The Future Is Now: Avatar-Inspired Online Shopping

velocity Digital Innovation

With Cyber Monday surpassing Black Friday in gross sales this past holiday season, it is safe to say that online shopping will continue with exponential growth. While online shopping is very popular, it still has an intrinsic downside; an estimated 30 percent of all purchases are returned, which drives up the retailer’s overall costs. With this cost increase, it’s no wonder that retailers are developing better ways to decrease returns and increase customer satisfaction – Queue the Avatars.   Multiple international clothing companies, along with Hewlett-Packard Enterprises leading the charge, have created an Avatar-based experience; multiple cameras scan your body …