Jingle Jangle Jingle: Unwrapping Mr. Bingle

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mr.bingle float in city parkHey, folks! Jared here. If you read the blog about me then you know I was born and raised in New Jersey. So, it will come as no surprise to you that when it comes to Louisiana holiday traditions I’m still learning. Despite six years of living in NOLA, I find myself learning something new (and more often than not, interesting) every year.

This leads me to my newest discovery, Mr. Bingle. Yes, I know, it’s awful that I didn’t know about this legendary character until recently but at least I’m learning about him now, right?

For those of you, who like me were raised in a different part of the country, allow me to introduce you to Mr. Bingle. The character who looks like a cross between an elf and a snowman was created by an employee at the famed New Orleans department store, Maison Blanche in the late 1940s.

Mr. Bingle’s local fame started to grow when his yearly puppet show became a “can’t miss” event with New Orleans children. The show ran yearly until the mid-1980s. Mr. Bingle was also a frequent guest on local radio and television commercials. Heck, the beloved character even had his own theme song:

Mr. Bingle FigureJingle, jangle, jingle 
Here comes Mr. Bingle
With another message from Kris Kringle
Time to launch your Christmas season
Maison Blanche makes Christmas pleasin’
Gifts galore for you to see
Each a gem from MB!

What is Mr. Bingles purpose? Well, he was brought to life by Santa to be his helper and to bring joy to all those that encounter him.

Eventually Maison Blanche changed hands and became part of the Dillards chain. Today you can find Mr. Bingle merchandise on the Dillards website as well as in some of the Dillards locations.

So, there you have it. Another NOLA Christmas tradition unwrapped.

Merry Christmas.

The Ever Growing Agency

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We’ve been growing so fast that we are now having to go back to introduce you to some of the new people who have joined us over the past few months. Josh Spencer SEO Director

Say “hello” to Josh.

We are pleased to introduce to you Josh Spencer, the latest SEO Manager to join our team. Josh was born in Germany… yeah you read that correctly, Germany!

In 2000 Josh and his family relocated to Massachusetts. It was a big move for Josh but one that would eventually lead him to us. When it came time to go to college Josh decided to pack his bags yet again, and head down south to New Orleans. Josh earned a B.S. in marketing and philosophy from Tulane University.

Throughout his college career Josh remained busy with various internships. By the time he joined us as an intern Josh had more experience than your average college student. At the end of his internship with us he decided to stick around and we couldn’t be happier about that.

Life in the south.

Josh loves New Orleans. When asked what he loves most about life in the south he gave me two answers: the weather, even though as I write this it is in the 40s outside; and the food. Josh claims he would be content eating a bowl of red beans and rice for pretty much any meal.

Around the office Josh is known for his music recommendations and his love of cream cheese. The music picks are great and the love of cream cheese can’t be explained.

A New Face For Social Media

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As business continues to boom Velocity Agency continues to grow. We’d like to introduce you to the newest person to join our team, Danielle Doty. Danielle will be handling the social media accounts for some of our beloved clients.

danielle2Danielle was born a military brat (her words) in southern California. Not long after she was born her family was stationed in New Orleans, LA. She had the quintessential NOLA childhood filled with crawfish, Mardi Gras, and many rides on the Ladybug at City Park. In 2011, she decided she needed a DRASTIC change of scenery. She moved to the snowy mountain town of Flagstaff, AZ. There, she received a B.S.B.A in Marketing from Northern Arizona University (Go Lumberjacks!).

Danielle’s dad brought home the family’s first wiener dog in 2004, and she’s been a dachshund enthusiast ever since. Danielle adopted her own furry sidekicks in 2015. Originally, Danielle only meant to adopt one dog but ended up coming home with two! Oops! Spooky, Savage, and Danielle are inseparable.

This isn’t Danielle’s first social media rodeo. Previously, she managed social media for a national retailer, Trashy Diva, with both online and storefront locations. The team at Velocity Agency is thrilled to have her onboard.

Holiday Sales: What You’re Doing Wrong

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Boost holiday sales with digital marketing.Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning but hopefully also leave you thinking about your marketing and advertising during this time of the year.

Are You Doing All That You Can To Reach Customer?

It’s 2016 and if you aren’t reaching your potential customers through social media you need to reevaluate your approach. There are two approaches to social media advertising; paid and organic. Both have their benefits and both should be considered an option when it comes to boosting your holiday sales. However, it is worth mentioning that while anyone can setup a Facebook account not everyone can run it correctly. For example, just because you are trying to increase holiday sales doesn’t mean you should be “actively selling” on social media. What does that mean? Well, for some businesses there is more of a  benefit to “connecting” with potential clients than there is to be selling to them. When you connect with someone you are giving them a chance to get to know you and see all that you have to offer. Things are starting to feel a little bit more complicated, aren’t they?

Partnering for Success.

Don’t let the subtle yet complicated nuances of social media marketing prevent you from boosting your sales. All you need to do is partner with a marketing and advertising company that understands your business. You’ll want to make sure that they have a track record of increasing sales and social media success. In addition to that, it helps if your new marketing and advertising partner has a deep understanding of the type of customer you are trying to reach.

Velocity Agency is more than happy to assess your current social media strategy and discuss with you ways that you can improve your marketing. To find out if you are doing everything you can to take advantage of the holiday sales push fill out the form below.

 

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It’s Time To Go Digital

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hand_phone_03A blog about blogs?

Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising.

The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and demand. There are audiences looking for content online and we are supplying content to them.

Sounds simple, right? Yet, sadly a lot of businesses don’t make having a digital presence a priority.

1+1 = Digital marketing by the numbers.

Google processes over 100 billion web searches per month. That’s incredible, right? Google has also stated that 71% of business to business (B2B) researchers begin their work with a simple web search.  

Another interesting fact supplied by Google has to do with mobile phone users. According to Google, 65% of mobile users are more interested in relevant content rather than the name of the company offering the content. What does that tell you about the importance of a strong digital presence? If you aren’t #1 at what you do, a strong digital presence can get you there.

What is stopping you?

Ok, so I’ve explained to you the importance of digital marketing and advertising. Now, I want you to take a minute to evaluate your digital presence and ask yourself if you are doing all that you can to take advantage of this knowledge. If you don’t believe that you are doing all that you can to connect with the digital consumer then fill out the contact form below to have your brand’s digital presence evaluated.

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Set Sails for the Digital Seas

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Velocity Agency logo on WorkboatIf you own or operate one of the many type of vessels considered a workboat then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not much you can do to stabilize things.

Navigating Rough Seas

Luckily, nothing could be further from the truth. In fact, one of the ways you can remain competitive is to do something many of your peers have been hesitant to do. I’m talking about updating your website, marketing, and advertising so that they reflect a modern business in 2016. At first, this might seem daunting but do not worry. Partnering with the correct digital marketing and advertising agency can make a world of difference.  

With an updated online presence you will be able to reach potential customers that may otherwise not know about your amazing shipping company. It’s no secret that the abundance of capacity is at least partially to blame for everyone’s worries. So, if you have found yourself staring at a bunch of empty shipping vessels then maybe it is time to let the power of digital marketing and advertising go to work for you.   

Sonar for your Company

You will want to partner with an agency that recognizes the challenges specific to your industry. It’s important that they understand not only the general concepts of what it is you do, but the specifics as well. It is with that understanding that a good marketing and advertising agency will be able to digitally target your potential customers. The more customers that are digitally targeted the higher your chances of filling your ships will be.

Velocity Agency has years of experience working with various ports and shipping companies. If you are interested in learning how Velocity Agency can help you and your company all you need to do is fill out the form below.

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Put Your Town on the Map: Increase Tourism

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Velocity Tavel Beam TourismHello, is there anybody out there?

So, you’re part of a small town in the middle of what some might call “no where,” but you know that in reality your town is so much more than that. In fact, you might say that your town is something special, some place not only worth visiting, but a place that should be on everyone’s travel lists. The only problem is, how do you let others know what your town has to offer?

Let’s face it, domestic travel is on the rise and plenty of small towns are cashing in. However, there are many more towns that are truly worth seeing and yet remain off of the tourism radar. Figuring out how to become a top tier destination is something that is on the minds of many in the tourism and travel industry. This is a tricky problem but can almost always be solved with effective marketing and advertising.  

Making the right move.

Knowing your town’s strongest features and the ability to convey those strengths to a target audience is the job of the advertising and marketing agency that you work with. When you are taking pitches from agencies it is important to ask questions and make sure that the agency either: a) knows how to market your specific town based on its unique features; or b) has a track record of quickly learning what makes a town unique and doesn’t get hung up in the research phase of marketing.  

Too often town’s decide to go with agencies that dazzle them with flash but fail to ever learn what makes the town truly worth visiting. This failure results in marketing that lacks a personal touch and ultimately fails to reach its intended audience. To avoid advertising and marketing disasters you should prepare yourself before hearing a pitch by creating a list of questions that include to two above.

Interested in learning more ways to choose a marketing and advertising agency for your town or city? Fill out the form below and we will gladly set up a time to go over your community’s needs.  

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End of the Year Travel Trips

velocity Timeline

Just because the year is almost over doesn’t mean that you can’t still enjoy some R&R. Let’s take a look at some of the leading travel trends of 2016. Hopefully, you will find the motivation necessary to cash in some of your vacation days.

Velocity Agency 2016 Travel

Leading into 2016, 99% of Baby Boomers were planning to travel for leisure. In many cases multiple trips were planned. However, just because you may not be a baby boomer you should still be considering a vacation. Studies suggest that “young” travelers account for up to 20% of the money spent on travel.  

If you’re still struggling to find the motivation to travel you might want to examine the reasons others cite for taking a trip. You probably wouldn’t be surprised to learn that many people travel for fun, but others travel out of a need to rest and recover from the rigors of their day-to-day lives . What are your reasons for travel?

Velocity Agency 2016 Travel


Sometimes, deciding where to go can be more difficult than deciding if to go at all. A lot of people can feel overwhelmed when planning a trip. Experts suggest trying to break this problem down into a few simple questions. Once those questions have been answered you will find that choosing where to go can be as easy as picking up the phone. 

Ask yourself:

  • How long do I want to travel?
  • What is my budget for this trip?
  • What kind of environment do I want to vacation in? (ie. city, beach, mountains, etc…)
  • What experiences am I looking to have on this trip?

Velocity Agency 2016 Travel 

If you still find yourself in need of some additional motivation we recommend looking at some popular trip ideas. Who knows, maybe you will end up taking a vacation that you previously did not know existed. 

Lastly, don’t feel pressured to travel out of the country just because that’s what others might be interested in doing. You need to make this trip about you, and meeting your needs. The USA offers tons of safe travel destinations, many of which offer something for everyone.

Please feel free to download the entire PDF. Happy travels!

DOWNLOAD Destined To Travel PDF

When Red is Blue: Trust in Marketing

velocity Timeline

Marketing Matters

marketingWhen it comes to the mistakes businesses make with their marketing some are easier to prevent than others. Luckily,
there are a few simple steps you can take to get going in the right direction. Step #1 is to hire the right advertising and marketing agency. Hiring the
wrong agency is not a mistake you want to make. However, it can easily be prevented. What businesses struggle with most often is Step #2.

Step #2: Trust

So, you’ve hired the right advertising and marketing agency, what do you do next? Easy. You need to trust that agency. For many, having a business’s public image in the hands of another company can be stressful. It’s important to remember that you’ve selected that particular agency based on a variety of factors that almost always includes a history of success.

When the agency you’ve selected starts to craft a plan to get your message out, the best thing you can do is trust them. A lot of money goes into creating a marketing campaign and the last thing you want is to flush that money away for no good reason. That doesn’t mean that you can’t make suggestions, and it is important that you make sure your brand guidelines are followed, but don’t forget… trust.

 

When Red is Blue

I understand that sometimes you will want something one way and your agency will suggest something completely different. When these moments occur it is important to weigh what is important to you, and consider the agencies expertise in that area. Ask yourself these questions:

  • Is this something I can experiment with and be ok?
  • Have I already paid the agency for this work?
  • Why do I not like this work? Is it a personal reason or a business reason?

 

Happily Ever After

Everyone wants to be happy in life and one of the great joys in life is helping others be happy. The same is true for your business relationships. Obviously, you want the agency to make you happy and surely the agency wants to see you, as their client, happy. When you give your agency a little trust you are allowing them the chance to make you happy.

Interested in learning more about the ins and outs of working with a marketing and advertising agency? Fill out the form below and one of our team members will get in touch with you.

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Marketing: The Forgotten Side

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Surprise, Surprise!

Velocity Marketing SpacemanYou might be shocked to learn that when it comes to choosing a marketing and advertising agency many businesses only look at half the picture.

These days, you will find that most established, well-known marketing and advertising agencies employ a wealth of creative talent. No matter the agency you choose you will find that on a very basic level you will end up with some sort of creative marketing material that you will be happy with.

The Other Side

Sure, it is important that you exceed basic creativity and take your marketing to the next level, but what other factors are important when you are choosing an agency? Cost. I bet that you answered before you even finished reading the question. Cost is pretty much always on the minds of business owners and marketing managers yet it is not always considered from a practical point of view. 

Yes, you know what you pay your agency, but how far does that money really get you? When an agency has to outsource work they usually incur a cost that they then mark-up and pass onto you and your business. It should come as no surprise to you that when choosing a marketing and advertising agency the smartest decision you can make is going with an agency that is able to perform most of your desired work in-house. Not only does in-house work allow for more creative control, it is a great way to know exactly how much money needs to be in your marketing budget.

One Stop Shop

The New Orleans based, Velocity Agency has really taken this philosophy to the max. Not only does Velocity Agency do all of the standard print, web, and billboard advertising; we here at Velocity Agency are also a full service production company. That means that there is no need to outsource work for commercial and animation work. The ability for Velocity Agency to in-house so much work means we have more time to create higher quality marketing materials while at the same time we save our clients money. What could be better? Fill out the form below to find out how Velocity Agency can enhance and improve all of you advertising and marketing needs.

 

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