Monthly: September 2016

Social Media, Timeline, Velocity News

Say Hey To Our New Guy

Stanton BirthdayWow, where does the time go? We have been so busy here at Velocity Agency that we nearly forgot to introduce you to our newest member.

Meet Jared Stanton

Jared comes to us from… well, he’s sort of from everywhere having made a living doing everything. Jared grew up in northwest New Jersey, working in the resort industry. Shortly, after graduating from Lock Haven University in 2007, he spent a brief time working as an EMT. Yes, that’s right an EMT.

Keeping it Short

To keep this brief we will just say that he has worked as a web development project manager, TV news producer, digital imaging technician, and most recently as the director of operations at WaveOne Digital, a major motion picture company.

Living in the South

Sometime between his stint as a news producer and his work in the film industry he moved down to New Orleans and earned an M.F.A.. He fell in love with the city, and has been here ever since.

The Finish Line

Jared left the film industry in 2016 in search of a place to put his advertising and business management skills to use. We are thrilled to say he landed at Velocity Agency and we couldn’t be happier.

This lucky guy has only been here for a month but he’s already celebrated his birthday with us, and joined the entire team for a lunch at Ruth’s Chris. Steak and cake, what a first month.

Advertising, Digital Innovation, Market Information, Mobile Technology, Timeline, Velocity News

Betting on Millennials: Mobile Marketing Now

Face the Facts:

Velocity Agency Vegas SignWe are in the age of the millennial. In 2015 the US. Census reported that millennials now makeup the largest generation in the country. Additionally, it’s believed that Generation X will pass the Baby Boomers within the next ten years. This will result in the Baby Boomer generation becoming third in terms of population, and it is shrinking.¹


2+2=4

So, what does that mean for the casino industry? To put it simply, casinos need to adapt to the changing population. This means that the priorities of millennials need to be taken into account. Most casinos will look to capitalize on new skill based games. Many will look to add restaurants, bars and nightclubs that are considered to be destinations all on their own.

Hello, Is There Anybody Out There?

Sadly, casinos can do the research and can upgrade themselves, but if their marketing isn’t reaching the new younger customer all of their work will be for nothing. Millennials don’t consume media the same way that older generations do. This is why advertising and marketing needs to be specifically targeted at them. Perhaps, more importantly advertising and marketing needs to be easily accessible to them.

What’s So Smart About a Smart Phone?

Velocity Agency has years of experience working with casinos to help get their message across. Not only do we create custom websites and advertisements designed to reach specific clientele, but we also work with casinos to create custom mobile apps. These apps not only serve a functional purpose, such as a map of the casino and resort, but they also serve as an efficient way to put your latest news and updates directly into a customer’s hands.    

In 2015, the Pew Research Center came out with a study showing that 68% of americans have smartphones.² With that in mind, it almost seems foolish not to take advantage of this amazing opportunity. Fill out the form below to find out how Velocity Agency can take your marketing and advertising to speeds you won’t believe.

  1. http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/
  2. http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
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Advertising, Market Information, Social Media, Timeline, Velocity News

Have You Evolved? The Evolution of Casino Marketing

There is no question that in the gaming industry the winds of change are blowing. The combination of constantly changing technology with the ever changing tastes of millennials have left some casinos scratching their heads.

However, not all change is bad, and perhaps most importantly not all change is unexpected. Back in November, 2015 Global Gaming Business Magazine (GGBM) published Ten Trends for 2016,  an article where they discussed in detail trends that were expected to impact the gaming industry in 2016.

So, how accurate were these predicted trends? I’d like to call your attention to the their third trend for 2016, Analyze This. The staff at GGBM noted that use of modern technology would not only impact the games but also the marketing of those games. The article claims that embracing these new technologies is,  “…vital for operators who want to reach their most valuable customers, discover their entertainment preferences, and win and retain their patronage.”

“…they are expecting more and a better selection based on quality, price, value and speed.”

This GGBM prediction could not have been more spot on. The benefits of a modernized approach to casino marketing and gaming advertising is being seen throughout the industry.

With all that being said, a shockingly large amount of casinos still rely on outdated marketing techniques. Not only does this practice leave them with a smaller customer base, it also leaves them with an aging and ever shrinking base.

“…guests want to make sure they maximize their dollars and experiences…”

The use of modern casino marketing and gaming advertising is more important than most realize. Using data based upon customer’s habits, non-gaming hobbies, and the region they are from can help casinos expand their reach. Once you have expanded your reach you can start to tailor what you offer to best fit the needs of your customers. According to GGBM,  “…guests want to make sure they maximize their dollars and experiences, with food and drink included in that, most times with a mobile device in their hand. It is not enough to just have a food court or a collection of quick-service operations for guests to walk up to, as they are expecting more and a better selection based on quality, price, value and speed.”

Velocity Agency has years of experience working with casinos to help modernize and streamline their advertising and marketing. We’d be glad to go over your current marketing and advertising strategy with you. Fill out the form below and we can setup a phone call or a meeting.   

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Professional Development, Velocity News

Advertising Agencies & Your Business: An Important Relationship

 

Velocity ProductionWhen you think of your business’s advertising needs you might find yourself thinking about graphic design, print advertising, and TV commercials. However, it’s near impossible to obtain a high level of any of those things if you don’t have a good relationship with your advertising agency.

“The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced…”

The relationship between a business and the team that handles their advertising is almost as important as the actual advertising materials produced. Just think about it. If you had a choice between an advertising agency that only communicated with you via email and one that had the opportunity to meet you in person, come to your shop, and stand by your side as you grow, which would you choose?

Ann Wills Public Relations knows a little something about the benefits of having a long term personal relationship with an advertising team. Ann has been partnered with the advertising and production team at Velocity Agency for over four years. If you ask Ann, she will tell you that there are some real positives in having a long term relationship with the people she trusts to produce her show, “The benefit of having a long term relationship with a trusted production partner like Velocity, is that it offers us peace of mind that the show will consistently be well-produced; knowing they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.’  

One of Ann’s clients is the United Health Foundation. Since 1999, the United Health Foundation has been helping to improve the health and health care of communities all around the world. In 2012 Ann brought the foundation’s television show “Community Health Heroes” to Velocity Agency and she hasn’t looked back since.

“…they will treat our guests as well as we treat our guests; and that they will continually strive to meet and exceed our high standards and expectations.”

The show, which shoots on Velocity Agency’s own stage, serves as an example of the agency’s impressive ability to produce high quality content from within its own walls. Perhaps, more importantly the show represents what can happen when you have trust between a business and a marketing agency.

No matter if you’re actively looking for a new agency or just looking to see what other options are out there, it is important that you talk with whomever you choose so that you can feel confident in the people who are going to run your advertising campaigns.

Find Out If Velocity is Right For Your Business 

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