Sports Fans Overtake Digital Media

velocity Market Information, Research

Following the release of a Nielsen report on sports and the media, we’ve uncovered the most fascinating facts about last year’s viewership. Nielsen is already calling 2014 the year of Digital Viewing, as fans of every sport turned online to follow their favorite teams. The first big story comes from the year’s biggest enabler: the smartphone. Back in 2010, smartphone usage was at an impressive 30%, which meant almost a third of the U.S. was using one. In 2014, however, penetration increased to a staggering 75%. Smartphone market penetration showed us how crazy we are about our teams, from following …

The Times They Are a-Changin’

velocity Market Information, Research

The New York Times Magazine, one of the most read print magazines with over 1.5 million copies sold per week, is getting a makeover. The reason? To introduce both the physical publication and digital magazine to the new era of web design.     That’s right, the 118 year old publication is re-writing the rules of print design for the better. Remember that just a mere 20 years ago, print used to influence the way we designed for the internet. Today, The New York Times Magazine readership lives both on and offline, and editor-in-chief Jake Silverstein and design director Gail Bichler are very aware. …

The Current State of the Music Industry

velocity Music

The most sought after recognition in the commercial realm of music is to receive a GRAMMY Award. The GRAMMY’s are both hosted and decided by The Recording Academy, also known as The National Academy of Recording Arts & Sciences (“NARAS”). NARAS is an organization of musicians, producers, recording engineers, and other recording professionals.  Other than the notion of popularity as it pertains to commercialism, they are meant and assumed to be an agnostic establishment that chooses nominations based on industry and artistic merit.  This club of so-called industry elites decide the “only peer-presented award to honor artistic achievement, technical proficiency, …

Retargeting Digital Strategy | Velocity Agency | New Orleans

velocity Digital Innovation, Market Information, Research

How do you only display digital ads to users interested in your brand? The current solution is retargeting. Over the past decade, new online technologies have made it possible for websites to interact with your browser and privately track your navigation. Retargeting or re-marketing aims to fix a problem most marketers face online: users abandoning or “bouncing” from their client’s site before completing an action (“converting”). Whether you want a user to buy a product, submit a form, and/or sign up for a newsletter, retargeting will follow your website visitors throughout their online sessions. Regardless of their navigation after visiting …

Personal Branding | Velocity Agency | New Orleans

velocity Market Information, Professional Development

The Importance of Personal Branding The necessity of personal branding is growing, daily, at a rapid pace.  It is imperative for professionals and business owners to strengthen their brand and prevent their business from getting swallowed up by the competition.  One way to combat this is by staying ahead of the game and sticking out like a sore thumb.  What can you offer your audience that your competition can’t and what sets you apart from the rest? Who Are You? Personal branding involves taking the initiative in deciding which direction your life/business will go.  It is imperative for successful career planning …

Responsive Web Design Benefits | Velocity Agency | New Orleans

velocity Velocity News, Web Design

Mobile traffic has been a concern ever since the first mobile browsers came out, which could display links and small images on mobile phones. Today, Responsive Design has taken over and a new wave of improvements to mobile websites is underway. Modern websites can automatically fit any size of display and arrange content accordingly. Responsive design enhances the user experience and creates a perception that they are custom-designed for any device: tablet, smartphone, laptop, or desktop computer. Some companies/brands, however, don’t fully understand the benefits of responsive design. Generally, this is due to a decision maker’s lack of understanding the …

Super Bowl 2015: The Best and Worst Ads | Velocity Agency | New Orleans, LA

velocity Market Information, Seasonal, Sports

This year’s game stunned us, and it wasn’t just the final score or what some are calling the worst play call in Super Bowl history. It was the brands. While some of last night’s commercials were inspiring, some should serve as a cautionary tale for years to come. Specifically, Anheuser-Busch aired a sarcastic attack ad against the ever-growing craft beer industry. At first glance, one might understand their stance, as their dominant market share has slowly started to erode due to the growth of the craft beer industry. The moment that gave many viewers pause was the us-versus-them declaration of, “Let …