How Can Retailers Capitalize on the International E-commerce Opportunity this Christmas?

velocity Seasonal

With the global market for cross-border e-commerce valued at $230 Billion in 2014, and predicted to surge to $1 Trillion by 2020, the business opportunity for online retailers has never been greater[1]. International consumers are increasingly favoring shopping from the comfort of their own homes and this is even more appealing during the holiday period, as it avoids the big crowds and stress that Christmas shopping entails. Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18-54 year-old using a smartphone[2], it comes as no surprise that consumer expectations will reach new heights when it …

Smartphone App Fatigue

velocity Mobile Technology, Research

Smartphone users are suffering from app fatigue. It seems like every week there is a new app I’m downloading: Uber, GetMyBoat, Afterlight, Enlight, PDF Pro, etc. The bad news for app makers is that I probably won’t keep the apps very long. It’s not just personal experience saying this, it’s data. A new survey conducted by Research Now reports that 49% of US smartphone users use 6-10 smartphone apps a week. A Pew Research Center report adds a little more depth and says 30% of US smartphone app downloaders had 1-10 apps downloaded on their phone as of February; another …