Monthly: March 2013

The Weekly Absolute

Weekly Absolute #10 – By The Numbers

It is now impossible for companies and their CMOs to disregard social media when it comes to customer/client acquisition. Just take a look at the numbers to see that all businesses are positioned for revenue growth from exposure to any percentage of such a rich and “captured” audience.

Velocity News

The Weekly Absolute #8 – Over the Wall

 

Marketers cannot just throw initiatives over a wall; judging themselves merely on: cost per lead, acquisition, or impression. Marketers must work directly with clients implementing various tools, technologies, products and processes to effectively “close the gap” between lead generation and company top line revenues.

The Weekly Absolute

The Weekly Absolute #7 – Best Laid Plans

Dear SAMSUNG CEO:  

1) Invest in all things mobile (phones, tablets, phablets; cheaper phones and bigger screens)
2) Spend heavy on marketing (200 million in the US alone)
3) Clog the manufacturing supply chain (for chips and parts used in Apple devices)

*Present day 100 million devices sold and 30% of global market share…you can find unsold iPhones stock piled at your local Leap Wireless.

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