Never Fear! Lindsay is Here!

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We just never seem to stop growing here at Velocity Agency. Today, you get to meet Lindsay Kornick, our latest copywriter!

Lindsay was born in Chalmette, Louisiana, making her a proud member of the “Chalmation Nation” as her parents call it. She graduated from Mount Carmel Academy in 2012 and later earned a degree in English and Digital Media Studies at Tulane University. Since then, she has worked as a freelance writer covering subjects ranging from TV reviews to national events to what Kim and Kanye have been up to on the weekend. She’s just that experienced!

Nowadays, Lindsay spends her time honing the craft that combines her two great loves: learning about new subjects and writing about them. In her downtime, you can usually find her watching television, spending time with her local family, and, of course, eating. Since Lindsay has lived around the New Orleans area her entire life, she has nurtured a love of beignets, jambalaya, and boiled crawfish as well as her dad’s famous Doberge cakes. Oh, and did we mention she’s a twin? Yep, her sister Lauren works nearby as a data analyst for Causeway Solutions in Metairie. There is so much of them to go around!

We’re certainly looking forward to getting to know her here at Velocity Agency.

Chasing the Dream

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I guess the phrase should really be another day, another new employee to celebrate at Velocity Agency! Here we say hello to Chase Treadway who works as our newest web developer.

Chase hails from Mandeville, Louisiana but has lived all over the place from his time spent as a military brat. Originally he earned a bachelors degree from the University of Mississippi with a focus on Hospitality Management. However closely following his college commencement Chase suffered a Spinal Cord Injury and thus adapted his skillset to better suit a computer based profession. Today, he still lives in nearby Mandeville which just goes to show how much our little state can stick out in the world. Or maybe he’s just a fan of the food!

Outside of work, he says he has no spare time, something I’m sure everyone at the office can all relate to around here, but, unlike everyone at the office, Chase also mentors individuals with newly acquired disabilities. He has found himself collaborating on some pretty cool projects, from 3D printing prosthetic hands to public speaking at local schools promoting “abilities etiquette.” Clearly, this is a guy who welcomes a challenge.

I’m sure I speak for everyone when I say we’re glad to have you aboard.

Heating Up Your Summer Marketing

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Summer is usually one of the perfect times for a vacation. The weather is beautiful, kids are off from school, and people tend to take things slower than usual. As everyone takes a break from the rest of the year, however, marketing brands and entrepreneurs may want to use this time to get ahead of the curve. Though the season can be a slower one for some companies, summer promises a time for new opportunities in promotion, something that can affect business for the rest of the year.

One way to do this is to understand the certain trends that remain popular every summer. For instance, the summer months have notably higher numbers of beer and hot dog consumption. The Fourth of July also earned approximately $755 million for the fireworks industry, one of their busiest days of the year. Moreover, studies at WalletHub have found that an average $941 is spent on every person during a summer vacation. Summertime is not a relaxed time for the wallets, but how do brands reach beyond those products?

The answer to that question is basic content management. This means not only tooling the products to fit with the season but tooling the message to fit as well. In the new age of social media, it’s almost a requirement to be on top of reaching out to the public, and online settings can provide the best way to form a content strategy. The best way to understand this method is looking towards online trends and the content that Americans share across social media. Those sharing pictures of their families at the beach could be good targets for ads regarding summer wear or even vehicles for travel. By keeping track of this online activity, companies can better understand the consumers they want to target, thereby learning what is best to market to them. Simply extending ads to popular social sites like Pinterest or Snapchat can be a good start.

Most importantly, the summer season allows companies to plan for the rest of the year. Upon reaching out to people and their online preferences, businesses can update their content strategy with empirical data revealing new favorites or new sales numbers. If these months are inevitably slow, the summer can be the perfect time to reach out to new clients and revitalize the home base. Even if some consider the summer to be a vacation break, there is no time like the present to manage the industry better.

Whether the summer months means extra work or vacation time for people, the season is always the best place for opportunity. Sometimes, that’s all an ad campaign needs to work.

A Day At Dave & Buster’s

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What could be more fun than a job at Velocity Agency? After this past weekend, I doubt you could answer anything else. On June 16th, the people behind Velocity Agency took a well-deserved break at the city’s latest place for fun and games: Dave & Buster’s.

The day started at ten in the morning right when the place opened to get the most out of the little retreat from the office. Employees were treated to a private party room and a good lunch complete with tacos and burritos before spending a day in the arcade. Games at Dave & Buster’s include everything from the classic Pac-Man and skeeball to Mario Kart and Pump It Up. And that’s not even mentioning the available bar right next to the party room. Fortunately, Velocity took care of the drinks!

Of course, having the whole agency together also made them qualified for the Dave & Buster’s Team Building Challenge. This challenge placed four teams of six employees against one another on four different arcade games for prizes at the end of the day. After a few rounds of Mario Kart and shooting hoops, you would be surprised at who would become a valuable player. Once the challenge was complete, and prizes were doled out, employees were free to spend the rest of the day using their provided Power Cards on any of the available games. With unlimited free credits on the card, that led to quite a few good hours at the arcade. And that gave us quite a few good photos for our social media page!

Whether you were in your 20s, 30s, 50s, or 60s, the day at Dave & Buster’s was considered a success all around the office. Let this be said about the company; they know how to give its employees a good time.

 

Alexa, Purchase Whole Foods

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In our last newsletter, we detailed the Retail Apocalypse. Perhaps we heralded this shopping doomsday too soon. With the latest news about store closures and business bankruptcy, it’s easy to give up on the classic brick-and-mortar retail place. As people seem to spend less on items and more on travel, according to Business Insider, retail could be on its way out eventually. However, if there’s one thing that is predictable about the market, it’s that it can sometimes be unpredictable. Amazon’s recent acquisition of Whole Foods alone proves that retail might not be facing an apocalypse so much as a digital makeover.

Last week, the online retailer site Amazon announced its $13.7 billion (including debt) purchase Whole Foods Markets, signaling a significant new step for the company outside online purchases. In addition to this purchase, Amazon has also announced a plan known as Prime Wardrobe, a system to allow customers to try on clothing and shoes before purchasing them, to expand its fashion retail as well. Many analysts note that these moves signal not a revitalization of classic retail stores but a reliance on them as well. After all, why would a company like Amazon spend billions on a system that is supposedly out of style? In fact, based on these announcements as well as Amazon’s continuing plan to break into pharmaceutical areas, retail stores still seem to have some value outside of online services.

Perhaps the classic brick-and-mortar stores just offer a sense of security, consistency, and personality. Offline sources have, for longer than Amazon, often gathered customer movements in real time to understand what products were preferable. Since people have always relied on going to stores for goods, the retail store remains a staple of the industry. Of course, regarding Whole Foods, food retail remains a reliable source of physical shopping with people going for food on average twice weekly. Though the places to find food or clothes have been static for quite a while, that’s not to say that the system cannot be improved upon for efficiency.

While retail stores might still have a place in the digital revolution, they may have to tackle a new set of standards to keep up with the competition. The latest purchase of Whole Foods offers Amazon a real-world base to test out online systems ranging from increased WiFi to visitor data profiling. With Amazon’s system of big data, Whole Foods might soon be able to access customer preferences with groceries and allow them to make recommendations for additional purchases in real time. This could also connect to Amazon’s home delivery system where grocery preferences can already be suggested for purchase before heading to store. In essence, this new method of purchase is not a preference of physical or digital stores but a combination of both.

Still, none of this guarantees that Amazon’s new method is sure to work or benefit the classic retail store. Indeed, some retail stores have seen drops in stocks following Amazon’s announcement. Nevertheless, this method proves there are still new horizons out there for the retail business. The future may be digital, but at least there is still a future at all for retail stores.  

Instagram Marketing

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5 Benefits Of Instagram Marketing

Instagram marketing is one of the few, easy to use, free marketing tools that every entrepreneur or business owner can utilize. With over 700 million users, Instagram has become one of the best and most popular photo sharing platforms, enabling you to engage with your followers by posting photographs, images, and even short videos.

When someone takes the time to edit and post a picture to Instagram, that photo means something. People don’t just upload any old selfie to Instagram; they make sure it has the perfect lighting and filter before posting. With all the effort users put into their posts and the time they take to appreciate the posts of others, it should be no surprise that Instagram marketing converts better than some traditional forms of advertising. Instagram photos are more thought-out, well made, and meant to make us crave the items in the picture.

Here are 5 benefits of marketing through Instagram for your business:

  1. Customer Base

You can connect with customers across all your different marketing channels. Within your Instagram Settings, you can enable sharing access to Facebook and Twitter so that whenever you post a photo or video to your Instagram page, it will automatically share across channels. This provides an easy way to update all your platforms simultaneously.  

  1. Increased Engagement

Traffic from Instagram photos is super-engaging. Instagram drives more engaged traffic than any other social media platform, including Facebook, Pinterest, YouTube, and Reddit. If a customer buys your product and then follows you on Instagram, they are more likely to see your products on a regular basis, which increases the chances of them purchasing from you again.

  1. Free Advertising

Instagram photos are user-generated content. When a group of friends goes out-to-eat to a restaurant, for example, they can take a picture of their deliciously plated food, give it a little edit and post it to Instagram. This is a way for them to keep their friends and family up-to-date on their lives, but for the restaurant… it’s free advertising. It’s advertising because the Instagram user is showcasing your food and tagging your restaurant’s location and page. The user’s followers can then click on the location and/or follow the restaurant’s Instagram page. This is one of the singularly most successful ways to grow relevant traffic and sales.

  1. Discover New Audiences

Instagram makes it easy to reach new audiences with a Discover tab and hashtags, which allow you to discover new photos, people, and businesses near you or based upon your activity. When someone includes a hashtag in a post on Instagram, a link is created, and you can view all other photos that have been shared using that hashtag.

  1. Build Trust And Personality

Instagram photos emit a more authentic feel when compared to stock images or classic brand advertisements because they are more aesthetically pleasing. They tend to be aspirational, giving us a look into the life we would like to live. Instagram marketing also builds trust when customers post a picture of your business or product; this influences a potential customer’s purchase decisions.  

If you’re a business owner wanting to reach new customers, you could benefit from using Instagram Marketing because it is one of the fastest-growing social media platforms in the world.