The Importance of Content Hierarchy

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Too many times have I stumbled across a website with lines and lines of unending, boring content structuring without a bit of directive messaging.  Like watching episodes I, II and III of Star Wars I’m left lost and confused as to the context. (Refer to Ex. 1) This isn’t to say that dull content can’t be used to keep the reader wanting more. Example #1 That’s where the magic of content hierarchy plays a key role, as it takes a foundation of plain-jane text and turns it into a piece of art. Content must have a flow that is easily …