Monthly: May 2014

Mobile Technology, Velocity News

Carebacks teams up with Velocity Agency for national press coverage| Velocity Agency | New Orleans

Velocity Agency teamed up with Susco Solutions to get their new app, Carebacks, national press coverage before this past Memorial Day weekend.

Within 24 hours of our first press release, the Huffington Post published this story on their website. Other local news stories followed thereafter.

Susco Solutions has been hard at work developing the app, which is already available on mobile browsers and the android market. Carebacks is coming soon to iOS.

The app allows users to securely connect their credit card numbers to their profiles, and make donations to those they meet and want to help. The online transaction is then converted into a 4 digit pin number which the recipient can take to local retailers and use for the purchase of food, beverages, and every day necessities excluding cigarettes and alcohol.

This ensures the funds will not be put to misuse, and allows app users to donate in confidence. The donation can also be tracked by the user.

Neel Sus, founder of Susco Solutions is excited and hopeful the app will revolutionize the way we help the homeless and others in need.

“I can’t put into words how excited we are to reach this milestone,” said Neel Sus, Founder of Susco Solutions. “With the launch of CareBacks we now have a scalable platform which will help alleviate suffering and promote generosity.”

Carebacks can currently be redeemed at The Salvation Army, select Breaux Mart stores, select Winn-Dixie stores, Believers Life Community Food Center, select Magnolia Discount stores, select Brown Derby stores, and select Quicky’s Discount stores.

Donations made to The Salvation Army can be used to pay for shelter during the night.

“I strongly feel that this has the potential to change the way person-to-person giving works on a fundamental level,” said Sus, “But this is just the first step. We’re going to learn very quickly from the New Orleans launch, and use the knowledge as we open other markets.”

As of now, Carebacks is applicable predominantly in the Gulf Coast region, but with a growing list of participating retailers, Sus, and other members of the Carebacks team are hopeful the app will be used across the country.

Velocity Agency is proud to stand behind such a revolutionary app, and looks forward to seeing its success, as we firmly believe there must be Importance in Direction.


Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Advertising, Market Information

Marketing Changes with Society | Velocity Agency | New Orleans

It may not be the Royal Wedding, but it could be a close second. As ABC’s hit comedy-series “Modern Family” gears up for it’s second leg of a part-2 season finale May 21st the marriage ceremony between characters Cam (played by Eric Stonestreet), and Mitch (Jesse Tyler Ferguson) allows the union of the partners to become official.

Co-creator of the series, Christopher Lloyd, told USA TODAY in an article about the show’s nuptial, “Something like this 10 years ago would have made a splash. It will jar some people but hopefully the much more prevalent reaction will be ‘oh that reminds me of my wedding day.”

While the on-screen “Modern Wedding” finale has seen overwhelming positive reviews and hype on social media by fans, gay marriages and partnerships on television have long been awaiting their acceptance on TV without a controversial backlash or stereotype.

Lagging behind their cinema and silver-screen counterparts, television advertisers are finally feeling secure enough in their brands to feature gay and lesbian families in commercials. Perhaps these advertisers are realizing they have more to gain by running the advertisements than lose.

The Amazon Kindle Paperwhite ad, which aired March of last year, shows a female reading her Kindle by a swimming pool side-by-side with a male attempting to read a competitors tablet in the sun. After dialogue between the two about the tablets the woman casually mentions her husband getting a drink for her, and the man replies “so is mine” while the duo turns and waves to two men standing at a tiki bar.

Inevitably, the commercial was topic of conversation and controversy for months after the airing date; some groups petitioning for Amazon to reshoot the ad, demanding that the advertisement promoted homosexuality and was too graphic for their children to see, even though the gay husband’s weren’t in the same scene together. In the end Amazon chose to keep the commercial as-is and the mainstream brand still occasionally runs the ad despite the negativity towards it.

Almost a year later, an even more disputed commercial for Honey Maid Graham Cracker featuring a gay couple bottle-feeding a baby together threw conservatives into a social media frenzy, horribly bashing the brand for it’s portrayal of “This is Wholesome” tagline promoted by Honey Maid. Calling the ad showing loving families sharing Honey Maid products together “disgusting” and “horrible.”

Amazingly, Honey Maid handled the hateful backlash beautifully as you can see in this video https://www.youtube.com/watch?v=cBC-pRFt9OM

Since then, strides within other well-known brands have been reached, as JC Penny’s recent catalog used lesbian parents to promote a Mother’s Day Sale, which they will be doing again for Father’s Day.

In an article to Huffington Post, vice-president of GLAAD (Gay Lesbian Alliance Against Defamation) Rich Ferraro stated “they’re no longer just targeting gay and lesbian people. They’re targeting people like my mom who wants to know that a company embraces and accepts their gay and lesbian family members, friends and neighbors.”

As advertising becomes more tailored to the consumers with each passing second, it would be more reward than risk to stick with an open-minded approach when it comes to selling a brand. Our world is getting smaller, and thinking larger, thanks to the platforms that technology has given us. The ad’s mentioned above are great examples of how pushing past cliches can lead to a more loyal consumer, the real modern families in our world.

-Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Digital Innovation, Social Media

Pin it to win it, Pinterest’s Value on the Rise | Velocity Agency | New Orleans

Pinterest has made it to the big league of social networks! Last Thursday the four-year old company announced it’s raised investment of $200 million that now puts the scrapbook-like site valued at an unbelievable $5 billion.

Needless to say, procrastinating college females are not surprised.
Regardless of the small revenue Pinterest generates, the site seems to be climbing in the eyes of venture capitalists. Given the risen value of 32 percent of the company from just seven months ago- we have to agree.

One of the reasons Pinterest attracts so many users is the concept of “doing” behind the network. Unlike most social media sites, Pinterest encourages people to “pin” the craft, workout, recipe, or outfit and then use what you find in your real life. By sharing the content from other boards you follow, you are allowing these great ideas to reach other people and so on, and so on…the general theme being to find something fantastic and pass it along to friends.

A Forbes article featuring a statement from the social data platform tool Sharethis mentioned Pinterest had more share activity than Facebook and Twitter users in 2013. The key to this platform’s success is the ability it has to reach beyond sheer follower numbers to focus on purchase intent and brand engagement.

Online retailer Wayfair found that visitors from Pinterest were 20 percent more valuable overtime than average Wayfair visitors in terms of revenue. As it turns out, all of the pinning has a purpose.

Not only is Pinterest taking over our screens. Now thanks to Nordstrom we can find our top-pinned items in store. In 13 participating Nordstrom retailers, shoppers can find the Pinterest logo located on the most sought-after merchandise. This is a profitable move, especially considering Nordstrom’s Pinterest has over 4 million followers.

Following the trend of selling ad’s, the social site has began transacting with brands like Kraft, General Mills, Lululemon and Gap. All of which have paid up to $1-2 million for 3-6 month commitments to run these promoted advertisements.

However, huge brands don’t get to have all of the fun. The backbone of the network is based on your average consumers like you and me. Growing popularity in the land of stay-at-home mothers, many Pinterest boards are filled with detailed crafts and intricate DIY projects that the site is creating a bit of a “supermom” stereotype. The social network allows both men and women alike to connect on a level that is unlike anything Twitter or Facebook has to offer.

Luckily, budding value of Pinterest is likely to increase as time passes. With the users continuing to pin and the advertisements beginning to roll in, the social network may soon one day become the ultimate tool for marketing. In the meantime, perhaps you can find the 87th project using mason jars and pin it to your board.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Market Information, Professional Development, SEO

Getting Started with Local SEO | Velocity Agency | New Orleans

Whether you are a new SEO employee in your company or a local business owner trying to get on search engines to stand a chance against your competitors, this brief introduction to local SEO can be beneficial to anyone committed to entering the local market.

To begin, let’s address some quick characteristics on how search engines rely on local SEO. Basically, search engines rely on local content that release a signal to notify search engines of that location being specified and in turn, search engines read this and index, or apply, the information accordingly using a unique algorithm. There are a few key areas of local SEO that you need to focus on to take full advantage of local SEO: on-page, local profiles, and inbound links/citations.

On-Page Local SEO

Here are some quick, helpful, but essential on-page local SEO tips you can take advantage of to optimize your website for local SEO.

  1. Set up NAP – for every page on your website, make sure to include your name, address, and phone number as crawlable HTML text. Avoid the common mistake of putting this information within an image. In an image, it would not be crawlable to Google and would basically not be there at all.
  2. Create location pages – every website should include a sort of contact page that includes information on the location of your business. You can embed a Google Map of your office to the page with NAP information also on the page.

Local Profiles

A presence of quality local profile pages can be seen as one of the most important parts of a well optimized Local SEO campaign. Start with some of the big names:

For each of these profiles, make sure you completely optimize them with basic information on your business (name, location, hours of operation, business description, website URL, imagery). Today, Google makes creating your local profile even easier by integrating your Google Places with Google+ page. Make sure you also choose a proper business category for your Google+ page as well.

Inbound Links and Citations

Inbound links are basically what the word says – they are links from another domain going back to your site (inbound!). Citations are a little different from inbound links – they represent mentions of your business name, address, and phone number on other domains, but don’t necessarily have to link back to your website.  Here are some helpful tips to consider for inbound links and citations when doing your local SEO campaign:

  1. Ensure consistency of your business information across the web – could not stress this point enough. Very important for the future prominence of your business on the online word. Google values consistency of your business information highly and inaccuracies can lead to problems in how your local profiles show on search results.
  2. Build quality directory citations – you can utilize the below map aggregators to populate map data for Apple, Yelp, Bing, and Google+. (Make sure the citations are consistent with your business info!!)

That should be a solid grasp of an introduction of local SEO to jumpstart your business. Make sure to always maintain consistency of your NAP and encourage customers to leave reviews on your local profiles. Best of luck on your long term SEO success.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

Social Media

“When I grow up, I want to be just like Facebook.” -Twitter |VELOCITY AGENCY | NEW ORLEANS, LA

It’s that time again — the social media gods got restless and decided to change the way we use Twitter; this time, making it look more like Facebook than ever.

At first I didn’t like the new Twitter, but in the name of progress (and this blog), I tried it out. A few hours into the change, it kind of grew on me. Here’s what’s new:
Twitter’s new layout allows users to choose a cover photo which is practically identical to the Facebook profile page. Check out Michelle Obama’s page to see an example @FLOTUS
Although the cover photo feature makes the new Twitter look a lot like Facebook, there are actually a few new features that are unique to Twitter alone.
The new profile page showcases “best tweets” for all your followers to see. Your best tweets (the ones with the most engagement & interaction) are pulled and made bigger, bolder, and more noticeable.
Also on display is a user’s “pinned tweet,” which allows users to select a specific tweet to pin to the top of the profile page to best represent the user. This seems to be an extension of the Twitter bio, which only allows 140 characters.
The last new feature is “filtered tweets.” This lets users view a variety of different tweets based on photo content, video content, replies, or just plain tweets. This will allow users to revisit a specific tweet easily, based on its content.
Although the cover photo does make Twitter look strikingly similar to Facebook, some of Twitter’s features will always differentiate the two; their 140 character limit, handles, and format will always remain classic characteristics that make Twitter the unique social media giant it is.
Visit Twitter today, scroll to the top, and “Try it out.” Tell us what you think.

Velocity Agency is a digital marketing and advertising firm specializing in digital and internet marketing & advertising, print, web design, graphic design, film, and HD video promotion and post-production. Velocity serves clients all over the United States from our Metairie, LA office just outside of New Orleans by strategically implementing proprietary tools and techniques to get you the most conversions for your business through lead generation, cost-per-acquisition, and top line revenue.

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