Thinking Outside The (Tinder) Box

velocity Digital Innovation, Mobile Technology

unnamedUnless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features.

While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already encroached into popular media with  numerous references to “swiping right” in advertising or even fun commercials such as this one from Franks Red Hot Sauce:

or the hilarious “Girls React To Tinder Lines” from MeUndies.

Tinder Launched it’s first official paid video ad last month with Bud Light’s Whatever USA video promotion, yet it wasn’t the first we’ve seen of advertising on Tinder. This year alone has seen major campaigns from The Mindy Show, Ex Machina, a fun date night out with the Atlanta Hawks for “Swipe Right Night”, a failed attempt from Gap’s “Pants Partyand my favorite… a date with Dominoes for singles home alone on Valentines Day.

It was no surprise to see the app used so heavily at South By SouthWest this year as touring musicians often use it as a way to connect with people in various cities and invite them out to their shows. It was only a matter of time until a musician launched a single on the platform like Jason Derulo did earlier this year with his video “Want to Want Me” which appeared to many as a Tinder “booty call” fantasy that enticed more than 1.1 million viewers to  swipe right and view his new video in only three days.  I have to admit that a part of me is sad to see the organic interactivity of the app overrun by paid players with dollars as there is something to be said for making a personal connection in the digital age.

While there is no doubt big brands are storming the gates, Tinder has proven itself to be a wonderful organizing tool for activist groups and non-profit organizations. The app was initially utilized by these organizations in 2013 and 14 as a new, free way to reach people. From hilarious interactions with “Nurse Nicole” who simply wanted to discuss men’s health issues during the “Matches for Mens Health” campaign, to human rights campaigns from Amnesty International and the Immigrant Council of Ireland that helped raise awareness about abuse and human trafficking, these groups were able to engage thousands of users directly with their causes.  In the case of  Operation “The Blind Date” profiles of 100 missing people were created and 23 were found using the app and my favorite “Puppy Love” an effort from Social Tees Animal rescue in New York that had over 1500 potential animal placements in only 24 hours.

Tinder has also proven itself to be a remarkable research tool for organizations, universities and marketing agencies across the country that have run all sorts of experiments to see what reactions people have to everything they can think of; including smoking, beards, dating trends, cultural sensitivity and more.

It will be interesting to see if non-profit organizations, educators, artists, activist or even small business owners will be able to compete with the new advertising initiatives Tinder will be offering. Tinder is already cracking down on “unauthorized” app usage that violates the apps “terms and conditions” clause. Yet, we won’t have to wait much longer to see what targeted pricing looks like.Rumor has it that general advertising options for the public may be available as early as August 2015.

Top 5 HOTTEST HOLES

velocity New Orleans

IT’S THAT TIME OF YEAR AGAIN!

The 2015 SINKHOLE de Mayo’s “HOTTEST HOLES OF 2015 results ARE FINALLY HERE… and VELOCITY AGENCY has exclusively been given the results.

We know you’re on the edge of your seats so without further adieu, here are your HOTTEST HOLES OF 2015:

5. DIRTY SANCHEZ.
Jose “Dirty” Sanchez made the cut this year with his devil-may-care attitude, laid-back style and reputation for getting down-n-dirty.

Dirty Sanchez 1 Dirty Sanchez 2

 

4. LOS POLLOS HERMANOS.
These “Chicken Brothers” first came on the scene when we met them on the hit AMC series Breaking Bad. After both characters were aptly killed off, the REAL brothers turned their attention toward their first & second loves: music & running the streets. It’s no surprise these bad-boy heart throbs made it on our list at #4.

Esse's

 

3. THE DESPERADOS
¡Ay Caramba! Senor Pablo & Senorita Juanita “Sassy” Gonzales, were a shoe-in at #3. Desperate for permanent citizenship after touring America on a work visa as professional salsa dancers, this red hot couple were recently awarded Green cards! When they’re not throwing wild fiestas, the Gonzales’ are known for their colorful lifestyle as Swingers.
¡MUY CALIENTE!

Pablo & Sass

 

2. DONKEYXOTE.
He’s an ANIMAL. Literally. This guy doesn’t know the meaning of “moderation,” and bravely (drunkenly) goes further past “the line” than any Ass has gone before. Donkeyxote secures the #2 hot spot because he has literally set himself on fire thanks to a combination of passing out with a lit cigarette, attempting slight of hand after telling bar patrons he’s an amateur magician and reenacting scenes from his favorite movie, Scarface.
Happy Trails.

Donkey

 

AND AT LAST…. THE MOMENT YOU’VE ALL BEEN WAITING FOR… THE #1 HOTTEST HOLE OF 2015 IS…

1. THE RIM JOB.
This beloved hole was unanimously named #1 because ultimately… The Rim Job is just so darn great at bringing people together! Sure it’s a little salty… but they say it’s best to swallow life with a grain of salt.
HERE’S TO YOU, RIM JOB… for always bringing the heat, no matter the hole.

Rim Job
11054856_10101686591968428_7363117711338795670_n

Why I Use ApplePay (And Why You Should Too)

velocity Digital Innovation, Market Information, Mobile Technology

Mobile payments are a disaster.

You’re much better off using cash than attempting to use any current service. Particularly PayPal. Don’t even get me started. How embarrassing.

ApplePay velocity agency new orleans advertising digital marketing

 

Why?

Before October of last year, I had tried different forms of mobile payments, which left me with a bittersweet aftertaste. While the idea of paying with your mobile device seemed novel and exciting at the time, the shortcomings and frustrations of the available technology drove me nuts.

Here I was, sitting in line at a Dollar General, growing more anxious as I got closer to the register. I had a new debit card and all my available funds were sitting on my PayPal account, which is a must for online payments. PayPal had worked out deals with some brick and mortar retailers so users could pay with the service at the register, by simply checking in and entering a code at the terminal. A few days earlier, I had made a successful payment at a Chinese restaurant, after showing the employee how to properly accept the transaction. Back at Dollar General, it was my turn, and as the cashier checked out my forty dollars worth of toiletries and snacks, I was ready to pay. After three unsuccessful attempts, I gave up and my friend offered to pay for the items.

PayPal had let me down. After calling customer service they explained this was a “routine security account lock-out,” which prevents users from making payments if the activity seems suspicious. But why did the payment go through at the mom-and-pops Chinese restaurant but got rejected at a business with actual PayPayl support? Mind boggling. Next move? Wait the three-day period for my funds to be transferred to my bank account.

As I drove back home, I asked myself how can companies release such products? Why does it have to be the way it is? Is every tech company missing the obvious?

 

What If?

It was early September, Apple had just announced ApplePay during the iPhone 6 event and like many, I was unimpressed. My previous experiences with mobile payments made me skeptical about trying them out again. A few months later I was up for a phone upgrade so I snatched a shiny brand-new iPhone 6.As I set up my new device, I was asked to use my iTunes-stored credit card for ApplePay, which I did. That was it. That was the whole set up. I was starting to believe again. This was the first time in a long time that signing up for a new service seemed so intuitive, so painless. What if Apple had gotten it right?

Eddy Cue, Apple’s senior vice president of Internet Software and Services, explained during the keynote that ApplePay works with any contactless payment terminal, so I set out to find one. Luckily, these types of terminals are already very common, so a short walk to Walgreen’s granted me the opportunity to try it out. This time I did not ask the cashier if they accepted my payment method and decided to trust Eddy blindly, which made me anxious while I waited in line. As I placed my phone over the terminal holding the TouchID (more on that later), my payment was accepted. Apple had done it right and I was back into mobile payments.

What if someone had designed a payment system from the ground up to be secure and easy to use? A short five months later, Tim Cook had this to say about ApplePay: “We have designed Apple Pay purposely so that we don’t know where you buy something, how much you pay for it, what you bought.”

 

How?

Let’s make something clear: Apple did not introduce any new technologies to power ApplePay, so why did others fail? Apple solved the problem by tackling three main problems: ease of use, security, and compatibility.

When you approach a register and place your iPhone close to it, the system automatically prompts the ApplePay screen. There’s no finding an app, there’s no checking-in, your iPhone just “knows” when to act. If you’ve never used ApplePay, you might be wondering if there’s an extra authentication step, which brings me to security.

Every iPhone since the 5s has built-in TouchID, an easy and secure way to unlock your phone with your fingerprint. TouchID stores secure data in a secure-element in your phone, which is not accessible from any other app. ApplePay stores a device account number created from your credit card, so merchants never have access to your real identity.

Finally, since ApplePay uses technology compatible with thousands of payment terminals, it is already available at many retail stores across the country.

Apple’s biggest opportunity lies in the next iteration of the iPhone, as it will be the second generation to use ApplePay. Also, the payment service is being integrated with other apps, to make the process of checking-out at online stores even faster and more secure.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Sports Fans Overtake Digital Media

velocity Market Information, Research

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams.

sports media consumption velocity agency new orleans

The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following Twitter updates to watching whole games online.

In October of last year alone, fans consumed over 7 billion minutes of sports content digitally. An ever-growing base of 72 million sports-watchers are taking over the digital media world.

The rise of sports apps also influenced our exuberant media consumption. Most of today’s sports apps include a blend of personalized content from our favorite teams and athletes, which means increased interaction. Verizon even offers exclusive live games as part of their partnership with the NFL. The top-ranked apps include ESPN Sports Center, MLB At Bat, and Team Stream.

Another big contributor was our sports culture obsession with Fantasy Football (heck, there’s even a show about it). Yes, grown adults pretending to own imaginary teams (many of whom work here) drove media consumption up. In 2014, fantasy leagues exploded with a yearly growth of 484% on desktop and 847% on mobile.

Let’s not forget about the World Cup. Every four years, more Americans become enamored with a sport they usually don’t care about. Whether you call it soccer or fútbol, it remains the most watched event around the world. U.S. viewership increased with the increasing success of the U.S. and Mexican teams, which are the most followed in the nation. The Brazil World Cup also helped establish Univision as the de-facto soccer network, streaming countless matches on their website free-of-charge.

Even one of the most mocked sporting events in America had a good year. The winter Olympics showed a healthy 208% increase in hours consumed from 2010.

As the U.S. sports audience grew in 2014, so did its cultural mix. The NBA was at the forefront of this multi-cultural shift, showing what’s in store for other sports in the coming years. A ten-year comparison showed an increase in viewership of 62% in the African-American demographic and a 57% increase for Asian-Americans. Although Hispanic and White fans also watched more minutes, their gains were modest at 14% and 13% respectively.

The biggest winner, however, was College Football. With the introduction of the new playoff format, both semi-final and final games became the most watched programs in cable TV history. The NCAA also aired 97 games with an audience larger than 2.5 million, along with record viewership of bowl games. This unprecedented viewership increase wouldn’t have been possible without the underdog story of Ohio State, which upset Alabama and defeated Oregon in the National Title game.

2014 was an exciting year for sports, and we hope this year holds up to the new precedent. As fans continue to increase consumption across different media platforms, there is an increasing opportunity for brands to connect with them.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

The Times They Are a-Changin’

velocity Market Information, Research

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.

New York Times Magazine Re-Design Velocity Agency Advertising New Orleans

Screen shot from www.nytimes.com/pages/magazine/

 

 

That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware.

The re-design hopes to bring online and print editions (and readers) closer together, with a classier and more modern look. To begin, the Sunday supplement is getting a heavier paper stock to give it a more literary, book-like, feel. Old typefaces have been replaced with custom design: slab-serifs for blocks, call-outs and headlines, and elegant sans-serif fonts for body copy.

The page spreads now look cleaner, as the magazine went from a 12 to a 7-column layout. Former GQ art director Anton Ioukhnevets stripped down the layout to make it feel more web-like, adding emphasis on fluidity and visuals. Both the print and online editions use full-bleed images and the same approach to typography, which distinguish it from the more traditional and conservative look of The New York Times.

Changes to the online version bring in a responsive layout along with a strong sense of organization, thanks to the airy negative space.

Check out the online version here and get the Times this Sunday for the print edition.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

The Current State of the Music Industry

velocity Music

The most sought after recognition in the commercial realm of music is to receive a GRAMMY Award. The GRAMMY’s are both hosted and decided by The Recording Academy, also known as The National Academy of Recording Arts & Sciences (“NARAS”). NARAS is an organization of musicians, producers, recording engineers, and other recording professionals.  Other than the notion of popularity as it pertains to commercialism, they are meant and assumed to be an agnostic establishment that chooses nominations based on industry and artistic merit.  This club of so-called industry elites decide the “only peer-presented award to honor artistic achievement, technical proficiency, and overall excellence in the recording industry, without regard to album sales or chart position.” This mission is a platform outlined by The Recording Academy (see www.grammy.org/recording-academy) to command credibility.

Why do I italicize “without regard to album sales or chart position”? It may seem obvious to some, but clearly not to the masses. If that were truly the case, why are the GRAMMY Awards a mere showcase of the new pop elite? Why is the night dominated by a mix of pop performers that are fixtures and one-hit-wonders?

To a certain degree, it is necessary to rely on tastemakers, industry professionals, and critics to illuminate quality within the creative industries, as music is a subjective medium.  This makes it far more difficult to measure both success and quality.  Although chart position and sales are a measure of monetary success, they are far from a measure of “overall excellence.” However, money and commercialism can often corrupt otherwise honest efforts.

“Why don’t the Grammy’s matter? Because it feels rigged and cheap – like a popularity contest that the insiders’ club has decided,” said Grammy-winning rocker, Trent Reznor. Controversy surrounding Grammy credibility is nothing new, but it continues to trend in the wrong direction. Whereas artistic integrity and innovation make less and less of an appearance in each of the last several years.

Mainstream media and majority opinion should not be relied upon to define art and quality. However, it does say something about culture as a whole, and it’s speaking volumes at the moment. Something was lost in the over commercialization of music/art emerging over the past two decades. Gone are the days of dissent and rebellion, and here is an age of homogenized popular music.

How does The Recording Academy sweep this under the rug? The general public is typically unaware of the awards given outside of the highly televised broadcast. Most notably, The Producer of the Year award didn’t get any air time during the Grammy’s, but it was arguably the most important of the night. “On Sunday, it was the award that said the most about the state of pop. It revealed that one man is behind our music’s dominant sound: Swedish pop savant Max Martin,” as reported by Music.Mic.

Martin, as well as many other songwriting teams, has been one of the most secretive but influential contributors to pop music in the past two decades. Hell, most people still think “artists” actually write most of their own songs. If The Recording Academy is going to gain any credibility back, it might as well just admit that commercialization and monetary success determine Grammy awarding. Moreover, they should pull back the curtain and celebrate the talented songwriters behind all of this success.

Let me truly enlighten you on the state of the industry by highlighting just one songwriter, Max Martin, and his writing credits in 2014:

  • “Bang Bang” by Jessie J, Ariana Grande and Nicki Minaj
  • “Break Free” by Ariana Grande featuring Zedd
  • “Dark Horse” by Katy Perry featuring Juicy J
  • “Problem” by Ariana Grande featuring Iggy Azalea
  • “Shake It Off ” by Taylor Swift
  • “Blank Space” by Taylor Swift

And these were just the ones that made the top 10. Martin produced and co-wrote seven of the 13 tracks on Taylor Swift’s 1989, 10 of the 13 tracks on Katy Perry’s Prism and all of the biggest hits off Ariana Grande’s My Everything (including “Problem” and “Love Me Harder”). He co-wrote Jennifer Lopez’s comeback “First Love,” Shakira’s World Cup anthem “Dare (La La La)” and Pitbull’s “Wild Wild Love,” the lead single off his Globalization album (as referenced in Music.Mic).

Martin is responsible for more No. 1 singles than Michael Jackson: Google it!

Where do we go from here? Do we, as a society, just accept and embrace this formulaic sound? Do we give the “OK” to The Recording Academy? If that’s the case, then the true artists should be showcased: the songwriters.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research

Retargeting velocity agency new orleans advertising

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation.

Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting your site, tracking pixels allow your digital display ads to appear. Thus, increasing brand awareness to an interested user.

Because retargeting allows you to communicate with users that already visited your website, your creative should be dynamic and act as a reminder to come back. The creative should also reflect consistency with the specific pages visited. However, you need to be careful not to appear intrusive or you will lose the prospective customer/client.

As with everything online, some privacy concerns arise over retargeting practices. The technology basically adds a cookie to a user’s browser, which then follows the user around the Internet. This process is maintains personal anonymity, as no identifiable personal information is ever transferred or documented.

Like traditional digital display ads, retargeting allows you to track conversions and determine which creative is most effective. Also, reports show a dramatic drop in cost-per-click for retargeted content, as users that have visited your website are more likely to click your ads.

This technology can be used in various ways. An eCommerce site will benefit from targeting users that visit specific product pages and tackle shopping cart abandonment. In this case, ads can focus on further educating users about specific products, increasing probability of conversion.

Also, retargeting is widely utilized in email marketing campaigns. Once a user opens your eBlast, the process of tracking hyper-targeted display begins. As a byproduct, this increases user retention and attraction.

Remarketing is now a benchmark in effective and efficient digital marketing strategies. The immediate result of targeting interested users is an increase in conversion rates. Brand awareness is merely a starting point. Honing in on interested users narrows the conversion pathway and dramatically increases the possibility of increasing top-line revenues.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Personal Branding | Velocity Agency | New Orleans

velocity Market Information, Professional Development

The Importance of Personal Branding

The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest?

self branding velocity agency marketing

Who Are You?

Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning and development.  More so, it enables you to make the most of what you have to offer. Within the process of personal branding, you are allowed to be yourself. Moreover, you can leverage who you are as a person by playing an active role in designing a brand with integrity: a brand your audience can trust.

Can I Trust You?

Unfortunately, there are numerous brands that lose credibility and value due to their disingenuous perception.  When you do great work, your audience will consider you trustworthy and dependable.  Once that trust is earned, you’ve gained a brand ambassador and loyal customer for life.  They will support you until the end.

Who wants to work with you?

Once your brand begins to establish a presence, consumers will not only want to assist you, but provide you with valuable and relevant opportunities.  Sponsorship, joint ventures, customer referrals, and more could all be beneficial to your brand.  A successful track record attracts the attention of other businesses and consumers, leading you to greater accomplishments.

What’s Your Point?

Your name is your most important asset.  Evolving it into a brand makes it a reflection of you and what you represent.  It can be beneficial in a successful future or tarnishing if not perceived as trustworthy and useful.  By uniquely and genuinely portraying to the world who you are, you will be equipped to show your audience why they should choose you instead of the competition.  The stronger personal brand you possess, the greater the demand will be for your services.

Responsive Web Design Benefits | Velocity Agency | New Orleans

velocity Velocity News, Web Design

Mobile traffic has been a concern ever since the first mobile browsers came out, which could display links and small images on mobile phones. Today, Responsive Design has taken over and a new wave of improvements to mobile websites is underway. Modern websites can automatically fit any size of display and arrange content accordingly. Responsive design enhances the user experience and creates a perception that they are custom-designed for any device: tablet, smartphone, laptop, or desktop computer.

Responsive Web Design Velocity Agency New Orleans Digital Marketing

Some companies/brands, however, don’t fully understand the benefits of responsive design. Generally, this is due to a decision maker’s lack of understanding the importance of user experience.  As responsive design has become baseline, these facts and statistics should do away with any doubt. ComScore reports that smartphones and tablets currently account for 60 percent of online traffic, which means your users will potentially access your website using one of these devices. Social media has grown exponentially on mobile devices, which is a great way for customers to find you online.

What Are The Benefits Of Responsive Design?

First, your customers will find it easier to navigate a website that has been optimized for mobile and tablet. There’s nothing worse than using a full desktop website on a smartphone; it is frustrating and leads to a high bounce rate. By taking the time to address different screen sizes, your customers will be happy to have easy access to menus and contact information, which directly translates to increased leads and conversions.

From an SEO standpoint, having a responsive website is a must. Last month Google started rolling out “mobile friendly” tags for websites optimized for mobile, which means customers will more likely click on search results with responsive design. The search giant is also giving higher rankings to mobile sites, which should be motivation enough for companies to go mobile. Therefore, the lack of responsive design on your website will negatively affect your click-through rate.

How Can You Find Out If Your Site Is Mobile Friendly?

There are several ways to test this. First, to see if Google recognizes your website as mobile, try out this tool. Simply drop in your link and after a few seconds you’ll get the results. Second, from your desktop computer, manually resize your browser’s window. If the website reacts to the change in size and the images and text resize accordingly, then the site has been optimized. Finally, experiment with accessing your website from different mobile devices; this is the ultimate test.

How to Fix It?

This is where Velocity Agency can take your web presence to the next level. With expert web designers and back-end developers in-house, we work effectively and efficiently for our clients. The proof is in the pudding; our product and track record speaks for itself. Whether you need your first website, a website re-design or a complete overhaul, we will immediately improve the user experience.  As a byproduct, we will maximize your search ranking, click-through rate, leads, and conversions (increased top-line revenues). Take a look at our work and contact us to see what our team can do for you.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

velocity Market Information, Seasonal, Sports

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come.

Velocity Agency New Orleans Super Bowl Ads 2015

Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let them sip their pumpkin peach ale. We’ll be brewing us some golden suds.” What most consumers don’t know is that Anheuser-Busch has been on aggressive campaign of acquiring regional craft breweries. Most notably, they recently acquired Elysian Brewing, which currently offers a pumpkin peach ale. It makes you scratch your head at how a company could call out and attack some of their own brands. This strategy had an immediate backlash, spurring a Twitter uprising and the trending hashtag, #BETTERBEER.

Also, Nationwide Insurance’s commercial generated immediate backlash because of its dark nature. You know you’re in trouble when you have to issue a late-night statement regarding your TV ad, and Nationwide did just that. In an ad that was meant to “start a conversation” on preventable child deaths in America, Nationwide was actually testing their latest strategy for selling insurance.

Among the most memorable commercials was the Chevy Colorado ad. The car manufacturer conveyed a simple message in a very creative way: the new Colorado is equipped with 4G LTE Wi-Fi. Seconds before kick-off, TV signals across the nation seemed to go out, only to be greeted by Chevy’s line “What would you do if your TV went out?” See it for yourself.

Several brands tried to convey a more social message, but only Always succeeded. Their #LikeAGirl ad was a great TV success, and it went beyond traditional media. The campaign translated flawlessly to Twitter and Facebook, generating thousands of user interactions.

The biggest story in advertising, however, was not on the TV screen. This year, brands took on to Twitter in an unprecedented level, generating more than 1.5 million Super Bowl ad mentions in one day. Beyond that, advertisers focused on an ever-increasing form of engagement: brand-on-brand tweeting. This year’s Super Bowl generated more brands tweeting one another than any other game.

 

 

Overall, brands are finding new ways to interact with consumers across different mediums. The proliferation of smart phones and tablets has allowed for us to connect and communicate instantly –whether in front of a TV or at the actual game.

Check out other commercials that made it to the top of our list.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.