It is now impossible for companies and their CMOs to disregard social media when it comes to customer/client acquisition. Just take a look at the numbers to see that all businesses are positioned for revenue growth from exposure to any percentage of such a rich and “captured” audience.
Companies and their CMOs should be looking to invest in as much “search” real estate as possible. It is now possible via recent Google algorithm changes (namely valuing social, video and localized content)…to display multiple company owned pages simultaneously in search results.
Marketers cannot just throw initiatives over a wall; judging themselves merely on: cost per lead, acquisition, or impression. Marketers must work directly with clients implementing various tools, technologies, products and processes to effectively “close the gap” between lead generation and company top line revenues.
Dear SAMSUNG CEO: 1) Invest in all things mobile (phones, tablets, phablets; cheaper phones and bigger screens) 2) Spend heavy on marketing (200 million in the US alone) 3) Clog the manufacturing supply chain (for chips and parts used in Apple devices) *Present day 100 million devices sold and 30% of global market share…you can find unsold iPhones stock piled at your local Leap Wireless.