Monthly: May 2015

Market Information, Professional Development

Top 10 Principals of Great Agency Design

1
Details Details Details
Pay attention. Take notes. Understand the scope of the project. Ask many questions. The more you know about the project the better the design will reflect the message.


2
Take Criticism as a Challenge
When a project receives constructive criticism it is an opportunity to make it even better. There is always room for improvement and nothing is perfect.


3
Fonts are our friends
Remember that the font is part of the design and treat it that way. The words in the design are not an afterthought but are equal and part of graphic. Take command of your typeface.


4
Stay technically current
New tools, applications and technologies are coming out every day. Stay current. Learn and grow as much as humanly possible.


5
Don’t have a “Style” 
Each client is unique so your creative needs to be unique. Custom design and ideas are so important for every project. Quality is key.


6
Share 
Knowledge is power. Share technical knowledge and ideas. The stronger each team member is, the stronger the team.


7
Know the trends
Be aware of the trends but don’t be “trendy”. Stay informed on what is popular and know what to use and what to avoid.


8
Just say NO
Say no to bad design or a bad idea even if it comes from the client. Being bold and confident in your creative conviction is a valuable asset.


9
Walk away
It was a great idea in theory but it wouldn’t come together. Ideas need to be concise and clear. If the message isn’t coming through, no matter how cool, the idea needs to be put away. But put it on a shelf, if it truly is cool. It might be perfect for something else.


10
HAVE FUN
If you are not having fun, then what is the point.

 

Market Information, Research

The Influence of Social Media in Sports Marketing

Social media has an enormous impact in the sports marketing industry. If athletes aren’t connected and tuned in, they’re not even in the game. All sports have extremely loyal fan bases. Most fans have participated in competition within their preferred sport, whether youth, collegiate, corporate, intermural, or through other avenues. This is why fans support the sports industry. It offers a relatable experience.

Most professional athletes get to live a lifestyle the average fan can only dream about. They are participating in something they love and are given the physical ability to showcase their talents on a grand stage. Most fans will never get the chance to physically interact with their favorite player or sports team, so they use their support as a means to interact and relate to each other. Social media provides an outlet and opportunity for fans and athletes to digitally connect and interact with each other at any time.

Social media can be utilized from many different angles. Not only is it useful for player-fan communication, but for promotions, endorsements, and joint ventures, etc. There are numerous partnership opportunities with companies who are searching for a professional athlete with relatable attributes to become a brand ambassador. Athletes should embrace their celebrity status by strategically making their brand relevant through leveraging their personal highlights and benefits.

For instance, Cristiano Ronaldo is a Portuguese professional footballer (soccer player) for the Spanish club, Real Madrid. Ronaldo is one of the world’s most renowned Federation International de Football Association (“FIFA”) players. This isn’t just because of his spectacular play and accumulated accolades, but his shocking 33.1 million Twitter followers and 106 million Facebook page likes. His team of strategist are the real deal. They found a niche that relates to the fans and networks, which catapulted him into a super brand. Ronaldo has created his own clothing line and has racked up endorsement deals with Nike, Herbalife, Clear, Novo Banco and more.

Social Media has innovatively revolutionized sports marketing. Every athlete, no matter how popular, should utilize and benefit from the advances of sports marketing in social media. Twitter, Facebook, LinkedIn, and Instagram are just a few of the unique platforms at their disposal. It is imperative to let the world genuinely but respectfully, get an understanding of who you are as a brand. People want to know you. Give your audience insight. Do so correctly and the possibilities are endless.

Digital Innovation, Mobile Technology

Thinking Outside The (Tinder) Box

unnamedUnless you’ve been living under a rock you’ve certainly heard about the popular dating app, Tinder, by now. The app currently hosts over 1.6 Billion user profiles with more than 50 million of those users spending at least 1 hour a day on the app, to complete roughly 1 billion swipes per day. It’s no wonder that Tinder is working hard to launch its paid advertising features.

While paid advertising is still limited and not openly available as of yet, its easy to imagine the value of strategically targeted advertising for such actively engaged users.  The app itself has already encroached into popular media with  numerous references to “swiping right” in advertising or even fun commercials such as this one from Franks Red Hot Sauce:

or the hilarious “Girls React To Tinder Lines” from MeUndies.

Tinder Launched it’s first official paid video ad last month with Bud Light’s Whatever USA video promotion, yet it wasn’t the first we’ve seen of advertising on Tinder. This year alone has seen major campaigns from The Mindy Show, Ex Machina, a fun date night out with the Atlanta Hawks for “Swipe Right Night”, a failed attempt from Gap’s “Pants Partyand my favorite… a date with Dominoes for singles home alone on Valentines Day.

It was no surprise to see the app used so heavily at South By SouthWest this year as touring musicians often use it as a way to connect with people in various cities and invite them out to their shows. It was only a matter of time until a musician launched a single on the platform like Jason Derulo did earlier this year with his video “Want to Want Me” which appeared to many as a Tinder “booty call” fantasy that enticed more than 1.1 million viewers to  swipe right and view his new video in only three days.  I have to admit that a part of me is sad to see the organic interactivity of the app overrun by paid players with dollars as there is something to be said for making a personal connection in the digital age.

While there is no doubt big brands are storming the gates, Tinder has proven itself to be a wonderful organizing tool for activist groups and non-profit organizations. The app was initially utilized by these organizations in 2013 and 14 as a new, free way to reach people. From hilarious interactions with “Nurse Nicole” who simply wanted to discuss men’s health issues during the “Matches for Mens Health” campaign, to human rights campaigns from Amnesty International and the Immigrant Council of Ireland that helped raise awareness about abuse and human trafficking, these groups were able to engage thousands of users directly with their causes.  In the case of  Operation “The Blind Date” profiles of 100 missing people were created and 23 were found using the app and my favorite “Puppy Love” an effort from Social Tees Animal rescue in New York that had over 1500 potential animal placements in only 24 hours.

Tinder has also proven itself to be a remarkable research tool for organizations, universities and marketing agencies across the country that have run all sorts of experiments to see what reactions people have to everything they can think of; including smoking, beards, dating trends, cultural sensitivity and more.

It will be interesting to see if non-profit organizations, educators, artists, activist or even small business owners will be able to compete with the new advertising initiatives Tinder will be offering. Tinder is already cracking down on “unauthorized” app usage that violates the apps “terms and conditions” clause. Yet, we won’t have to wait much longer to see what targeted pricing looks like.Rumor has it that general advertising options for the public may be available as early as August 2015.

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