Velocity Agency’s Mardi Gras Guide

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It’s that time of the year again. You might call it Mardi Gras or maybe carnival season, but no matter what you call it you know that it is one big party. For those not already in the know, Mardi Gras day is Fat Tuesday, which falls on the 28th of February this year. The day can change every year but a quick search of “when is Mardi Gras” will help you mark your calendar. Just let this Mardi Gras guide explain the rest!

If you grew up in the greater New Orleans area there is a good chance that you already have your favorite parades picked out and you know exactly where to go to see them. However, what if you are from out of town? The whole thing can seem overwhelming. First of all, don’t panic, Mardi Gras is all about having fun and if at any point you start to stress, you are probably doing something wrong.

Velocity Agency is all about marketing and advertising but today we are about helping you plan for the carnival with our Mardi Gras Guide. At the bottom of this post you will find a complete list of parades in the area but for now let’s just focus on some of the “big ones”.

The first thing you need to realize is outside of the French Quarter, most of Mardi Gras is family oriented. With that in mind I will try to keep my recommendations family friendly but I will leave some time for you to venture into the wildness of Bourbon Street.

There are some great parades in the beginning of the season. Ranging from Krewe du Vieux to Barkus, you can’t go wrong. However, if you are limited on vacation time we recommend starting the Wednesday before Mardi Gras. That Wednesday you will get the Krewe of Druids and the Mystic Krewe of Nyx. Nyx, is an all female parade that, despite only starting in 2012, has a large following and puts on an amazing parade every year. The signature throw of Nyx (yeah that’s a thing) is the hand decorated purse.

It’s fair to say that the inspiration for Nyx probably came in part from the Krewe of Muses. Muses, another all female parade, started in 2000. They roll yearly the Thursday before Mardi Gras. The parade’s highly sought after signature throw is a hand decorated shoe. Shoes are somewhat of a theme with this krewe. They are also known for throwing wristlets decorated with tiny shows, and their most famous float is a giant shoe. One the same night of Muses you can catch the Knights of Babylon and the Krewe of Chaos. The combination of the three makes for a great time out.

Okay, you’ve reached the Friday before Mardi Gras. You’ve seen a lot but there is still so much more to see. There are some solid krewes parading this night but if you want to see the “wild” side of Mardi Gras now might be your best chance. Head down to the French Quarter and be prepared to spend time in a SEA OF PEOPLE. Don’t say we didn’t warn you.

Hurray, you’ve made it to the Saturday before Mardi Gras. What a day! Most parades within New Orleans ride the same Uptown route. However, Endymion, one of the largest parades, rolls down its traditional Mid-City route arriving at the superdome. A lot of parade goers will set up on the route early in the morning and party with friends and family all throughout the day. It’s really some of the most fun you can have.

That Sunday you will have the chance to see the wonderful Krewe of Toth and a few other fun parades but don’t be fooled, Sunday is all about Bacchus. The super-krewe rolls with massive floats including the fan favorite “Kong.”

If you’re planning on going out on Mardi Gras day you might want to use the Monday before as rest but if you are like me you will not miss a chance to see the Krewes of Proteus and Orpheus parade down St. Charles that Lundi Gras evening. These may be the two most beautiful parades you will ever see. Fun fact: Lundi Gras is the day before Mardi Gras.

Congratulations! You made it all the way to the finish line, Mardi Gras day. Some people don’t leave their bed on this day but I don’t suggest you follow their lead. Instead, you need to go see Zulu, an amazing and wildly entertaining parade which is followed by Rex, the king of Mardi Gras. If at this point you are paraded-out there is a plan B. You could opt to head to the Bywater neighborhood of New Orleans and walk with the Society of St. Anne. These colorful partiers, dress in elaborate and often handmade costumes. They meet in the morning and walk from the Bywater, through the French Quarter to Canal Street to pay tribute to Rex.

Well, there you have our Mardi Gras Guide. Feel free to submit a comment or question using the form at the bottom of this article. Have fun! Be Safe! Happy Mardi Gras!

 

Schedule:
Feb 17
Krewe of Cork
French Quarter – 3pm
Krewe of Oshun
Uptown – 6pm
Krewe of Cleopatra
Uptown – 6:30pm
Krewe of Excalibur
Metairie – 7pm
Krewe of Athena
Metairie – 7:30pm

 

Feb 18
Krewe of Paws
Slidell – 10:00am
The Mystic Knights of Adonis
Westbank – 11:30am
Krewe of Pontchartrain
Uptown – 1pm
Krewe of Choctaw
Uptown – 2pm
Krewe of Freret
Uptown – 2:30pm
‘tit Rəx
Marigny – 5pm
Krewe of Caesar
Metairie – 6pm
Knights of Sparta
Uptown – 6pm
Chewbacchus
Marigny – 6pm
Krewe of Pygmalion
Uptown – 6:15pm
Mystic Krewe of Titans
Slidell – 6:30pm

 

Feb 19
Krewe of Femme Fatale
Uptown – 11am
Krewe of Carrollton
Uptown – 12pm
Krewe of King Arthur and Merlin
Uptown – 1pm
Krewe of Alla
Uptown – 2pm
Krewe of Claude
Slidell – 1pm
Krewe of Dionysis
Slidell – 1:15pm
Krewe of Barkus
French Quarter – 2pm

 

Feb 22
Krewe of Druids
Uptown – 6:30pm
Krewe of Nix
Uptown – 7pm

 

Feb 23
Knights of Babylon
Uptown – 5:30pm
Knights of Chaos
Uptown – 6:15pm
Krewe of Muses
Uptown – 6:30

 

Feb 24
Krewe of Bosom Buddies
French Quarter – 11:30am
Krewe of Hermes
Uptown – 6pm
Krewe d’Etat
Uptown – 6:30pm
Krewe of Morpheus
Uptown – 7pm
Krewe of Selene
Slidell – 6:30pm
Krewe of Centurions
Metairie – 7pm

 

Feb 25
Krewe of NOMTOC
Westbank – 10:45am
Krewe of Iris
Uptown – 11am
Krewe of Tucks
Uptown – 12pm
Krewe of Lafcadio
Uptown – 2pm
Krewe of Endymion
Uptown – 4:30pm
Krewe of Isis
Metairie – 6:30pm

 

Feb 26
Krewe of Okeanos
Uptown – 11am
Krewe of Mid-City
Uptown – 11:45am
Krewe of Thoth
Uptown – 12pm
Corps de Napoleon
Metairie – 5pm
Krewe of Bacchus
Uptown – 5:15pm

 

Feb 27
Krewe of Proteus
Uptown – 5:15pm
Krewe of Orpheus
Uptown – 6pm

 

Feb 28
Krewe of Zulu
Uptown – 8am
Krewe of Rex
Uptown – 10am
Krewe of Elks Orleans
Uptown – 10:30am
Krewe of Crescent City
Uptown – 11am
Krewe of Argus
Metairie – 10am
Krewe of Elks Jefferson
Metairie – 11am
Krewe of Jefferson
Metairie – 11:30am
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Sports

velocity Advertising, Market Information, Social Media, Sports, Timeline

Sports Marketing for Teams and PlayersThe “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media.

Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise of sites like Facebook, Twitter, and Instagram. In terms of endorsement deals, many businesses appear to be looking towards social media stars to guarantee self-promotion without unnecessary costs. While, some sports superstars may still land traditional deals they are also asked to maintain a certain level of a social media presence. It’s clear to see that for better or worse, social media has changed sports marketing.

In this new age, many businesses have adapted to social media in order to remain relevant, and sports franchises are no different. The most obvious advantage includes the ability to connect to millions of sports fans eager to learn more about their favorite teams or players. While, the change has come quickly, there are already some quick and valuable developments.

Of course, these developments speak more to the inescapable influence of digital marketing. With the increased use of social media, the collection and implementation of consumer feedback becomes a more integral part of development. This encompasses Twitter polls to decide songs played during rain delays or even team names based on public support. Making the public a part of the event is not a new concept, but Facebook and Twitter have made the communication process easier than ever.

Regardless of how or where, connection to fans has always been a part of sports marketing. Improving the connection online is only inevitable, so adapting to the system is necessary. While the change can have some consequences, the overall benefit of fan interactions and involvement ensures a longtime base of loyal admirers, something that will keep the tradition of sports alive in the digital age.

Meet Moe

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Velocity Agency Account Manager MoeEvery week I say, “This is it. No more new people to introduce,” and then every week we grow a little more. So, meet Moe Ahsan our newest assistant account manager.

Moe grew up in Baton Rouge, LA which also happens to be where LSU is and that’s where Moe attended college. He majored in Political Science with a concentration on International Security and Strategy. Did you know Moe speaks multiple languages? Well, he does… five of them and he plans on learning 1-2 more.

Moe comes to us having worked in politics in Louisiana over the past four years. You might recognize the names of the campaigns he has been a part of. The list includes Bill Cassidy, Billy Nungesser, and David Vitter, plus many more. Most recently Moe was a project manager for a Political Communications and Digital Media firm where he worked with clients from all around the country.

Fun fact, Moe took part in competitive shooting (like the Olympic kind) throughout high school and was fairly good (in Moe’s opinion). Outside of the office Moe loves breakfast, lunch, and dinner… so eating. Moe also enjoys golfing, fishing, watching football, and reading. Moe loves New Orleans and we love having him on our team.

#TBT: Business Edition

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Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette.

#TBT

Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, the fun tradition of featuring an old image or even an old brand brings about a relatable sense to consumers. In this constantly moving digital age, businesses have to rely on a quick yet personalized form of marketing to stand out. Taking part in Throwback Thursday could be one of things that sets you apart from the rest.

#considerations

Despite the relative ease of posting an old photo on Instagram, there are also some considerations a business should take into account. When you look through the thousands of posts made every Thursday, there are clearly right and wrong ways to do a “throwback.” For starters, many users unofficially agree that the throwback post should at least take place a year from the original post to properly be considered nostalgic. For businesses, that can include first days on the job, old logos, or even childhood photos of employees. Another practice can include remembering to pace posts regarding Throwback Thursday. Generally, one throwback a day is enough to begin a conversation, and anymore risks over-saturating the tag. Finally, an essential but sometimes overlooked part of Throwback Thursday is to limit past posts on Thursdays only. While, casual social media users have extended these posts to Flashback Fridays, the consistency towards the day ensures that consumers can rely on a consistent business. As long as you remember these facts on Throwback Thursday Etiquette you can’t do it wrong!

#trendy

Every year, new trends rise and fall on social media, but Throwback Thursday remains a popular staple for everyday users.  Sometimes it can be hard to tell what trends will directly impact sales but hey… the next big boom in business may just be one black-and-white photo away.

 

Is your company doing social media right? Fill out the form below to have a social media wizard review your current social media approach:

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Medical Marketing: Fresh As Ever

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Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends.

Marketing for healthcare can be toughThe Health of Health Care Marketing

Like marketing any other product, medical marketing approaches the subject by isolating a product and determining a target market. By analyzing these factors, providers can best assess consumers’ needs, allowing them to better reach out to potential patients. For example, the CDC’s breakdown of health marketing explains the steps of segmenting a target market through the example of promoting diabetes testing on individuals ages 17-24. Rather than working on a massive, indeterminate sea of different needs, personalizing the audience can produce a returning crowd of clients and patients in need of a particular type medical assistance.

However, there are significant differences between promotions for medical care and consumer products such as cars or TVs. Unlike these targeted products, medical care applies to the widest demographic in the world: people who need doctors. Therefore, medical professions cannot afford to focus on only one form of marketing to reach clients. Although medical marketing must use the traditional standard of target markets, a study by Gold Medal Marketing shows that professions (ie. doctors)  must use a wider range of marketing strategies compared to regular products in order to ascertain what works for them.

The Amazon Effect

The marketing group Skyword, notes the emergence of a trend known as the “Amazon effect” among companies. More specifically, the effect refers to the latest hike in customer demand for “Amazon-like” efficiency as technology provides clinic pricing, selection, and value at the tips of their fingers. In this case, healthcare must constantly strive to keep their marketing fresh and their content up-to-date. However, keeping content fresh can be difficult outside of digital mediums and studies suggest that healthcare professionals prefer to utilize print medium over digital.

Safety in Digital

Still, just because medical marketing is not used to utilizing digital medium doesn’t mean that marketing agencies can’t try to direct medical professions toward newer forms of media. Various new social media sites make for good new opportunities to experiment with advertising. Even updating the look of a website or developing a Facebook page can go along way when it comes to keeping potential clients updated and engaged. While working with a new platform can be daunting, commitment to digital integration ensures that health professionals can achieve marketing success in a continuously changing world.

Marketing or even advertising for health professions seems like an unusual development but, in reality, it maintains a significant portion of the field just like any other business. Velocity Agency has years of experience working with those in the medical professions to help strengthen their marketing and build a larger client base. Fill out the form below to schedule a meeting with one of our marketing experts.

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Facing The Digital Marketing Trends Of 2017

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Hologram on a hand held phoneAfter a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year.

Getting Trendy

According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile technology, and the increased use of visual media in everyday activities. With these features becoming staples of the average life, newer markets will have to work to promote their product for an ever-present and ever-particular consumer.

A.I. Not Just A Movie

Fortunately, another growing trend will follow the assistance of the consumer with plenty of marketing focusing on making lives easier by predicting decisions. As Net Imperative notes, cognitive computing and A.I. solutions have now reached the point of realistic conversations among analytics, all the while hoping to stay ahead of unpredictable shifts. The technological world grows more complex by the day, and these developments may soon be within the public sphere for marketing.

However, while we become more and more advanced, experts also caution companies against overwhelming consumers in the market. Despite constant exposure to digital marketing, plenty of people note a resentment of intrusive advertising such as pop-up ads and banners. Companies should attempt to create a balance between constant relevance and exasperating interruption. To accomplish this, The Huffington Post advises a focus on user personalization which can reduce irrelevant ads and customer dissatisfaction. As a new generation adapts to technology, attention to customers can be a difference between success and failure.

Surprise!

In spite of these predictions, companies should remember the quick popularity of new venues such as live-streaming and quick content that revitalized the playing field. Perhaps the newest trend for 2017 has yet to be invented. Let us go over your 2017 marketing strategy with you. Fill out the form below and one of our skilled team members will contact you to help get you and your buisness pointed in the right direction.

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King Cake for King’s Day: Everything You Ever Wanted to Know About Twelfth Night

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King Cake from Sucre

King Cake from Sucre.

It’s King’s Day, so you know what that means, right? It’s time to see some parades and eat some king cake, because it’s the first day of carnival season. Okay, I knew that was going to be your answer but do you know the history of King’s Day and it’s significance to New Orleans? Well, I didn’t either but then I did some research and I’m here to share what I’ve learned.

The Many Names of January 6

If you weren’t aware, King’s Day takes place 12 days after Christmas, which is January 6. This is why you may sometimes hear it referred to as Twelfth Night. You may also hear it called Epiphany, Three King’s Day and a whole bunch of other things. You can call it whatever you want but I mostly have heard others refer to it as Twelfth Night and King’s Day.

If you recognized the name Epiphany from church it’s because the day has religious significance. I’m not going to get into too much detail but in short, it’s the day the three kings arrived to see baby Jesus.

A Great Day for Many Reasons

Before I get into how King’s Day relates to carnival season I’d like to point out an interesting coincidence. I first found out about this in an article Doug MacCash wrote for The Times-Picayune. As it turns out, January 6, is the birthdate of Joan of Arc. Yep, the hero of the Hundred Years War, who has her own statue in the French Quarter, shares a day with the beginning of the New Orleans carnival season.

We aren’t really kicking off carnival season because of her, but we do happen to do it on the same day and usually with a parade from the Krewe de Jeanne d’Arc.

Time to Party

Ok, so back to how it relates to New Orleans and carnival season. Well, according to several sources including Becky Retz’s article, “History of Mardi Gras” it is believed that sometime around 1870 an early Mardi Gras krewe decided to take the traditional religious feast that people normally had on King’s Day, and turn it into a parade. In true New Orleans fashion they had a few too many drinks and the parade became less of a religious event and more of a party. From then on it became known as the official start to the carnival season. Ok, I’ve called it carnival season throughout this entire post but let’s be real, it’s Mardi Gras season.

So, that’s the story. If you’re reading this on or past January 6, you should be doing so with a piece of king cake in your hand. You deserve it. Happy Mardi Gras!

 

What are your favorite king cakes? Let us know in the form below:

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Putting the “A” in Account Manager

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I know you are not going to believe this but yes, the team at Velocity Agency is still growing. We are thrilled to introduce you to Alison Pitre, our newest account manager.

Alison Pitre Account ManagerAlison has lived in the New Orleans area for her entire life. Alison attended Ursuline Academy and University of New Orleans where she was an Art History Major. While, she may be one of our newest team members, she has been friends with the company’s founder, Robert Berning III, for over 15 years.

Alison started her career working for a local jewelry/artist, Mignon Faget doing research and development. Shortly before film started to boom in New Orleans, Alison found herself involved with it all. She started to work as a freelance set decorator, writer, and producer. Alison has worked on local and national ad campaigns such as Popeyes, Blue Runner Beans, Audubon Institute, Luzianne tea and Piccadilly Cafeteria to name a few. She has also worked on educational films and local documentaries.

Prior to coming to Velocity Alison was employed at Planet Beach Corporate for 2 years where she was the Director of Marketing.

This wouldn’t be a blog about a new employee without some fun facts. Alison loves animals, especially dogs. She has 4 rescues. She had a pet rabbit for 14 years that lived in her home like a dog; it was litter trained. This wasn’t any ordinary rabbit, it could deal cards, wow. In addition to her pets she enjoys fishing, cooking and eating, yoga and hanging out with her family.

We are thrilled to have Alison on our team.

Saying Goodbye to 2016

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velocity-newyear2017-fb-animate-300x300In what seems like a blink of an eye 2016 has flown by. With only a few days left in the year we thought we would use this time to discuss some of the highlights from our year as well as get a feel for what 2017 may have in store.

In 2016 we took our already strong team and made it even stronger with the additions of some amazing people. You’ve already met many of them via our recent blogs and the ones you haven’t met will be blogged about within the coming weeks.

In addition to the new team members, we produced an incredible music video for the talented Ronnie Lamarque. If you haven’t seen it yet now is the time to. Check it out here.

As always, 2016 saw the creation of piles of amazing advertising and marketing materials from our talented team. Our expanding graphic design department has really started to take things to an entirely new level.

Also in 2016, our animation staff gave you a look into Santa’s workshop, a journey through a haunted house, as well as a few dozen other amazing video walls that can be seen at Pearl River Casino and Resort.

Looking forward to 2017 we expect to continue creating amazing advertising and marketing content for all of our clients as well as producing high quality television content. We are all about pushing ourselves beyond our creative limits and we can’t wait to continue that in the new year.

Perhaps most importantly, we will continue to build upon our success as our agency continues to grow. 2016 was a great year for us and we believe 2017 will be even better.

Have a happy and safe new year.

Picture Perfect: Velocity Agency Hires Two New Designers

velocity Timeline, Velocity News, Web Design

Two new graphic designers! It was a Merry Christmas indeed as we are proud to unwrap our newest team members. Scott McCarthy and Keith Margavio took very different roads to arrive at Velocity Agency but they share one important thing, pure talent.

Buy LocalScott Graphic Designer


Scott McCarty is New Orleans born, Kenner raised. After graduating from Holy Cross, Scott attended the University of New Orleans where he picked up a degree in fine arts. When he isn’t designing and animating at Velocity Agency, Scott often finds himself rooting for the Saints, Tulane, UNO and the Cubs, or as he puts it, “any team that loses a lot.” Although, his Cubs did just win a World Series so we aren’t sure if he’s still allowed to claim that.

Back To Where It All StartedKeith Graphic Desinger

Keith Margavio is the other new guy on the block. Keith is a New Orleans native who spent the better part of 25 years living in Houston before returning to the Big Easy.  Keith’s love of art and design led him to a career as a graphic designer and we are thrilled that he’s now one of ours. In addition to design, Keith enjoys cycling and craft beer.

Fun fact: Both designers cited a love of beer… does that tell you something about designers? Also, we could not complete this blog without bringing up the fact that Scott spent a few years in a heavy metal band. Let that soak in.