Intern Spotlight: Chase Dennies

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As a New Orleans native, Chase Dennies grew up attending many festivals and snapping pictures. Apart from being a talented photographer, Chase is also an amazing graphic designer and we are lucky to have him as an intern at Velocity. For our Intern Spotlight this week, Chase shares his passions and his favorite hangouts in New Orleans. VA:Where are you from? CD:I was born and raised in New Orleans, LA. VA:What do you like the most about New Orleans? CD:I like that there is always something to do in New Orleans. VA:What are you most passionate about? CD: I am …

Thoughts on the 2013 NEXUS GYS

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Upon arriving at the NEXUS Global Summit on Innovative Philanthropy and Social Innovation this past weekend, I found myself reflecting on a long held personal belief. I have always felt strongly that anyone can find a way to buy something for a dollar and sell it for two. This model equates to a business. However, I have never had any desire to simply create a business. I have worked on building companies. Certainly, companies buy and manufacture at a mark-up, sell ad space, and take transaction based revenue, but they also grow. Companies create jobs, offer careers for skilled individuals, …

Perfecting your Pitch: 6 Tips On Getting Your Story Published

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In the fast-paced, ever-evolving world of Public Relations, it takes a lot more than simply sending out a press release to obtain the right media coverage for your clients. Our digitized world is constantly stirring with important events  24/7, and having the right strategy paired with the right contacts is key. From my experience with Public Relations, these are the 6 essentials to getting your stories published. Peace out Press Release: In this digital age where consumers demand instant updates from news sources, press releases have lost their value due to the tedious time involved in developing, distributing, and following …

Intern Spotlight: Lillie Hart

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  What do fashion, horses and New Orleans have in common?  They are all beloved by our Public Relations intern, Lillie Hart. Originally from Zephyrhills, FL, Lillie has lived most of her life in Durham, NC. She moved to New Orleans and became a Business Marketing and Legal Studies major at Tulane University. For our very first Intern Spotlight, we go one-on-one with Lillie. VA:What brought you to New Orleans? LH:My family is actually from New Orleans, so I’ve grown up coming here to visit family and then when I was looking for colleges I visited Tulane and loved it. …

Memoirs of an Ex-Crackberry

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Scrolling down the endless feed of Instagram photos on my iPhone, one selfie stands out. It’s a girl I know from college, she is taking the usual “mirror pic,” but there is something that makes this photo extra special. Her picture was not taken by an iPhone, but by what many years ago would be known as a “Blackberry Bold.” Flashback to my freshman year of college: I remember getting my first Blackberry (Flip phones in 2008? Unheard of!). The Pearl was not the best model, but did serve its immediate purpose of placing calls and granting me access to …

Caring is Sharing: 4 Tips To Getting Content Shared

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  As a marketer, I am constantly immersing myself in blogs, articles and guides in order to keep up with the ever changing online landscape. As a social media director, I am always on the lookout for the holy grail of social: how does your content get shared by others? Bombarded with How-To’s and vague promises, I decided to ask a more relevant question: why do we share? Sharing is not new, it’s human nature. Even before the days of Internet and social platforms, we shared relevant and important information through various mediums.The only thing that has changed is that …

Will Social Media Kill The Search Engine?

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While most people in the U.S. still use traditional search engines such as Google to find their needs online, more users, especially younger users, are discovering websites through social networks. According to a new study by Forrester Research, last year half of the internet users between the ages 18 to 23, and 43 percent of users ages 24-32 used social networks as their go-to internet discovery resource. As social media and search marketing are becoming increasingly intertwined, it is important for marketers to learn the benefits of both methods. How does social media marketing compare to search marketing? Search Engine Marketing …

RIP Google Reader

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While it’s certainly not the first product Google has axed, the loss of the Reader service today has received more backlash than any previous cut from the tech giant’s team. For the past eight years, millions of loyal users have relied on Google Reader for their daily dose of internet news, all provided in one simple feed. As of midnight on July 1st, these fans will have to find a new RSS home for good. So, if there were so many loyal fans, then why did Google put an end to Reader? There are several clear reasons, and more will …