Monthly: December 2016


Saying Goodbye to 2016

velocity-newyear2017-fb-animate-300x300In what seems like a blink of an eye 2016 has flown by. With only a few days left in the year we thought we would use this time to discuss some of the highlights from our year as well as get a feel for what 2017 may have in store.

In 2016 we took our already strong team and made it even stronger with the additions of some amazing people. You’ve already met many of them via our recent blogs and the ones you haven’t met will be blogged about within the coming weeks.

In addition to the new team members, we produced an incredible music video for the talented Ronnie Lamarque. If you haven’t seen it yet now is the time to. Check it out here.

As always, 2016 saw the creation of piles of amazing advertising and marketing materials from our talented team. Our expanding graphic design department has really started to take things to an entirely new level.

Also in 2016, our animation staff gave you a look into Santa’s workshop, a journey through a haunted house, as well as a few dozen other amazing video walls that can be seen at Pearl River Casino and Resort.

Looking forward to 2017 we expect to continue creating amazing advertising and marketing content for all of our clients as well as producing high quality television content. We are all about pushing ourselves beyond our creative limits and we can’t wait to continue that in the new year.

Perhaps most importantly, we will continue to build upon our success as our agency continues to grow. 2016 was a great year for us and we believe 2017 will be even better.

Have a happy and safe new year.

Timeline, Velocity News, Web Design

Picture Perfect: Velocity Agency Hires Two New Designers

Two new graphic designers! It was a Merry Christmas indeed as we are proud to unwrap our newest team members. Scott McCarthy and Keith Margavio took very different roads to arrive at Velocity Agency but they share one important thing, pure talent.

Buy LocalScott Graphic Designer

Scott McCarty is New Orleans born, Kenner raised. After graduating from Holy Cross, Scott attended the University of New Orleans where he picked up a degree in fine arts. When he isn’t designing and animating at Velocity Agency, Scott often finds himself rooting for the Saints, Tulane, UNO and the Cubs, or as he puts it, “any team that loses a lot.” Although, his Cubs did just win a World Series so we aren’t sure if he’s still allowed to claim that.

Back To Where It All StartedKeith Graphic Desinger

Keith Margavio is the other new guy on the block. Keith is a New Orleans native who spent the better part of 25 years living in Houston before returning to the Big Easy.  Keith’s love of art and design led him to a career as a graphic designer and we are thrilled that he’s now one of ours. In addition to design, Keith enjoys cycling and craft beer.

Fun fact: Both designers cited a love of beer… does that tell you something about designers? Also, we could not complete this blog without bringing up the fact that Scott spent a few years in a heavy metal band. Let that soak in.


Jingle Jangle Jingle: Unwrapping Mr. Bingle

mr.bingle float in city parkHey, folks! Jared here. If you read the blog about me then you know I was born and raised in New Jersey. So, it will come as no surprise to you that when it comes to Louisiana holiday traditions I’m still learning. Despite six years of living in NOLA, I find myself learning something new (and more often than not, interesting) every year.

This leads me to my newest discovery, Mr. Bingle. Yes, I know, it’s awful that I didn’t know about this legendary character until recently but at least I’m learning about him now, right?

For those of you, who like me were raised in a different part of the country, allow me to introduce you to Mr. Bingle. The character who looks like a cross between an elf and a snowman was created by an employee at the famed New Orleans department store, Maison Blanche in the late 1940s.

Mr. Bingle’s local fame started to grow when his yearly puppet show became a “can’t miss” event with New Orleans children. The show ran yearly until the mid-1980s. Mr. Bingle was also a frequent guest on local radio and television commercials. Heck, the beloved character even had his own theme song:

Mr. Bingle FigureJingle, jangle, jingle 
Here comes Mr. Bingle
With another message from Kris Kringle
Time to launch your Christmas season
Maison Blanche makes Christmas pleasin’
Gifts galore for you to see
Each a gem from MB!

What is Mr. Bingles purpose? Well, he was brought to life by Santa to be his helper and to bring joy to all those that encounter him.

Eventually Maison Blanche changed hands and became part of the Dillards chain. Today you can find Mr. Bingle merchandise on the Dillards website as well as in some of the Dillards locations.

So, there you have it. Another NOLA Christmas tradition unwrapped.

Merry Christmas.


The Ever Growing Agency

We’ve been growing so fast that we are now having to go back to introduce you to some of the new people who have joined us over the past few months. Josh Spencer SEO Director

Say “hello” to Josh.

We are pleased to introduce to you Josh Spencer, the latest SEO Manager to join our team. Josh was born in Germany… yeah you read that correctly, Germany!

In 2000 Josh and his family relocated to Massachusetts. It was a big move for Josh but one that would eventually lead him to us. When it came time to go to college Josh decided to pack his bags yet again, and head down south to New Orleans. Josh earned a B.S. in marketing and philosophy from Tulane University.

Throughout his college career Josh remained busy with various internships. By the time he joined us as an intern Josh had more experience than your average college student. At the end of his internship with us he decided to stick around and we couldn’t be happier about that.

Life in the south.

Josh loves New Orleans. When asked what he loves most about life in the south he gave me two answers: the weather, even though as I write this it is in the 40s outside; and the food. Josh claims he would be content eating a bowl of red beans and rice for pretty much any meal.

Around the office Josh is known for his music recommendations and his love of cream cheese. The music picks are great and the love of cream cheese can’t be explained.


A New Face For Social Media

As business continues to boom Velocity Agency continues to grow. We’d like to introduce you to the newest person to join our team, Danielle Doty. Danielle will be handling the social media accounts for some of our beloved clients.

danielle2Danielle was born a military brat (her words) in southern California. Not long after she was born her family was stationed in New Orleans, LA. She had the quintessential NOLA childhood filled with crawfish, Mardi Gras, and many rides on the Ladybug at City Park. In 2011, she decided she needed a DRASTIC change of scenery. She moved to the snowy mountain town of Flagstaff, AZ. There, she received a B.S.B.A in Marketing from Northern Arizona University (Go Lumberjacks!).

Danielle’s dad brought home the family’s first wiener dog in 2004, and she’s been a dachshund enthusiast ever since. Danielle adopted her own furry sidekicks in 2015. Originally, Danielle only meant to adopt one dog but ended up coming home with two! Oops! Spooky, Savage, and Danielle are inseparable.

This isn’t Danielle’s first social media rodeo. Previously, she managed social media for a national retailer, Trashy Diva, with both online and storefront locations. The team at Velocity Agency is thrilled to have her onboard.


Holiday Sales: What You’re Doing Wrong

Boost holiday sales with digital marketing.Wow, where has the time gone? 2016 has seemingly flown by and we are looking at the start of a new year. However, if you are a business owner you know that you don’t want to get too far ahead of yourself. After all, the end of the year push can equal big sales. The National Retail Federation estimated that holiday sales in 2016 (sales from November and December) would rise 3.6% over the same period last year. Just how much sales are we talking about? $655.8 billion. That is a staggering number, one that can leave your head spinning but hopefully also leave you thinking about your marketing and advertising during this time of the year.

Are You Doing All That You Can To Reach Customer?

It’s 2016 and if you aren’t reaching your potential customers through social media you need to reevaluate your approach. There are two approaches to social media advertising; paid and organic. Both have their benefits and both should be considered an option when it comes to boosting your holiday sales. However, it is worth mentioning that while anyone can setup a Facebook account not everyone can run it correctly. For example, just because you are trying to increase holiday sales doesn’t mean you should be “actively selling” on social media. What does that mean? Well, for some businesses there is more of a  benefit to “connecting” with potential clients than there is to be selling to them. When you connect with someone you are giving them a chance to get to know you and see all that you have to offer. Things are starting to feel a little bit more complicated, aren’t they?

Partnering for Success.

Don’t let the subtle yet complicated nuances of social media marketing prevent you from boosting your sales. All you need to do is partner with a marketing and advertising company that understands your business. You’ll want to make sure that they have a track record of increasing sales and social media success. In addition to that, it helps if your new marketing and advertising partner has a deep understanding of the type of customer you are trying to reach.

Velocity Agency is more than happy to assess your current social media strategy and discuss with you ways that you can improve your marketing. To find out if you are doing everything you can to take advantage of the holiday sales push fill out the form below.


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