Anthony Bourdain

What Anthony Bourdain Taught Us About The World

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Anthony Bourdain

Anthony Bourdain was a beloved food critic, chef, and storyteller. Recently the world stopped when they heard of his untimely death. With any celebrity death, news outlets around the country spent their time celebrating his life and uncovering the joys he brought to the world. If we can learn anything from Anthony Bourdain, it’s how to live your life and grow your business. Here what we can learn from the late and great Anthony Bourdain.

Do Everything Unapologetically and Without Fear
“Not having a reputation to lose is a huge advantage.” – Anthony Bourdain
Anyone that watched Anthony Bourdain knows that he was bold, fearless, and always spoke the truth. Whether it would be a slightly pungent flavor in an exotic dish or the economy of a new place he was visiting: he said what was on his mind.

There are no recipes for success; there are best practices for success
Some of the best practices and rules are broken when an innovative business is created. Nobody can tell you which rules to break; however, you can acquire more skill in determining which laws to cut depending on circumstances.

Understanding Human Nature Is Key
Bourdain spoke on the gig that no chef wanted: brunch. “People are foolishly happy to pay $22 for the same two eggs and bacon that they have during the week for $7 or even $3. Give them a free mimosa and a little strawberry, and suddenly they’re happy.” Branding is essential when selling a commodity. When it comes to brunch: bacon, eggs, bread, and strawberries are the commodities, but brunch is the brand.

Learn From Mistakes
“I’m sympathetic to failure because I was a mess most of my career. The line between tragedy and comedy is something I recognize and enjoy.” -Anthony Bourdain 
Anthony Bourdain believed in learning from your failures and turning your failures into success.

As we remember a true legend, we hope that you can learn from his words of wisdom and his way of life. Here at Velocity, we try to learn from the world around us to become the most well-rounded team that we can be. To learn more about our award-winning team, click here.

changes for facebook

Big Changes for Facebook

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Have you heard of the changes for Facebook? A data firm with ties to President Donald Trump’s 2016 campaign has reportedly accessed information from 50 million Facebook users without their knowledge, might have kept that data even after Facebook told the company to delete it. Because of the outrage, Facebook has vowed to make the following changes.

Awareness

Facebook does want to be more transparent about which apps can see your information. Within the next month, Facebook will promote its settings page that lists the apps that have access to your account. When you log into services like Tinder or Uber, these companies can access some of your personal information. Facebook’s new app review tool will let you revoke any app permissions right away. Although this is already possible in the Facebook Settings page, there will be a new prominent placement that will reach more people.

Review

2014 was the year that Facebook changed its policies to limit what third-party information apps could gather about you and your friends. Facebook will review all apps that have been pulling large amounts of data about users since 2014 and earlier. If Facebook discovers any misuse of personal data, it will ban the app.

Impacted Users

Facebook claims to be working on a way to see if Cambridge Analytica has accessed your data. If the company finds other apps that misused data in its investigation process, it will take action to inform all users of that app.

Cut-off Time

If you haven’t used an app within a certain amount of time, that app will no longer have access to your personal information. New apps that haven’t been through the company’s existing review process will not be able to access anything other than a person’s name, email address, and photo.

App developers have no reason to worry if they are collecting data within their boundaries. The same marketing capabilities such as SMS marketing and data collection will be allowed. Here at Velocity, we feel that is important to know what companies like Facebook are always doing to adapt our social media strategies accordingly. If you are looking for a team that is adaptive and ahead of the game, contact Velocity Agency today!

 

blogs

How Blogs Help SEO

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Every popular company has a blog these days. In fact, you are reading a blog right now! However, capitalizing on their blog content to maximize SEO (search engine optimization) results. Here at Velocity Agency, we have a team with an experienced SEO manager and copywriter that will push your brand to success. If your company does not yet have a blog you might be lacking in SEO juice! Here are seven ways you can improve your blog.

Create a Compelling Name for Your Blog

Depending on your brand, coming up with a compelling name for your blog is an optimization opportunity. Centering your blog around a theme can increase organic traffic.

Reach a Specific Audience with Each Post

Each blog should be written for a specific segment of your target audience. Creating content that is optimized for specific customers that contains target keywords related to specific needs and solutions will broaden your target audience.

Have an Effective URL Structure

You should always include /blog/ in your URL structure. This structure improves the ease of blog results reporting. Also, your URL should be short. Your URL does NOT have to contain every word of the title of your blog.

Continually Optimize Blog Content

SEO improvements do not always require new website content. Instead, you can:

  •    Add internal links to other relevant pages on the website
  •    Add optimized images
  •    Link one post to another related post
  •    Review title tags and meta descriptions to ensure targeted keywords are included

Find & Fill Content Gaps

Blogs can be a fast and easy way to create content specifically designed to fill SEO gaps.

Add Images and Videos

Images help to create a positive experience and can increase visitor engagement. You should always include images in your blog post and optimize them with tags. Video content keeps users engaged and allow marketers to provide additional educational opportunities.

Capitalize on Social Media Sharing

There are lots of benefits to sharing blog posts on social media.

  •    It Keeps your social media sites current and relevant
  •    It helps keep your audience engaged
  •    Social Signals improves SEO results
  •    Social links help to increase referral traffic

Although these seven steps can improve your SEO, there is much more to it than that! Velocity Agency knows all the ins and outs of SEO, and we would love to help! If you are in the market for a copywriter to add a blog to your website, contact us today!

 

digital marketing

Shaping the Future of Digital Marketing

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Velocity Agency was recently recognized as one of the top digital marketing agencies in the country by the Silicon Review. A New Orleans-based Digital Marketing Firm, Velocity specializes in techniques, strategies, and branding initiatives that engage and influence their clients’ customers on every screen: smartphones, tablets, desktop computers, televisions, outdoor, and experiential. With a sophistication that grows almost daily alongside technological advances, Velocity Agency has the ability to create custom software solutions for clients and design advertising campaigns that can be tracked, analyzed and adjusted for the highest efficiency and highest rate of return on the client’s investment. The kind of custom creative content that Velocity delivers is something that sets it apart from the rest of the marketing world. Its strategies, techniques and approaches can be studied, analyzed, and incorporated to produce even more efficiencies in terms of return on investment (ROI).
Velocity at its current pace is set to take over the top position in the digital marketing industry and along with it, the firm hopes to release its own set of entertainment products and ad platforms. Already equipped with a wide arena of services starting from TV commercials, music videos to custom merchandise and digital video brochures, Velocity is set to expand into many more divisions of the mobile entertainment industry.

 

To read the full article click here
social media strategy

The Importance of a Social Media Strategy

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Most people don’t think of the word strategy when they think about social media. Most of us are using social media, however, when it comes to social media marketing, there’s a lot more planning, research, and strategy involved. A social media strategy defines how your organization will use social media to achieve their goals. It’s a statement of intent that outlines the goals and measurable objectives for using social media while targeting the outcomes that you want to achieve.

Even if your brand is not actively involved in social media, other businesses are, and they are more than likely winning. Velocity Agency is an award-winning team with social media directors that will manage your brand reputation online while also generating business to your brand. We want your message to be heard. Here are four reasons why your brand needs a social media strategy and plan.

 

The Social Web is Growing Fast

There are two key factors driving the social web according to a recent study:

   Mobile Phones: people accessing the internet via mobile increased by 60.3% in the past two years.

   Older User Adoption: The 55-64 year age bracket is the fastest growing demographic

 

This increased mobile connectivity has increased on-the-go social activity. This is why creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers.

 

Purchasing Decisions Are Influenced by Social Media

Social media used to be about audience building and engagement. Currently, social media if more focused on commerce and personalization. Most major platforms are investing in the ad functions within social media platforms to lure consumers to their brand. Peer recommendation actually has the most influence on holiday gift purchases and a good social media director will devise a plan to encourage people to share and talk about your products.

 

Lack of Strategy Will Route Consumers to Your Competition

Here at Velocity, we have a detailed and structured approach to communication and measurement. We engage your customers based on clear goals, objectives, and targets. We make sure that your potential customers see you and not your competition. Your customers are very active on social media, so it’s important to understand the role social plays in customer communication. Your social media should align with the other communication channels so that your role is defined and understood.

 

Reputation is Everything

Social media can provide a voice to people who previously struggled to be heard and makes your information transparent and portable. With the nature of the internet today, engaging content can sometimes lead to a backlash. If you don’t have a strategy, your social media presence could be destroyed and so can your brand.

 

Here at Velocity Agency, we are constantly perfecting our social media strategies. With our dedicated and talented social media team, your social media will be a powerful tool in your marketing plan. Contact us today!

 

harmon brothers

The Harmon Brothers Effect

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Every so often, there comes an ad that is plain weird. As weird as it is, it resonates and more than likely you will remember the brand. The Harmon Brothers have crafted a genius marketing strategy that has revolutionized the use of viral videos to sell products. They are the masterminds behind Squatty Potty, PooPourri, and Purple Mattress. Here at Velocity Agency, we are not too proud to admit when other advertising agencies hit the bullseye with their marketing strategies. Velocity Agency is continually researching what advertisements miss the mark and what advertisements are sparking conversations, and we use that research to build a more efficient company. Here is why The Harmon Brothers’ campaigns were so effective.

They Combined Traditional Advertisements With Modern Humor
One of the oldest methods of advertisement is infomercials. In 2018, we are more than likely streaming all of what we watch on our televisions. Infomercials originally were aired during what is known as the Graveyard Slot, when networks and local TV affiliates sign off and sell their airtime for dirt cheap. However, you probably still know of brands such as ShamWow, OxyClean and The Snuggie. Infomercials are still a 91 billion dollar a year industry because people simply trust other people and pitch-men have been trained to be completely trustworthy and good at convincing you to make a purchase. The Harmon Brothers took the foundation of infomercials and fused them with modern day humor and outlandish kitschiness to form a modern-day infomercial. Their videos have more than 100 million views, and that’s outstanding in a day and time where people can choose to skip past advertisements.

They Immersed Themselves In The Product
Creative director Daniel Harmon and his brothers never set out to make their videos go viral but instead spent months immersing themselves in a product that they used to come up with a shtick. They slept on the purple bed, used the bathroom on a squatty potty and used PooPourri and discussed their ideas consistently until they found one that landed.

Their Media Placement Was Smart
Almost every time you watched anything on youtube, Facebook, Hulu and more: The Harmon Brother’s advertisements were there. They formulated these ads to capture your attention long before the skip ad button appeared so that consumers would watch to learn more about the product. These slots weren’t the graveyard slots like the previous infomercials: They were hard to ignore.

Velocity agency is a full-service marketing agency that can take care of it all. From creating a brilliant video, placing your media, making your video go viral and more: we will make sure that your brand does not go unnoticed.

5 Reasons You Need Interactive Development

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Long gone are the days of passively observing information that is being pushed at us. Consumer behavior has changed drastically because of the ability to compare info between different websites. Velocity Agency specializes in interactive development to keep audiences engaged and more motivated to buy. Here are four reasons why your website should be interactive.

It Improves your SEO
More links on your site make it easier for search engines to find your site. SEO, short for search engine optimization, can help your business grow and meet your business objectives. Having an interactive site drives more traffic to your site and improves SEO. This includes forms, webinar registrations, and archives as well. Interactive sites also receive more repeated visits, and more visits equal more revenue. Even if your site isn’t E-commerce, your goal is to drive people to buy your product.

It Boosts Revenue
When viewers spend more time, they learn more about your product, and this makes it more likely that they will buy it.

People Expect It
According to many studies, your brand has to grab someone’s attention in one minute. If your website is loaded down with text, they will look elsewhere. Making your website interactive will help the consumer absorb your content in less time. A website that isn’t at the forefront of interactive development looks old, outdated, and will not captivate the modern audience.

It Increases Time on The Site
According to research from Marketingprofs, AOL, and Nielson: 53% of time spent online is attributable to content consumption, and most of the content consumed and shared is not static. Keeping your audience on your site for longer periods of time should be your ultimate goal when making a website.

Velocity Agency has a dedicated team of web developers that make stunning interactive websites that engage, excite, and make amazing first impressions. We have the team, the skill, the experience and the know-how to change the way you think about websites. Come to Velocity Agency for interactive development as you have never seen.

Why Your Website Should be Mobile Friendly

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For the first time in history, more users are accessing the web from mobile devices instead of desktop or laptops. Here at Velocity Agency, we make sure the websites we develop are optimized to be mobile friendly. AMP, meaning Accelerated Mobile Pages, provides every opportunity for your website to be utilized more efficiently. We pride ourselves on being classified as an AMP development company in addition to our full-service marketing and production team. If your website isn’t mobile friendly yet, then there are several reasons that you should change that immediately.

A mobile-friendly design makes a website more available

Mobile users get to the web at whatever point they need, wherever they are. In our current economic landscape, more of us are on the go and do not have access to a computer all of the time. A website that is not mobile-friendly can push the guest to relinquish and search for another, more helpful site to explore.

Improved user experience

Looking at a website on a phone changes the design to a vertical configuration, bringing on a different display of content and pictures. Responsive Website Design controls the webpage to properly fit the screen of the gadget utilized. Adjusting the format improves the user experience by providing a less demanding method for navigating the website.

Mobile Responsiveness is cost-effective

Before, web developers used to create a few adaptations of a similar web page to familiarize to different sizes. Velocity’s experienced web development team know all the ins and outs of responsive website design that will enhance the user experience and create open doors for finishing an online deal for a fair price.

It Engages Google Ranking

98% of internet users search on Google at whatever point they are searching for something. All websites try to improve their SEO to show up in google searches. Although we also have a remarkable SEO team here at Velocity, making a website mobile friendly allows Google to identify which sites are mobile responsive and displays it in search results.

Your website should be accessible from every platform it possibly can for the success of your brand. If you are looking for a highly qualified team to help you with making your page mobile friendly, Velocity Agency is here for you.

All About Hashtags

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By now, you’ve seen hashtags everywhere on your social media platforms. They appear at the corner of the TV screen as you’re watching a highly publicized event, and even on clothing and apparel. Although hashtags are extremely effective on Twitter and Instagram, it still seems to be a grey area to use them on Facebook. We all see hashtags on Facebook, but should we use them for our Facebook marketing strategies?

Use Hashtags Sparingly
The best aspect of Social Media is that you can monitor and track all of your data. By monitoring Facebook, it is apparent that using a few hashtags get the highest reach and engagement, and posts with the most hashtags get much less. Facebook creates a unique URL for the hashtags used so that they point people to the conversation to encourage more people to use the hashtag and create a more relevant conversation. These hashtags connect your content with other people talking about the same thing or looking for information about a specific topic. Using the correct amount of hashtags can extend your Facebook content past your audience.

Use Hashtags Correctly
On the right side of your Facebook, you will see the most trending topics each day. Keeping your posts relevant to those trending topics and utilizing those hashtags will make your post come up in the trending searches. It’s also important to understand that since Facebook functions differently than Twitter, that you #shouldn’t hashtag #words in the #middle of the #sentence. If you are thinking about using hashtags for your content, one of the best ways to find out if the hashtag has any traction would be to search using Facebook graph search.

Know your Audience
If your audience isn’t socially savvy, then hashtags won’t be that effective. However, many social media marketers feel that they can’t go wrong by using them and might attract more socially savvy people. Hashtags also help you get to know your audience in general by social monitoring. If you have a hashtag specific to your brand or event, you can quickly check what people are saying when they use a hashtag. This allows you to measure the way your audience feels.

Integrate
The general public is on Facebook: meaning your parents, children, teachers, lawyers and more. The hashtag hasn’t been fully grasped by the general public, but with the integration of Instagram, hashtags are brought over to Facebook much more than before. Since Facebook plays nicely with most other social media platforms, integrating the same hashtags that you would use on your Instagram and Twitter makes everything more cohesive in the long run.

However, many experts advise not to avoid linking the same posts for all the platforms as the language being used will differ and not have the same effect or results.

Velocity Agency is a premier Louisiana marketing agency that specializes in Digital Marketing. We keep up with all of the online trends, and our expert team of Social Media managers is well acquainted with the all-powerful hashtag. If you are looking to add some flair to your brand and have your product reach the right people, Velocity Agency is ready and prepared to help you reach success.