Unique Marketing With Original Facebook Content

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Facebook Ads are Growing and Not Slowing Down

Since its’ debut in 2004, Facebook has changed drastically: especially when it comes to Facebook advertising. Facebook has turned single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. In 2018, you can improve your marketing funnel and find more leads than ever due to Facebook’s stronger algorithms.

Mobile Audiences are stronger than ever. Facebook users watch over 100 million hours of video a day collectively, and as a result, we have seen an explosion in paid and organic video content. Video content gets about 135% more organic reach than photos, and your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. By creating just a few Facebook video ads, you can improve engagement and increase prospects.

Facebook ads have more diverse ad types to create more dynamic and engaging ads. Marketers and small businesses owners can use these ad formats to accomplish specific business goals. Velocity Agency knows the different formats of Facebook ads, what each of the formats accomplishes, and which format to utilize depending on their strategy.

Facebook likes to keep people on the Facebook Platform, and ad formats like lead ads and collection ads keep audiences within the app as they interact with your brand. These features reduce friction in your marketing strategy and encourage more prospects to convert to customers because of the simple process while also reducing the number of needed assets by getting rid of landing pages.

Paid advertising is seeing the biggest increase in the history of Facebook, while organic reach is plummeting. At the end of last year, Facebook announced that they were experimenting with a newsfeed that contained zero organic branded posts and this content would be moved to a separate feed known as the “Explore” feed.

If Facebook implements this change globally, all branded Facebook pages will see their organic reach tank. However, if Facebook does not follow through with this plan completely, these pages have already seen dramatic drops in the past few years. Businesses cannot reply on the Facebook algorithm to show their content to meet their reach goals. Even though this might sound scary, paid Facebook ads have made it easier than ever to maximize relevance and Return on Investment. Now, it’s easier to weed out audiences who are unlikely to buy your product and increase your conversion rate and overall returns.

If you are still confused, Velocity Agency takes care of it all. If you are looking to produce brilliant original video content and incorporate it into Facebook ads, we can not only accomplish that: we can do it better than our competitors. With award-winning film experience and knowledge of all the different forms of Facebook ads and their specific specialties, we can turn your audience into real-time prospects. Let Velocity Agency’s unique marketing team take your business to new heights today.

Successful Omnichannel Marketing

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Technology has become more critical to our day-to-day living, and the lines between what we are doing online and in real life have begun to blur. As human behaviors change, marketers need to react and pursue an omnichannel experience.

Our omnichannel strategy at Velocity Agency can be described as a multi-channel approach to marketing, selling, and serving customers in a way that creates a cohesive customer experience no matter how or where a customer reaches out.

The difference between this experience and a multi-channel experience comes down to the depth of the integration. A strategy can only be considered an omnichannel strategy if every component works together symbiotically. Even great mobile marketing, engaging social media campaigns and a perfect website can’t be regarded as omnichannel if they don’t work in sync.

Most businesses today invest in the multi-channel experience, but in most cases, the customer lacks a seamless experience. This unfortunate experience occurs especially when there is no cohesive message across all of the platforms. With a compelling omnichannel experience like Velocity provides, every platform and device a customer uses interact with your company. We optimize our omnichannel experiences to align a company’s messaging, goals, objectives, and design across each channel and device.

When you want to set up an omnichannel experience for your company, we look at the product, marketing, sales, customer support and customer success to devise the best unique strategy for your brand. Once everyone understands the goals and objectives of your omnichannel initiative, we can start planning the transition to this model.

Here are three companies with great omnichannel experiences that we can take inspiration from:

Disney
Right down to the smallest details, Disney gets the omnichannel experience right. Their entire website and trip planner is mobile-responsive. Once you’ve booked a trip, you can use the My Disney Experience tool to plan everything from where you dine to securing your pass. Once you are in the park, you can use your app to locate the attractions you want to see as well as view the estimated wait time for each of them. Disney also has launched the Magic Band Program. This tool acts as the hotel room key, photo storage device, and food ordering tool.

Bank of America
As one of the biggest banks in the world, Bank of America is setting the standard for a dynamic experience. Everything from check deposition to appointment scheduling can be handled by the company’s mobile and desktop apps.  You can enjoy paying your monthly bills through their app because their app design is intended to make your life easier.

Starbucks
The Starbucks Rewards app will reveal why many consider it one of the top omnichannel experiences out there. A customer receives a rewards card that they can use whenever they make a purchase. However, unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card through a multitude of ways. Any change that a customer makes to the card gets updated across all channels in real time.

Although omnichannel user experiences are still advancing, they are changing customer experiences for the better. Velocity Agency knows how critical omnichannel experiences can be for our clients and we are continually striving for better. To see how we transform our client’s websites, apps, and digital marketing plans – check out our services today!

 

Diet Coke Gets a New Look

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There was a point in time where people ditched their regular sodas for diet sodas in hopes to shed some pounds and achieve health without giving up their delicious carbonated beverage. Since customers are now moving away from artificially sweetened sodas, Diet Coke is getting a radically new look and some new flavors to try and boost sales.

Diet Coke unleashed new flavors including ginger lime, feisty cherry, twisted mango, and zesty blood orange. The can is thinner and longer which psychologically makes consumers think “slimmer and thinner.”

Millennials are highly informed consumers because of all of their access to data at their fingertips through mobile devices and other technology. Coca-Cola went to a tiny U.K agency instead of a large international design agency to help it work out how to move forward. A lot of Coca-Cola’s success has come from their social media presence alone. Velocity Agency knows the strength and importance that social media has in a marketing strategy. Here is how Coca-Cola has stayed ahead in the time of social media.

Facebook
With over 96 million fans on Facebook, Coca-Cola’s Facebook page is much more engaging than it was in the past. Coca-Cola posts once or twice each week in addition to publicizing ads, endorsements, applications, and games. This method is encouraging fan interaction by posting content such as fill in the blanks or call to action content.

Twitter
Compared to other brands, Coca-Cola is very active. It has dedicated pages for various products and sub-brands including diet coke, coke zero, etc. The social team at the company doesn’t post any straightforward marketing messages and instead primarily use Twitter to respond to mentions. This makes Coca-Cola look like a down-to-earth company rather than a huge corporate structure.

Instagram
Instagram is one of the latest booming social media platforms, and Coca-Cola has tapped this market too. Today, they have over 1 million followers and over 480 posts on their Instagram page, and it is growing every day.

Coca-Cola has proven success with their advertisement campaigns and has surprisingly kept up with millennial marketing. If your brand needs a little push from an experienced social media team that has had unstoppable success and creative execution in advertising, Velocity Agency is your agency of choice!

Welcome Seth Wiley!

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We are so excited to introduce you to our new Creative Director! Seth Wiley is originally from Lafayette, Louisiana and grew up with southern and traditional values. His parents always allowed him to express himself through art and told him he could be whatever he wanted to be. They encouraged his love for art and music, so the creative juices were flowing at a very young age. 

Seth attended college at ULL and majored in Visual Arts where he became classically trained in painting, drawing, animation and other media. After college, Seth worked at Vidox Image and Data in Lafayette primarily as an animator but was known as a jack of all trades. He then stopped doing animation and went to work for Baker Hughes creating interactive CD-ROMs.

In search of bigger opportunities and a change of scenery, Seth moved to Los Angeles and worked at Brainforest doing animatics for some of the larger industries in the United States. In the 16 years that he has been working in the industry, he has worked with a wide range of clients from tech companies to design studios. This has helped him gain valuable experience with motion graphics and video production while developing animatics, commercials, and video presentations.

Louisiana started to call Seth home. While he was in California, he spent most of his vacation time coming back to see his family. After doing freelance work on his own, Seth started his search to become a part of a team again. Now working for Velocity Agency, he is part of a collaborative team and utilizes his creative talents overseeing our creative department.

Outside of work, Seth loves playing with his dachshund Dewey, woodworking, painting, and cooking. Here at Velocity, we are so happy to have such a hard-working, creative, and ambitious new member of our team. Help us in welcoming Seth Wiley to the company!

Digital Dating: How We Market Ourselves

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We’ve all seen movies showing people from the 50’s dating.  A couple would share conversation over a milkshake at their local burger joint. People often dated their high school sweetheart or someone they met at their job during this time. At this point, media wasn’t frequently used to help people find their partner, but then came the 70’s.

In 1975, 31-year-old Marilyn J. Applerberg became the editor of a publication known as Single News. Instead of meeting at the local church or in a classroom, people started to meet at singles bars or discos and by putting personal ads in physical papers. Some people would have their picture and description written up in the paper, while others wrote what they were searching for in a partner. In the 80’s, film became the new tool for those searching for love. Single people would record a video introducing themselves and detail who they are looking for.

The explosion of the internet in the mid-to-late 1990s changed the dating scene forever. Services like American Online, Prodigy and Craigslist offered chat rooms where potential partners could instantly message each other. In 1995, Match.com was founded, and by 2007 it had become the second highest online industry for paid content. By 2010, different dating sites existed for every city, sexual orientation, race, hobby, and religion. Dating sites made it easier for people to find exactly what they are looking for. Aside from online dating, dating apps have been on the rise for the past ten years.

As apps and online dating sites evolve and big data become more powerful, the algorithms that make these sites tick get more sophisticated.  The owner of Match.come states that the only way to maximize your experience on dating sites is to be truly engaged in the process. Dating apps don’t necessarily use algorithms. The king of all dating apps, Tinder, reigns supreme because of how incredibly easy it is to use. You simply swipe left if you aren’t interested and right if you are. If the other person swipes right to you: it’s a match! This process allows you to be able to communicate through the app instantly. From there, you can decide if you will meet in person. Other apps like Bumble followed Tinder’s lead. This app still utilizes swiping, but only women can initiate a conversation. If there is no message sent within 24 hours, they disappear from your bank of matches. OkCupid mirrors traditional online dating profiles by providing prompts for you to answer. However, OkCupid recently added a quick match function that operates just like Tinder. OkCupid uses the information based off of your profile and the questions you answer to let you know how much of a match you are to other users.

Tons of people around the world are getting in relationships and even getting married to people they have met online, and the success rates are keeping these businesses alive. However, many people feel that these modern dating apps and websites are building a stale dating environment. In short, people feel like they have too many people to choose from and are innately becoming more selective with who they choose to date. This is mostly because when someone is asked exactly what they are looking for and they have their preferences locked into a profile, there is a misconception that there is a 100% perfect fit for them out there and if someone else has one trait they don’t want: they keep moving forward searching for perfection.

From all of us at Velocity Agency: we hope you all have a wonderful Valentine’s Day! Spread the love back to us by commenting your opinion and experiences with digital dating. We would love to hear your story!

 

Don’t Adjust Your Television

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For years, the visual crackle of a struggling video stream was a  frustration for many people. Long before modern television and streaming video, people would curse out loud and move their rabbit ear antennas to get a better picture.

The glitch is the visual of a pixelated or off-register image. It has firmly become part of modern design culture and is defining the newest chapter in the art world’s fascination with distress, deconstruction and the allure of imperfection. Glitch designs have made their way through all aspects of culture last year and are becoming even more popular now.

Any designer knows that Shutterstock is the destination on the internet for stock footage. The glitch trend was one of the many trends that were predicted by Shutterstock in their annual Creative Trends outlook. Glitch images have risen 32 percent on Shutterstock. Most of the stock art service’s trends are driven by demand for a popular visual subject: including VR headsets, augmented reality and cybersecurity. Glitch is an overarching design aesthetic that has become part of almost everything in culture including fashion, branding, TV, film, packaging, and out-of-home campaigns.

The glitch trend has been a trend in edgy ads and magazine covers, but now it is at the forefront of product design. In the marketing world, it’s important to know what the appeal behind the top trends is. The glitch trend is so popular because it has the perfect balance of being futuristic and retro at the same time. Glitch design shows how art directors are both fascinated by and apprehensive about flawed technology. It is no secret that nostalgia plays a large role in its’ popularity as well. It reminds us of static on a TV or glitchy effects on an old Game Boy.

Many design specialists believe that these glitchy images represent a moment of defiance and rebellion. Science-fiction series have become increasingly more popular through shows like Black Mirror, Stranger Things, and Dark Net because they explore the internet and digital media-related themes. The glitch effect subconsciously takes the personification of technology away by reminding us that machines can still fail. When it comes to branding, glitch design shows imperfection and makes the consumers experience more real which has proven to be highly successful with marketing towards millennials.

At Velocity Agency, we have a highly skilled team of graphic designers that stay ahead of all of the design trends. We don’t only look at what is trending in marketing: we look to what is trending in all industries. If you are looking for New Orleans graphic designers, Velocity Agency has everything you are looking for and more.

Mardi Gras 2018 Goes Mobile

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Mobile apps have revolutionized the way that we do everything. From ordering food to getting a ride, and getting a dog walker – everything can be done right from your phone! Mardi Gras is an especially exciting time of year. However, not all the moments of Mardi Gras are fun. Getting stuck in traffic, hunting down a parking space, and a spike in car accidents can put a great deal of stress on parade goers. Fortunately, mobile apps and websites have changed the way we do Mardi Gras too.

Mardi Gras New Orleans Website

This website has all the information you want to know about Mardi Gras. It contains 70-something parades with times, start and stop points, a little bit of history and a printable route map.

Transit Tracker

The WDSU Transit Tracker App allows you to easily access all RTA routes throughout Orleans Parish. This app is great for tourists exploring the Crescent City and for locals planning their daily commute. The New Orleans Regional Transit Authority pulls real-time RTA GPS data to update every 30 seconds and show you the location of every vehicle.

Parade Tracker

Newly sponsored by WWLTV Channel 4, the Parade Tracker will be tracking 67 parades this year. This app covers more parades in more areas of the city than any other app available. The technology works by having real people with GPS devices to walk the entire parade route of every parade they track.

Air PNP

Air PNP is an app that may be the most useful to bring to a Mardi Gras parade in New Orleans. This app allows people to rent out their toilets to folks who just gotta go by including locations, photos, and reviews for bathrooms in private homes, churches, and businesses.

Waze

Waze is the world’s largest community-based traffic and navigation app where drivers can share real-time traffic and road info. This app helps drivers (and parade goers) save time and gas money on their daily commute.

Uber & Lyft

You probably already know about the huge presence of taxis in New Orleans, but Uber and Lyft can be summoned with just a tap on your phone. These apps let your driver know exactly where to go based off of location services. To make things even easier – you pay through your phone. Don’t try to find parking in the middle of all the madness during Mardi Gras! A bonus is that these apps usually offer a free ride if you are new to signing up.

Yelp

If you are in an unfamiliar area and want to know where to grab a great bite to eat, then Yelp can help. Yelp shows the ratings of all the restaurants near you with reviews from real people just like you.

Localeur

This app is more for those coming into New Orleans from out of town. Localeur is like Yelp with more of a focus on what locals enjoy so that tourists can get the “real” experience.

We simply can’t wait for Mardi Gras here at Velocity Agency. We want to share the best secrets to enjoying this wonderful time of year with everyone! We know that mobile apps help make life easier and even optimize our experiences in life. That’s why we have an innovative team actively creating them. From all of us here, we hope you have a Happy Mardi Gras!

 

Mardi Gras and Digital Marketing

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By now, you’ve probably eaten more king cake than you ever imagined and have already put the pieces of your costume together. For many of us here in New Orleans, our events on Facebook are filled to the brim through Mardi Gras day. The world of social media has revolutionized the way we experience Mardi Gras. It has done this through apps that show the parade routes and events shared with various social media platforms. For those of us who would rather sit at home and experience it through TV – you can watch it streamed live.

When it comes to brands, there are many missed opportunities to expand and grow during Mardi Gras season. Velocity Agency believes in seizing every opportunity to help our clients grow, and we know Mardi Gras is the time to do so. Businesses in New Orleans should be stepping up their marketing efforts when Mardi Gras is around the corner. Just last year, more than 1.2 million people traveled to New Orleans to celebrate Mardi Gras. That number is three times the population of the city! Hotels alone can rake in over $52 million in just 12 days.

Here are three tactics that local businesses can do to amp up their business:

Facebook Ad Targeting

A Facebook status used to be much different than the Facebook statuses of today. They simply questioned what was on the user’s mind. Now, a Facebook status can do many things. Often, people traveling update their status to “Travelling to (city name here.)” With Facebook ad targeting, businesses can advertise their services directly to those people who make their status “Travelling to New Orleans.” This action makes advertising to tourists extremely cost-effective. These tourists may be near your business, see an ad pop up on their Facebook and lead them right through the door.

Mardi Gras Specials

It’s no secret that promotions and deals are common strategies to increase sales. However, with tourists, it’s a little different. Most people who are traveling do not plan on emptying their bank account. They often seek out Groupon deals, package specials, and one-time promotions to maximize their trip’s budget. Promoting a Mardi Gras special is an effective way to advertise. For example, if you are a restaurant, consider promoting a dinner special that comes with a king cake dessert. This special will entice tourists because they are not only saving money, but they are getting an exclusive taste of a New Orleans specialty at the same time.

Social Media

People all around the city are still going to be utilizing social media even with all the sights to see during Mardi Gras. A tourist may post a tweet that reads, “Where can I buy the best slice of #kingcake?” If you own a king cake shop, then you can simply answer them! Keep track of hashtags related to your business and also shared photos of your business. Be sure to thank users who are contributing to your conversations on social media. Don’t forget to share their posts to show other tourists how great your business is!

Velocity Agency has an experienced team that can take care of everything for you. From social media, media placement, paid advertisement, graphic design, animation and more. We can do anything and everything to make your brand stand out from the crowd. From all of us here at Velocity: we hope all of you have a fantastic Mardi Gras Season!

Virality is Not Always a Good Thing

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All of us share content on social media every day, but many of us don’t stop and take the time to think about where the content comes from. Outside of news stories and media platforms, there is something called a content creator. Ninety percent of marketing companies use content marketing as part of their strategy, but that doesn’t mean all the content they create is top-notching, compelling and valuable content.

In the world of social media, there are people who seek fame through the platform of their choosing including Facebook, Instagram, twitter, snapchat and more. People with successful accounts often make deals with companies in some ways. Some companies send free products to influencers in hopes that they will feature the product in the post. In other situations, a company might pay a social media celeb to wear or use a product in photos and tag the brand.

When it comes to going viral, content creators have gone to great lengths to achieve their viral stature. However, 2018 started off with a horrible example of going viral the wrong way. A popular and reckless Youtuber, Logan Paul, shared a video where he discovered and awkwardly laughed at the sight of a suicide victim in Japan’s Aokigahara forest.
The protocol for the outrage that spiked after the video is something very familiar resulting in an apology video. As outsiders, it would be safe to assume that this stunt killed Logan Paul’s career. Youtube released a statement stating the following: “It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.”

Although it seems that YouTube is planning on taking action against Paul, it is uncertain with their vague statements what exactly will happen. Also, Logan Paul made forty-thousand dollars from the banned video alone. Paul’s video reached six million views before he deleted it and posted an apology on Twitter, in which he said that he didn’t post the shocking footage for views but because he thought it would make a positive ripple on the internet and raise awareness for suicide and suicide prevention.

In the marketing world, campaigns often go viral because of a negative response as well. There is an increase in negative virality on the internet, and it has affected the online reputation of many brands. Although people prefer reading positive stories, it’s the anger that serves as a driving force to make us share a negative story, and this leads to the outrage that we frequently come across on social media.

Here at Velocity, we know good content when we see it. Our experienced social media managers provide, share, and research quality content for all of our clients to build phenomenal social media presences. What makes Velocity Agency special is that we not only share content, we make content through film, sound design, animation and more. If you are looking for the best team to handle your marketing in 2018, Velocity Agency is ready and prepared.

Velocity Agency’s Family Values

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People can do amazing things when they combine their powers. At Velocity Agency, we believe in teamwork. Unfortunately, many other companies think that they work as a team even when they don’t see each other at all. We know that by understanding who our team members are, knowing their strengths, and forging an environment where everyone works in harmony, we can achieve your marketing goals.

Here are the reasons why Velocity Agency stands apart from the rest:

Company Outings

The brain is a complex muscle with thousands of neurons and tiny nerves. Mental workouts and brain games strengthen psychological power. However, it’s essential to give the central processing organ adequate rest and allow it sufficient time to recover. Company outings reinforce a positive company culture that meets employees’ physical and mental needs. Outings result in a highly engaged workforce that contributes to the company’s overall growth. In our line of work, our creativity must be recharged as well. Team outings allow the brain to relax and promotes creativity, collaboration, and overall productivity. Velocity Agency believes that getting to know each other and having more familial values tightens our bond and team cohesion. In 2017, Velocity Agency went to Ruth Chris’s Steakhouse, Dave & Buster’s, and a Halloween brass band show at RF’s in the French Quarter.

Synergy

Sometimes, entire marketing teams will work remotely. We believe it’s important to be at the same place at all times. This creates a work environment where creativity is nurtured and cultivates synergy. Leveraging synergy means that every team member uses their own superpower in harmony with the rest of the team to reach the same goal. At Velocity HQ, we work in close quarters. Instead of sending emails here and there, we communicate clearly in person. The physical layout of our office maximizes productivity and gets our team involved.

Holiday Festivities

Traditions are important, and nothing is more important than to establish holiday traditions in the workplace. A holiday celebration builds positive morale which results in increased employee motivation. We recognize every birthday because every employee deserves to feel special. This past year, we had a Halloween desk decoration competition and watched as our office turned into a creepy and spooky atmosphere. This competition sparked creativity, teamwork and collaboration. Since Thanksgiving is a time to give thanks and share, we hosted a company potluck with a smorgasbord of delicious food and spirits. Of course, no Christmas party is complete without stealing gifts from each other, so we hosted a White Elephant party, and things got pretty tense.

If you are looking for a team that’s more than just a disconnected company going through the motions to help elevate your brand, then the Velocity Agency family is right for you! We’re ready to tackle it all. Most importantly, we will have fun while doing it.