Velocity News / 01.07.2013

While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for...

Velocity News / 05.06.2013

[caption id="attachment_1555" align="aligncenter" width="479"] #TBT Holiday Spirit circa '94 - Andrea Hernandez , Social Media Director[/caption] Do you #TBT?  It’s Wednesday afternoon and there are already more than 44 million photos that include #tbt hashtags, not to mention the 24 million from the original #throwbackthursday. Since...

The Weekly Absolute / 22.05.2013

Dying companies are those convinced of hyper-targeting, bypassing the basic prerequisite to LOAD the top of the funnel with impressions and micro-conversions. Marketers trying to economize and target their customers are only achieving two things: Preventing market expansion. Significantly increasing their cost per acquisition. ...