross sales this past holiday season, it is

safe to say that online shopping will continue with exponential growth. While online shopping is

very popular, it still has an intrinsic downside; an estimated 30 percent of all purchases are

returned, which drives up the retailer’s overall costs. With this cost increase, it’s no wonder

that retailers are developing better ways to decrease returns and increase customer

satisfaction – Queue the Avatars.

 

Multiple international clothing companies, along with Hewlett-Packard Enterprises

leading the charge, have created an Avatar-based experience; multiple cameras scan your body

and stitch all of the pictures together, accounting for movability, skin-tone, hair style, etc. Once

the stitching process has been completed, you will see yourself displayed as an Avatar on your

preferred device. Now, you are able to select various clothing items to see exactly how they will

look on you without ever stepping foot into a dressing room! This technology, coupled with

your first-party browsing and shopping data, can even suggest various clothing items based on

past purchases and preferences. Hewlett-Packard believes that this is just the beginning for

Avatar use; they envision it being utilized in gaming devices, tracking weight loss, and

recommending clothing based on the changes in one’s body. As brick and mortar is still a viable

way to shop, the introduction of Avatars make it even more tempting to shop from the comfort

of your own home.