Baggett McCall New Video Production | Velocity Agency | New Orleans

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  Baggett McCall Injury Attorneys have been a long time client, and we’ve helped shape their brand in the Lake Charles community. Through well-crafted testimonials, we increased the firm’s brand awareness and reputation. By introducing each lawyer’s story to the local community, we were able to get in touch with their prospective customers at a more personal level. After a year of the original campaign, Baggett McCall now enjoys better brand visibility and great reputation at the national level along with measured results and an increase in overall business. So what was our next step? Show their customers what they …

SEO & Google’s Algorithm: How It Works | Velocity Agency | New Orleans

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Google is making the search engine leg race to the number one spot more exhausting than ever and with the company’s estimated 600 changes to its algorithms made annually, the finish line may never be in sight. Search engine optimization (SEO), however, remains such a crucial ingredient to ensure organizational success. In layman’s terms, an algorithm is a recipe that instructs a computer on how to complete a given task. Google’s algorithms pertain to yielding search engine results that are relevant to the users search queries. Today, Google’s algorithms take into account around 200 factors when determining website relevancy, a …

WINDOWS 9 LEAK: WHAT WE KNOW | VELOCITY AGENCY | NEW ORLEANS

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Last week, a supposed leak from Microsoft revealed the unreleased Windows 9.  Here’s what we know. Leaked sources revealed the company’s September 30th invitation, which stated: Join us to hear about what is next for Windows and its enterprise. And now we are all sitting on the edge of our seats waiting for more information. We don’t even really know if Windows 9 is the correct name for the operating system, however Microsoft’s Chinese division briefly posted, “Microsoft’s latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?” on Weibo, but then promptly …

Marketing Strategy Don’ts: Twitter Edition | Velocity Agency | New Orleans

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In light of the recent Baltimore Raven’s Ray Rice domestic violence tape that went public this Monday, and in response to harsh comments made by public spectators, women everywhere who have been victims of such brutality are taking a stand.  Hashtag #WhyIStayed lets women tell their true tales of horror and despair in hopes to raise awareness on a subject often hidden in the shadows.  Grievous dialogues include, I knew if I left he’d try to kill me and, My fear to leave was greater than my fear to stay, and, I figured if I could hide my bruises I …

iPhone 6 & Apple’s Marketing Machine | Velocity Agency | New Orleans

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Last Tuesday Apple unveiled the new iPhone 6, along with the long awaited Apple Watch. To some, it was a monumental announcement, to others, it was more of the same i-sheep Kool-Aid. Wether you’re an Apple fan or not, there are a few things we can agree on. iPhone 6 Brings Minor Upgrades A side by side comparison reveals very minor differences between the previous iPhone 5S and it’s younger, sexier sister, iPhone 6.  New features include a larger screen, curvier edges and an added pay-by-phone feature called Apple Pay which we’ve seen in other phones.  Both phones are manufactured in aluminum …

Apple & IBM: Friends with Benefits | Velocity Agency | New Orleans

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Keep your friends close and your enemies closer. Apple and IBM are known rivals, so it was a huge shock when the two companies recently announced that they would be partnering together to sell more of Apple’s iphones and ipods to corporate customers and government agencies. As two of the largest companies, there has previously been a lot of tension and competition between the two, however Apple’s Tim Cook and IBM’s Ginny Rometty say that the hard feelings have faded away as technology has evolved and the companies have moved in new directions. IBM moved on from the PC business …

The Summer Experience of a Velocity Agency Intern

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Upon receiving the news that I would be spending my hot summer days in an advertising agency in New Orleans, my mind began racing what my first day at Velocity would be like. I have to admit I did my fair share of web stalking and even going as far to check out the clients that were scattered all around Velocity’s website. I was impressed but unsure of what the next few months would hold. As an intern you aren’t exactly in a position to request a job in an office, however this company was smart enough to highlight the strengths …

Billboards the Prize in CBS’ Acquisition of Van Wagner

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It seems that every week we hear news about leading tech companies undergoing mergers and acquisitions, whether it is Facebook buying WhatsApp or Apple taking over Beats Electronics. While tech M&A’s practically happen every day, the advertising world rarely sees as big a merger as what occurred on Monday when CBS Outdoor Americas acquired Van Wagner Communications for more than 1,000 billboard displays. Today, billboard ads are an excellent way to strengthen your brand. Learn more about billboard advertising and how you can expand your brand. But what are these mergers really about? In the case of massive social media networks …

World Cup Overview #RiskEverything | Velocity Agency | New Orleans

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And it’s another goal! Watching a World Cup game is unlike any other. Every four years, the deafening roar of diehard fans rooting for their home team fills the stadium, and this year’s World Cup in Brazil does not disappoint. The World Cup is an exciting time for everyone, whether you are an avid soccer fan or not. It is unique in the sense that there are no boundaries universally and everyone comes together to cheer their country to the finals. Millions of viewers from around the world tune in everyday to watch their team play and along with the …

#Pantene #SorryNotSorry | Velocity Agency | New Orleans

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Pantene is sorry, they aren’t sorry. Stepping forward with a sequel to last year’s “Shine Strong” campaign, the product line recently produced another attention-grabbing advertisement that leaves its target audience in a standing ovation. In case you haven’t seen it, Pantene’s new commercial features a variety of women in multiple scenarios constantly apologizing for situations that should otherwise be void of a “I’m sorry.” “I’m sorry, this is a stupid question..” a woman says to a group of male co-workers, and a whispered “sorry” as a woman hands a baby to a man as she cooks dinner, are just a …