Monthly: January 2014

Research, Social Media

Getting Your Thing To Succeed Using Social Media In 2014

It’s been established that if you want your thing to succeed in today’s information based society you must be advertising online and using social media. Online ads and social media campaigns have the ability to target exact demographics and give consumers, businesses, and event planners the ability to interact in a much more powerful and engaging way than traditional forms of advertising like television, radio, and news.  However, choosing which social media sites to utilize has become a very important and often overlooked step in getting your thing to succeed in the social media world.  From the giants of social media like, FacebookYoutube, and Twitter to sites that target more specific niches like Playfire and CultureInside Gallery, where you focus your attention could make or break your thing.

A few years ago experts were touting that one should use every social media outlet at his disposal in order to maximize a brand. This is a completely outdated and unrealistic concept in 2014. There would simply be to many sites for you to manage and too much information for you to create in order to stay engaged with your audience.

 Then there’s this question: the world is a really big place and there is tons of information out there, how does one get noticed amongst the clutter that is consuming these vast social media sites? First, you’ve got to figure out what your thing is and then determine what your goals are. If your only goal is to get 10 thousand likes on Facebook, then you using social media wrong. All of those likes are meaningless unless you are engaging with your consumer. Remember, the point is to engage with your community so that they know of, and better relate to, your thing. Many people, businesses, and event coordinators have forgotten this fundamental concept and simply spam the Internet looking for meaningless follows on Twitter and petty likes on Facebook. They somehow don’t realize that spam isn’t engaging, and that it’s actually bad for their brand image. New and established brands alike have to stay away from this temptation if they want anyone to take their brand seriously. The companies and people that are engaging in these spamming activities have either: A. Gotten lost and forgotten what social media is supposed to be (a community of interested, likeminded individuals that otherwise could not, or would not, engage with one another) or b. have never understood what social media is and are dinosaurs trying to claw their way out of their imminent extinction.

I’m not saying that Facebook, Twitter and the other giant online communities aren’t useful or engaging, they are. My point is that there could be a better alternative you’ve overlooked or a niche within one of those sites that you should target instead of the entire world. Don’t be a dinosaur, be innovative, and stay on your toes. The Internet evolves much to fast for followers and you will never get anywhere if you don’t evolve, pick up your tools, and start creating. If your goal is to reach the entire world, yes choose Facebook, but if your goal is to get more people to your art gallery, weightlifting competition, LAN-party, or whatever your thing is, don’t rule out the possibility that there might be a niche site better suited for your needs.

Here are the steps to figuring out which social media site is right for you.

 Step 1: Determine what your thing is

Closeup of a happy young woman smiling isolated on white backgro

Step 2: Define your target demographic

i.e. Who cares about your thing?

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Step 3: Google it! See if a social network for your niche exists. If it doesn’t, by all means make one! If your community exists in a giant like Facebook; great! Go there.  Just make sure your engaging!

 google

Step 4: Engage with the online community that cares about your thing. Because isn’t that what social media is all about?

 Community

 

P.S. Google keeps updating its algorithm and is trying to make engaging content king. Vast knowledge of SEO eventually is not going to matter. Work with Google, not against it. You will lose if you choose the latter.

Velocity News

Your Definitive Guide to the Grammys in 2014: The best ways to watch it, The Performers, and the Presenters

DaftPunk

Every year the Grammy’s come and anxiety mounts as artist and fans alike anticipate receiving the one of the most coveted awards in the Music Industry. This year, the Grammy’s will be held on Sunday, January 26th 2014 at 8pm in the Staples Center. However, if you want to watch the entire ceremony, don’t have cable, or only want to view the acts and awards you care about let this page be your guide. The event is always highly watched and therefore has a ton of commercials. If your like most people and don’t want to watch the whole event, including commercials, and long winded thank yous;  follow these people on twitter https://twitter.com/JohnnyFirecloud  and https://twitter.com/VelocityAgency.  These twitter feeds are going to be live tweeting the whole event so you don’t have to sit through the boring stuff and won’t miss the fun stuff.

LlCoolJGrammysHost

 

The first stream your going to want to see is The Grammy’s Pre-Telecst Ceremony. The ceremony starts streaming live Sunday at 1 pm and runs til 3:30 p.m. PT on Grammy.com/live and CBS.com/grammys. The Pre-telecast will be hosted by Cyndi Lauper who  looks like this:

Cyndi-Lauper

Lauper will present 70 awards that you will not be able to catch on television during the main ceremony. The pre-telecast ceremony will also have nominees performances.

Nominees Performing during the Pre-Telecast include:

  1. Sarah Jarosz

2.  Ben Harper and Charlie Musselwhite 

Ben-Harper-Charlie-Musselwhite

 

3. Hiatus Kaivote

4. La Santa Cecilia

5.  Summer Horns with the Larry Batiste Orchestra along with special gues Verdine White

6. Roomful of Teeth

5. Then the Moment you’ve been waiting for! The Grammys  begin at 8pm! Stream it from http://www.cbs.com/shows/grammys/live_stream/ for backstage and behind the scenes coverage go back to http://www.grammy.com/live

You can find full list of Nominees and what they were nominated for here: http://www.huffingtonpost.com/2013/12/06/grammy-nominees-list-2014_n_4384988.html     grammy-award

Full list of performances and presenters (because it doesn’t exist anywhere else on the internet):

  1. Performances:
    1. Daft Punk with Nile Rodgers, Pharrell Willliams and Stevie Wonder
    2. Imagine Dragons
    3. Katy Perry
    4. Kendrick Lamar
    5. Lorde
    6. Merle Haggard, Kris Kristofferson, Willie Nelson, and Blake Shelton
    7. Metallica and Lang Lang
    8. Pink and Nate Ruess
    9. Robin Thicke and Chicago
    10. Taylor Swift
    11. Macklemore & Ryan Lewis
    12. Beyonce and Jay-Z (It’s rumored that Madonna may come on stage as well)jayz-beyonce
    13. John Legend
    14. Kacey Musgraves
    15. Keith Urban
    16. Paul McCartney and Ringo Starr
    17. Sara Bareilles and Carole King
    18. Bruno Mars
    19. Hunter Hayes
    20. Gary Clark Jr
    21. Nine Inch Nails
    22. Queens of the Stone Age
    23.  Dave Grohl
    24. Lindsey Buckingham 
    1. LL Cool Jay (Host)
    2. Marc Anthony
    3. Black Sabbathozzy-osbourne
    4. Zac Brown
    5. Gloria Estefan
    6. Anna Faris
    7. Jamie Foxx
    8. Ariana Grande
    9. Neil Patrick Harris
    10. Olivia Harrison
    11. Anna Kendrick
    12. Alicia Keys
    13. Juanes
    14. Cyndi Lauper
    15. Jared Leto
    16. Bruno Mars
    17. Martina Mcride
    18. Miguel
    19. Yoko Ono
    20. Smokey Robinson
    21. Ryan Seacrest

 

Notable snubs and shock nominations: http://www.hollywoodreporter.com/earshot/grammy-nominations-10-big-shockers-663895kanye-west

That’s it! Your guide to the Grammy’s is complete! For updates be sure to follow us on twitter at https://twitter.com/VelocityAgency

Velocity News

Leadership 101

Last week, I traveled to sunny Orange County, California to attend a 5 day conference devoted to Leadership. While I have always considered myself pretty fearless in taking charge in any situation, I also realize that there is always room to grow, and in order to remain competitive, you must constantly work to refine your talents. Lucky for you, I have put together cliffs notes of the top three qualities that define a good leader which were in some way interjected into every lesson taught throughout the conference. While some of these sound like no-brainers, they are actually quite difficult to practice in everyday situations.

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Take Responsibility: Now this can go one of two ways, but both are equally important:

EX A: You rocked a meeting and you are being acknowledged by others for your hard work. Many people don’t want to come off as chauvinistic, so they say something along the lines of “Oh, it really wasn’t that difficult” or “Really, it wasn’t that big of a deal..” If someone in the work force is giving you praise for something- OWN IT! You know you worked hard and you deserve for other people to recognize that and verbalize it to you. A simple “Thank You” and a warm smile is perfectly fine!

EX B: You tanked a meeting and you are being held accountable by others for your lack of effort or preparation. While it is always easy to find blame in other people, first look at yourself and think of what you could have done to have changed the outcome of the situation. Next, address all of those involved regarding how you dropped the ball and ways in which you learned from this mistake. Your colleagues will gain much more respect & trust in you if you can acknowledge a weakness than if you just try to blame others and sink away from the situation.

Communication: This is a big one regardless of what field you work in. As a leader, being able to clearly relay what needs to be accomplished is key. If everyone is not on the same page at the beginning of the project- errors will be made which will result in lost time and effort, usually creating tension within the team. Clearly define, with as much detail as possible, what you need done and in what time frame you need it completed; and always make sure your employees feel comfortable to ask questions if need be. A great lesson our President, Trey Berning, taught me that I will forever hold onto, is that there is a difference between communication & a conversation. Communication can be in the form of an email, voice-mail, text, post-it, g-mail chat, etc. A conversation involves two human beings having an interactive verbal conversation resulting in a clear decision at the end. Sometimes, simple projects can be completed by some form of communication where as more complex projects require a/ multiple conversations. When in doubt- always choose a conversation!

Commitment: As a leader, the best way to ensure productivity out of your staff is if you inspire them by your own hard work and commitment. Not very often do you see those in leadership positions rolling into a meeting 10 minutes late or leaving the office right as the clock strikes 5 o’clock. Commitment comes in many different forms, but all can gain respect of your team and assist in delivering the peak amount of quality work out of all. Ways to show commitment can be through positive reinforcement, loyalty to your company and brand, following through on daily tasks, being able to get down in the trenches to do hard work when need be, and staying loyal to everyone on your team through good times and bad.

Over the next month, try implementing these three qualities into the work you produce. Take notice on whether those around you see a difference in the work you are creating, your attitude around the office or with colleagues, and recognition from those in management positions.

 

Velocity News

Social Media: MythBuster Edition

Social-Media-ROI

Are you still questioning why your business should be on social media?  I can’t tell you how many times I have had this conversation; it is pretty common for small businesses to question why they should be on social media.

The main reason is that many can’t understand how social media can truly benefit their business and impact their bottom line. But with 72% of Internet users on some type of social media, your business cannot afford to ignore this communication channel.

 In an effort to help you decide whether social media is right for you, I am going to bust the three biggest myths on social media.

Myth #1: If you can’t measure ROI, it’s not worth doing.

First off, whether you like it or not, chances are you’re already on social media. It’s likely that some of your customers are already talking about you, your business and your competitors on some type of social network.

What’s the ROI on social media you ask? What’s the ROI on a press release? It’s hard to measure, but you know it should be part of your  marketing. One way to understand the impact of your social media reputation is by measuring how large and active your online community is. Consider this: any one who has mentioned, interacted or chosen to communicate via social media is a potential customer.

It’s important to be part of this conversation – to hear what customers have to say about you and to answer their questions. Social media lets you build a community around your brand, and make it likable. The more likable your brand is the more people will prefer it. The bottom line is that people prefer to buy from people they like and the bigger your bottom line is, the bigger your revenue, will be.

Another way to measure the effectiveness of being on social media is to think about what you’re actually paying for. Social media is not just a lead generating tool or advert. It provides so much more. In fact, your social media pages give you a means to:

• attract product reviews

• collect testimonials

• provide one-to-one customer service

• provide real time updates on new products or services

• gain and field email feedback

• shift negative brand perception

• find out who your customers really are and what they think of you

• find new target markets

• identify where your next brick and mortar store should be

• identify which products your customers want to buy

• check on your competition

• communicate directly with your customers in an ongoing two-way conversation.

Myth #2: Success depends on ‘likes’

Not really. Depending on your niche and your target market, having more likes on anything does not guarantee success. The key is -engagement!

Social media is about creating a positive and active community. You could have thousands of followers, but if you have no engagement, not only is it not beneficial, it can have a detrimental effect on your SEO. (Google ranks valuable content depending on engagement and interactions.)

If you focus your efforts on building a stable, active and positive online community through different social platforms, there is no doubt you will succeed!

Myth #3: My customers aren’t on social media

Now that’s a myth!

More than 70% of Internet users are on some type of social media. Facebook has over one billion active users; Twitter has more than 200 million active users; and Instagram is up to 110 million per month. Let’s not forget the dozens of other social sites that are used every day. Every time someone reviews products and services, shares pictures of their entrée, or rates a hotel, they’re using social media.

Your social media pages work as an online store front for your brand. For your business, social media platforms aim to get your followers to interact with your content, so that they push it out to their network and create online word of mouth.

Velocity News

Comments on Net Neutrality: The Beginning of the End of the Online American Dream

The Internet has long been the new Wild West; sure it has its rules, but most rules are broken regularly and innovation is king, not money.  It is the only place where a talented college kid with an idea can topple a giant corporation and become a god overnight. What I have been viewing as the New American Dream. It is the only place where you can create a business for under $100 and where people are free to voice their opinions and succeed at whatever they want, as long as it’s good, which is decided by the public, not a corporation.  It’s the freest and most volatile space on the planet.

However, yesterday January 16, 2014, The Federal Court ruled to end Net Neutrality. This will allow corporations to limit access to some businesses (the ones that can’t pay) and give better access to others (the ones that can). So if a threatening competitor to Google or Facebook pops up, these corporations could effectively prevent the new competitor from working as well or even at all, on their platforms. They could then tax the new business to death to work on it’s platforms and raise the bar for other competitors and developers to enter. This could effectively kill the dream.

Does the American Government want to end the online American Dream? Are we so in debt that the American Government is going to allow big corporations to become immortal? Is the American Dream no longer important to our government? The answer seems to be an empathetic yes. Thank you America, you may have just made Zuckerberg’s invention an immortal one.net-neutrality-fist

Want more? 

http://www.savetheinternet.com/net-neutrality-101

http://www.thedailyshow.com/watch/wed-july-19-2006/net-neutrality-act

http://www.entrepreneur.com/article/220778

Velocity News

Velocitiff: A Beats Inspired Story

I’m a man of simple tastes.  I spend most of my days in my usual routine: I wake up, eat breakfast, read The Advocate, then put on my Beats by Dre headphones and take off to my 8-5 job.  It didn’t occur to me that others don’t share this same experience until I came across a little article on Velocity’s blog yesterday. Let’s get right down to it – I’m an audiophile.  I’ve never worn headphones that cost less than $200.  I’m a New Orleans musician.  I’ve spent some crucial time in the studio with legends such as Ke$ha and countless Kids Bop platinum recording artists.  With such expertise, I came to a historic conclusion – Beats by Dre are the best headphones anyone could ever have.

Sure, they could be alternative to lawn fertilizer, but like, who wouldn’t want that?  Beats by Dre has been known to have many great alternative uses such as ear muffs, dog collars and chick magnets.  Have you ever needed an extra hourglass? An elevated drink coaster? Then look no further.  Did I mention total chick magnets?

beats

Works like a charm.

In fact, here’s a comprehensive Reddit post of the many ways you can use Beats by Dre that I copied and pasted: “Beats headphones offer a cutting edge layer of comfort only known by the likes of Tempur-Pedic.  Beats headphones are so easy to operate that the inventors skipped animal testing, and went straight into production. I would not go as far as to call them smart, but you would have to be dumb to not know how to use them.  These user friendly headphones offer high-quality, easy to use, multi-functional headphones.  When the headphones are folded up, the user has a fully functional pendulum at his, or her, disposal, which also serves as one minute timer.”–drdrefan2001

Beats persuaded Obama to end the War in Iraq.  Beats are the #1 choice of headphones by the American Red Cross Association.  Beats inspired the winning lottery numbers three weeks ago.  Beats have also inspired a ton of celebrities.  Nicholas Cage said in Newsweek that he tends to feel uncomfortable everywhere he goes unless accompanied by his Beats headphones.

“These headphones can be turned all the way up and not peak, or become distorted, and retain crisp highs, thick medium, and downright meaty lows,” my good friend Eminem said. I hope what you’re seeing is a trend of culture.  Beats by Dre has inspired a culture of fans that no longer settle for rock bottom.  No, we want at least some standards.  We want a brand to wear.  The audio quality might be on par with some of your run-of-the-mill competitor knockoffs, but who cares what’s on inside anymore. Beats are guaranteed to keep grandma entertained with its slick design and reflective surfaces.  Beats headphones come in a variety of colors, feather weight, and should be on every true music fan’s wish list. If I were a genius, I would have invented Beats by Dre myself.

So forget about those bills this month and get yourself a pair of Beats by Dre.

Velocity News

Beats by Dre: A Tale of Marketing Genius

Let me get this out of the way up front- I’m no audiophile. I’ve spent more time with my cheap $7 earbuds in my ears than I’d really care to admit. But as unofficial Velocity Agency Music Snob, I’ve also spent my fair share of time with professional quality headphones, listening to music on top-of-the-line studio monitors, and have spent enough time in recording studios to make Axl Rose cringe. And all of that time and knowledge has led me to my most important realization yet- that Beats headphones by Dre are horrible. Maybe not horrible by all counts- I believe they’d make a suitable alternative as lawn fertilizer- but at the very least, they have no place being sold for upwards of $400 as professional quality headphones.

beats

Ok, maybe they don’t necessarily sound horrible. Compared to the cheap earbuds that come with most iPhones and iPods, they sound downright decent. But although I may be exaggerating a bit, it’s old news that a significant quantity of audio enthusiasts agree that they sound drastically inferior to other headphones in the same price range. The bass is overrepresented, and the artificial dynamics on the low end cause unwanted distortion. These aren’t so much opinions as they are facts; facts that point to the conclusion that Beats by Dre sound objectively bad. But that’s not why I’m fascinated by Beats. I mean, there are literally hundreds of bad sounding headphones in the world. The reason Beats has captured my interest is that they account for 57% of the market share of premium headphones. That’s right, a company that has only been around for 5 years has secured the majority of a 1.8 billion dollar market that has practically been around for as long as recorded music has existed. But how can headphones that most experts agree sound objectively bad have such dominance over the market? These are the types of questions that keep me up at night.

Above all else, Beats succeeded by recognizing a huge gap in the marketplace. Not just headphones- it runs deeper than that. What percent of Americans have some sort of personal audio player? As long as you include smart phones, practically everybody. But until the last few years, the number of those people who even knew such a thing as sound quality existed was slim. Beats recognized an opportunity to take something- sound quality- that was previously only relevant to a niche market, and convert it into something with mass market appeal. It’s a textbook example of recognizing an opportunity if there ever was one. And while other, arguably better, premium headphone manufacturers were stuck marketing exclusively to sound engineers and audiophiles, Beats recognized that the idea of making music sound good was much more universal than that. It was just a matter of how to communicate the idea to a mass market.

This is where the design came into play. If there’s one thing that can be said about marketing in the 21st century, it’s that design is every bit as important as content. Beats are as much of an accessory or statement as they are a device for listening to music. From the pristinely contoured shape to the beautiful simplicity of the “b” logo on the side, there’s no denying that they are impeccable from a design standpoint. As much as I love my top of the line hi-fi studio headphones- let’s face it- they’re hideous. If I wore them out in public people would probably ridicule me. And of course it doesn’t hurt that they’ve managed to have so many celebrities wearing their headphones in public. And now you can even get your favorite artists’ signature headphones (as long as your favorite artist is Lady Gaga).

This day and age, products tend to speak for themselves more than ever. We rely less heavily on traditional forms of advertising, and tend to favor the opinions of our friends or what we see on social media platforms. This is both a curse and a blessing from a marketing standpoint. When a product is truly great, it basically does the advertising itself.  On the other hand, products that aren’t exceptional are harder than ever to effectively promote and sell. But every now and then, there’s such a perfect storm of clever marketingand fortuitous timing that a product even as mediocre as Beats can become a phenomenon. As a fan of music, I’m genuinely happy that Beats has gotten such a widespread enthusiasm for sound quality, even if I don’t like the way their products sound. Now if they could just make some Mastodon artist series headphones…

Velocity News

New Orleans Saints And Fans Witness Believe Banner Fly Over

New Orleans Sains Superdome Believe Banner

On the morning of Wednesday, January 8th, Facebook, Twitter, Saints forums and local news stations started chatter about a banner flying over Metro New Orleans that simply stated “Believe.”

NEw Orleans Saints Believe Banner2

 

New Orleans Saints Believe Banner3

It turned out that local car dealer, Ronnie Lamarque of Lamarque Ford, was behind the sponsorship of the banner. Although the “Believe” banner campaign is part of a larger television campaign for the dealership (currently running through the NFL Saints football season), the idea behind the banner was to bring the community together as one voice and to rally the New Orleans Saints and fans for this Saturday’s game against the Seattle Seahawks.

The “Believe” banner campaign was facilitated by the dealership’s advertising and marketing agency the Friday before the game against the Philadelphia Eagles. When the New Orleans Saints won against the Eagles, the Velocity Agency PR team moved quickly to secure the plane and the print of the 7500 sq. ft. banner. Within a 24-hour period, the plane was confirmed and banner was printed. Press releases were sent out to all local media outlets and a press conference scheduled on the morning of Wednesday, January 8th.

The “Believe” banner has flown over metro New Orleans twice daily since Wednesday and will finish its last flight on Saturday morning before the game against the Seahawks. Yesterday the PR team even received permission from Louis Armstrong New Orleans International Airport to fly the banner over airspace while the Saints departed from the airport for Seattle.

New Orleans Saints Drew Brees Believe Banner4

The “Believe” banner campaign has drawn an enormous response from New Orleans Saints fans, and even the players and the coaches, like Drew Brees and Jimmy Graham.

New Orleans Saints Jimmy Graham Believe Banner5

The success of the campaign was measured through media coverage and social media response, with an 88% increase in influence on Twitter and Facebook within the first 2 days of the fly over; 3 million impressions on Facebook; 2 million impressions on Twitter; thousands of retweets and mentions, and coverage on all major local networks and news sites.

Velocity News

SnapChat: The Myth Of Online Privacy

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If you got into the SnapChat bandwagon on the pretenses that your information was secure, you may have been disappointed to learn that 4.6 million numbers and usernames were leaked last week. SnapChat, silicon’s favorite startup, had taken pride in being a more private and secure alternative to other networks such as Facebook and Instagram. After the hacking, SnapChat tried to downplay the situation causing outrage from a lot of users.

In the end, the individuals who claimed to be behind SnapChatDB, explained that they were only putting pressure on the network to fix their security flaws. These flaws had been identified by Gibson Security and reported to SnapChat on Christmas Eve. The network failed to take action and as users rang in the New Year, their information was being leaked online.

But SnapChat is not the first network to experience hacking. Just in the new year other tech giants such as Sony, Yahoo, and Skype have fallen victims to hackers. As researchers claim that these companies should honor their promises to keep user information secure, I believe that online privacy in this age is nothing more than a myth.

Everyone should be aware and realize that there is no such thing as privacy on the internet. Whether it’s a social network, an app that “erases” your messages after being sent, a shopping account, or even your personal email, nothing is 100% secure. Remember, the internet was created to share and make information available publicly -not privately.

Earlier this week, Facebook was slapped with a lawsuit for allegedly scanning users ‘private’ messages. Those ‘private’ messages sent on Facebook get stored in databases that could potentially be hacked as well. Facebook offers a free platform where users can share their information with other users, but we tend to forget that these networks are businesses as well and whether we like it or not, they need to capitalize on something.

Remember, the minute you sign up for these networks, apps, email accounts, etc., your information is at risk of getting hacked. Should these companies try harder to keep information secure? Absolutely. Should they be more transparent on the way they use our information? Of course. Online privacy does not exist nor will it, the only way to keep your information safe? Don’t share it. But if you do be smart and do not share information you would not want to have released.

What are your thoughts on internet privacy? Share responsibly!

Velocity News

Popular Memes of 2013

Velocity Agency has looked through a year’s worth of internet nonsense and global inside jokes to bring you what we deem the most popular memes of 2013. Read through this quick list of top memes of 2013, and check out our versions of them!

Wrecking Ball

Miley Cyrus’ music video, Wrecking Ball, inspired thousands of memes, a vine that went viral and various Halloween costume interpretations due to its raunchy nature.

Peak search interest: September 8, 2013.

Wrecking-Ball-Pug-Costume-1

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Doge

Cats, pigs, squirrels, hamsters, bears….Doge. This year’s animal meme goes to a doge. Yes, a doge. This Shiba Inu came  across as sometimes cute and sometimes creepy. With the history of this meme detailed in a lengthy buzzfeed article, and the birth of its own currency, it makes you wonder, “Much why.”

Peak search interest: still climbing.

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60-year-old girl

It started out as a joke between a husband and wife, and became an internet sensation. A little girl that looks 60 continues to inspire new photos every day.

Peak search interest: still climbing.

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Harlem Shake

This one dates all the way back to February, and it got viral so fast that it was mentioned in the YouTube trending blog and spawned remakes from groups and entities ranging from colleges and sports teams to celebrities and politicians. The only place this video probably wasn’t popular, was in Harlem.

Peak Search Interest: February 2013

 

 

Unflattering Beyoncé

This unfortunate, yet candid, photo of Beyoncé performing was an instant success in the meme community. It spawned even more interest when her publicist repeatedly asked that the unflattering images be removed.

Peak Search Interest: February 2013

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Ryan Gosling Won’t Eat His Cereal

This popular series of vines shows a spoonful of cereal being fed to Ryan Gosling in his most dramatic performances. Fans then went and created compilations and even did their own take on the meme with other celebrities, making Vine even more important when it comes to online content and memes. But then again, it is Ryan Gosling.

Peak Search Interest: July 2013

 

 

Grumpy Cat

Although Grumpy Cat originated in 2012, peak interest continued throughout 2013, even earning the “Meme of the Year” Award at the 2013 Webby Awards. Tardar Sauce, or “Tard,” has gained such popularity in 2013, that she has been on the cover of the Wall Street Journal and New York Magazine. She also makes appearances and has even gotten herself a manager. Not sure what she has to be grumpy about, but the world thanks her for the face that God gave her.

Peak Search Interest: December 2012 & March 2013

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Obama Skeet Shooting

The White House released a photo of President Obama skeet shooting in early January 2013, and then began the onslaught of photoshopped versions of the image. Seriously, White House, didn’t you know this would happen?

Peak Search Interest: February 2013

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What Does The Fox Say

Norwegian comedy music group, Ylvis, released “The Fox” in September 2013, a music video exploring what the fox says. The video quickly went viral in the first month with over 50 million views on YouTube and hitting number 29 on the US Billboard Hot 100 Top Singles Chart. Spoof videos were also generated by fans and the casts of SNL and Glee.

Peak Search Interest: October 2013

 

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Hey Girl

Even though Hey Girl was created in 2008 and gained most notoriety in 2012, we had to include this on our list of popular memes for 2013 because…Ryan Gosling.

Peak Search Interest: February 2012 & January 2013

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Twerking

Twerking has been around for a long time, but has re-emerged as a popular dance form in the past few years. 2013 was the year of the Twerk, from Miley Cyrus’ performance at the VMA’s spawning global response and discussion, to a Twerking Guinness World Record headed by Big Freedia. And fans and internet users have responded in kind with twerking videos, how-to twerking videos and spoofs, making Twerking the defining meme for 2013.

Peak Search Interest: August-September 2013

 

We would have made our own Velocity twerking video, but we’re still waiting on Big Freedia to come and give us our tutorial. Happy New Year and have a meme-tastic 2014!

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