Monthly: January 2017

Advertising, Market Information, Professional Development, Timeline

Medical Marketing: Fresh As Ever

Marketing is an inescapable feature of the free market with millions of ads and promotions for various products flooding our everyday lives. Regardless of the industry, marketing is responsible for keeping businesses afloat; the medical field is no different. Despite the importance of health care, medical providers still need to rely on marketing to help attract new clients. While, the medical field can at times seem overly complex, medical marketing is just as susceptible to the latest digital trends.

Marketing for healthcare can be toughThe Health of Health Care Marketing

Like marketing any other product, medical marketing approaches the subject by isolating a product and determining a target market. By analyzing these factors, providers can best assess consumers’ needs, allowing them to better reach out to potential patients. For example, the CDC’s breakdown of health marketing explains the steps of segmenting a target market through the example of promoting diabetes testing on individuals ages 17-24. Rather than working on a massive, indeterminate sea of different needs, personalizing the audience can produce a returning crowd of clients and patients in need of a particular type medical assistance.

However, there are significant differences between promotions for medical care and consumer products such as cars or TVs. Unlike these targeted products, medical care applies to the widest demographic in the world: people who need doctors. Therefore, medical professions cannot afford to focus on only one form of marketing to reach clients. Although medical marketing must use the traditional standard of target markets, a study by Gold Medal Marketing shows that professions (ie. doctors)  must use a wider range of marketing strategies compared to regular products in order to ascertain what works for them.

The Amazon Effect

The marketing group Skyword, notes the emergence of a trend known as the “Amazon effect” among companies. More specifically, the effect refers to the latest hike in customer demand for “Amazon-like” efficiency as technology provides clinic pricing, selection, and value at the tips of their fingers. In this case, healthcare must constantly strive to keep their marketing fresh and their content up-to-date. However, keeping content fresh can be difficult outside of digital mediums and studies suggest that healthcare professionals prefer to utilize print medium over digital.

Safety in Digital

Still, just because medical marketing is not used to utilizing digital medium doesn’t mean that marketing agencies can’t try to direct medical professions toward newer forms of media. Various new social media sites make for good new opportunities to experiment with advertising. Even updating the look of a website or developing a Facebook page can go along way when it comes to keeping potential clients updated and engaged. While working with a new platform can be daunting, commitment to digital integration ensures that health professionals can achieve marketing success in a continuously changing world.

Marketing or even advertising for health professions seems like an unusual development but, in reality, it maintains a significant portion of the field just like any other business. Velocity Agency has years of experience working with those in the medical professions to help strengthen their marketing and build a larger client base. Fill out the form below to schedule a meeting with one of our marketing experts.

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Advertising, Market Information, Timeline, Velocity News

Facing The Digital Marketing Trends Of 2017

Hologram on a hand held phoneAfter a lengthy holiday break, businesses have finally returned to work. A new year means new customers, and 2017 will be an even more competitive field when it comes to digital marketing. While it’s impossible to perfectly predict the scope of trends across twelve months, there are some possible tactics that professionals expect to shape the upcoming year.

Getting Trendy

According to Forbes, one of the biggest trends that we can expect to see in 2017 will undoubtedly be the high expectations set forth by developing technology. This includes the rapid speed of online content, the convenient “on-the-go” range of mobile technology, and the increased use of visual media in everyday activities. With these features becoming staples of the average life, newer markets will have to work to promote their product for an ever-present and ever-particular consumer.

A.I. Not Just A Movie

Fortunately, another growing trend will follow the assistance of the consumer with plenty of marketing focusing on making lives easier by predicting decisions. As Net Imperative notes, cognitive computing and A.I. solutions have now reached the point of realistic conversations among analytics, all the while hoping to stay ahead of unpredictable shifts. The technological world grows more complex by the day, and these developments may soon be within the public sphere for marketing.

However, while we become more and more advanced, experts also caution companies against overwhelming consumers in the market. Despite constant exposure to digital marketing, plenty of people note a resentment of intrusive advertising such as pop-up ads and banners. Companies should attempt to create a balance between constant relevance and exasperating interruption. To accomplish this, The Huffington Post advises a focus on user personalization which can reduce irrelevant ads and customer dissatisfaction. As a new generation adapts to technology, attention to customers can be a difference between success and failure.

Surprise!

In spite of these predictions, companies should remember the quick popularity of new venues such as live-streaming and quick content that revitalized the playing field. Perhaps the newest trend for 2017 has yet to be invented. Let us go over your 2017 marketing strategy with you. Fill out the form below and one of our skilled team members will contact you to help get you and your buisness pointed in the right direction.

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Timeline

King Cake for King’s Day: Everything You Ever Wanted to Know About Twelfth Night

King Cake from Sucre

King Cake from Sucre.

It’s King’s Day, so you know what that means, right? It’s time to see some parades and eat some king cake, because it’s the first day of carnival season. Okay, I knew that was going to be your answer but do you know the history of King’s Day and it’s significance to New Orleans? Well, I didn’t either but then I did some research and I’m here to share what I’ve learned.

The Many Names of January 6

If you weren’t aware, King’s Day takes place 12 days after Christmas, which is January 6. This is why you may sometimes hear it referred to as Twelfth Night. You may also hear it called Epiphany, Three King’s Day and a whole bunch of other things. You can call it whatever you want but I mostly have heard others refer to it as Twelfth Night and King’s Day.

If you recognized the name Epiphany from church it’s because the day has religious significance. I’m not going to get into too much detail but in short, it’s the day the three kings arrived to see baby Jesus.

A Great Day for Many Reasons

Before I get into how King’s Day relates to carnival season I’d like to point out an interesting coincidence. I first found out about this in an article Doug MacCash wrote for The Times-Picayune. As it turns out, January 6, is the birthdate of Joan of Arc. Yep, the hero of the Hundred Years War, who has her own statue in the French Quarter, shares a day with the beginning of the New Orleans carnival season.

We aren’t really kicking off carnival season because of her, but we do happen to do it on the same day and usually with a parade from the Krewe de Jeanne d’Arc.

Time to Party

Ok, so back to how it relates to New Orleans and carnival season. Well, according to several sources including Becky Retz’s article, “History of Mardi Gras” it is believed that sometime around 1870 an early Mardi Gras krewe decided to take the traditional religious feast that people normally had on King’s Day, and turn it into a parade. In true New Orleans fashion they had a few too many drinks and the parade became less of a religious event and more of a party. From then on it became known as the official start to the carnival season. Ok, I’ve called it carnival season throughout this entire post but let’s be real, it’s Mardi Gras season.

So, that’s the story. If you’re reading this on or past January 6, you should be doing so with a piece of king cake in your hand. You deserve it. Happy Mardi Gras!

 

What are your favorite king cakes? Let us know in the form below:

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Timeline

Putting the “A” in Account Manager

I know you are not going to believe this but yes, the team at Velocity Agency is still growing. We are thrilled to introduce you to Alison Pitre, our newest account manager.

Alison Pitre Account ManagerAlison has lived in the New Orleans area for her entire life. Alison attended Ursuline Academy and University of New Orleans where she was an Art History Major. While, she may be one of our newest team members, she has been friends with the company’s founder, Robert Berning III, for over 15 years.

Alison started her career working for a local jewelry/artist, Mignon Faget doing research and development. Shortly before film started to boom in New Orleans, Alison found herself involved with it all. She started to work as a freelance set decorator, writer, and producer. Alison has worked on local and national ad campaigns such as Popeyes, Blue Runner Beans, Audubon Institute, Luzianne tea and Piccadilly Cafeteria to name a few. She has also worked on educational films and local documentaries.

Prior to coming to Velocity Alison was employed at Planet Beach Corporate for 2 years where she was the Director of Marketing.

This wouldn’t be a blog about a new employee without some fun facts. Alison loves animals, especially dogs. She has 4 rescues. She had a pet rabbit for 14 years that lived in her home like a dog; it was litter trained. This wasn’t any ordinary rabbit, it could deal cards, wow. In addition to her pets she enjoys fishing, cooking and eating, yoga and hanging out with her family.

We are thrilled to have Alison on our team.

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