Weekly Absolute #13 – Hours. Minutes. Seconds.

velocity Velocity News

Gone are the days of monthly sales reports. Marketers must be thinking about conversions (sales) not in terms of months, days or weeks, but SECONDS. Demand for products/services is constant, global and highly competitive. Marketers must invest in technology and marketing infrastructure that allow them to harvest on that demand 24hrs a day.

Weekly Absolute #12 – Comfort Zone Equals Dead Zone

velocity Velocity News

Companies must continue to market, innovate and grow, or otherwise risk becoming obsolete. Through technology, barriers to entry and time to market for new players has decreased. Staying on the offensive via growth and customer/client innovation is the only real method of securing market position.

Weekly Absolute #11 – So Easy A Baby Can Do It…

velocity Velocity News

Just like tracking stocks online, it’s now that easy to track, monitor and adjust “in real time” all marketing initiatives… Businesses and their CMOs must be in a constant state of doubling down on what drives return while kicking out the rest…