Velocity Vice President Guest Lectures at Loyola University

Josh Spencer Technology, Velocity News

Our Vice President, Kevin Conway, was invited to be a guest lecturer in Dr. Todd Bacile’s Electronic Marketing class at Loyola University New Orleans College of Business. Velocity has been working with Dr. Bacile to prepare future marketing students for the ever-evolving digital landscape. Based on our input, his Electronic Marketing Class has been re-designed to also train marketing students to be Google AdWords certified.

The class focuses on search marketing, but it also dives deep into social media marketing. Conway had the chance to speak with the students about the importance of mastering digital marketing technologies.

Mr. Conway said, “The age of making a pretty ad and throwing it over the wall is over.” He explained to the class how technological advances in the digital age allow us to pull back the curtain to track and monitor content in real-time.  While some firms cringe at the thought of analyzing data, at Velocity we live by it.

He said, “our team of analytics experts are always looking for new ways to turn data into opportunity – by opportunity, we mean ROI.” Conway continued, “This isn’t just your traditional web analytics; we provide detailed insight across all of our clients’ media to show them what’s working, what’s not, and how to adjust for optimization.”

After the class one of the students said via email, “much of what you said to us really resonated with me. I’ve spent some time in the music industry playing shows, and I never imagined that I would want to work with technology either. You gave me insight into something I have been curious about for a while and after hearing your story I would really like to learn more about search engine advertising and online marketing as a whole.”

Kevin Conway is an alumnus of Loyola receiving a dual JD/MBA in 2010.

UPDATE: We received a note from Dr. Todd Bacile at Loyola Univ. New Orleans. He said, “16 of my students have passed the first of two Google exams. A few more will pass the second exam to become AdWords certified in the next week.”

Additionally, the Fall issue of the Loyola Executive has an article where Dr. Bacile recalls that while talking about his class with a contact in the search marketing industry he broached the subject of having his students take the Google Adwords exam and the unnamed contact replied, “If he [Bacile] could send a student to him already certified, he would offer them a job.” We can’t be certain, but we think we might know the identity of that contact.

The Power of Focus

Josh Spencer Professional Development

The Power of Focus

 

My pastor recently sat down and had lunch with Jack Nicklaus, and he asked him how he became such a great golfer. Nicklaus said he actually wanted to play football when he was young, but realized his hands were too small to be a quarterback. He also wanted to run track, but he was too slow. It was through this process of elimination that he got to golf as the sport he was going to play.

Nicklaus had many choices available to him, but he chose to focus on the one where he had the greatest chance of success. Peter Drucker says, “Concentration is the key to economic results. No other principle of effectiveness is violated as constantly as the basic principle of concentration … Our motto seems to be, let’s do a little bit of everything.”

The world’s best businesses focus relentlessly on becoming the best in their field. The Ritz-Carlton focuses on being the best hotel chain in the world through a best-in-practice Service Excellence Culture; this legendary service model has resulted in engaged employees and customers through the concept of empowerment. When you try to do too many things, you end up losing focus on a core-competence – becoming mediocre at an array of things rather than the best in the world at one.

If you are going to become the best at your job, vocation, or hobby, choose to focus on your strengths. We all have weaknesses, but time spent improving weaknesses will yield far fewer results than time spent focusing on strengths. If you are a great salesperson but bad manager, focus on being the best salesperson in the office and turn down a promotion to sales manager. If you are great at golf but mediocre at baseball, step off the diamond and spend your time on the green or driving range.

I’ll leave you with this quote from Seth Godin, “Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.”

Twitter rolls out Moments and Facebook test Reactions

Josh Spencer Digital Innovation, Mobile Technology

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun.

When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I had live video and tweets from the recent terrorist attack in Israel show up. Sports is going to have the latest scores and sports-related stories trending on Twitter. Entertainment has tweets about new book releases, music and celebrity news, TV premieres, and fashion. Fun is where you find Buzzfeed-type stories and things that are trending that don’t fit into other categories.

This is a first attempt by Twitter to solve the question new users often ask, “I’m on Twitter now what do I do?” If you don’t follow anyone on Twitter, it can be a pretty underwhelming experience. Mentions give a new user something to do the first time they login. It also becomes a de facto source for breaking news. Considering how many journalist and news organizations use Twitter, I’m sure this is a welcomed feature.

 

Twitter Moments on iPhone

This week Facebook also began testing 6 new “reactions”

For years people have been clamoring for a dislike button, and Facebook has resisted. Well, Facebook finally decided to offer something beyond the “Like” button. The new options are “love,” “yay,” “wow,” “haha,” “sad,” and “angry.” These are quite similar to the emojis used in text messaging.

Facebook Test Reactions

 

Mark Zuckerburg felt that in certain cases people would like to display some empathy in certain situations and a “Like” wasn’t always the best choice. Facebook felt that these new “reactions” could help to make that choice easier for users. Currently the new feature is getting beta-tested with users in Ireland and Spain. No word yet from Facebook on if or when it will roll out to the rest of us.

 

WIRED TO CONNECT

Josh Spencer Market Information, Professional Development

Woman using an iPhone while sitting at her Mac with a USB key on the MacClients and potential clients continually ask me what industry is our specialty. From here, I know it is going to be an uphill battle in shifting perception. Lucky for me, shaping perception (for any industry) is my specialty.

Healthcare, Consumer Packaged Goods (“CPG”), Retail, Travel, Tourism, etc. all face the same problems (opportunities). Almost all industries are becoming more consumer focused and experience-driven, which creates a consistent set of marketing needs across all industries.

This means that we have to go back to a re-examination of the traditional 4-P’s of marketing – Product, Price, Place, and Promotion (one of those few things I remember/found useful from college) – and make a complete paradigm shift to the 5 C’s of digital marketing.

 

The evolution of data, technology, and communication, along with the changing dynamics in most industries is gradually putting the consumer at the center and in full control. The ecosystem is starting to respond to consumer’s emotional and functional needs. As is evident from the past, technologies and innovation do not disrupt categories, but consumers do.

Most brands are now aiming at an always-on, seamless, omni-channel experience that will inspire behavioral change and participation. The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless consumer experience, regardless of channel or device. Consumers can now engage with a company in a physical location, an online website, a mobile app, or through social media.

Digital marketers across all industries can achieve success if they focus on the 5 C’s of digital marketing in an era that can be best described as the ‘convergence era’.

The 5 C’s:

  1. Consumer
  2. Context
  3. Content
  4. Commerce
  5. Convergence

“We need to always place the CONSUMER at the center, both in strategy and execution. CONVERGENCE is needed at all levels to overcome the challenges of fragmentation and silos. The two channel agnostic pillars of a seamless experience is CONTENT and CONTEXT. If executed properly, these 4 C’s will organically drive COMMERCE,” said Mayur Gupta, Senior VP and Head of Digital at Healthgrades.

1. CONSUMER – The consumer is connected, informed, collaborative, social, and more empowered than ever before. The consumer is the extension of your brand. The consumer’s persona, buyer’s journey, and experience must be at the center of your strategy. You can replace consumer with customer or client – bottom line, behind every B2B or B2C, there is a person – the consumer of your content, products, and services.

2. CONTEXT – the power of contextual intelligence is the ability to personalize your engagement with the consumer. Context is about knowing and understanding behavior at any point in the relationship, across all touch-points, at all times. Context is about knowing the who, what, where, when, and most importantly, why the consumer wants something, and then delivering just that, at the right time and channel of preference.

3. CONTENT – Content must be influenced, inspired, and driven based on context – relevant and useful information that is delivered just in time, pervasively across the ecosystem (channel, device, and touch-point). “Content without context or context without the ability to inspire and influence content is both meaningless and will never drive behavioral change,” said Gupta.

4. COMMERCE – Anticipating the needs of the consumer and making it easy and fast to purchase is key. Ultimately, convenience always wins.

5. CONVERGENCE – The final C, and perhaps the most challenging for marketers is convergence. By placing the CONSUMER at the center of your strategy and execution framework, marketers must find ways to drive alignment across the business and the ecosystem by constantly and vigorously championing convergence. There are hundreds of marketing technology vendors that are focusing on the art of marketing convergence using CRM, marketing automation, communities, analytics and social networking.

I suppose now would be a good time to talk about what Convergence truly is:

  • Convergence: 1. an act or instance of converging. 2. A convergent state of quality. 3. The degree or point at which lines, objects, etc., converge.

Technology has come a long way since the early days of the 21st century. As it advanced, each type of media has evolved to become more portable and interactive. These different types of media and platforms have also quickly merged together. It’s a logical progression, feeding our insatiable appetite for technology and for progress.

As technology has advanced, so have the worlds of advertising, marketing, branding, PR, public affairs, content, publishing, and business strategy. Brands and marketers are now looking for ideas that are deeply connected to culture, which can align with societal changes and help shape them. As a result, companies are starting to converge to offer a new model and to enjoy the same benefits. It’s a natural result of the media convergence we have seen happening for decades.

In my business, the edge is the complete opposite of the traditional advertising agency. It is a new approach based on a new model for marketing in revolutionary times. And we’re not alone. Businesses throughout the world are discovering that convergence is fast becoming a key business model – one that will help them to stay lean, focused, and as profitable as possible without compromising on quality.

The biggest challenge, as marketers, is the journey from strategy to execution. With the consumer at the center of this ecosystem, strategy alone is not enough; the consumer demands real and tangible experiences. This is where we need to get real and deliver a seamless experience for the consumer, keeping his or her interest, needs, and desires at the center as a human being, not a segment.

Today’s consumers are empowered and their expectations are changing; transparency, authenticity, intelligence, and accessibility are the keys to success. Businesses and marketers must now focus on arguably the most important C-word in business – culture.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” said Maya Angelou.

In today’s on-demand economy, relevance is the most important currency in business. To stay relevant, businesses must adopt a customer-first culture, knowing that the path to scale is a committed, common-sense approach with competent and confident employees who exhibit the character that inspires customer loyalty and advocacy. It may sound cliché, but smart businesses and marketers recognize the only constant is change. To stay relevant, you must have the courage and discipline to strategically change and evolve to mirror an ever-evolving global culture.

We, as marketers, can learn the ins and outs of any industry. Spend some time with me, give me the time to research your business and your financial statements, and I will understand your competitive (strategic) advantage and profit margins. Therefore, clients shouldn’t pay us for being experts in a specific industry, but rather experts in the human experience. The heart of all business and commerce is people, and we need to make them feel something.

Businesses need to stop looking for so-called “industry-specific experts” and focus on finding an agency that understands the ever-evolving consumer landscape. Moreover, businesses need to find an agency that understands the human experience and specializes in social connection.

Bridging the Gap in Digital Marketing

Josh Spencer Market Information, Professional Development

offlinevsonline

With the prominence and importance of online marketing in the marketplace today, the #1 question you may be asking about your company’s online efforts is, “am I doing it right?” Your website, social media, email marketing, online reputation, PPC, SEO, ….the list goes on and on…. are all so incredibly important right now that you may be losing sleep. If you are like most businesses you are counting every like, retweet, subscriber, click, follow, and positive Yelp review as an amazing personal victory! As well you should. These achievements are digital currency that can benefit your company in many ways. However, as these transactions become a bit more normative, you – especially if you are the owner of a terrestrial business – need to be thinking beyond your digital assets and begin asking, “how are my online activities translating to offline transactions?”

So many businesses tout their social numbers as a proof of actual currency. The truth is, if you are only interested in social numbers, there are a host of questionable services that will trade you “likes” and clicks for dollars. What results is a hollow following with no potential for any offline transactions. With every resource that you put into your digital strategy you should be able to gauge your ROI by placing equal value on having a prominent online presence AND on how it trickles down to your bottom line. Do not allow your online efforts to simply remain there on the web. Get them in the door!

Here are a few concepts that may help:

  1. Try to devise ways to use your message to incentivise actual visits.

  2. Focus more on the quality of your following and not just quantity. Active local followers are 10 times more likely to turn into a conversion.

  3. Balance your “calls to action” to include both growing your following, as well as, nurture store visits. “Sign up for our newsletter” should hold equal footing with “Visit Us” or “Call Us.”

  4. Pair your online offers with codes that can be redeemed in-store so that you can benchmark your message’s effectiveness. Use A/B testing to see which message generated more in-store traffic.

  5. Make sure your online messaging is consistently worded and branded with any print/radio/tv so that uniform brand recognition exists with all of your outreach.

Of course, you should also be doing everything you can to get your in-store guests to engage with your online presence. We will save that for future posts.

 

Epic Marketing Fails

Josh Spencer Advertising, Professional Development

Sometimes, you’ll see an advertisement isn’t very well-thought-out. Maybe their placements are unfortunate (or is highly unfortunate), or their logo isn’t well designed (or is poorly designed). Every now and then, you’ll release an advertisement that you’ll regret immediately and will become the butt of jokes all over the internet. Below are some examples of what we would like to call Marketing Fails and why you should think, really, really hard, about making sure your ads convey the right message.

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Given the picture, 75% sounds like a pretty reasonable discount.

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At least one of these ads had a clear and concise message.

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Let’s be real, the name “mama’s baking” probably didn’t do the design team any favors.

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Definitely a tough choice.

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If you can’t see the joke immediately, look closely at the heads and arms of the dancers.

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To be fair, they didn’t claim to be auto care experts.

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I’m glad we found marketers whose ads don’t beat around the bush.

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Hey, can’t say they didn’t warn you.

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A reminder of how important the ‘space’ key is.

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Halls and Trojan are certainly targeting relevant markets with this one.

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There’s nothing that would make me want to travel via Turkish Airlines more than an image of their plane headed downward in a 45 degree angle.

When Athlete-Endorsements No Longer Make Sense

Josh Spencer Market Information, Sports

Besides playing the sports they love, why do professional athletes want to become professional athletes in the first place? Usually to make money. And in an age where celebrities are used (maybe even overused) by companies to endorse products, there’s no question that athletes expect and get a piece of that pie.

Some of the most successful advertising campaigns of all time are a result of athletes becoming the faces of a company or product. In 1989, Nike aired “Bo Knows,” which features Bo Jackson (who achieved all-star status as both a Football and Baseball player) trying his hand at several different sports, with other all-time greats such as Hulk Hogan and Wayne Gretzky. This led to a wildly successful campaign that has been followed by sequels, parodies, and pop culture references. In the 90s, Michael Jordan starred in a Gatorade commercial now called “Be Like Mike” that featured a combination of a brief highlight reel, playing with neighborhood kids, and drinking Gatorade before and after each segment.  That advertisement was recently remade, only this version features shorts of Jordan in the NBA 2K video game and of current NBA all-star Carmelo Anthony and Carolina Panthers quarterback Cam Newton singing to the tune of the song.

In both of those advertisements, the link between the company and the athlete makes sense. Nike is the largest athletic apparel and equipment in the world, and Gatorade accounts for approximately 75 percent market share in the sports drink category. Why do they make sense? Because Bo Jackson actually wore Nike apparel all day every day, and Michael Jordan actually drank Gatorade to aid in his athletic performance.

What’s happening now is different. Now in days, companies endorse athletes even if their products or services have nothing to do with sports. What’s the association between Call of Duty and basketball? Probably none, right? Don’t tell that to Clippers guard Blake Griffin who recently starred in a GameFly commercial that him flying around on a jet pack in a suit. When was the last time you saw a quarterback wearing blue jeans during a game? Never; but that’s not stopping Brett Favre and Drew Brees from rocking out their jeans for Wrangler commercials. Is Sprite a beverage that many athletes would drink, if any, for that matter? Probably not very frequently; even though LeBron James now has his own Sprite edition. And Seahawks’ star running back Marshawn Lynch participating in a Beacon Plumbing commercial is just sad.

Maybe professional athletes just want to make as much money as they can however they can. Maybe companies that find themselves losing market share are desperate to attach a famous name to their products or services. But the truth is that pairing athletes with companies that are irrelevant to the athlete and his/her sport is poor marketing and comes at a cost financially and against the integrity of the brand.

 

Why Non-Profits Should Utilize LinkedIn

Josh Spencer Market Information, Professional Development

Oftentimes, a non-profit spending “too much money” will give it a bad rap. This is for a number of reasons. The biggest reason is the argument that non-profits need to limit their overhead costs in order to have more of the donation’s revenue left over to directly help the cause. In English, non-profits take some of the money that one donates (usually most of it) and use it to cover the costs of the business, such as payroll of employees. The perception is that advertising is another cost that will drain the amount of money left to contribute to the cause of that organization.

However, such notions are misguided. First, in the case of non-profits, associating the terms “overhead” and “advertising” would be misleading, because one has nothing to do with the other. Advertising for a non-profit has goals of reaching out for donations and educating the public about an important social issue. That’s not “overhead” by any definition- that’s a fundraising and program expense. But that’s not a common belief held by donors.

 

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(Chart by nonprofitquarterly.org)

While United Way only spends 2% of gross revenue on advertising, Red Cross and YMCA spend far less than 1%. According to a CMO Council survey, the vast majority of business owners spent less than 4% in gross revenue on advertising and marketing costs, and the remaining 42% of businesses spending more than 5%. An interesting point to the contrary is that Wounded Warriors Project spends a reported 35% of its resources in advertising and has become among the most well known veteran services organizations out there, now serving over 83,000 registered members, has offices in nearly 20 locations, and has a line of clothing by Under Armor worn by 3 college football teams. Therefore, if a non-profit (and a non-profit’s donors) is serious about growing for the purpose of raising a greater awareness for its cause, they would advertise more than they are now.

When you think of relatively inexpensive ways to advertise a non-profit organization, and when you think of social media platforms that have more than enough space to facilitate advertising with limited competition, the mind automatically wanders to LinkedIn. The professional networking social media application’s membership has been on the rise in recent years due to the millennial generation setting its footing in the workforce. While its functionality is more limited than Facebook’s, there are reasons why advertising on LinkedIn can make a lot of sense. First, you can “follow” specific companies and non-profits, which will allow you to see their posts directly on your newsfeed. There’s also a “Volunteer” section near the bottom part of your profile page that you can edit to show the broad causes that you’re interested in by editing “Causes You Care About.” For example, if I was interested in “Disaster and Humanitarian Relief,” then Habitat For Humanity could place an ad on my home page the next time I log in.

A user can directly show which causes he/she cares about which will lead to ads of suggested non-profits. And this would have more positive consequences for the organizations than solely fundraising. It would raise awareness of actual hands-on volunteer opportunities and even possibly career opportunities for those interested in the industry. For those concerned about the financial implications for non-profits using LinkedIn to promote itself, LinkedIn also offers the flexibility to set a budget, meaning the maximum amount that the organization would want to spend in one day. Lastly, advertising on this platform will grant organizations exposure to a millennial generation that is career driven and socially conscious, meaning that its users are a good target audience.

Advertising is the epitome of what it actually means to “spend money to make money.” In the case of nonprofits, the phrase should be edited to “spend money to make money to help people”. And today’s digital age allows for these organizations to promote their causes flexibly and inexpensively. While more non-profits hopefully follow Wounded Warriors Project’s model and become less fearful of investing in their advertising campaigns, using LinkedIn as a test run would not be a bad start.

THE WORLD OF WEB DESIGN

Josh Spencer Professional Development

evolution

I entered the world of web design by default. A Journalism & English major with a shrinking interest in current events and a growing disdain for poverty, I sold my creative soul to corporate America for a retirement plan, paid vacation and the occasional barbaric rush of cubicle warfare.

I was a copywriter, a butcher of the English language, grinding prime cut prose into chuck for the masses. Branding, call outs, call to action, proof points, tag lines, I wrote the words behind the smiling faces on brochures for everything from timeshares to proper hand washing techniques. I began to view the world in 150 words or less. Life had become a series of tag lines, marginalized and boxed into bite sized chunks, no knife, no fork, no thinking required.

It was easy, it was mundane, it was boring. I had a no sense that what I was doing was ever correct because like any assembly line, productivity was the objective. Keep it short, keep it simple, make it snappy. I had become skilled in the art of compartmentalizing and organizing what would otherwise appear to be gibberish and one day I was asked to expand those skills to content writing. This was my first foray into the world wide web.

1_0_How_the_World_Wide_Web_Works

So vast, so unchartered (keep in mind this was 2003), I was in the wilderness with a set of skills I equated to a set of sticks to rub together for survival. Up until this point I used the internet for reference, music and directions. It never occurred to me there were real people writing online. I guess I assumed it was all scanned printed material managed by gnomes.

I had no computer skills outside of Microsoft Office and HTML code was an esoteric language invented by the Aztecs. I started off using text fields (WYSIWYG editors) to upload my content. One day the graphic designer in the office asked me to add some photos and a banner I had written copy for to the header. Seeing my tagline in bold digital splendor sparked a creative volt that had been dormant since my first slice of office birthday cake.

I was interested again, engaged. Here was a medium that combined my new skill in organizing words as calls to actions and quick bits of information within an art form. Organizing blocks of content as shapes rather than simply paragraphs. I learned to utilize HTML and CSS as tools rather than a language. Once I understood how to use these tools to organize the world of web design was illuminated. I was hooked. Here was a way to communicate to the masses with creativity, a way to organize ideas through an ever expanding digital world.

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I went back to school for graphic and web design and found that the years I spent copywriting were integral to organizing web content. As time went on email newsletters, blogs, and social media became the new communication. Its hard to know where a job will lead. What skill is important and what is a menial task. But as long as your world remains large and there is an eagerness to explore it, there will always be a new possibilities.

Snapchat Vibe

Josh Spencer Digital Innovation, Market Information, Research

Snapchat-Icon

Most people’s social media experience is limited to Facebook, Twitter and Instagram, but odds are you have at least heard of the popular smartphone app Snapchat, with over 100 million daily users and 400 million “snaps” made per day. Snapchat is a social media application that allows you to send photos or videos to your friends and family. The app also lets you video chat with friends who happen to be on at the same time as you. It’s a convenient way to instantly connect with people who are probably closer to you than the 500+ friends you have on Facebook. This is because Snapchat friends can only be added through a user’s address book or through an exchange of usernames.

In an effort to become more profitable, Snapchat has recently began to allow big-name brands like People Magazine and Food Network to advertise on their platform. While there have been many complaints about Snapchat’s controversial $750K fee charged to companies looking to buy ad space, everyone agrees that the popular app among teenagers is gaining more and more headway each day. That being said, many major companies are disgruntled with the fact that-like the users’ snaps-their ads will disappear within 24 hours. Additionally, Snapchat mostly targets teenagers and young adults whose income level might not necessarily appeal to big businesses. With these thoughts in mind many companies may choose not to do advertising on Snapchat.

However, many brands still choose to market themselves on snapchat because of the great advertising opportunities the app affords them. Advertising a new product or rebranding an image on Snapchat has been proven to help a company’s profits in the long run. This was the case for McDonalds who recently promoted their “Love is Endless” animated commercial to Snapchat in an attempt to revive its reputation after a reported decline in global sales.

Another example of a brand effectively using Snapchat is Audi’s innovative idea to live “snap” Superbowl XLVIII. Audi strategically collaborated with the Onion to interact with the Millennial demographic. By Audi live snapping the game, the brand was able to bring awareness to their brand while garnering more than 5,500 new followers on Snapchat.

 

Snapchat’s decision to only solicit top-name brands like McDonalds or CNN demonstrates to the “category leaders” that the app’s audience numbers are attractive enough to be on the same playing field as other social media game-changers like Twitter or Facebook. Even with all this success, as with any other global giant, they are bound to run into some pitfalls. A short time ago, Snapchat came under fire after a minor’s nude selfie was dispersed to students at a high school in Chicago. Her boyfriend’s decision to screenshot the image before sending it to his friends revealed the “dark side” of Snapchat. Back in 2011, when the app had first launched, many parents questioned the application’s intended uses. Was it just another social media platform or was it a device that would make “sexting” that much easier? The answer is up to the user. Snapchat can be used for both good and evil, but it is important to remember the consequences associated with the latter.

There are many ways that local businesses can use Snapchat to market their businesses. Although Snapchat is rumored to be “anti-native” advertising, local advertisers can find useful ways to build their brand in a way that’s relevant to users. Companies just need to come up with a creative and dynamic way to get consumers interacting with them on Snapchat. One example of this is Louisiana State University’s radio station, KLSU, who has encouraged listeners to “snap” their song requests to the station.

Our prediction for Snapchat is that eventually users will be viewing “click-through” ads generated in a way that is similar to Youtube’s sponsored commercials. That way, small businesses will be able to market themselves in a way that is both cost-effective and profitable. We’ll be looking forward to see what happens next with the app that has everyone “snapping”.