Monthly: February 2017

Timeline, Travel, Velocity News

Velocity Agency’s Mardi Gras Guide

It’s that time of the year again. You might call it Mardi Gras or maybe carnival season, but no matter what you call it you know that it is one big party. For those not already in the know, Mardi Gras day is Fat Tuesday, which falls on the 28th of February this year. The day can change every year but a quick search of “when is Mardi Gras” will help you mark your calendar. Just let this Mardi Gras guide explain the rest!

If you grew up in the greater New Orleans area there is a good chance that you already have your favorite parades picked out and you know exactly where to go to see them. However, what if you are from out of town? The whole thing can seem overwhelming. First of all, don’t panic, Mardi Gras is all about having fun and if at any point you start to stress, you are probably doing something wrong.

Velocity Agency is all about marketing and advertising but today we are about helping you plan for the carnival with our Mardi Gras Guide. At the bottom of this post you will find a complete list of parades in the area but for now let’s just focus on some of the “big ones”.

The first thing you need to realize is outside of the French Quarter, most of Mardi Gras is family oriented. With that in mind I will try to keep my recommendations family friendly but I will leave some time for you to venture into the wildness of Bourbon Street.

There are some great parades in the beginning of the season. Ranging from Krewe du Vieux to Barkus, you can’t go wrong. However, if you are limited on vacation time we recommend starting the Wednesday before Mardi Gras. That Wednesday you will get the Krewe of Druids and the Mystic Krewe of Nyx. Nyx, is an all female parade that, despite only starting in 2012, has a large following and puts on an amazing parade every year. The signature throw of Nyx (yeah that’s a thing) is the hand decorated purse.

It’s fair to say that the inspiration for Nyx probably came in part from the Krewe of Muses. Muses, another all female parade, started in 2000. They roll yearly the Thursday before Mardi Gras. The parade’s highly sought after signature throw is a hand decorated shoe. Shoes are somewhat of a theme with this krewe. They are also known for throwing wristlets decorated with tiny shows, and their most famous float is a giant shoe. One the same night of Muses you can catch the Knights of Babylon and the Krewe of Chaos. The combination of the three makes for a great time out.

Okay, you’ve reached the Friday before Mardi Gras. You’ve seen a lot but there is still so much more to see. There are some solid krewes parading this night but if you want to see the “wild” side of Mardi Gras now might be your best chance. Head down to the French Quarter and be prepared to spend time in a SEA OF PEOPLE. Don’t say we didn’t warn you.

Hurray, you’ve made it to the Saturday before Mardi Gras. What a day! Most parades within New Orleans ride the same Uptown route. However, Endymion, one of the largest parades, rolls down its traditional Mid-City route arriving at the superdome. A lot of parade goers will set up on the route early in the morning and party with friends and family all throughout the day. It’s really some of the most fun you can have.

That Sunday you will have the chance to see the wonderful Krewe of Toth and a few other fun parades but don’t be fooled, Sunday is all about Bacchus. The super-krewe rolls with massive floats including the fan favorite “Kong.”

If you’re planning on going out on Mardi Gras day you might want to use the Monday before as rest but if you are like me you will not miss a chance to see the Krewes of Proteus and Orpheus parade down St. Charles that Lundi Gras evening. These may be the two most beautiful parades you will ever see. Fun fact: Lundi Gras is the day before Mardi Gras.

Congratulations! You made it all the way to the finish line, Mardi Gras day. Some people don’t leave their bed on this day but I don’t suggest you follow their lead. Instead, you need to go see Zulu, an amazing and wildly entertaining parade which is followed by Rex, the king of Mardi Gras. If at this point you are paraded-out there is a plan B. You could opt to head to the Bywater neighborhood of New Orleans and walk with the Society of St. Anne. These colorful partiers, dress in elaborate and often handmade costumes. They meet in the morning and walk from the Bywater, through the French Quarter to Canal Street to pay tribute to Rex.

Well, there you have our Mardi Gras Guide. Feel free to submit a comment or question using the form at the bottom of this article. Have fun! Be Safe! Happy Mardi Gras!

 

Schedule:
Feb 17
Krewe of Cork
French Quarter – 3pm
Krewe of Oshun
Uptown – 6pm
Krewe of Cleopatra
Uptown – 6:30pm
Krewe of Excalibur
Metairie – 7pm
Krewe of Athena
Metairie – 7:30pm

 

Feb 18
Krewe of Paws
Slidell – 10:00am
The Mystic Knights of Adonis
Westbank – 11:30am
Krewe of Pontchartrain
Uptown – 1pm
Krewe of Choctaw
Uptown – 2pm
Krewe of Freret
Uptown – 2:30pm
‘tit Rəx
Marigny – 5pm
Krewe of Caesar
Metairie – 6pm
Knights of Sparta
Uptown – 6pm
Chewbacchus
Marigny – 6pm
Krewe of Pygmalion
Uptown – 6:15pm
Mystic Krewe of Titans
Slidell – 6:30pm

 

Feb 19
Krewe of Femme Fatale
Uptown – 11am
Krewe of Carrollton
Uptown – 12pm
Krewe of King Arthur and Merlin
Uptown – 1pm
Krewe of Alla
Uptown – 2pm
Krewe of Claude
Slidell – 1pm
Krewe of Dionysis
Slidell – 1:15pm
Krewe of Barkus
French Quarter – 2pm

 

Feb 22
Krewe of Druids
Uptown – 6:30pm
Krewe of Nix
Uptown – 7pm

 

Feb 23
Knights of Babylon
Uptown – 5:30pm
Knights of Chaos
Uptown – 6:15pm
Krewe of Muses
Uptown – 6:30

 

Feb 24
Krewe of Bosom Buddies
French Quarter – 11:30am
Krewe of Hermes
Uptown – 6pm
Krewe d’Etat
Uptown – 6:30pm
Krewe of Morpheus
Uptown – 7pm
Krewe of Selene
Slidell – 6:30pm
Krewe of Centurions
Metairie – 7pm

 

Feb 25
Krewe of NOMTOC
Westbank – 10:45am
Krewe of Iris
Uptown – 11am
Krewe of Tucks
Uptown – 12pm
Krewe of Lafcadio
Uptown – 2pm
Krewe of Endymion
Uptown – 4:30pm
Krewe of Isis
Metairie – 6:30pm

 

Feb 26
Krewe of Okeanos
Uptown – 11am
Krewe of Mid-City
Uptown – 11:45am
Krewe of Thoth
Uptown – 12pm
Corps de Napoleon
Metairie – 5pm
Krewe of Bacchus
Uptown – 5:15pm

 

Feb 27
Krewe of Proteus
Uptown – 5:15pm
Krewe of Orpheus
Uptown – 6pm

 

Feb 28
Krewe of Zulu
Uptown – 8am
Krewe of Rex
Uptown – 10am
Krewe of Elks Orleans
Uptown – 10:30am
Krewe of Crescent City
Uptown – 11am
Krewe of Argus
Metairie – 10am
Krewe of Elks Jefferson
Metairie – 11am
Krewe of Jefferson
Metairie – 11:30am
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Advertising, Market Information, Social Media, Sports, Timeline

Sports

Sports Marketing for Teams and PlayersThe “big four” professional sports (MLB, NBA, NHL, NFL) in our country have all been around for a very long time. Despite the advanced age of these sports, most of them are happy to embrace modern technology. Reaching out to a devoted fan base is crucial, but for some teams transitioning to social media can be a difficult experience. Fortunately, as agents and managers become more adapted to the times, players and teams are finding it easier to navigate through the complicated seas of social media.

Forbes remarked in an article in 2015, that the traditional sports market has changed with the rise of sites like Facebook, Twitter, and Instagram. In terms of endorsement deals, many businesses appear to be looking towards social media stars to guarantee self-promotion without unnecessary costs. While, some sports superstars may still land traditional deals they are also asked to maintain a certain level of a social media presence. It’s clear to see that for better or worse, social media has changed sports marketing.

In this new age, many businesses have adapted to social media in order to remain relevant, and sports franchises are no different. The most obvious advantage includes the ability to connect to millions of sports fans eager to learn more about their favorite teams or players. While, the change has come quickly, there are already some quick and valuable developments.

Of course, these developments speak more to the inescapable influence of digital marketing. With the increased use of social media, the collection and implementation of consumer feedback becomes a more integral part of development. This encompasses Twitter polls to decide songs played during rain delays or even team names based on public support. Making the public a part of the event is not a new concept, but Facebook and Twitter have made the communication process easier than ever.

Regardless of how or where, connection to fans has always been a part of sports marketing. Improving the connection online is only inevitable, so adapting to the system is necessary. While the change can have some consequences, the overall benefit of fan interactions and involvement ensures a longtime base of loyal admirers, something that will keep the tradition of sports alive in the digital age.

Timeline

Meet Moe

Velocity Agency Account Manager MoeEvery week I say, “This is it. No more new people to introduce,” and then every week we grow a little more. So, meet Moe Ahsan our newest assistant account manager.

Moe grew up in Baton Rouge, LA which also happens to be where LSU is and that’s where Moe attended college. He majored in Political Science with a concentration on International Security and Strategy. Did you know Moe speaks multiple languages? Well, he does… five of them and he plans on learning 1-2 more.

Moe comes to us having worked in politics in Louisiana over the past four years. You might recognize the names of the campaigns he has been a part of. The list includes Bill Cassidy, Billy Nungesser, and David Vitter, plus many more. Most recently Moe was a project manager for a Political Communications and Digital Media firm where he worked with clients from all around the country.

Fun fact, Moe took part in competitive shooting (like the Olympic kind) throughout high school and was fairly good (in Moe’s opinion). Outside of the office Moe loves breakfast, lunch, and dinner… so eating. Moe also enjoys golfing, fishing, watching football, and reading. Moe loves New Orleans and we love having him on our team.

Advertising, Market Information, Social Media, Timeline, Velocity News

#TBT: Business Edition

Throwback Thursday has been a popular ongoing Internet trend and for good reasons. The nostalgia factor combined with the ability to bring old friends and family members together are enough to make #tbt a fun weekly event. However, if used correctly, the Throwback Thursday hashtag can also be a helpful tool for a modern business. All you have to do is remember the Throwback Thursday etiquette.

#TBT

Every business strives to be relevant, and nothing makes brands more relevant than participating in modern social media movements. Jumping into trends like Throwback Thursday shows a clear attention to popular culture. In addition, the fun tradition of featuring an old image or even an old brand brings about a relatable sense to consumers. In this constantly moving digital age, businesses have to rely on a quick yet personalized form of marketing to stand out. Taking part in Throwback Thursday could be one of things that sets you apart from the rest.

#considerations

Despite the relative ease of posting an old photo on Instagram, there are also some considerations a business should take into account. When you look through the thousands of posts made every Thursday, there are clearly right and wrong ways to do a “throwback.” For starters, many users unofficially agree that the throwback post should at least take place a year from the original post to properly be considered nostalgic. For businesses, that can include first days on the job, old logos, or even childhood photos of employees. Another practice can include remembering to pace posts regarding Throwback Thursday. Generally, one throwback a day is enough to begin a conversation, and anymore risks over-saturating the tag. Finally, an essential but sometimes overlooked part of Throwback Thursday is to limit past posts on Thursdays only. While, casual social media users have extended these posts to Flashback Fridays, the consistency towards the day ensures that consumers can rely on a consistent business. As long as you remember these facts on Throwback Thursday Etiquette you can’t do it wrong!

#trendy

Every year, new trends rise and fall on social media, but Throwback Thursday remains a popular staple for everyday users.  Sometimes it can be hard to tell what trends will directly impact sales but hey… the next big boom in business may just be one black-and-white photo away.

 

Is your company doing social media right? Fill out the form below to have a social media wizard review your current social media approach:

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