Put Your Town on the Map: Increase Tourism

Josh Spencer Advertising, Timeline, Travel, Velocity News

Velocity Tavel Beam TourismHello, is there anybody out there?

So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer?

Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many more towns that are truly worth seeing and yet remain off of the tourism radar. Figuring out how to become a top tier destination is something that is on the minds of many in the tourism and travel industry. This is a tricky problem but can almost always be solved with effective marketing and advertising.  

Making the right move.

Knowing your town’s strongest features and the ability to convey those strengths to a target audience is the job of the advertising and marketing agency that you work with. When you are taking pitches from agencies it is important to ask questions and make sure that the agency either: a) knows how to market your specific town based on its unique features; or b) has a track record of quickly learning what makes a town unique and doesn’t get hung up in the research phase of marketing.  

Too often town’s decide to go with agencies that dazzle them with flash but fail to ever learn what makes the town truly worth visiting. This failure results in marketing that lacks a personal touch and ultimately fails to reach its intended audience. To avoid advertising and marketing disasters you should prepare yourself before hearing a pitch by creating a list of questions that include to two above.

Interested in learning more ways to choose a marketing and advertising agency for your town or city? Fill out the form below and we will gladly set up a time to go over your community’s needs.  

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End of the Year Travel Trips

Josh Spencer Research, Travel

Just because the year is almost over doesn’t mean that you can’t still enjoy some R&R. Let’s take a look at some of the leading travel trends of 2016. Hopefully, you will find the motivation necessary to cash in some of your vacation days.

Velocity Agency 2016 Travel

Leading into 2016, 99% of Baby Boomers were planning to travel for leisure. In many cases multiple trips were planned. However, just because you may not be a baby boomer you should still be considering a vacation. Studies suggest that “young” travelers account for up to 20% of the money spent on travel.  

If you’re still struggling to find the motivation to travel you might want to examine the reasons others cite for taking a trip. You probably wouldn’t be surprised to learn that many people travel for fun, but others travel out of a need to rest and recover from the rigors of their day-to-day lives. What are your reasons for travel?

Velocity Agency 2016 Travel


Sometimes, deciding where to go can be more difficult than deciding if to go at all. A lot of people can feel overwhelmed when planning a trip. Experts suggest trying to break this problem down into a few simple questions. Once those questions have been answered you will find that choosing where to go can be as easy as picking up the phone. 

Ask yourself:

  • How long do I want to travel?
  • What is my budget for this trip?
  • What kind of environment do I want to vacation in? (ie. city, beach, mountains, etc…)
  • What experiences am I looking to have on this trip?

Velocity Agency 2016 Travel 

If you still find yourself in need of some additional motivation we recommend looking at some popular trip ideas. Who knows, maybe you will end up taking a vacation that you previously did not know existed. 

Lastly, don’t feel pressured to travel out of the country just because that’s what others might be interested in doing. You need to make this trip about you, and meeting your needs. The USA offers tons of safe travel destinations, many of which offer something for everyone.

Please feel free to download the entire PDF. Happy travels!

DOWNLOAD Destined To Travel PDF

When Red is Blue: Trust in Marketing

Josh Spencer Timeline

Marketing Matters

marketingWhen it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily,
there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the
wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2.

Step #2: Trust

So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For many, having a business’s public image in the hands of another company can be stressful. It’s important to remember that you’ve selected that particular agency based on a variety of factors that almost always includes a history of success.

When the agency you’ve selected starts to craft a plan to get your message out, the best thing you can do is trust them. A lot of money goes into creating a marketing campaign and the last thing you want is to flush that money away for no good reason. That doesn’t mean that you can’t make suggestions, and it is important that you make sure your brand guidelines are followed, but don’t forget… trust.

 

When Red is Blue

I understand that sometimes you will want something one way and your agency will suggest something completely different. When these moments occur it is important to weigh what is important to you, and consider the agencies expertise in that area. Ask yourself these questions:

  • Is this something I can experiment with and be ok?
  • Have I already paid the agency for this work?
  • Why do I not like this work? Is it a personal reason or a business reason?

 

Happily Ever After

Everyone wants to be happy in life and one of the great joys in life is helping others be happy. The same is true for your business relationships. Obviously, you want the agency to make you happy and surely the agency wants to see you, as their client, happy. When you give your agency a little trust you are allowing them the chance to make you happy.

Interested in learning more about the ins and outs of working with a marketing and advertising agency? Fill out the form below and one of our team members will get in touch with you.

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Marketing: The Forgotten Side

Josh Spencer Timeline, Velocity News

Surprise, Surprise!

Velocity Marketing SpacemanYou might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture.

These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with.

The Other Side

Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what other factors are important when you are choosing an agency? Cost. I bet that you answered before you even finished reading the question. Cost is pretty much always on the minds of business owners and marketing managers yet it is not always considered from a practical point of view. 

Yes, you know what you pay your agency, but how far does that money really get you? When an agency has to outsource work they usually incur a cost that they then mark-up and pass onto you and your business. It should come as no surprise to you that when choosing a marketing and advertising agency the smartest decision you can make is going with an agency that is able to perform most of your desired work in-house. Not only does in-house work allow for more creative control, it is a great way to know exactly how much money needs to be in your marketing budget.

One Stop Shop

The New Orleans based, Velocity Agency has really taken this philosophy to the max. Not only does Velocity Agency do all of the standard print, web, and billboard advertising; we here at Velocity Agency are also a full service production company. That means that there is no need to outsource work for commercial and animation work. The ability for Velocity Agency to in-house so much work means we have more time to create higher quality marketing materials while at the same time we save our clients money. What could be better? Fill out the form below to find out how Velocity Agency can enhance and improve all of you advertising and marketing needs.

 

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Say Hey To Our New Guy

Josh Spencer Social Media, Timeline, Velocity News

Stanton BirthdayWow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member.

Meet Jared Stanton

Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT.

Keeping it Short

To keep this brief we will just say that he has worked as a web development project manager, TV news producer, digital imaging technician, and most recently as the director of operations at WaveOne Digital, a major motion picture company.

Living in the South

Sometime between his stint as a news producer and his work in the film industry he moved down to New Orleans and earned an M.F.A.. He fell in love with the city, and has been here ever since.

The Finish Line

Jared left the film industry in 2016 in search of a place to put his advertising and business management skills to use. We are thrilled to say he landed at Velocity Agency and we couldn’t be happier.

This lucky guy has only been here for a month but he’s already celebrated his birthday with us, and joined the entire team for a lunch at Ruth’s Chris. Steak and cake, what a first month.

Betting on Millennials: Mobile Marketing Now

Josh Spencer Advertising, Market Information

Face the Facts:

Velocity Agency Vegas SignWe are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹


2+2=4

So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look to capitalize on new skill based games. Many will look to add restaurants, bars and nightclubs that are considered to be destinations all on their own.

Hello, Is There Anybody Out There?

Sadly, casinos can do the research and can upgrade themselves, but if their marketing isn’t reaching the new younger customer all of their work will be for nothing. Millennials don’t consume media the same way that older generations do. This is why advertising and marketing needs to be specifically targeted at them. Perhaps, more importantly advertising and marketing needs to be easily accessible to them.

What’s So Smart About a Smart Phone?

Velocity Agency has years of experience working with casinos to help get their message across. Not only do we create custom websites and advertisements designed to reach specific clientele, but we also work with casinos to create custom mobile apps. These apps not only serve a functional purpose, such as a map of the casino and resort, but they also serve as an efficient way to put your latest news and updates directly into a customer’s hands.    

In 2015, the Pew Research Center came out with a study showing that 68% of Americans have smartphones.² With that in mind, it almost seems foolish not to take advantage of this amazing opportunity. Fill out the form below to find out how Velocity Agency can take your marketing and advertising to speeds you won’t believe.

  1. http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/
  2. http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
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Have You Evolved? The Evolution of Casino Marketing

Josh Spencer Advertising, Market Information, Social Media, Timeline, Velocity News

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads.

However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016.

So, how accurate were these predicted trends? I’d like to call your attention to the their third trend for 2016, Analyze This. The staff at GGBM noted that use of modern technology would not only impact the games but also the marketing of those games. The article claims that embracing these new technologies is,  “…vital for operators who want to reach their most valuable customers, discover their entertainment preferences, and win and retain their patronage.”

“…they are expecting more and a better selection based on quality, price, value and speed.”

This GGBM prediction could not have been more spot on. The benefits of a modernized approach to casino marketing and gaming advertising is being seen throughout the industry.

With all that being said, a shockingly large amount of casinos still rely on outdated marketing techniques. Not only does this practice leave them with a smaller customer base, it also leaves them with an aging and ever shrinking base.

“…guests want to make sure they maximize their dollars and experiences…”

The use of modern casino marketing and gaming advertising is more important than most realize. Using data based upon customer’s habits, non-gaming hobbies, and the region they are from can help casinos expand their reach. Once you have expanded your reach you can start to tailor what you offer to best fit the needs of your customers. According to GGBM,  “…guests want to make sure they maximize their dollars and experiences, with food and drink included in that, most times with a mobile device in their hand. It is not enough to just have a food court or a collection of quick-service operations for guests to walk up to, as they are expecting more and a better selection based on quality, price, value and speed.”

Velocity Agency has years of experience working with casinos to help modernize and streamline their advertising and marketing. We’d be glad to go over your current marketing and advertising strategy with you. Fill out the form below and we can setup a phone call or a meeting.   

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Advertising Agencies & Your Business: An Important Relationship

Josh Spencer Professional Development, Velocity News

 

Velocity ProductionWhen you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level of any of those things if you don’t have a good relationship with your advertising agency.

“The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced…”

The relationship between a business and the team that handles their advertising is almost as important as the actual advertising materials produced. Just think about it. If you had a choice between an advertising agency that only communicated with you via email and one that had the opportunity to meet you in person, come to your shop, and stand by your side as you grow, which would you choose?

Ann Wills Public Relations knows a little something about the benefits of having a long term personal relationship with an advertising team. Ann has been partnered with the advertising and production team at Velocity Agency for over four years. If you ask Ann, she will tell you that there are some real positives in having a long term relationship with the people she trusts to produce her show, “The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced; knowing they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.’  

One of Ann’s clients is the United Health Foundation. Since 1999, the United Health Foundation has been helping to improve the health and health care of communities all around the world. In 2012 Ann brought the foundation’s television show “Community Health Heroes” to Velocity Agency and she hasn’t looked back since.

“…they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.”

The show, which shoots on Velocity Agency’s own stage, serves as an example of the agency’s impressive ability to produce high quality content from within its own walls. Perhaps, more importantly the show represents what can happen when you have trust between a business and a marketing agency.

No matter if you’re actively looking for a new agency or just looking to see what other options are out there, it is important that you talk with whomever you choose so that you can feel confident in the people who are going to run your advertising campaigns.

Find Out If Velocity is Right For Your Business 

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Get the Most out of Your Tourism Marketing

Josh Spencer Technology, Travel

page_detail_zoom_4779Like most industries, the travel & tourism has had to adapt to changes in technology. Rather than visiting travel agencies, consumers have moved to self-researching online when planning or booking a trip. This has had an enormous effect on tourism marketing strategies. In an increasingly technological world, digital campaigns are the best way to get your destination in front of eyeballs. Here are a few ways to create successful destination marketing campaigns:

 

Adapt to consumer trends. We’ve already mentioned that individuals planning a vacation turn to the Internet for direction. At Velocity Agency, we dive in deeper. Knowing when your target audience is booking their trip can be the key to success. The peak season for vacation is typically summer, unless you are a winter destination. Prepare your campaign months in advance from when you expect to see traffic. Those scouring the web for the best vacation destination will be doing so long before they commit to a trip. Be the first thing they see and you’re more likely to convince them to book. In the event of last minute bookings, your campaign is already in full swing and you’ve already got them covered.

Spend accordingly. If your paid search budget is evenly distributed, reconsider your spending. Front-load the months leading up to the peak season of interest for your destination. Again, summer is the season for travel, so focus on the months leading up to summer, and continue through August.

Encourage shared content. Everyone loves showing off on the internet, so give people a way to do this that benefits you. Provide a place on your website to share their memories and experiences. Doing this will make your website look more fun and inspire future clients, as well as promote great brand image and keep visitors interacting with your page longer.

 

While these are easy concepts to integrate into your tourism marketing campaign, they are often underutilized. Something as simple as a hashtag or travel blog can help you keep track of your campaign’s success by having travelers share their experiences with you. Having one space to keep track of all your travelers can provide you with a sizable amount of data to help show what worked best, and what should be left out of the next campaign.

Using Videos for Marketing: A Call to Arms

Josh Spencer Digital Innovation, Mobile Technology, Social Media

When it comes to building your online brand, video marketing has taken off largely for one reason: video provides a richer storytelling format for advertisers. In fact, Facebook released a statement on their Facebook for Business page that reads:

“Compelling sight, sound and videomarketingmotion are often integral components of great marketing campaigns, particularly when brands want to increase awareness and attention ov
er a short period of time. From launching new products to shifting brand sentiment, this video format is ideal for marketers who are looking to make a large-scale impact, and for people who will discover more great content in their News Feeds.”

With Facebook putting so much emphasis on the use of video content, you too should be focusing your marketing efforts on video content.  But, what exactly is it that propelled video content to the forefront of the social marketing world?

Here’s our two cents:

Online video views are rising rapidly. It’s projected that by the time 2017 rolls around, 69% of consumer internet traffic will be headed towards video content. This rising trend has gotten the attention of businesses of all sizes, and the videos are about to pour in.

Consumers are clamoring for branded video content, and they respond well to it. Commercials and advertisements can be deemed useless almost instantly by consumers. The internet offers an effective way to spread your message organically.

Furthermore, advances in mobile technology bring videos right to the palm of the consumer. Videos are generally viewable on all screen sizes, and often work better on mobile platforms. For the first time ever, mobile internet usage has surpassed desktop usage, which has a direct correlation to video views. Mobile platforms, such as Snapchat, have revolutionized the way videos are watched. And, when you compare the vertical layout of Snapchat to the horizontal layout of YouTube, you’ll notice that a vertical layout makes it far easier to pick the ads from the content. Across any platform, vertical viewing is the most popular option.

The rise in video content for marketing can be widely attributed to Facebook. The social media giant now averages 8 billion daily video views from its 1 billion users. If you’re not utilizing video content, this is your call to arms.