King Cake for King’s Day: Everything You Ever Wanted to Know About Twelfth Night

Josh Spencer New Orleans, Seasonal, Travel

King Cake from Sucre

King Cake from Sucre.

It’s King’s Day, so you know what that means, right? It’s time to see some parades and eat some king cake, because it’s the first day of carnival season. Okay, I knew that was going to be your answer but do you know the history of King’s Day and it’s significance to New Orleans? Well, I didn’t either but then I did some research and I’m here to share what I’ve learned.

The Many Names of January 6

If you weren’t aware, King’s Day takes place 12 days after Christmas, which is January 6. This is why you may sometimes hear it referred to as Twelfth Night. You may also hear it called Epiphany, Three King’s Day and a whole bunch of other things. You can call it whatever you want but I mostly have heard others refer to it as Twelfth Night and King’s Day.

If you recognized the name Epiphany from church it’s because the day has religious significance. I’m not going to get into too much detail but in short, it’s the day the three kings arrived to see baby Jesus.

A Great Day for Many Reasons

Before I get into how King’s Day relates to carnival season I’d like to point out an interesting coincidence. I first found out about this in an article Doug MacCash wrote for The Times-Picayune. As it turns out, January 6, is the birthdate of Joan of Arc. Yep, the hero of the Hundred Years War, who has her own statue in the French Quarter, shares a day with the beginning of the New Orleans carnival season.

We aren’t really kicking off carnival season because of her, but we do happen to do it on the same day and usually with a parade from the Krewe de Jeanne d’Arc.

Time to Party

Ok, so back to how it relates to New Orleans and carnival season. Well, according to several sources including Becky Retz’s article, “History of Mardi Gras” it is believed that sometime around 1870 an early Mardi Gras krewe decided to take the traditional religious feast that people normally had on King’s Day, and turn it into a parade. In true New Orleans fashion they had a few too many drinks and the parade became less of a religious event and more of a party. From then on it became known as the official start to the carnival season. Ok, I’ve called it carnival season throughout this entire post but let’s be real, it’s Mardi Gras season.

So, that’s the story. If you’re reading this on or past January 6, you should be doing so with a piece of king cake in your hand. You deserve it. Happy Mardi Gras!


What are your favorite king cakes? Let us know in the form below:

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Saying Goodbye to 2016

Josh Spencer Clients, Seasonal, Timeline

velocity-newyear2017-fb-animate-300x300In what seems like a blink of an eye 2016 has flown by. With only a few days left in the year we thought we would use this time to discuss some of the highlights from our year as well as get a feel for what 2017 may have in store.

In 2016 we took our already strong team and made it even stronger with the additions of some amazing people. You’ve already met many of them via our recent blogs and the ones you haven’t met will be blogged about within the coming weeks.

In addition to the new team members, we produced an incredible music video for the talented Ronnie Lamarque. If you haven’t seen it yet now is the time to. Check it out here.

As always, 2016 saw the creation of piles of amazing advertising and marketing materials from our talented team. Our expanding graphic design department has really started to take things to an entirely new level.

Also in 2016, our animation staff gave you a look into Santa’s workshop, a journey through a haunted house, as well as a few dozen other amazing video walls that can be seen at Pearl River Casino and Resort.

Looking forward to 2017 we expect to continue creating amazing advertising and marketing content for all of our clients as well as producing high quality television content. We are all about pushing ourselves beyond our creative limits and we can’t wait to continue that in the new year.

Perhaps most importantly, we will continue to build upon our success as our agency continues to grow. 2016 was a great year for us and we believe 2017 will be even better.

Have a happy and safe new year.

Picture Perfect: Velocity Agency Hires Two New Designers

Josh Spencer Timeline, Velocity News, Web Design

Two new graphic designers! It was a Merry Christmas indeed as we are proud to unwrap our newest team members. Scott McCarthy and Keith Margavio took very different roads to arrive at Velocity Agency but they share one important thing, pure talent.

Buy LocalScott Graphic Designer

Scott McCarthy is New Orleans born, Kenner raised. After graduating from Holy Cross, Scott attended the University of New Orleans where he picked up a degree in fine arts. When he isn’t designing and animating at Velocity Agency, Scott often finds himself rooting for the Saints, Tulane, UNO and the Cubs, or as he puts it, “any team that loses a lot.” Although, his Cubs did just win a World Series so we aren’t sure if he’s still allowed to claim that.

Back To Where It All StartedKeith Graphic Desinger

Keith Margavio is the other new guy on the block. Keith is a New Orleans native who spent the better part of 25 years living in Houston before returning to the Big Easy.  Keith’s love of art and design led him to a career as a graphic designer and we are thrilled that he’s now one of ours. In addition to design, Keith enjoys cycling and craft beer.

Fun fact: Both designers cited a love of beer… does that tell you something about designers? Also, we could not complete this blog without bringing up the fact that Scott spent a few years in a heavy metal band. Let that soak in.

Jingle Jangle Jingle: Unwrapping Mr. Bingle

Josh Spencer New Orleans, Seasonal, Timeline

mr.bingle float in city parkHey, folks! Jared here. If you read the blog about me then you know I was born and raised in New Jersey. So, it will come as no surprise to you that when it comes to Louisiana holiday traditions I’m still learning. Despite six years of living in NOLA, I find myself learning something new (and more often than not, interesting) every year.

This leads me to my newest discovery, Mr. Bingle. Yes, I know, it’s awful that I didn’t know about this legendary character until recently but at least I’m learning about him now, right?

For those of you, who like me were raised in a different part of the country, allow me to introduce you to Mr. Bingle. The character who looks like a cross between an elf and a snowman was created by an employee at the famed New Orleans department store, Maison Blanche in the late 1940s.

Mr. Bingle’s local fame started to grow when his yearly puppet show became a “can’t miss” event with New Orleans children. The show ran yearly until the mid-1980s. Mr. Bingle was also a frequent guest on local radio and television commercials. Heck, the beloved character even had his own theme song:

Mr. Bingle FigureJingle, jangle, jingle 
Here comes Mr. Bingle
With another message from Kris Kringle
Time to launch your Christmas season
Maison Blanche makes Christmas pleasin’
Gifts galore for you to see
Each a gem from MB!

What is Mr. Bingles purpose? Well, he was brought to life by Santa to be his helper and to bring joy to all those that encounter him.

Eventually Maison Blanche changed hands and became part of the Dillards chain. Today you can find Mr. Bingle merchandise on the Dillards website as well as in some of the Dillards locations.

So, there you have it. Another NOLA Christmas tradition unwrapped.

Merry Christmas.

The Ever Growing Agency

Josh Spencer Company, SEO, Velocity News

We’ve been growing so fast that we are now having to go back to introduce you to some of the new people who have joined us over the past few months. Josh Spencer SEO Director

Say “hello” to Josh.

We are pleased to introduce to you Josh Spencer, the latest SEO Manager to join our team. Josh was born in Germany… yeah you read that correctly, Germany!

In 2000 Josh and his family relocated to Massachusetts. It was a big move for Josh but one that would eventually lead him to us. When it came time to go to college Josh decided to pack his bags yet again, and head down south to New Orleans. Josh earned a B.S. in marketing and philosophy from Tulane University.

Throughout his college career Josh remained busy with various internships. By the time he joined us as an intern Josh had more experience than your average college student. At the end of his internship with us he decided to stick around and we couldn’t be happier about that.

Life in the south.

Josh loves New Orleans. When asked what he loves most about life in the south he gave me two answers: the weather, even though as I write this it is in the 40s outside; and the food. Josh claims he would be content eating a bowl of red beans and rice for pretty much any meal.

Around the office Josh is known for his music recommendations and his love of cream cheese. The music picks are great and the love of cream cheese can’t be explained.

A New Face For Social Media

Josh Spencer Social Media, Velocity News

As business continues to boom Velocity Agency continues to grow. We’d like to introduce you to the newest person to join our team, Danielle Doty. Danielle will be handling the social media accounts for some of our beloved clients.

danielle2Danielle was born a military brat (her words) in southern California. Not long after she was born her family was stationed in New Orleans, LA. She had the quintessential NOLA childhood filled with crawfish, Mardi Gras, and many rides on the Ladybug at City Park. In 2011, she decided she needed a DRASTIC change of scenery. She moved to the snowy mountain town of Flagstaff, AZ. There, she received a B.S.B.A in Marketing from Northern Arizona University (Go Lumberjacks!).

Danielle’s dad brought home the family’s first wiener dog in 2004, and she’s been a dachshund enthusiast ever since. Danielle adopted her own furry sidekicks in 2015. Originally, Danielle only meant to adopt one dog but ended up coming home with two! Oops! Spooky, Savage, and Danielle are inseparable.

This isn’t Danielle’s first social media rodeo. Previously, she managed social media for a national retailer, Trashy Diva, with both online and storefront locations. The team at Velocity Agency is thrilled to have her onboard.

Holiday Sales: What You’re Doing Wrong

Josh Spencer Advertising, Seasonal, Social Media

Boost holiday sales with digital marketing.Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning but hopefully also leave you thinking about your marketing and advertising during this time of the year.

Are You Doing All That You Can To Reach Customer?

It’s 2016 and if you aren’t reaching your potential customers through social media you need to reevaluate your approach. There are two approaches to social media advertising; paid and organic. Both have their benefits and both should be considered an option when it comes to boosting your holiday sales. However, it is worth mentioning that while anyone can setup a Facebook account not everyone can run it correctly. For example, just because you are trying to increase holiday sales doesn’t mean you should be “actively selling” on social media. What does that mean? Well, for some businesses there is more of a  benefit to “connecting” with potential clients than there is to be selling to them. When you connect with someone you are giving them a chance to get to know you and see all that you have to offer. Things are starting to feel a little bit more complicated, aren’t they?

Partnering for Success.

Don’t let the subtle yet complicated nuances of social media marketing prevent you from boosting your sales. All you need to do is partner with a marketing and advertising company that understands your business. You’ll want to make sure that they have a track record of increasing sales and social media success. In addition to that, it helps if your new marketing and advertising partner has a deep understanding of the type of customer you are trying to reach.

Velocity Agency is more than happy to assess your current social media strategy and discuss with you ways that you can improve your marketing. To find out if you are doing everything you can to take advantage of the holiday sales push fill out the form below.


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It’s Time To Go Digital

Josh Spencer Digital Innovation, Market Information, Technology

hand_phone_03A blog about blogs?

Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising.

The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and demand. There are audiences looking for content online and we are supplying content to them.

Sounds simple, right? Yet, sadly a lot of businesses don’t make having a digital presence a priority.

1+1 = Digital marketing by the numbers.

Google processes over 100 billion web searches per month. That’s incredible, right? Google has also stated that 71% of business to business (B2B) researchers begin their work with a simple web search.  

Another interesting fact supplied by Google has to do with mobile phone users. According to Google, 65% of mobile users are more interested in relevant content rather than the name of the company offering the content. What does that tell you about the importance of a strong digital presence? If you aren’t #1 at what you do, a strong digital presence can get you there.

What is stopping you?

Ok, so I’ve explained to you the importance of digital marketing and advertising. Now, I want you to take a minute to evaluate your digital presence and ask yourself if you are doing all that you can to take advantage of this knowledge. If you don’t believe that you are doing all that you can to connect with the digital consumer then fill out the contact form below to have your brand’s digital presence evaluated.

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Set Sails for the Digital Seas

Josh Spencer Advertising, Digital Innovation

Velocity Agency logo on WorkboatIf you own or operate one of the many type of vessels considered a workboat, then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not much you can do to stabilize things.

Navigating Rough Seas

Luckily, nothing could be further from the truth. In fact, one of the ways you can remain competitive is to do something many of your peers have been hesitant to do. I’m talking about updating your website, digital marketing, and advertising so that they reflect a modern business in 2016. At first, this might seem daunting but do not worry. Partnering with the correct digital marketing and advertising agency can make a world of difference.  

With an updated online presence you will be able to reach potential customers that may otherwise not know about your amazing shipping company. It’s no secret that the abundance of capacity is at least partially to blame for everyone’s worries. So, if you have found yourself staring at a bunch of empty shipping vessels then maybe it is time to let the power of digital marketing and advertising go to work for you.   

Sonar for your Company

You will want to partner with an agency that recognizes the challenges specific to your industry. It’s important that they understand not only the general concepts of what it is you do, but the specifics as well. It is with that understanding that a good marketing and advertising agency will be able to digitally target your potential customers. The more customers that are digitally targeted the higher your chances of filling your ships will be.

Velocity Agency has years of experience working with various ports and shipping companies. If you are interested in learning how Velocity Agency can help you and your company all you need to do is fill out the form below.

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