Monthly: November 2016

Timeline

It’s Time To Go Digital

hand_phone_03A blog about blogs?

Let this blog serve as both a reminder and an example of the importance of having a modern digital presence. First, it is a blog so it is by nature digital. Secondly, you found it by either exploring our website or searching for information on the importance of digital marketing and advertising.

The moment this blog was posted we significantly increased our chances of bringing our content to you the consumer. We decided on a blog because in this digital age audiences are looking to be reached via digital mediums. It’s the basics of supply and demand. There are audiences looking for content online and we are supplying content to them.

Sounds simple, right? Yet, sadly a lot of businesses don’t make having a digital presence a priority.

1+1 = Digital marketing by the numbers.

Google processes over 100 billion web searches per month. That’s incredible, right? Google has also stated that 71% of business to business (B2B) researchers begin their work with a simple web search.  

Another interesting fact supplied by Google has to do with mobile phone users. According to Google, 65% of mobile users are more interested in relevant content rather than the name of the company offering the content. What does that tell you about the importance of a strong digital presence? If you aren’t #1 at what you do, a strong digital presence can get you there.

What is stopping you?

Ok, so I’ve explained to you the importance of digital marketing and advertising. Now, I want you to take a minute to evaluate your digital presence and ask yourself if you are doing all that you can to take advantage of this knowledge. If you don’t believe that you are doing all that you can to connect with the digital consumer then fill out the contact form below to have your brand’s digital presence evaluated.

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Timeline

Set Sails for the Digital Seas

Velocity Agency logo on WorkboatIf you own or operate one of the many type of vessels considered a workboat then you already know how volatile the various shipping industries can be. The recent news of Hanjin Shipping Co.’s bankruptcy is viewed by many in the industry as a cause for concern. Your business can be impacted by any number of factors, most of which are not in your control. The price of coal, the availability of computer chips that go into products that you ship, and the laws that govern trades all impact your business. At times it might seem like there is not much you can do to stabilize things.

Navigating Rough Seas

Luckily, nothing could be further from the truth. In fact, one of the ways you can remain competitive is to do something many of your peers have been hesitant to do. I’m talking about updating your website, marketing, and advertising so that they reflect a modern business in 2016. At first, this might seem daunting but do not worry. Partnering with the correct digital marketing and advertising agency can make a world of difference.  

With an updated online presence you will be able to reach potential customers that may otherwise not know about your amazing shipping company. It’s no secret that the abundance of capacity is at least partially to blame for everyone’s worries. So, if you have found yourself staring at a bunch of empty shipping vessels then maybe it is time to let the power of digital marketing and advertising go to work for you.   

Sonar for your Company

You will want to partner with an agency that recognizes the challenges specific to your industry. It’s important that they understand not only the general concepts of what it is you do, but the specifics as well. It is with that understanding that a good marketing and advertising agency will be able to digitally target your potential customers. The more customers that are digitally targeted the higher your chances of filling your ships will be.

Velocity Agency has years of experience working with various ports and shipping companies. If you are interested in learning how Velocity Agency can help you and your company all you need to do is fill out the form below.

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