Monthly: April 2017

Advertising, Market Information, Research

Identifying Your Employer Brand

Branding is quite arguably the most important aspect of any business, no matter how large or small. A company’s brand goes well beyond just a logo and a slogan. A brand is a promise you make to your customer. With an understanding of your brand, your customer will know what to expect when it comes to interacting with your business or purchasing products and services. Your brand is who you are, who you want to be and what you are perceived to be. That perception is from the eyes of your customers. But what does your brand look like from the viewpoint of potential employees? If you have never thought about your employer brand, now is the time.

A solid employer brand will ensure that candidates are a perfect fit with the organization. Similarly, your employer brand is an opportunity to allow potential applicants who don’t fit your organization’s culture to opt out. An employer brand brings you quality candidates quicker. The truth is that you can’t afford NOT to have a well-defined employer brand. A report by CareerBuilder states that businesses lose more than $14,000 for each position that remains vacant for three months or more. A study conducted by recruitment firm Hudson RPO reveals that firms with strong employer brands saw revenues increase by 20% while companies with weak employer brands grew by only 8%.

At Velocity Agency, we are experts in performing audits of organizational reputation. We stay on top of market trends, and we can identify how potential talent views your brand. We will design a unique brand strategy based on who you wish to recruit and what that market desires from an employer. Your employer brand can be showcased through website design, social media, events, and more.

Don’t think you have an employer brand? Well, you do! And Velocity Agency is here to help you identify it. When done right, your employer brand is an invaluable asset to your organization. We can’t wait to help you discover another facet of your organization’s identity and to help you find the right talent!

Market Information

What Internet Privacy Rollbacks Means For Marketers

 

 

Online advertising is an $83 billion market – meaning that digital marketing is imperative. Recently, Congress made a decision that is bound to disrupt the internet marketing world. Congress voted to put the brakes on Internet privacy rules set in place by the Obama Administration. The online privacy protections that were set into motion in October 2016 are regarded as revolutionary legislation. And now, the Trump Administration is being given the option to retract these protections. This event presents marketers with a tremendous opportunity, but should they capitalize on it? The doors are opening for marketers (but, really, they are remaining open) to build upon their treasure trove of consumer data.

In actuality, the legislation protecting Internet privacy had not yet gone into effect. The sudden uproar is spurred by the potential for FCC Internet privacy rollback. Cable firms and wireless providers can potentially exploit your browsing history, shopping habits, your location and other information harvested from your online activity. With all of this information on a specific person, internet service providers (ISPs) can sell highly targeted ads for a hefty price. ISPs could compete with Google and Facebook in the $83 billion online advertising market. Inherently, ISPs have very detailed information on consumers and a better understanding of who is using what device in the home. Fewer privacy restrictions mean internet service providers can look more closely at behavior that marketers eagerly want details on, like mobile behavior and app usage.

Is there a good side to privacy protections being put on the chopping block? ISPs could leverage privacy and use it as a selling point. It’s a given that consumers would be concerned about their data leaking. Data leakage could be a threat to a brand’s image and consumer loyalty. Therefore, offering heightened security could become an attractive feature for companies to advertise. FCC’s broadband privacy protections would have prevented Internet service providers from selling personal data like web browsing history without prior consent. However, the rule had not yet gone into effect. It can be argued that nothing has, or will, change. Sales of personal data is a much-feared but highly unlikely scenario.

Timeline

Velocity To Premiere New Products/Services at NIGA Tradeshow

The gaming and entertainment industry is one of the most dynamic and rapidly growing industries in the world. Velocity Agency is proud to be a marketing and advertising authority for this industry. Velocity has years of experience working with casinos to help modernize and streamline their advertising and marketing. With the gaming industry growing at such a fast rate, it is becoming imperative for casinos to utilize strategic marketing to define their brand and differentiate themselves from competitors.



Velocity Agency has been working hard to create new products and services specifically meant to aid those in the gaming industry, and we can’t wait to reveal them at the 32nd Annual Indian Gaming Tradeshow and Convention in San Diego! We are ecstatic to share our strategies for success at the convention which has established itself as the foremost event for the Indian Gaming industry. We proudly support an organization dedicated to advancing the lives of Indian peoples economically, socially, and politically.

The National Indian Gaming Association (NIGA), a non-profit organization of 184 Indian Nations, was incorporated in 1985 with the purpose of furthering the ability of Indian tribes’ to attain economic self-sufficiency through gaming and other forms of economic development. NIGA works in tandem with the Federal government and Congress to develop sound gaming policies and practices. As another organizational function, NIGA seeks to maintain and protect Indian sovereign governmental authority. Not only does NIGA keep an excellent record of advancing Indian people’s welfare, but tribal gaming is also a benefit to the entire nation. In California, for example, The California Nations Indian Gaming Association, says tribal gaming supports about 63,000 jobs and pays about $400 million in tax revenue to the state.

The Indian Gaming Tradeshow and Convention is arguably the definitive example of Native American success. Not to mention it’s only the largest gathering of casino executives in the country! Will you be in San Diego April 10-13? Catch Velocity at the Indian Gaming Tradeshow and Convention and allow us to offer our unique perspective into the gaming industry and learn how we can help your brand stand out among the competition!

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