Monthly: October 2015

Velocity News

Velocity Vice President Guest Lectures at Loyola University

Our Vice President, Kevin Conway, was invited to be a guest lecturer in Dr. Todd Bacile’s Electronic Marketing class at Loyola University New Orleans College of Business. Velocity has been working with Dr. Bacile to prepare future marketing students for the ever-evolving digital landscape. Based on our input, his Electronic Marketing Class has been re-designed to also train marketing students to be Google AdWords certified.

The class focuses on search marketing, but it also dives deep into social media marketing. Conway had the chance to speak with the students about the importance of mastering digital marketing technologies.

Mr. Conway said, “The age of making a pretty ad and throwing it over the wall is over.” He explained to the class how technological advances in the digital age allow us to pull back the curtain to track and monitor content in real-time.  While some firms cringe at the thought of analyzing data, at Velocity we live by it.

He said, “our team of analytics experts are always looking for new ways to turn data into opportunity – by opportunity, we mean ROI.” Conway continued, “This isn’t just your traditional web analytics; we provide detailed insight across all of our clients’ media to show them what’s working, what’s not, and how to adjust for optimization.”

After the class one of the students said via email, “much of what you said to us really resonated with me. I’ve spent some time in the music industry playing shows, and I never imagined that I would want to work with technology either. You gave me insight into something I have been curious about for a while and after hearing your story I would really like to learn more about search engine advertising and online marketing as a whole.”

Kevin Conway is an alumnus of Loyola receiving a dual JD/MBA in 2010.

UPDATE: We received a note from Dr. Todd Bacile at Loyola Univ. New Orleans. He said, “16 of my students have passed the first of two Google exams. A few more will pass the second exam to become AdWords certified in the next week.”

Additionally, the Fall issue of the Loyola Executive has an article where Dr. Bacile recalls that while talking about his class with a contact in the search marketing industry he broached the subject of having his students take the Google Adwords exam and the unnamed contact replied, “If I he [Bacile] could send a student to him already certified, he would offer them a job.” We can’t be certain, but we think we might know the identity of that contact.

Professional Development

The Power of Focus

The Power of Focus

 

My pastor recently sat down and had lunch with Jack Nicklaus, and he asked him how he became such a great golfer. Nicklaus said he actually wanted to play football when he was young, but realized his hands were too small to be a quarterback. He also wanted to run track, but he was too slow. It was through this process of elimination that he got to golf as the sport he was going to play.

Nicklaus had many choices available to him, but he chose to focus on the one where he had the greatest chance of success. Peter Drucker says, “Concentration is the key to economic results. No other principle of effectiveness is violated as constantly as the basic principle of concentration … Our motto seems to be, let’s do a little bit of everything.”

The world’s best businesses focus relentlessly on becoming the best in their field. The Ritz-Carlton focuses on being the best hotel chain in the world through a best-in-practice Service Excellence Culture; this legendary service model has resulted in engaged employees and customers through the concept of empowerment. When you try to do too many things, you end up losing focus on a core-competence – becoming mediocre at an array of things rather than the best in the world at one.

If you are going to become the best at your job, vocation, or hobby, choose to focus on your strengths. We all have weaknesses, but time spent improving weaknesses will yield far fewer results than time spent focusing on strengths. If you are a great salesperson but bad manager, focus on being the best salesperson in the office and turn down a promotion to sales manager. If you are great at golf but mediocre at baseball, step off the diamond and spend your time on the green or driving range.

I’ll leave you with this quote from Seth Godin, “Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.”

Digital Innovation, Mobile Technology

Twitter rolls out Moments and Facebook test Reactions

The next time you login to Twitter you will notice a new icon on the bottom of your screen. The lightning bolt icon will allow you to access Twitter’s newest feature, Moments. Moments gives you access to trending stories on Twitter along with the most relevant tweets. There are several topic areas in Moments: Today, News, Sports, Entertainment, and Fun.

When you first enter Moments you will default onto the Today section, which is a collection of stories and videos from the various sections. News is selection of hard news stories and videos. For instance, when I logged in, I had live video and tweets from the recent terrorist attack in Israel show up. Sports is going to have the latest scores and sports-related stories trending on Twitter. Entertainment has tweets about new book releases, music and celebrity news, TV premieres, and fashion. Fun is where you find Buzzfeed-type stories and things that are trending that don’t fit into other categories.

This is a first attempt by Twitter to solve the question new users often ask, “I’m on Twitter now what do I do?” If you don’t follow anyone on Twitter, it can be a pretty underwhelming experience. Mentions give a new user something to do the first time they login. It also becomes a de facto source for breaking news. Considering how many journalist and news organizations use Twitter, I’m sure this is a welcomed feature.

 

Twitter Moments on iPhone

This week Facebook also began testing 6 new “reactions”

For years people have been clamoring for a dislike button, and Facebook has resisted. Well, Facebook finally decided to offer something beyond the “Like” button. The new options are “love,” “yay,” “wow,” “haha,” “sad,” and “angry.” These are quite similar to the emojis used in text messaging.

Facebook Test Reactions

 

Mark Zuckerburg felt that in certain cases people would like to display some empathy in certain situations and a “Like” wasn’t always the best choice. Facebook felt that these new “reactions” could help to make that choice easier for users. Currently the new feature is getting beta-tested with users in Ireland and Spain. No word yet from Facebook on if or when it will roll out to the rest of us.

 

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